If you want your own website, finding a good blog name is an important early step. It can seem a surprisingly challenging task, to the point that some people never move on to making their site.
Part of the problem is that there are so many options to choose from. Where do you start? Then there’s the question of getting it right. How would you ever know when you’ve found the best name for your blog? The whole process is subjective and there isn’t a natural endpoint.
Here’s something that you should know – it doesn’t matter. Really. Your blog name won’t have that much impact on the success of your blog. You certainly won’t fail just because your blog name wasn’t perfect. Any name that you choose can work, as it is your confidence and personality that sells your brand, not the name of the site.
Of course, you do still need to pick a name, which is where this post comes into play. In it, we’re looking at the processes of finding blog and domain names, getting a site up and running, and ways that you can make money from it.
50 Food Blog Name Ideas
- Delicious Nutritious Food
- Yummy Delights
- Yum Oh Yum
- Tasty Treats
- Raw Food Health
- Tasty Keto Treats
- Mike’s Tasty Treats
- Heartfelt Food Online
- Health Food for the Masses
- Raw Food 101
- Comfort Food Online
- This Meal Prep Chef
- Nutrition for Health
- Food for Thought
- Of Health and Food
- Food Hybrid
- Fine Cooking for Kids
- Bunny Buns
- Wholesome Food
- Nice Buns
- Meal Preppers Unite
- Mango in her Garden
- Forbidden Fruit
- Vortex Food
- Fragrant Food
- Affordable Food for Delight
- Foodie Moodie
- Healing with Food
- The Colorful Cook
- Dingbat Deli
- Real Foodie Group
- The Fig Leaf
- Cream Puff
- Scottish Mars Bars
- The Delicious
- My Delightful Food
- Sugar and Spice
- Muffin Bottoms
- Simple Pleasures
- It’s a Date
- She’s Apples
- Food with a Punch
- Apple of my Eye
- Fudge It
- The Power of Food
- Yummy Buns
- Deliciousness City
What do you think? Will any of these names instantly create an amazingly successful site? They won’t. On its own, a blog name is almost meaningless. The writing and the personality behind the website are what give the brand power.
Sure, some names are more memorable than others. The topic of the site might be more obvious from some names than others too, but neither of these areas matter in the end. It doesn’t take long before whatever name you chose starts to be associated with your topic and with you.
How To Choose A Good Blog Name
Blog names aren’t all-powerful, but there are still some approaches to consider when choosing your name. One is to create something memorable that stands out. You don’t want your blog to be easily confused with your competitors. How many websites out there are called “The Vegan Foodie”, “Gluten Free Mama” or some derivative ? Think about your target audience, your inspiration and what you want to talk about. These areas can be perfect places to find ideas.
Consider what is already out there too. You need to be sure that the name you want is available (ideally as a .com domain). Social media availability is important too. One time, I tried to make a beer blog with an animal as its mascot. I went through about 15 different zoo animals before I found a Twitter handle that wasn't taken.
It’s also worth avoiding common words. For example, a website named Green Leaf would be frustrating for SEO. There are probably 100 different restaurants and cafes around the country with the same name.
One simple technique here is to Google whatever name you’re considering. See what comes up. This should highlight what else is associated with the phrase that you’re considering. You don't have to be the only one with this name, but it's best if you are! You may find some Tumblr from 2014 who has the same name as you, but that doesn't matter. Just watch out for big brands.
On the technical side of things, you should generally avoid using dashes, misspelled words and numbers. These all create more confusing domain names that can be tough for people to remember. Trust me. I know. Look at my own domain name.
Keyword VS Branding
One idea is to use your keyword in the domain name, ideally as an exact match. This type of domain does have some ranking advantage, and it's the reason there are so many domain squatters who hoard these types of names. I haven't even looked, and I already know that LAFoodReviews.com is taken. Same with OrganicFoodBlog.com. Do some keyword research and see if any high traffic keyword-based domain names are available.
The style also creates a strong link between the site name and purpose. If you already have a keyword, then it shouldn’t be too hard to find a relevant domain name if you make some tweaks to it. Using the examples above, we could use LAFoodieReviews.com (available), or OrganicFoodBlogger.com (available).
Still, you run the risk of being too similar to other sites (especially in a competitive niche), and relying on a keyword in the domain can make it more difficult to tweak your target audience over time. My own website you're viewing now started out as a general finance blog with stock and real estate tips. Now it's exclusively affiliate marketing. Nobody would have guessed based on the domain name!
Domains that are entirely keyword-focused can also end up being dry and boring, especially if your keyword phrase contains three or more words. BestBreweriesNorthernCalifornia.com doesn't quite have the catchy brandability you should shoot for. Plus you don’t need to use an exact match domain to rank well in search engines.
The alternative is branded names. These provide much more flexibility and can be easier to promote because they are recognizable across all your online properties. For long-term success, this is awesome.
A branded name could be a word that has nothing much to do with your topic at hand or one that only has a rough association. Many famous brands do this, like Lindt or Hershey’s. While such names are strongly linked to chocolate now, the connection wouldn’t have been as obvious when they were first introduced.
