A few years back, one of my friends tried to recover an antique sofa that was given to her by her in-laws. Another friend laid claim on dressers, headboards and beds, and end tables when her grandparents passed away. One more friend disposed of all his plastic patio chairs and replaced them with hand-made wooden benches.
The strange thing about furniture is that it can have a sentimental value to it as well as a monetary value. Like clothing, we tend to show our identities and what we like by the type of furniture we buy and use, and by what we do with those pieces when it’s time to replace them.
In the United States, furniture and home furnishing establishments brought in sales of more than $106 billion in 2015. That’s a lot of money spent on our environmental identities. It’s good news for affiliate marketers because there are some great furniture affiliate programs out there.
Read on to find out about the top 10 furniture affiliate programs, and how you can put them to use with your own niche market websites. Your website doesn't have to be limited to be just about furniture though. Outdoor furniture could be a profitable topic to cover in a DIY home improvement website, or decorating a kids room could be part of a first-time parents website.
Furniture Affiliate Programs
- Horchow.com (Neiman Marcus)
- Best Portable Bars
- Apt2B Furniture and Home Décor
- Ashley Furniture
- Design Within Reach
- Southern Creek
- Rockwood Furniture
- RST Brands
1. Horchow.com (Neiman Marcus)
- URL: https://www.flexoffers.com/affiliate-programs/horchow-com-neiman-marcus-affiliate-program/
- Commission: 7.99%
- Cookies: 14 days
Horchow.com is a supplier of fine furniture, ornate wall hangings, and other home décor items. The online store carries items like sofas, sectionals, benches, end tables, coffee tables, dining room sets, china cabinets, and bedroom sets.
The overall feel for these products is one of luxury and elegance. The items are on the expensive side.
You can register for the affiliate program through FlexOffers or Viglink.
Why You Should Promote Horchow.com: Because the products are high-ticket items, it only takes one or two sales to make a nice bump in income. For example, the affiliate income on one $8,000 sofa would be more than $600.
2. Best Portable Bars
- URL: https://bestportablebars.com/best-affiliate-marketing-program/
- Commission: 5%
- Cookies: 45 days
Best Portable Bars are made mostly from stainless steel, and they’re built on rollers so they can be moved wherever customers would like to place them. They also come with integrated LED lighting systems.
For companies that entertain, the bars can be branded with company logos. There are backlit bars, and customers can order the panels they want to give their portable bars a particular look or feel.
Why You Should Promote Portable Bars: This is another high-ticket item company, so affiliates can make around $200-$500 in affiliate earnings per sale. It’s also a type of furniture that could fit well within a niche market.
- URL: https://shareasale.com/r.cfm?b=40&u=942247&m=47&urllink=www%2Eshareasale%2Ecom%2Fshareasale%2Ecfm%3FmerchantID%3D75190&afftrack=homedecor1
- Commission: 15%
- Cookies: 60 days
Joybird manufactures furniture that is friendly for families with children and pets. The fabrics used in the furniture are spill-resistant. Customers can shop for sofas, chairs, bedroom sets, dining tables, coffee tables, and end tables, and even outdoor furniture. All the furniture is made-to-order, so it can be customized for special needs or limited spaces.
There’s a 365-day home trial period, which makes the purchase risk-free. This could increase the conversion factor for some shoppers. Returns are completely free during the first 14 days, and there’s a lifetime warranty on the products, too.
The price tag for a typical sofa runs around $2000, so the commissions are nice. Joybird runs its affiliate program through ShareASale.
Why You Should Promote Joybird: The ability to customize furniture could convert some shoppers. The family-friendly designs and fabric will appeal to a wide range of shoppers, too, and the guarantee and lifetime warranty could also convert shoppers. The commission rate is also one of the highest I’ve seen so far for a furniture affiliate program.
4. Apt2B Furniture and Home Décor
- URL: https://signup.cj.com/member/signup/publisher/?cid=4460821#/branded?_k=6phe4h
- Commission: 4%
- Cookies: 45 days
The average order value for Apt2B is $1300. At a 4% commission rate, affiliates can earn around $50 per sale. The products are designed to be affordable with modern appeal, including simple, straight lines.
This company has a nice variety of sofas, sectionals, sofa sleepers and beds to choose from. There are also chairs, drawers and chests, bookcases, and tables.
The home décor section includes rugs, throws, pillows, and lighting. Apt2B runs its affiliate program through CJ. Affiliates get a dedicated account manager, updated banners and text links, and exclusive promo codes that they can use to draw in shoppers.
Why You Should Promote Apt2B: Apt2B ships furniture for free, and there’s also a 100-day return policy. This could increase conversion, and the promo codes could be a great way to get more visitors to click through your affiliate links.
5. Ashley Furniture
- URL: https://www.viglink.com/merchants/58851/ashley-furniture-affiliate-program
- Commission: ~4.99%
- Cookies: Unknown
Ashley Furniture has an enormous inventory list and a wide range of furniture options that customers can browse through. Shoppers can look at the types of furniture that are offered room by room, such as dining room furniture or bedroom furniture, the same way they would if they were walking through a brick-and-mortar furniture store.
Customers can also shop by style, furniture collections, or items that have free shipping. One of this company’s fun features is that it carries pet beds as well as mattresses, beds and other furniture for humans.
