Perhaps the only exception to the statement, “Let’s not talk politics here” are political blogs. Those are meant to be all about politics. For some, that may sound like the most boring piece of content on the internet, but for others, it can be anywhere from challenging to relieving.
So what are political blogs and who are they meant for? Whether simply personal, ideological, or journalistic in nature, they are born out of a need to spread one’s professional or technical insight into the current state of political affairs.
And people love to read about politics. The news these days may seem to only cover “bad” events, seemingly meant to bring one down. But although not pretty at times, or ever, politics is meant for the greater good. Reform. Change. Progress. Laws. Rights. You name it!
Everything we breathe and speak about has its place in politics. Even the naysayers cannot disregard politics in its entirety, as it virtually touches almost every aspect of our lives.
Opinion or fact? In either case, there’s no denying that political blogs are on the rise, especially in recent years, during which politics have kind of taken on a new form of identity. Now, more than ever, does politics need more explanation from a stance of true understanding. If you got what it takes, you could be that blogger.
Starting a political blog enables you to enter into a vast world of interconnectivity and diversity. There are conservative, liberal, and moderate political blogs catering to each individual. No matter where you fall into place, this guide will teach you how to start, grow, and make money from your future successful political blog.
How to Start A Profitable Political Blog Business
Pick A Brand & Domain Name For Your Blog
One of the easiest yet hardest steps of blog creation is actually the first: picking a great blog and domain name.
There are thousands of ways to go about this, which is why many first-time bloggers get stuck here. But don’t let that happen to you! Instead, get some inspiration from these 50 political blog name ideas.
A crucial step in choosing a brand and domain name is to pick a niche in the political sphere. Who is your target audience? What topic sets your political passion on fire? Some niche ideas in politics could be:
- Debunking falsehoods
- Reporting on underreported events
- Analyzing political news
- Commenting on trending or recent events
- Sharing political class ideologies
- Providing interesting perspectives, i.e. historical or religious contexts
- Catering to specific causes or politicians
- Creating political satire and humorous content
- Highlighting international global affairs and events around the world
There are several thousand realms in which your political blog can exist, and it doesn’t matter where you land on the political spectrum. There’s someone, somewhere, who will be interested in your opinion.
Build The Blog
Unlike the Secret Service, there’s no “Secret Sauce” when it comes to building a blog. The steps you need to take will be the same as any other blogger in the industry.
- Domain Name
- Hosting Provider
- Website Builder
Your domain name is one pillar of your blog. It’s essentially the web address where your political website will live. But hopefully one day your political blog will be recognizable by its brand.
Just like everyone knows where The White House is without having to remember 1600 Pennsylvania Avenue. With a domain name, readers can find you in Google search results or by typing your URL directly into their browsers. So if you pick a politics-inspired blog name such as Politics By Polly, then your domain should match it like this: politicsbypolly.com
The second step of building a blog is to find an appropriate web hosting provider such as Bluehost or Kinsta. The difference between these two options dwindles down to three aspects: cost, security, and site speed. The cost of Bluehost is cheap (around $3-9/month) while Kinsta’s plans start at $30/month and climb above even $100/month.
As you can guess, the latter will provide your political blog with better security features, including excellent customer support. The real prize, however, is Kinsta’s lightning-fast server speed, which allows your site to load faster. A quicker loading site provides a better UX which often results in better rankings by Google.
The last piece of the blog-building process is choosing the best website builder. For me, and for most people starting affiliate blogs, that’s WordPress.org. In the below video, I explain why WordPress has been the best CMS for affiliate blogs (even political blogs) in the last ten years that I’ve been in this business.
How To Grow Your Political Blog
Growing a political blog is no easy feat. There will be challenges. To grow a blog, you need to invest your time in learning the basics of Search Engine Optimization, or SEO.
Doing so will allow you to essentially “skip the line”ahead of your competitors who aren’t implementing SEO on their site. Luckily not everyone does it. Sadly, SEO still takes time and lots of experience to master (if one could ever truly “master” it).
The reason why growing a political blog will pose as a great challenge is because the corresponding keywords for political terms are very, very hard to rank for. In other words, they are highly competitive.
That’s because Google wants to give priority to sites, particularly ones in the poltical or health industries, that are peer-reviewed and full of accurate information. Personal blogs that give advice on such issues are less “authoritive” than the already-established and trustworthy sites that exist. There is still lots of untapped potential though in the political world for new bloggers to have their voices heard, but you’ll need to rely on social growth as well.
Like a double-edged sword, combining social media with blog growth can be positively potent for your blogging business. On the one hand, you have the technique to write quality, well-ranking content. On the other, you can take that and market it on social platforms.
Not all social media will prove effective, however. Aim to share your value-proposition – your insight, expertise, or unique intellect – on platforms that warrant such garb. Quora, Medium, and other public forums or blogs can help you establish yourself as an authority in the political blogging world.
How To Make Money From Your Political Blog
Now comes the fun part – how do you make money from a political blog? As always, where there is politics, there’s money somewhere. But don’t worry, you don’t have to sell your soul to play politics or deal in dirty money. Not when you own your own blog! Instead, political blogs can make money via straight-forward, proven methods.
Affiliate marketing is the most profitable way to earn money as a blogger. Even political bloggers aren’t exempted as there are dozens of political-related affiliate programs that you can naturally integrate into your content and earn commissions whenever someone you refer makes a viable purchase.
Even the Amazon Affiliate Program would be appropriate for a political blog, seeing as you could link out to related content such as books from political leaders, political education and philosophy books, funny merch like shirts and hats, or materials related to political organizing.
You could also promote more niche-specific stuff related to the angle of your politics. A right-wing audience might be interested in prepper gear, while a left-wing audience may be interested in growing cannabis.
For a more passive income stream, consider putting display ads on your website. Just as TV networks earn big bucks from political parties to display advertisements between shows, so can you display a few ads on your blog and make money doing it too.
Depending on blog traffic size, display ads can earn you anywhere from a few hundred to a few grand in extra income per month. Check out my Mediavine income report to see what I mean.
As a political blogger, you’re not going to be exactly an #InstagramInfluencer. Nonetheless, you could still earn from private sponsorships from political brands looking to promote their products or even a message. As a political analyst of sorts, you could even get paid to write about politics as a freelance writer.
The “ethics” of political blogging need come into play much more than in other industries, it seems. You don’t want to turn into a corrupt politician by dealing under the table to negatively influence peoples’ political views, opinions, or beliefs. Keep that in mind when negotiating with sponsors.
Why Political Blogging Is An Evergreen Business Opportunity
There is a certain hope with blogging that you’ll have a consistently growing affluence, but that is not the case for everyone. Becoming a successful blogger – and a political one at that – will require a great deal of respect for the work itself in addition to a strong work ethic to support the vision. However, political blogging – and its lucrative opportunities – have yet to be fully explored.
In any case, the world of politics is constantly getting updated, renovated, and reimagined. There is always room for an extra opinion, as long as it’s ethical in both value and purpose. To be taken seriously, you should take your blog seriously. Meaning, approach it as a business, rather than a hobby. Or else you’ll fall out of political blogging and quickly into personal blogging wherein the content is written for oneself rather than for an audience.
Starting a political blog will enable you to have your voice heard. In a world full of noise, you could be a beacon of light for a new age. If what you wish to do is to influence others, then blogging is the number one way to do just that.
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