In 2019, my mother spent a few hundred dollars getting new rugs for the kitchen. A young woman I know spent $80 for an area rug for her dog to sleep on, and Americans as a whole spent around 11.32 billion on carpets and rugs.
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It’s not something people think about often, but there is actually a lot of room in the carpet and rug industries for affiliate marketers to connect customers with the companies selling the rugs they want. The best rug and carpet affiliate programs include a wide variety of area rugs in different styles and textiles from around the world.
If you’re interested in ways to incorporate rugs and carpets into your affiliate marketing strategies, read through this list of the top ten rug and carpet affiliate programs. At the end of the article, I’ll share some ideas that could help get you started.
Rug And Carpet Affiliate Programs
- Rug Studio
- Victorian Trading Company
- Boutique Rugs
- The Home Depot
- Natural Area Rugs
- Etsy
- The Sofia Rugs
- Bashir Persian Rugs
- Walmart
- Perry Null Trading Company
1. Rug Studio
- URL: Rug Studio Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Rug Studio sells rugs from all of the major weaving centers around the world. This company, which is more than 80 years old, has several retail outlets in Austin, Dallas, Houston, and San Antonio, where it’s headquartered. The rugs this company carries are also featured in catalogs and specialty stores across the nation.
Shipping is free on every purchase. Rug studio carries more than 50,000 area rugs, and customers can shop for rugs based on size, color, styles, weave, and brand. The website has a sales section, and sales are tax-free, too. There’s also a 30-day hassle-free return policy.
The affiliate program is run through Partnerize, which owns Pepperjam.
Why You Should Promote Rug Studio: The commission rate and cookie length aren’t disclosed on the affiliate webpage. However, this company has an enormous selection of rugs at great prices, and it offers free shipping, a hassle-free return policy, and tax-free purchases.
2. Victorian Trading Company
- URL: Victorian Trading Company Affiliate Program
- Commission: 6%
- Cookie: Unknown
Victorian Trading Company sells beautiful Victorian-style items ranging from Jane Austen fashions and Celtic jewelry to teapots and bathroom accessories. This store carries a small selection of intricate floral area rugs and welcome mats, too. They range in price from around $20 for a doormat to around $200 for an area rug.
One interesting thing about this company is that it offers collections for people who like to shop by themes, such as fairies or roses. Customers can also shop by holiday and by the amount of money they want to spend.
The affiliate program is run through LinkShare, and affiliates are provided with banners and links to help them promote the products. Information on new products, bestsellers, and upcoming sales are available, too.
Why you Should Promote Victorian Trading Company: This company works in a niche market, so it could fit well with some affiliate marketing strategies. Many of the items are budget-friendly, too, and that could bump up shopping cart totals.
3. Boutique Rugs
- URL: Boutique Rugs Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Boutique Rugs carries both handwoven and machine woven rugs of high quality and exquisite design. There are more than 40,000 SKUs in sizes ranging from 2’x3’ to 12’x15’. This store sells specialty-shaped rugs, round rugs, stair runners, and octagonal rugs, as well, and there are some budget-friendly options to choose from. Shipping is free within the continental U.S.
The affiliate program is administered through ShareASale. The average order value is $215. Affiliate marketers are provided with exclusive sales and promotions, seasonally updated creatives, and other marketing support.
Why You Should Promote Boutique Rugs: The variety in styles and prices could appeal to a large group of shoppers. Free shipping is always a plus, and the average order value is nice, too.
4. The Home Depot
- URL: The Home Depot Affiliate Program
- Commission: 1-8%
- Cookie: 1 day
The Home Depot is a do-it-yourself department store that offers both in-store and online shopping options. This store carries everything from lumber and tools to garden supplies and patio furniture.
Customers can shop for carpets and rugs through the home décor tab on the website, or they can use the search bar to find what they’re looking for. This store carries more than 41,000 area rugs in a variety of styles, shapes, and costs. Many of the items are shipped for free (The Home Depot offers free delivery on more than a million items), and some of the rugs can only be purchased online.
This store also carries wall-to-wall carpeting, carpet padding, carpet tiles, and carpet cleaning supplies. Customers can ask about carpet installation services, too. The affiliate program is run through Impact. The commission rate ranges from1-8% and depends on the product being sold.
