B2B stands for business to business which is a transaction of products or services from one company to another. One example is a flower shop purchasing marketing supplies to promote their shop from a printing shop. When the flower shop sells their flowers to a customer, that transition is called B2C or business to consumer.
Of course, the online space is full of these types of companies, and there's no reason that a B2B affiliate site can't be as successful, or more successful than traditional B2C websites. In fact, many times they are ignored niches and can be easier to dominate with the right skill-set and knowledge. Here are 10 great B2B affiliate programs check out.
Businesses are customers that must purchase your product to survive, so B2B customers can be a very hungry audience, willing to drop hundreds of dollars at the drop of a hat if they need your product or service to make money!
B2B Affiliate Programs
- Intuit Small Business
- Deluxe Business Services
Intuit Small Business
- URL: Intuit Small Business Affiliate Program
- Commission: Sale: 7%, $5.00-55.00 Lead: $0-5.00
- Cookie: 30 days
Intuit Small Business is a collection of award-winning business products that includes QuickBooks, the top accounting software in the US. Their other products include QuickBooks Online, QuickBooks Pro. Intuit QuickBooks Self-Employed, and Intuit Payroll. Their services revolutionize the way small businesses manage their finances.
They use Commission Junction to manage their affiliate program. Intuit Small Business offers their affiliates a library of pre-approved ads, real-time reporting, tracking tool, and monthly commission checks. Affiliate also receive exclusive product discounts and may be eligible to custom affiliate terms.
Why Should You Promote Intuit Small Business: #1 accounting software, well know brands, lots of ways to earn commissions
Be sure sure to check out their program terms to learn more about commission rates and flat fees for leads.
- URL: BeRush Affiliate Program
- Commission: 40% for SEMrush subscriptions
- Cookie: 10 years
BeRush is the affiliate program for SEMrush, an online marketing toolbox used by over 700,000 users. They have grown into the world’s leading competitive research service for online marketing. They provide the most comprehensive data for creating effective SEO, link-building, and advertising strategies to help your business stand out against the crowd.
Affiliates get exclusive promotional rights to SEMrush. BeRush gives their affiliates access to promotional materials in 5 different languages, complete statistics, and excellent affiliate support. Their approval process only takes a couple of minutes so you can start promoting right away.
Why Should You Promote BeRush: Leading competitive research service, business tools, promotional materials in 5 languages
Affiliates earn 40% recurring commissions for every new user with an incredible 10-year cookie life.
- URL: VistaPrint Affiliate Program
- Commission: Up to 16%
- Cookie: 60 days
VistaPrint helps millions of business owners worldwide professionally market their business.
Their high quality, easy to customize products include business cards, signage, promotional products, apparel, websites, digital marketing tools, and more. Their average order size is $55+ with an average conversion rate of 15% to 30%.
They have partnered with Commission Junction to manage their affiliate program. VistaPrint gives their affiliates access to text links, banner ads, optimized landing pages, special promotions, co-branding options, and tracking tools. They also create new offers and marketing materials twice a month.
Why Should You Promote VistaPrint: Affordable marketing products, high conversion rates, optimized marketing materials
Affiliates earn 8% of net sales amount of repeat customer sales, 16% on new customer sales, and 3% of all other net sales.
- URL: ClickMeeting Affiliate Program
- Commission: 30%
- Cookie: 120 days
ClickMeeting was started by GetResponse, a leading email marketing platform. They wanted to provide a complete webinar solution for all business big or small. ClickMeeting offers easy to use, versatile video conferencing services. They have a range of plans to find every need and budget.
Their affiliate program is run on Commission Junction. Affiliates have access to a vast selection of banner ads, text links, and tracking tools. ClickMeeting encourages their affiliates to their keywords in their search engine marketing optimization with a few exceptions like not using their trademark name, domains, or misspellings.
Why Should You Promote ClickMeeting: Owned by GetResponse, complete webinar solution, a range of plans for every need and budget
Unlike most of their competitors who pay a flat rate per account, ClickMeeting pays a very generous 30% commission rate.
Deluxe Business Services
- URL: Deluxe Business Services Affiliate Program
- Commission: 50%
- Cookie: 60 days
Deluxe Business Services helps small business owners start, manage, and grow their business.
Their goal is to provide their customers with innovative products and services to help them live their passion. Available services include website design, logo design, social media marketing, payroll services, and SEO services.
Their average order value is $350 with high conversion rates. Deluxe Business Services uses ShareASale to manage their affiliate program. They provide all the marketing materials, offers, and tools you will need as well as an experienced management team dedicated to your success.
