To put it simply, lifestyle blogs are websites that showcase a particular way of living. There are many different styles and approaches, but most such blogs try to emotionally connect with the reader.
There are tons of “rich and healthy” style blogs out there, and that's traditionally what I considered a lifestyle blog. These days however, I realize there are multitude of differnet lifestyles promoted, including frugality and minimalism, nomadic travel life, and religious angles.
Finding a good lifestyle blog name is the best way to convey what exactly you are promoting. After all, the name of your blog is one of the first things that people notice. Your blog name can help connect people to your overall concept and make them feel at home.
You’d expect the name of your blog to be the most critical decision ever, and this is why many people get stuck when they’re trying to figure out what to call their blog. The number of possible options can feel overwhelming, especially as there are so many different types of lifestyle out there.
Yet, when it comes down to it, the name of your blog simply isn’t that important. Personally, I think Mr. Money Mustache is a terrible name. It's long. It sounds like a get-rich-quick scheme. The website design hasn't changed for years. Yet, it's THE most famous frugality and finance blog, so much so, that “mustachianism” is synonymous with extreme frugality in personal finance circles.
In the long-term, your blog name can be almost meaningless. Having a good name is appealing, of course, but even blogs with poorly chosen names can flourish. This means that there’s no point agonizing over the decision for your blog name.
The goal of this post is to make choosing your lifestyle blog name decision much easier. By the end of the article, you will know how to choose a good name, where to buy a domain, ways to start your website and even how to make money from it.
50 Lifestyle Blog Name Ideas
- Our Interrupted Life
- Pure Ramshackle Life
- Freedom with Dance
- The Unplanned Place
- Spontaneous Family Life
- Happy Simple Joys
- The Wondrous Wanderer
- My Way to Earn
- Soul of Honey
- New Wanderlust
- Good Life Begins
- Modern Creative Living
- Living in Yesteryear
- My Soul Heartbeat
- Daily Crazy Life
- Living Loving Earning
- Living Life Roaring
- Shine with the Sun
- New Second Beginnings
- Breathing Loving Earning
- Living for Passion
- Your Life Loved
- Our World Begins
- The Raw Food Life
- Good Life Lived
- Life with Passion Project
- Real Unpredictable Living
- All Our Mess
- Retro Living Today
- Stunning New Life
- The Tough and Tumble
- Team Family Adventures
- The Unplanned Way
- On the Creative Edge
- Daily Good Moments
- The Yesteryear Home
- Yes Without Limits
- Archetypes of Life
- Live Spontaneous Life
- Unpredictable Soul
- Follow the Moments
- Retro Green Living
- Inspired for Love
- [NAME’s] New Life
- Wanderlust Buzz
- Urban Family Adventures
- Love Life Without Limits
- Always Live Loud
- Voyage Unplanned
- Inspired Lives Matter
Lifestyle blogs are quite different from each other, so the names in this list vary considerably as well. Even so, there’s one key pattern. None of the names are extremely unusual or unique.
The sheer number of sites online these days means that you’re never going to find a completely original site name. There will always be something in the same vein out there. Unless you see a fully developed, high traffic, active-on-social blog, you can probably use the same name without issue. I wouldn't even worry if you see someone with the same Tumblr or Blogspot name. The content you create and the website you build is what makes the site truly special.
How To Choose A Good Blog Name
There are no hard and fast rules about your blog name. You can go with almost anything, as long as it isn’t copyrighted by someone else. Even so, some blog names are better than others.
One of the first areas to think about is your domain extension. The most common choice is .com, which also happens to be the most widely recognized. Extensions like .net and .org are fairly familiar too.
Of the three, .com is clearly the best and a .com domain may rank better too. Choosing a .net or .org might be okay in some cases, but I still personally recommend a .com.
Avoid any obscure extensions, like .blog or .xyz. They sound fun and quirky, but people have a hard time remembering them and this type of extension may not rank as well. You might be able to snag a domain like mom.ninja (a real domain, available at godaddy for $250) for your mom blog, which is cool because it's a single-word domain, but my advice would be to still go for something else in the .com realm. You could easily just modify your choice to themomninja.com (also available)
The main exception to this rule would be if you ONLY wanted to get viewers from a specific country. Domains like .co.uk perform well in The UK, and .au/.ca perform great in their respective countries.
