So in this post I'd like to cover a few keyword generators, some I've used, some I haven't. This post was originally published a couple years ago, and I'm in the midst of updating it, nearly 5 years later. In the meantime, please visit the list of keyword search tool reviews. My favorite keyword tool is listed below (still the same after 8 years of online marketing), but my new favorite tool is this SEO suite tool (full review).
In the rest of the post, I have selected a few favorite niche keyword generators to recommend to you based on my own experiences, but first, let's cover some essential criteria for rating. At the bottom of the post I'll add some links for updated reviews, and after I fully update this blog post, you won't see this message any more 🙂
Free Versus Paid
Some keyword tools are completely free. Some require a one time payment. Some require recurring payments. Many (but not all) paid versions offer free searches to allow you to test the tool.
Keyword Generators vs Niche Generators
Though these are essentially the same thing, I feel that some tools are better used for finding keywords in a niche you are already established in. Others are good at finding niches that you never considered.
Speed of Search
This is one of the most crucial factors in choosing a keyword niche tool for me. I absolutely hate waiting for things to load.
Free tools are basically a keyword generator based on internal algorithms. They just match up words you enter with standard add-ons. For example, if I type in “USB Microphone”, it will return,
- best USB microphone
- buy a USB microphone
- where to get a USB microphone
Others actually have ways of searching search Engines for related terms, and will return results like
- USB microphones for podcasting
- how to set up a USB microphone on a Mac
- USB microphone pop-filters
Obviously the second kind is more intuitive, because my own brain is a keyword generator if all you need to do is tack-on obvious phrases to the beginning or end of a KW phrase.
Not all niche KW generators are limited to finding keywords and niches! You can do things like analyze competition, see which KWs you rank for, which KWs your competition ranks for, available domains, competition analysis, and idea generators.
The Keyword Generators
This is just one I found on Google after searching for research for this article. It was a terrible tool. Unfortunately it turned up in the first couple results, so there may be people using it.
30 free searches, and the actual price was not made obvious after some searching on my part. It only returned you standard
where to find [keyword]
what is [keyword]
and those types of phrases.
My analysis: Do not waste you're time. If you're going to use crappy free tools, Google KW tool is better (see below).
Negatives: I can do this kind of keyword generating with a pen and paper
I bought this a few years ago to keep track of my ranking and monitor campaigns. Then Google did some kind of change to its policies that no longer allowed this tool to access data it previously accessed.
There was a time when it was not available due to these updates, but they've since come back online. Unfortunately, I never continued using it after that.
MS is also a very complicated tool, and I never figured out how to use it properly. There are tons of features, but ended up using something else which I like better (see below). People used to swear by MS, but you hear about it less nowadays. It's a high quality tool, and ranks 2nd on my list.
- Positives: Advanced tool with lots of features and quality support
- Negatives: Haven't used it in a while, tough learning curve, limited to number of searches based on membership level
Google Keyword Tool
This is one of the most common free tools out there to help you find niches and keywords for your website, blog, etc. The numbers are pretty inaccurate, but with the recent redesign, I think it's not at all as bad as some marketers make it out to be.
If you're are looking just for stats, sure it's crap. If you are looking for ways to generate ideas for new niches, or related niches in your industry, then it's great. It gives you insight into what people are searching for, directly from the horse's (Google's) mouth. The downside is that nowadays (2018), you need an Adwords account to actually get access to the tool.
- Positives: Simple to use, free, endorsed by Google
- Negatives: Inaccurate numbers, no special features
My #1 Favorite Niche Keyword Generator
Jaaxy is awesome. There are so many cool features that you don't see on other KW tools, plus they're easy to figure out how to use them. KW searches are simple, generating more KWs from those initial searches is easy too. Also, you can spy on your competition, check your rank for specific keywords, store keyword lists, and more.
Before I go into ‘full review mode', here's the link to a full page review of Jaaxy, plus a video where I show you what Jaaxy can do (and how to do it).
There's two negatives about Jaaxy I should mention though. One, it's a recurring fee. Don't get me wrong, you totally get what you pay for (an awesome tool), but I know that some of you will wince at the recurring payment.
- Positives: Simple to use, free trial, many extra features
- Negatives: Recurring fee, uses alternative competition metrics
More Keyword Generating Tools (Updated 2018)
The landscape of online marketing has changed a lot over the past 8 years. I've since tried a bunch of new keyword tools, and there are still more on my list to check out. The main, most popular ones are listed below. The links go to full reviews here on my website, so check them out for details on how they work, as well as what the pros/cons of each are.
I hope you found these mini-reviews useful. Please share your favorite keyword tool in the comment section below and why you like it.
If you want to see more about my keyword research process and how I find niches to make money online, you can join my 5 Day Email Course and get access to 10 training videos, one of which is specifically about niche research.
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