Why Should You Promote Deluxe Business Services: Small Business services, high average order value, high conversion rates
Affiliates can also join their other affiliates programs: Deluxe Business Products, PSPrint, InkHead, MacHighway, and Bags & Bows
- URL: Swiftic Affiliate Program
- Commission: $100
- Cookie: 45 days
Swiftic is the top do-it-yourself mobile app creation platform that is used by more than one million small businesses all over the world. Their apps help your business grow their customer loyalty base and increase sales. Their platform makes it easy for anyone to create custom mobile apps with no coding skills at a minimal cost.
Their affiliate program is hosted on Commission Junction. Swiftic provide their affiliates with online statistics, banner ads, text links, landing pages, and multi-language marketing materials. Affiliates can also earn bonuses and incentives based on performance.
Why Should You Promote Swiftic: DIY mobile app platform, affordable business solution, multi-language creatives
Swiftic provide their affiliates with lots of helpful tips and resources on how to promote their services.
Backup Addict offers offsite backup services for businesses of all sizes to protect their data. Their customers receive free installation, support, and never have to pay to get their data back.
They offer unlimited storage on most of their plans and also don’t limit backup or restore speeds unlike most of their competitors.
Affiliates can sign up for the Backup Addict affiliate program on their website. Affiliates are supplied with a range of text links and banners ads to place on their website. They provide real time reporting and statics to track your sales, account balance, traffic, and more.
Why Should You Promote Backup Addict: Professional business backup company, 2nd tier commissions, recurring commissions
Affiliates receive commissions for at least the first year of their newest customer, which makes this a great program to check out for recurring commissions.
- URL: Stamps.com Affiliate Program
- Commission: $50
- Cookie: 30 days
Stamps.com is the easiest way for businesses to manage all their mailing needs with just a computer and printer. Their services are used by over 500,000 businesses and individuals. Their customers can print USPS approved postage without ever having to leave their home or office.
Their 4-week trial and $80 offer that includes a free digital scale and more make it easy to convert leads. Stamps.com use Commission Junction to manage their affiliate sales and issue payouts. Affiliates have access to easy to use link generation and creatives that don’t require any HTML experience.
Why Should You Promote Stamps: Trusted by over 500,000 customers, easily print postage, free trial promotion
Stamps.com offers their affiliates $50 for every new customer they refer.
- URL: LegalZoom Affiliate Program
- Commission: $15
- Cookie: 30 days
LegalZoom has helped launch over 1 million businesses since 2001. Their network of independent attorneys can help you with forming your business, naming it, legal forms, taxes, licenses, permits, and much more. They are one of the fastest-growing companies with high visibility from their nationwide television and radio campaigns.
Their affiliate program is powered by Pepperjam. LegalZoom provides marketable products to help drive traffic, powerful reporting tools, and monthly commission payouts. Their responsive affiliate team is available to help optimize your campaigns.
Why Should You Promote LegalZoom: Well known brands, business legal services, high converting marketing materials
Qualifying affiliates can earn a VIP commission structure for higher earning potential.
- URL: FreedomVoice Affiliate Program
- Commission: $15 per lead, $30 per sale
- Cookie: 90 days
FreedomVoice has been setting the bar for small business communications since 1996. They are pioneer in the virtual phone service industry with a proven history of excellence. Their products and services include local phone numbers, toll-free numbers, call forwarding, auto-attendant, voicemail, internet fax, and unlimited call queuing.
Commission Junction runs the FreedomVoice affiliate program on their leading affiliate network. They provide affiliates with reliable, easy to use affiliate tools. Affiliates can use their promotional materials to help small businesses create a “big business” image with cutting edge communications.
Why Should You Promote FreedomVoice: Virtual phone service pioneer, affordable services, flat-rate commissions
Affiliates can earn a total of $45 per potential customer is they sign up for a free trial then convert into a paying customer.
Affiliate Website Ideas
Now that you’ve read about 10 great B2B affiliate programs, its time to pick a niche to target. You could focus on promotional materials. VistaPrint offers businesses affordable marketing materials like business cards and signage. Affiliates can earn up to 16% commission on sales.
Another niche idea is business webinar platforms. ClickMeeting provides their customers with a complete webinar solution. Affiliates earn a generous 30% commission rate.
You could also target business backup services to keep all your important business documents safe. Backup Addict offers backup services for businesses of all sizes. They offer their affiliates 25% commissions on sales and 5% for 2nd tier sales.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!