It’s also important to have a website name that is memorable and unique. It’s no good having a name that is similar to half a dozen other sites or one that simply confuses your audience. I hope I never see another travel blog named “nomadic” something.
Thinking about the main reason for creating your website is often a good place to start. What is your source of inspiration? What do you hope to achieve?
These areas may give you some ideas. Think about common topics too and phrases that relate to your field. You could try a play on words or input key terms into a domain name generator and see what turns up.
Keyword VS Branding
It’s also worth thinking about the type of blog name that you want, and I divide this choice into keyword vs branding.
A brandable blog name can be pretty much anything. The goal is to create something that is memorable and engaging. This often means that the blog name will be short, but there are exceptions.
Some brandable blog names seem completely obscure. For example, the site ruled.me focuses on a low carb lifestyle, which isn’t at all obvious from website address. Facebook, Twitter, and many apps are perfect examples too.
Others might use some words that link to their topic. For example, the site ditchthecarbs.com is another low carb lifestyle blog. If your main lifestyle choice you want to promote is related to food, you can check out these food blog name ideas.
Brandable names take a little more work, especially if the connection between the name and your topic isn’t obvious. They can take longer to find too, as there are so many angles. Still, they can be powerful.
Alternatively, you can rely on keywords. A keyword focused blog name is one that uses a keyword or keyword phrase that is related to your topic.
This type of website name can be easier to find, as you already have a starting point. Of course, you do need to wade through the competition to make sure that the name you’re considering isn’t too similar to what’s already out there.
How To Buy A Domain Name
Regardless of the name that you end up with, the next step is to purchase it. Well, renting is probably a more accurate term, as you pay for your domain name each year. The fee is generally pretty low, often less than $20 per year for a .com domain.
While domain name registrars can seem very similar in some senses, they do have key differences. Avoid services that heavily rely on upsells. GoDaddy is a key example of this pattern. The domain name service tries to sell multiple services that you’re not going to need. Extra domains to protect your brand. Hosting. Email. CDN. Etc.
This makes the purchasing process frustrating and can mean that people spend more than they need to.
I stopped using GoDaddy after getting frustrated by their domain name pricing. The company tends to provide domains that are very cheap for the first year and then significantly increase in price afterward. I’d much rather know what I’m paying from the beginning.
Namecheap is the service that I’m currently using. I find that the interface is simple and the pricing structure is clear. The prices aren’t too bad either. It often just costs around $10 for a .com domain.
How To Build & Make Money From Your Lifestyle Website
Once you have a domain name, it’s time to start building your website. Choosing the company that you work through is an important decision, as your work won’t always transfer easily from one to another.
The first thing is to think seriously about what you’re looking for. Are you hoping to make money from your blog now or in the future? Are you planning to create regular content? How do you want the site to look?
If you’re mostly wanting a visually stunning site that won’t have a lot of content, then a website builder could possibly be the right choice. These tools aim to make website creation easy by relying on drag-and-drop editors.
Two particularly common choices are Weebly and Wix, which both allow you to try them out for free. While this type of service can be appealing, the price per month is often high and your control over your own site is limited. The same goes for most builders you hear advertised, like Squarespace.
Website builders tend to use their own unique coding. This means that you cannot transfer your site to a different service if you’re not happy.
Most people will fare better using a WordPress self-hosted site. WordPress is a common platform, so you can easily transfer your site between hosts. This provides you with more freedom and lower prices.
There are many plugins and tools for WordPress that provide you with more control too. WordPress does focus on function over form and it can be more difficult to create a stunning site for a newbie. Be prepared for a learning curve!
Still, plenty of people manage to create beautiful sites and the long-term benefits are well worth the effort you need to make in the short-term.
Learning WordPress isn’t too difficult if you put in the time. Most people's frustration stems from the fact that they want fancy sliders, gifs, and moving weird design elements right off the bat. You don’t any previous experience to build your own site and have it rank in Google. It'll look plain in the beginning, but simple sites rank and convert.