How To Buy A Domain Name
Buying a domain name can be easily done from a domain name registrar. One of the most common is GoDaddy, partly because the domain names can be very cheap. I tend to steer clear of GoDaddy these days, as they have so many upsells to other products which may seem necessary to a new webmaster, but are really just bloated costs.
GoDaddy also charges more after your first year of registering your name. That $0.99 cent domain you bought will be $19.99 next year. That approach feels manipulative, as GoDaddy’s marketing often focuses on their low prices.
My current favorite is Namecheap. This service is fairly inexpensive and their pricing is clear right from the beginning. The simple interface of Namecheap also makes it a good choice for newbies.
There are other domain name companies that can be effective. Just make sure you keep an eye out for hidden fees.
How To Build & Make Money From Your Food Website
Once you have a domain name to move forward with, the next question is how you’re going to build your site. This is another area where there are multiple options. Finding the right one is important too, as some website builders (like Wix) are incompatible with other options.
There are two general areas to consider. Do you want to pay for your website? Do you want to use a website builder?
While a free site might sound like a nice idea, most of these come with restrictions. Some actually prevent you from using affiliate marketing and/or hosting ads. Others limit the number of pages that you can have.
A website builder, like Wix or Squarespace, can work in some situations, but make sure you check out their features first. Website builders tend to prioritize form over function. While these often create very pretty sites, you may end up compromising how you can use the site along the way.
I always suggest a self-hosted WordPress site for anyone serious about long-term online income. Other services don’t give you nearly as much control. This level of control is critical for getting consistent traffic to your website and getting the precise outcomes that you want.
Thankfully, WordPress sites aren’t difficult to build. You can make a good-looking site as a complete beginner. This type of site also ends up being cheaper than most other options, especially if you choose your hosting provider well.
As for making money, there are two primary choices to get started with – affiliate marketing and display ads. Other options will become more viable as your site matures and the amount of traffic increases.
How Much Do Food Bloggers Make?
Most food bloggers operate in the field of cooking, offering readers delicious recipes and various eating tips. Despite the sheer number of food blogs out there, many do make a considerable income from their passion.
One example of Cheryl from 40 Aprons. In January 2019 she earned a total of almost $37,000 from her website. Her expenses aren’t huge, so she still made more than $35,700 net income for the month.
She mentions that January 2019 was her best month yet and that January is an amazing month for her niche (health food), so she doesn’t earn that much every month. Even so, it’s easy to see that Cheryl is doing very well with her site.
Another amazing example is from Jenna at Butternut Bakery. She earned roughly $5,000 for that month (her net income was around $4,500).
While $5,000 might not seem like much compared to what Cheryl from 40 Aprons is earning, Jenna had only been running her blog for around a year at the time of the income report.
An even more impressive factor is that she still works a full-time job while running her website. Her experience proves that working online can easily start out as a side venture and grow from there.
One more current income report to check out and track is from A Sassy Spoon, which was making over $30,000 per month in 2019.
In other words, it's not uncommon to earn six figures from a popular food blog. A lot of income is from ad revenue (see below), but you'll also see income from a variety of sources like sponsored posts, affiliate links, consulting, and coaching.
You can’t get much easier than display ads as a way to make money. Ads are perfect for beginners, as you don’t need to manage them constantly. You could even just set the ads up once and then forget about them entirely. Or, you could use ad management plugins to exert more control.
How much you earn from ads is strongly linked to your traffic. Small sites with very little traffic don’t tend to earn much at all. As your traffic increases, your income should as well.
While ads can be slightly annoying, they’re also very useful for bloggers. Relying on ads means that your content doesn’t need to be associated with products at all. This is perfect for niches that don’t have any obvious connection to products.
There is a variety of ad networks out there that you can try. Google AdSense remains one of the most popular, although it does have some key disadvantages. You can always try out different ad networks over time to find out the best one for your needs.
Affiliate marketing is the other main approach that you can take. The style does involve more effort to learn and to implement. This is partly because you want some of your content to be associated with specific products.
Even so, affiliate marketing can earn you more money for less traffic. You also have plenty of flexibility and control. For example, you get to choose the products that you promote and even the precise ways that you promote them.
A key approach is to find affiliate programs that are relevant to your visitors. This includes looking for items and/or services that people are likely to purchase online. After all, you’re not likely to get many sales if you link people to something that they can easily buy at their local store.
Thankfully, there are plenty of amazing food affiliate programs out there. Here are some to consider:
- meal kits or food subscription boxes
- beer affiliate programs
- keto affiliate programs
- gluten free affiliate programs
When you’re using affiliate programs like these, food can work well as a topic for affiliate marketing. After all, foodie sites are incredibly popular and their posts always share well on social media.
Whether you want to rely on display ads, affiliate marketing or a bit of both, websites have many advantages. The domain name brand that you choose really doesn’t matter. There are plenty of quirky names out there already.
The simple truth is that any name will work, as long as you own it. This means that you should be focusing on the content you create and showcasing your own personality across the site. Those aspects will always be much more powerful than the domain name itself.
Besides, if you really hate your domain name down the road, you’re not completely stuck. You could use a domain redirect to change to a new domain name. Some authors even just change their site name and leave the domain name the same.