Gluten has become a highly contentious topic, making it a popular field to blog about. Of course, finding good gluten-free blog name ideas can be a little confusing. How do you stand out in such a large crowd?
For that matter, how do you even get started with blog name selection? I’ve seen many people get stuck with precisely this challenge. Some never get to the point of creating their own site.
That’s a shame really, as your blog name isn’t as critical as all that, whether you're blogging about living a gluten-free lifestyle, reviewing gluten-free restaurants, or doing a gluten-free recipe blog. The name you choose is only ever a guideline – it will never define your site.
The trick is to find a name that you’re reasonably happy with, without getting too stressed about the whole process. That’s where this post comes in. We’re focusing on various tips and techniques for finding a name for your gluten-free blog.
We also highlight some other important areas to think about when you’re building your site. After all, a blog name isn’t going to help much without the rest of the process.
By the time you get to the end, you should know how to find a blog name (and the associated domain name), the type of site that you want to build and how you’re going to make money.
So, let’s get moving.
50 Gluten-Free Blog Name Ideas
- Gluten Free VIP
- Gluten Today
- Gluten Free Eating Plan
- Gluten Free Green Living
- The Gluten Fiction
- Gluten, Energy and Health Today
- Health and Gluten
- The Perils of Gluten
- Gluten Free Healthy Eats
- Living with Gluten
- My Gluten Free Success
- Gluten Free Inspiration Today
- Gluten Zombie
- My Gluten Revolt
- Gluten Free Beginners Zone
- Gluten, That’s Bad
- The Gluten Fable
- My Gluten Free Inspiration
- Gluten Freedom Blog
- Gluten Free Beginners
- Gluten Energy Transformation
- Gluten Free Eating Today
- Gluten Free Cooking Craft
- Gluten Free Life for Kids
- Gluten Free Course
- Why Gluten Makes You Tired Fast
- The Goodbye Gluten Epic
- Delicious Gluten Free
- No Gluten Kitchen Training
- Cheap Gluten Free Living
- Gluten, Health and Wellness
- Best Gluten Free Dining
- Gluten Free Dinner Designs
- Foodie Epidemic
- Secretly Gluten Free
- Gluten Free Success Today
- Best Gluten Free Nonsense
- Loving Gluten Free Coach
- My Gluten Free Boys
- Gluten Free Cooking Code
- Green Gluten Free
- Gluten Free Epidemic
- Best Gluten Free Food
- Vegan Gluten Free Story
- Raw Gluten Free
- Gluten Freedom 101
- Gluten Free Cooking Buzz
- My Gluten Transformation
- Gluten Free Success 101
- Gluten Free from Today On
Do you notice any patterns with these names? While they’re different to each other, none are especially exciting. The styles have all been done before.
This is true for any blog name. While you may look at the big players in the space and think to yourself, “Wow, if only I had that name…”, the truth is, that name is awesome because their content is awesome. The relationship between a blog name and a website is what makes a site stand out. Blog names don’t have that much power on their own.
How To Choose A Good Blog Name
The first step to finding a good blog name is always a simple one – think about your site. What are you going to talk about?
Seriously. While there are many, many gluten-focused blogs out there, no two are exactly alike. Those differences help to define those sites and the differences often show up in their blog names.
For example, how heavily are you going to focus on food? Many gluten free authors are food bloggers. Their sites are packed full of gluten free recipes. They may have some other content, but recipes are their main focus.
Other sites focus on other areas, like drperlmutter.com. That site has a stronger emphasis on the theory that surrounds gluten allergies and ways to follow a gluten free diet.
This brings us to another relevant point – who you are as a person. Many people include some aspect of themselves in their blog name. The site elanaspantry.com is one example, as is thedomesticman.com.
Have a think about what makes you unusual. These areas could help to inspire your blog name search.
Another angle is to think about common themes in your field. Gluten free is the most obvious example, but there are plenty of others. For example, some bloggers talk about gluten free living, gluten free recipes, diets that are dairy free and gluten free, losing weight on a gluten free diet and so on.
One final trick is to try to avoid being very critical, especially at the start. Just start jotting down and researching blog names. Don’t worry if a name doesn’t sound quite right. It might end up being the inspiration for something different a little further down the line.
Before we move onto the next topic, it’s important to talk a little bit about things to consider avoiding. None of these will make or break your blog, but they’re still worth being aware of.
One thing is dashes. Dashes are common in domain names, but they can get confusing quickly. Even a dash between gluten and free could be a problem, as most gluten free blogs don’t have dashes.
Besides, if you need to rely on dashes, there’s a good chance that someone else has a similar name without the dash.
Think about the words that you use too. Will these be obvious if someone hears your blog name spoken aloud? For example, if you include a number in your blog name, people may not know whether to write it out or leave it as a numeral.
Keyword VS Branding
When you’re choosing your blog name, there are two areas that you can look at. One of these involves using a keyword, while the other focuses on branding instead.
With a branded name, you’re looking for something memorable. Such blog names are often short and punchy. They might even just use a single made-up word (the tool Wordoid is a fun place to generate these).
