People in the US spent $326.1 billion on home improvement and repairs in 2015. Home improvement stores alone generated $144 billion. Homeowners take on new home improvement projects to make their home more comfortable, save money on energy, extend the life of their home, or increase their home value. Here are 10 great home improvement affiliate programs to check out:
Home Improvement Affiliate Programs
- Modern Bathroom
- Burke Decor
- Riverbend Home
- Lumber Liquidators
- URL: Build.com Affiliate Program
- Commission: 2-5%
- Cookie: 10 day
Build.com offers one of the largest selection of home improvement and decor products in the US and Canada. They are part of a network of nine home improvement sites. They carry over 800,000 products so customers can find everything they need for their home improvement project no matter how big or small.
Their average order price is more than $350 with great conversion rates. Build.com uses Rakuten Marketing to manage their affiliate program. Affiliates have access to marketing materials, data feeds, sales, specials tools, and tools they need to start promoting right away.
Why Should You Promote Build.com: Over 800,000 products, high average order price, frequent sales, and special offers
Affiliates can also join with Commission Junction with a slightly lower commission rate of 1-3% and 1-day cookie life.
- URL: Houzz Affiliate Program
- Commission: 5%
- Cookie: 30 days
Houzz is the one-stop destination for home design and remodeling. They bring homeowners and professionals together in their unique visual community of more than 40 million homeowners, professionals, and home design enthusiasts. Users can browse home photos, find the right construction and design professionals, and connect with other homeowners.
They have partnered with Impact Radius to run their affiliate program. Houzz provides their affiliates with creatives, tracking codes, promotions, reporting tools, and weekly newsletters with updates. Their affiliate program managers are committed to making their affiliates successful and answer any questions.
Why Should You Promote Houzz: Home improvement community, new way to design your home, lots of affiliate tools and help
Affiliates earn a competitive commission on all sales of their thousands of home decor products excluding gift cards.
- URL: Modern Bathroom Affiliate Program
- Commission: 4-8%
- Cookie: 120 days
Modern Bathroom is a leading online bathroom remodeling retailer. They offer the best bathroom remodeling brands in modern and traditional styles as well as their own product line. Their product selection includes everything from sinks, faucets, bathtubs, vanities, storage solutions, and more.
Their affiliate program is powered by Commission Junction. Modern Bathroom's average order size is $1,600. They offer cross tracking to compensate affiliates for sales that may start on mobile but end on desktop. Affiliates can use their frequently updated product catalog and a great selection of marketing materials to help them promote.
Why Should You Promote Modern Bathroom: Top bathroom remodeling shop, best brands as well as their own product line, total sales affiliate bonuses
Affiliates can earn a one time bonus of $50-500 for total sales amounts of $5000-$20,000.
- URL: TheRTAStore.com Affiliate Program
- Commission: 2%
- Cookie: 30 days
TheRTAStore.com was founded in 2009 to provide a cheaper alternative to big box stores without compromising on quality. They have grown into the biggest online-only dealer of bathroom and kitchen cabinets. Their partners and clients include HGTV, DIY Network, Kitchen Impossible, Kitchen Crashers, and I Hate My Kitchen.
Their average kitchen sale is $2800 and $900 for bathrooms. TheRTAStore.com uses ShareASale to manage their affiliate program. Affiliates can find all the banner ads, text links, and tracking tools they need on their easy to use affiliate dashboard.
Why Should You Promote TheRTAStore.com: Cheaper alternative to big box stores, largest online-only cabinet retailer, high average order values
Affiliates can earn great commissions based on their extremely high average order values.
- URL: Burke Decor Affiliate Program
- Commission: 8-10%
- Cookie: 45 days
Burke Decor is a pre-eminent home improvement and home furnishing online boutique. They carry modern designers and rare finds like custom made pillows, reproduction planters, accent furniture, and modish wallpaper. Their brand appeals to renovators, decorators, and consumers looking for unique items for their homes and commercial spaces.
Affiliates can sign up with Commission Junction or ShareASale. Burke Decor provides their affiliates with a great selection of coupons, text links, banner ads, weekly updated data feed, and tracking tools. They also frequently have free gifts with purchase programs to help increase conversion rates.
Why Should You Promote Burke Decor: Great selection of modern home decor, unique items to add a personal touch to your home decor design, frequent promotions
Burke Decor auto-approves all affiliates and has very limited restrictions on keywords.