Why You Should Promote Ashley Furniture: The furniture from this store is quite a bit more affordable than furniture from some other affiliate programs I’ve looked at. This could appeal to (and possibly convert) a wide range of shoppers who might otherwise want to look at furniture in person.
6. Design Within Reach
- URL: https://www.dwr.com/affiliate-program.html?lang=en_US
- Commission: Unlisted
- Cookies: Unknown
Design Within Reach offers ultra-modern furniture designs for homes and workspaces. The lines are simple, but not necessarily straight, and the surfaces of the tables and chairs tend to be thin. These items are on the expensive side.
More than 90% of the orders ship within a day of the purchase. Shipping costs tend to be around 10% of the total order value. Design Within Reach uses the eBay Enterprise Affiliate Network for its affiliate program.
Design Within Reach takes pride in selling only authentic designs from original designers, and so the designers and manufacturers are listed on the website.
Why You Should Promote Design Within Reach: Because Design Within Reach has a strong focus on authentic designer furniture, it could fit well with a niche market website. The modern styles could be another selling point for some customers.
- URL: https://account.shareasale.com/newsignup.cfm
- Commission: 7%
- Cookies: 7 days
Wayfair is a large furniture and home furnishings outlet with a wide variety for shoppers on a budget. Sofas generally run less than $1000 each.
Besides living room furniture, dining room furniture, and bedroom furniture, Wayfair also sells some interesting and unique items. There are billiard tables, table tennis and chess tables for game rooms. Wayfair stocks pub tables and wine racks, and there are shoe storage options for near the back door.
There are around two million products with data feeds for affiliates, and affiliates get to work with a dedicated account manager. Wayfair administers its affiliate program through ShareASale.
Why You Should Promote Wayfair: The budget-wise options will appeal to some shoppers, and the wide variety of choices could increase the number of items in shopping carts.
8. Southern Creek
- URL: https://southerncreekfurniture.com/affiliates.php
- Commission: 5%
- Cookies: 90 days
Southern Creek Rustic Furniture is a brand of luxury furnishings that would fit well in a cabin getaway or mountain retreat. Many of the sofas and living room chairs are made from leather or a leather and fabric mix. Prices range from around $3,000-$8,000 for sofas.
Dining room furniture is made from rustic woods and iron. Dressers, shelves, and other furniture are made in a variety of woods.
Commissions from the sale of one Teak Wagonwheel bench at current prices would be around $65, and commissions from one leather sofa could be around $400.
One interesting thing about Southern Creek is that it has special sections for furniture made from reclaimed teakwood, aspen, walnut, Barnwood, greyed lumber, and other rustic lumbers.
Why You Should Promote Southern Creek: Besides the high-ticket prices, this furniture style could easily fit with niche market websites. The cookies are a nice duration, and the commission is good for items with these prices. Affiliates also get an additional 10% commission when their sales total more than $3,500 per month.
9. Rockwood Furniture
- URL: http://rockwoodamishfurniture.com/store-rwaf/index.php?route=affiliate/login
- Commission: 5%
- Cookies: Unknown
Rockwood Furniture is another company with an outdoorsy feel, with a slightly more historic feel. There’s the Alamo chair, the Lincoln rocking chair, and the Durango loveseat. The company carries authentic furniture made by the Smith Brothers and Stickley designers. The furniture is meant to last for a lifetime, so it has a classic appeal.
One thing that’s really unique about this store is that even though there’s an affiliate program, prices for individual furniture pieces aren’t listed.
Why You Should Promote Rockwood Furniture: The high quality of the furniture could convert some shoppers. However, without the prices or information on shipping, the conversion rate for this affiliate program could be low.
10. RST Brands
- URL: https://www.rstbrands.com/affiliate
- Commission: Unlisted
- Cookies: Unknown
RST Brands focuses mostly on outdoor furniture pieces, such as outdoor sofas, chairs, tables, and outdoor dining chairs, loungers, and fire tables. Its indoor furniture collections include modern accent chairs, sectionals and sofas, dining room furniture, and bedroom furniture.
One fun feature of RST brands is the ability to look at different fabric colors and frame colors for indoor sofas and chairs. There’s also a feature where shoppers can adjust a slider bar on the screen to filter items by price.
The affiliate page indicates high conversion rates, monthly coupon offers, and monthly affiliate bonus opportunities. RST Brands encourages people who are interested in becoming affiliates to find out more by directly emailing the company.
Why You Should Promote RST Brands: This company seems to be a mid-range company as far as pricing goes, and it gives shoppers a lot of filtering options so they can find what they want.
Affiliate Website Ideas
As you read about these top 10 furniture affiliate programs, what sort of niche market website ideas came to mind?
I thought about the possibility of a niche website geared toward gamers. Besides selling console stands, ergonomic computer desks for PC players, and specialty gaming chairs, a site like this could feature the consoles, games and other gaming equipment. Fan swag, soundtracks, tee shirts, and novelty items related to popular games could also be promoted here.
What about a niche site dedicated to do-it-yourself outdoor furniture? Plans for wooden chairs, loungers, porch swings, and tables could be featured here. Affiliates could also promote kits for building the furniture, as well as power tools, safety equipment, and subscriptions to DIY publications.
An affiliate marketer could also create a niche website around creating a luxurious office environment. A variety of desks could be promoted here, from antique roll-tops to minimalist modern pieces. Ergonomic keyboards, spine-supporting office chairs, white-noise machines or office fountains, and even wall hangings and window coverings could be promoted on a site like this.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!