Short isn’t the only way to go. Branded blog names can be longer too. Some include an entire phrase or a play on words, like rachelsnourishingkitchen.com and thismessisours.com.
The other approach is to use a keyword. Keywords are phrases that people use to search online. Site owners often focus on them to increase traffic.
Using a keyword in your blog name may help to get more visitors to your site. The topic of your blog also becomes obvious, which is handy. One example is artofglutenfreebaking.com, where the keyword is gluten free baking.
You’ll also see sites that combine both ideas. For example, they might include a keyword (like gluten free) and an interesting phrase, as the site glutenfreeforgood.com does.
Combining both approaches like that is a particularly powerful style. It gives you the best of both worlds, allowing you to find a memorable blog name that is also related to your topic.
How To Buy A Domain Name
Buying a domain name is the logical next step. This is a very simple process, but it can seem confusing because there are so many different domain name registrars out there now.
It also seems like everyone has their own personal favorite, with bloggers often recommending different services to one another.
Despite their differences, domain name services are pretty similar to one another. They all do the same basic job. Some are more expensive and some are more complicated, true, but you’re not going to mess your site up by choosing the ‘wrong’ one.
That being said, I do have a recommendation of my own – Namecheap. I like the way this service is up-front about pricing.
It also has an easy-to-use interface. This aspect is critical for anyone who hasn’t created a website before.
How To Build & Make Money From Your Gluten Website
Our next topic is a larger one – actually building your website. Once again, there are various companies that you can choose from, each with their own quirks. This time your decision is more significant, so it’s worth taking some time to decide what you want.
The biggest question is whether you’re going to use a website builder (like Weebly) or whether you’re going to create your site yourself, using WordPress as a content management system.
WordPress is the most powerful option, but it can sound scary. On the other hand, website builders are fast and easy. They often let you create a beautiful site and then quickly move onto the process of creating content.
Many website builders even have free plans. These plans tend to come with restrictions and your site is hosted on a subdomain, so the plans aren’t amazing. Still, you can always upgrade to a paid plan later.
Let me be clear. I don’t like website builders. They’re useful in a few situations, but not very many. Most of the time a website builder is much more trouble than it is worth.
The problem is that you’re not getting much freedom with a website builder. You’ll often find that some tasks are surprisingly difficult, like connecting with social media accounts or doing basic SEO.
Even more relevantly, you can’t simply transition from a website builder to something else. Website builders use their own coding and they’re specific to the company at hand.
This locks you into a single company. You’re stuck with whatever plans they offer and any restrictions.
It’s a frustrating system. The approach means that you need to choose your website builder very carefully, even though you have no idea what features you’re going to need as your site grows.
WordPress is a content management system, so it works differently. You can transfer a WordPress website between hosts. You also have much more control.
WordPress isn’t as difficult as it seems either. There are many plugins and tutorials out there that help you along the way, including my tutorial for building an affiliate site.
That brings me to one final topic – how you’re going to make money from your website.
Bloggers have access to many different income streams, such as selling their own products, offering courses and charging for consultations. But, some of these approaches are best once you already have an established reputation.
For beginners, there are two standout approaches: affiliate links and display ads. Both approaches can be started early on. You can then scale them up as your site grows.
How Much Do Gluten Bloggers Make?
One example in this field is Cheryl from 40 Aprons. Like many food bloggers, Cheryl offers some gluten free recipes on her site, but has other types of recipes as well.
Her August 2019 income report showed her earning $31,225 from her blog. Most of this came from display ads (around $25,400). Cheryl did earn through affiliate marketing too, but this income totaled less than $1,000 for the month.
A second interesting blog is The Endless Meal. This time most of the featured recipes are gluten free. They’re also suitable for other diets, like Whole30, keto and vegan.
The January 2018 income report from the site totaled $5,533. Once again, most of the income came from display ads, while affiliate marketing was not a very significant source of income.
Display ads are those ads that you often see on other people’s sites. They come from display ad networks and bloggers earn from showing them.
The blogs we highlighted in the previous section both got most of their income through display ads. This is very common for food blogs, as visitors come to the site to find recipes, not to buy products.
Display ads mean that you don’t need to try and promote products. You simply write your content as you see fit.
The main problem is that you just earn a little bit per visitor. This can be frustrating, especially at the beginning. Making a decent income involves scaling up your traffic considerably.
Affiliate links are part of a process called affiliate marketing, where you are acting almost like a virtual salesperson for companies. This means that you need to sign up for affiliate programs and include links to their items.
Affiliate marketing isn’t as complicated as it first sounds. You can learn the processes without too much difficulty. The most important thing is to put the time into research and planning, rather than expecting immediate success.
After all, sustainable businesses do take time.
Blog names get a lot of attention. It’s easy to focus on looking for the ‘right’ blog name, to the extent that other processes get lost along the way.
Yet, as we’ve shown in this post, your blog name is only one aspect of your website. The name you choose isn’t ever going to define you. Your content and your personality will always be much more significant than a name.