- URL: Riverbend Home Affiliate Program
- Commission: 5%
- Cookie: 30 days
Riverbend Home provides the best home improvement and decor products to help you make your house a home. They feature the latest products in bath, kitchen, outdoor, lighting, and decor in a variety of price points. Their team of product specialists and consultants are available to offer guidance and help every step of the way.
Their affiliate program is hosted on ShareASale. Riverbend Home has an average order price in the triple digits. Affiliates receive access to banner ads, text links, promotions, deals, and reporting tools.
Why Should You Promote Riverbend Home: High-quality brands at great prices, expert advice, lots of promotions and deals
Their dedicated affiliate team will work with you to convert sales on their great selection of top-selling and hard to find home products.
- URL: Wayfair Affiliate Program
- Commission: 7%
- Cookie: 7 days
Wayfair is part of a network of sister brands that includes All Modern, Birch Lane, and Joss & Main. Together they offer one of the biggest selections of home decor and furniture to match every budget and style. They carry over 7 million products with exclusive sales and offers of up to 70% off and free shipping.
Their average order size is $300. Wayfair's dedicated in-house affiliate management is there to assist with everything from registration, product linking, and content curation. Affiliates have access to their product data feed of over 1 million products, banner ads, text links, and reliable tracking from their dashboard on Commission Junction.
Why Should You Promote Wayfair: Over 7 million products, multiple sites to promote, dedicated in-house affiliate management
Affiliates can promote all their brands including Wayfair's Wedding Registry which can earn up to $10 for each wedding registry referred.
- URL: 1StopLighting Affiliate Program
- Commission: 5-7%
- Cookie: 7 days
1StopLighting offers the guaranteed lowest prices on all the top lighting brands. They offer over 100,000 products with quick delivery and extended warranties up to 2 years. Their products are classified in easy to understand categories and can be searched by product number, description, or by desired dimensions or product features.
Their average order value is $300. 1StopLighting uses ShareASale to manage their affiliate program. They have created a great selection of marketing materials along with access to their categorized 50,000 product data feed. Custom creative and micro-sites are also available.
Why Should You Promote 1StopLighting: Over 100,000 lighting products, lowest prices guaranteed, easy to use product search
Affiliates earn tiered commissions of 5-7% based on sales with top-performing affiliates receiving custom commission structures.
- URL: Lumber Liquidators Affiliate Program
- Commission: 4%
- Cookie: 10 days
Lumber Liquidators is the top specialty hardwood flooring retailer in the US. They offer the latest flooring styles, pre-finished, and unfinished hardwood flooring all at the lowest possible prices. Customers receive an incredible 180-day return policy and worldwide shipping.
Their affiliate program is managed by Rakuten Marketing. Lumber Liquidators supplies a variety of link types including banners, product, search box, and storefronts. Affiliates are encouraged to use their creativity to choose the type of links that will work best to convert their viewers.
Why Should You Promote Lumber Liquidators: Lowest flooring prices possible, very long return policy, easy to use affiliate dashboard
Affiliates can also create custom links, but they must be approved before they can be used.
- URL: EasyClosets Affiliate Program
- Commission: 7%
- Cookie: 90 days
EasyClosets helps homeowners and interior designers create high quality, DIY custom organization systems. They have products for the whole home including the pantry, laundry room, living spaces, entryways, and closets. Their easy to use website makes it easy to transform any areas into an organized, functional space.
Their average order value ranges from $500-$1,500. EasyClosets uses ShareASale to run their affiliate program. Affiliates receive professionally designed graphics, exclusive promotional offers, and state of the art reporting tools.
Why Should You Promote EasyClosets: Leading online organization retailer, easy to set up DIY systems, professionally designed marketing materials
Affiliates also earn $10 for every approved affiliate they invite to the program.
Affiliate Website Ideas
Now that you've discovered 10 great home improvement affiliate programs, it's time to pick a niche to target. You could focus on finding home improvement professionals. Houzz connects homeowners with interior designers and construction professionals. Affiliates earn 5% commissions on sales.
You could also target bathroom remodeling (or any other specific room, like a home gym or indoor garden). Modern Bathroom offers the best selection and prices on bathroom fixtures and decor. They offer 4-8% commissions based on the product category. Home Depot should also be on your radar too.
Another niche idea is home furnishing to complete your home improvement projects. Burke Decor carries modern, unique home decor and furnishings. Affiliates receive 8-10% commissions.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!