While we’re on the topic, it’s worth mentioning that WordPress is perfect for making money online. There are tools and plugins to suit whatever income approach that you’re planning to try.
In most cases, beginners focus on display ads and affiliate marketing. These two techniques can be used for almost any niche and any blog size. There are also other ways to earn that can be implemented as blog traffic increases.
How Much Do Lifestyle Bloggers Make?
Lifestyle blogs come in many different styles and the income varies considerably. We’re just going to consider two examples in this section to give you an idea about what some people are earning.
The first is the site Art of Manliness. This lifestyle website focuses on teaching men how to be men. It includes sections on style, success, fitness and being social.
While Brett McKay (the site creator) doesn’t publish income reports, he revealed in an interview that the site makes upwards of $400,000 per year. Around 60% of this comes from the use of display ads, while most of the rest comes from affiliate marketing.
The site is a large and complex one, so there are significant ongoing costs. Even so, Art of Manliness is clearly a profitable venture. The “man-o-sphere” is another branch of lifestyle blog which is extremely popular as men of all ages look online to find information about dating, money, career, and general self improvement.
Another example is the site Chasing Foxes. The site covers many aspects of lifestyle, including making money, style and travel. One report highlighted income of almost $20,000 from the blog in a single month.
Most of the income came from display ads, with Mediavine being the company of choice (I also use them). Chasing Foxes also took advantage of affiliate marketing and their most profitable affiliate program was Bluehost. Promoting hosting services is one of the most, if not the most popular ways for bloggers to make money, since there are hundreds of thousands of people who want to emulate the success of their favorite lifestyle bloggers.
The first way to make money with a blog also tends to be the most common – display ads. This approach involves hosting ads on your site. Google AdSense is the most common company to rely on, but there are various other display ad networks too.
Display ads work well because you don’t need to do all that much work. You can use ad management plugins to try and optimize your income, but this isn’t essential.
Some bloggers choose to simply set up their ads once and leave them be. Doing so is very relevant for new blogs, as you don’t have much traffic to optimize anyway.
This process works very well for blogging, as you don’t need to make your content relate to specific products. You’re simply able to write about whatever interests you, and this fits with the lifestyle blog vibe. You can write about your family or your recent trip to Europe, all the same, the ads will show up and target visitors based on their individual browser history, or whatever else Alexa and Instagram are recording about us.
The main catch is that it takes quite some time to earn a decent income from ads. You need a substantial amount of traffic to make the process start to feel worthwhile. Getting this traffic isn’t impossible, but it does take time and patience.
You can also turn to affiliate links. This is the approach that I recommend, as affiliate links don’t rely on traffic in quite the same way.
Don’t get me wrong, you do still need to get traffic to your site. That much is true for any method of earning money. However, there is the potential to earn more money for less traffic than you ever could with ads.
This effect is partly because affiliate marketing is very targeted. If someone searches for “lose weight before a wedding”, and you have a review of the product titled “Weight Loss Before Weddings”, there's a good chance you'll make a sale. To do this, you need to find suitable programs to promote. There are hundreds of thousands of companies out there.
Doing so isn’t nearly as difficult as it might sound. As an affiliate marketer, you can focus on products and services that people are already interested in. There’s no need to try and make a cold sale.
With the right planning, affiliate marketing can be a very powerful technique. You don’t need to know it all at the beginning either. Affiliate marketing is something that you can start on slowly and improve with over time.
Unlike a brick and mortar business, you won't have to take out a bank loan to start. Just pay for hosting and domains, then do the work yourself in the evenings. Huge successes stem from exactly that process, including my own.
More than anything, building a lifestyle blog is a series of choices. Your blog name is one of the first choices that you’ll make, but the wrong decision isn’t going to doom your site to failure.
None of these areas will have that dramatic of an impact. Instead, the goal is to simply do the best that you can. As long as you take the time to think and to plan, finding success should be possible, even if you do make mistakes along the way (I’ve certainly made my fair share).