Can you have multiple affiliate programs on one website? The simple answer is yes.
Answer: Yes, multiple affiliate companies on a single website is fine
The typical focus of people who are new to affiliate marketing is making money. That isn’t necessarily bad because money is important. However, people often hurt themselves by promoting too many products with no real direction.
Promoting multiple affiliate products on a website is not an issue at all, but your website should not be riddled with useless affiliate links while you pray for clicks and sales.
Finding Relevant Affiliate Programs
Finding a relevant affiliate program to match your niche is pretty simple. Go to Google and search “my niche” + “affiliate program”. You should repeat this search several times with alternative phrases though! Many affiliate companies don't know how to properly advertise their programs, so they may be hidden.
For example, if you are promoting cannabis related products, you may also want to search for CBD affiliate programs and marijuana affiliate programs.
Creating Effective Affiliate Promotions
Once you find relevant affiliate products to promote, you need to brainstorm keywords you can use to get them clicks. Promoting affiliate links can be as simple as writing product reviews, but to really supercharge your earnings, you need to be driving traffic to your money pages.
For example, I could write a post called “Blue Apron Review”, and I'll get a certain amount of clicks and sales from that page.
If I then write additional posts about the topic of cooking, meal kits, productivity, or healthy eating, I can drive more traffic to my product review from other relevant search engine queries. Potential traffic-drivers could be:
- top 10 meal kits 2019
- how to save time cooking for my kids
- how to eat healthy if you have no time for shopping
- 5 unconventional weight loss strategies
- learn how to cook for college students
Try Affiliate Networks!
The difference between an affiliate network and a program is that the network is a company that houses several manufacturers. In other words, an affiliate network is a middleman that facilitates connections between affiliates and vendors.
Each affiliate network has features that make it unique. Here are my favorite networks:
Joining an affiliate network is a great idea because your commissions get pooled together, and you'll reach your minimum payout threshold more easily.
Affiliate1 joins 3 separate affiliate programs not associated with a network. He makes $50, $40, and $20 in each of them. The minimum payout is $100 for each of those programs, so he doesn't get paid this month!
Affiliate2 joins an affiliate network and promotes three different companies, earning the same as Affiliate1 ($50, $40, $20). He earns a total of $110, passing up the $100 threshold, and he gets paid this month!
You may find that the network of your choice only has one particular company you want to represent, and that's fine. However, I do recommend searching for other relevant programs within the network from time to time for more promotional opportunities!
Why Limiting The Number of Affiliate Networks You Join Is Advised
Affiliate marketing demands a lot of time, effort, and resources to be successful. So every affiliate network you join should be part of a plan.
For one thing, you risk diminishing your productivity by juggling too many things at once. Don’t get me wrong, you should definitely promote multiple affiliate programs eventually, but starting out without focus means it usually takes longer to see results.
Not to mention that you have to keep up with tracking! This can become extremely difficult to do when you’ve got 5 or 10 things going at once. It's better to see small results from one program than zero results from multiple.
Once you get a good handle on one of them, I recommend branching out to diversify your earnings.
4 Important Things You Should Be Doing As An Affiliate Marketer
Success as an affiliate marketer requires focus, strategy, and a willingness to succeed or see things through. Here are five things you should be doing if not already.
1. Track, Track, Track
You’ll need to track your performance with the affiliate networks you’ve joined. However, you should also use unique tracking affiliate links so that you know exactly where a sale comes from. Traffic reporting data provides insights that can help you scale your campaigns.
2. Test Products & Be original
You don’t have to buy products you review but it's generally better if you do. This will put you in the shoes of customers, inspire original content, and allow you to take original photos. You'd be surprised how much of the content online is just regurgitated over and over again by for-hire writers. Being original in the affiliate industry is a huge advantage.
3. Be Helpful
Selling is a necessity but the approach has to be a helpful one. Your job as an affiliate marketer is to inform people so that they can make the right purchase decisions. Therefore, your focus should be on education, not selling since that’s the vendor’s landing page job.
Empathy is crucial here. The reason reviews are so powerful is that we like to hear from others that have used what we want to buy. This is hard to do as an affiliate marketer but very important. You have to put the customer first.
4. Compare Other Products
Comparisons are powerful because consumers prefer doing research before they buy. By comparing your recommended product with others, you’re eliminating the fear of mistake and helping customers select the right product.
You’re in Good Hands!
Affiliate marketing is one of the most lucrative ways to make money online. You can promote multiple affiliate programs on one website. Affiliate networks can make things more manageable, otherwise, it’s easy to become overwhelmed, and you may end up waiting a while for payouts.
However, there are no magic bullets or tricks. Affiliate promotion is hard work from the start but if you follow the tips and advice laid out in this article (and this website as a whole), you’ll do great.
I've been a six-figure affiliate marketer for 7 years now (in the biz for 9), and you can see exactly how I build my websites, and even take the same training I did to get my income up that high.