Getting traffic to your website is a very basic first step. Once you have some traffic coming in, you'll start wondering, “Why aren't these bozos buying anything?!”.
There's a lot of reasons why that may be, but tweaking and optimizing is part of the process of being a successful affiliate marketer. In this post, I want to share some money making strategies I use on my affiliate websites. These are the basics I like to work with, and there's no need to get more complicated!
How To Turn Traffic Into Sales By “Funneling” Visitors To Your Money Pages With 3 Methods
Method#1: Simple Product Review
Product reviews are the most basic way to earn money online.
- Find a product you like
- Look for competitors in search
- Write a 1200 word review
- Share on social media
- Move on to next review
You may think this is oversimplified, but it works. There is no guarantee of rank, and it will certainly take time to gain authority.
My view is this: I could spend an hour trying to artificially boost rank to one review, or I could spend an hour writing another review and now have two reviews! Some will rank, some won’t. I can just use other content to drive traffic to the stuff that doesn't rank (see funnel #2 below).
We aren’t losing money by writing reviews, and doing more of them can only increase our chance of ranking though internal linking.
I wrote a review called “TeKu Glass Review” and am currently ranked on Page 1 Spot #2 after about 3 months, with no backlinking. It’s very low searches, and almost no competition.
Do 100 of these over the next year and you now have 100 page 1 rankings. Do you think Google will look favorably on a site with 100 page 1 rankings, regardless of the traffic they get? Of course. This will not only increase you chances of sales, but also of ranking for related keywords on your site.
Method #2: Problem/Solution
Now that we have some good product reviews on our site, we need to drive traffic to them. Some reviews won't rank, and some just won't get a ton of clicks from search engines.
Here's what I do: Brainstorm 10 problems people may have related to a review you do.
Let’s say I write a review called “Yeast Wrangling Tool Kit Review” (this is a method of collecting wild yeast for brewing sour beer). Now I need to think of 5-10 problems related to people that want to harvest and grow their own yeast for brewing beer at home:
- How To Harvest Yeast In Your Backyard
- Can I Brew With Yeast From My Fruit Trees?
- Is My Beer Infected With Wild Yeast?
- How Do I Brew A Sour Beer?
- 10 Rustic Saison Beer Recipes
Within each of those articles, I will look for an opportunity to link back to my yeast wrangling kit review. Traffic from solution content will send people to the review-content I did.
Now, instead of 1-2 visits a day to my product review, I have 10-20 visits a day going to my review (assuming a tiny trickle of traffic for each blog post). Some keyword-focused content will really bring in a lot of traffic, and if you optimize the post to funnel traffic to your money page, you can really boost conversions. Rinse. Repeat.
I never said building a business was fast or easy! Success snowballs, so your painstaking work in the beginning will pay off later.
Method #3: Main Money Page
I have found a lot of success with having just a few main products I promote. You do not have to review and promote hundreds of products to make money online (in fact, you don't even need multiple websites, like a lot of folks assume).
This can be a really simple way to set up your funnel: All routes lead to your main money page
This could be a review of your top ranked product, or a “Top 3 post” where you review your top 3 picks in a range of products.
Let’s say you made a website about antivirus software. Create a chart with your top three choices for software, and why each one is good. Every single product review or relevant piece of content can send traffic to your chart.
You can also do a “main product review” where you send all your traffic. For example, if you have a loan consolidation review website, you might have one company you recommend above all. Instead of making things confusing by comparing and contrasting ten different companies, you can just send people to your #1 recommendation.
This is a great way to monetize your site because it makes conversion optimization easy. Rather than work with 10-50 different product review pages, you just funnel all traffic to one page, and work on your conversions there.
The added bonus is that you aren't splitting traffic to different areas of the site. More traffic to a single pages means you have more data to work with, and can run tests in shorter periods of time. A single day with 1000 visits to a page means you can test out new graphics on Monday, then adjust something for Tuesday.
If you had 10 pages with 100 visits for each page, the story would be different You may only have time on Monday to edit one page, then you have to leave it sit for a week while you gather data. There's still 9 more pages that need to be tweaked, but you're waiting on the results of your first test before you can proceed!
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
I guess when you say promoting the 3 to 5 you have it in your header like your website does. Along with placing it inside the the other reviews you are doing. Maybe even make the homepage. You are just making everything “funnel” to that one page eventually. This is really helpful as I have many ideas but little time. Reading other parts of your blog I see you say stick to one niche in the start get a ton of articles out. Which is what I plan to do. Thanks for the great advice
Hope that helps Bob! Let me know how it turns out!
I am back again. It all did help. I have been searching the web for websites and alot of how to start a blog or website sites seem to do the homepage method. Where the homepage is actually the detailed article about creating a website. Like websitesetup.org . Reading that plus all of your articles has shown me alot. I have started to use long tail keywords as well to get more traffic.
yes, there are a lot of people that use the home page as a main “lead opt in page”. I’ve tried that before, and it didn’t do much for me, but perhaps I wasn’t doing it right, or my audience is just different. Try it and see for your own niche audience.
Glad that you found this article useful Bob! Hope it helps you make some money 🙂
I love this article. When you say a few main products you promote. Do you mean let’s take pillows as an example. You will review all new pillows when they come out but you will always have links to your top 5 pillows?
Pretty much. I mean, I’d have affiliate links to ALL pillows if I review them, but I focus on promoting just a few. I’d focus on linking to those specific 3 or 5 pillows more often, and do more research on why they are the best, as well as what problems they solve, then write about those topics.
Like working backwards. Figure out what problem a product solves, then find keywords related to that problem, then write on those topics.