Why You Should Promote The Home Depot: The Home Depot carries both rugs and wall-to-wall carpeting. It has a huge selection, provides free shipping on many items, and also offers a great selection of products in other departments that could add to the shopping cart total.
5. Natural Area Rugs
- URL: Natural Area Rugs Affiliate Program
- Commission: 10%
- Cookie: 14 days
Natural Area Rugs specializes in jute, seagrass, and sisal rugs, and it both manufactures and imports area rugs. This store offers high-quality rugs for up to 80% off retail prices. Customers can request up to seven free samples of natural fiber rugs. Natural Area Rugs also offers free shipping, a satisfaction guarantee, and easy returns.
Most of the rugs are made from 100% natural fibers, and they aren’t mass-produced. Customers outside of California aren’t charged sales tax.
Natural Area Rugs runs its affiliate program through ShareASale. Affiliates have access to banner ads and text links, and the average order value is $300.
Why You Should Promote Natural Area Rugs: The commission rate and the average order value are both decent. This store also carries high-quality natural fiber rugs, and it offers free shipping.
6. Etsy
- URL: Etsy Affiliate Program
- Commission: 4%
- Cookie: 30 days
Etsy is an online marketplace for unique, one-of-a-kind items. Many of its shops feature handmade items, while others offer vintage or hard-to-find items.
A quick search on Etsy pulls up more than 864,000 results for rugs. The results include items such as an antique Heriz rug, currently priced at $12,000, shaggy area rugs starting at $10, and natural sheepskin rugs for around $60 each.
Etsy runs its affiliate program through AWIN, with support for affiliates in French, German, and English languages. Affiliates have access to some banners and links, an affiliate newsletter, the Etsy blog, and curated pages.
Why You Should Promote Etsy: Etsy is an enormous marketplace with a lot of different types of items to offer, so there could be a lot of ways to weave this into affiliate websites.
7. The Sofia Rugs
- URL: The Sofia Rugs Affiliate Program
- Commission: Up to 15%
- Cookie: 30 days
The Sofia Rugs specializes in stair treads, which is a niche in the carpet and rug industry. Customers can shop by color, pattern, and featured products. All of the stair treads are imported from Turkey. This store also carries area rugs that are priced around $150-$305.
This company has a 99% customer satisfaction rate, and it offers free shipping on all products. There’s also a 30-day hassle-free return policy.
The affiliate program is run through Commission Junction, and the average order value is $80-$90. Affiliates are provided with links and creatives to help them market the products. Special affiliate discounts and exclusive promotions are also available.
Why You Should Promote The Sofia Rugs: The Sofia Rugs specializes in stair treads and has a high customer satisfaction rating. It also offers free shipping and hassle-free returns.
8. Bashir Persian Rugs
- URL: Bashir Persian Rugs Affiliate Program
- Commission: 10%
- Cookie: Unknown
Bashir Persian Rugs, which is based in Montreal, sells high-quality handmade carpets and rugs that sell for around $750 each. Customers can shop for rugs by size or by style.
This store offers a 90-day return policy, a 100% satisfaction guarantee, and free shipping on all orders of $500 or more. This store also provides free gift wrapping upon request, and it donates to a number of local charities.
The affiliate program is run in-house. To apply, interested affiliates are invited to email the company.
Why You Should Promote Bashir Persian Rugs: These rugs are high-quality, handmade pieces of art. The store offers free shipping for most items, as well as a customer satisfaction guarantee and easy returns. The commission rate is nice, too.
9. Walmart
- URL: Walmart Affiliate Program
- Commission: 1%
- Cookie: 3 days
Walmart is a department store chain with both brick-and-mortar stores and an online store, as well. The online store offers more than 1,000 area rugs ranging in price from around $15 to more than $500 for some styles and sizes. This company also carries doormats, kitchen rugs, and bathroom rugs, as well as rug sets, hall runners, and stair treads.
Walmart offers free curbside pickup for many orders as well as home delivery options. The affiliate program is run through Impact.
Why You Should Promote Walmart: Walmart has a nice selection of budget-priced rugs for a variety of uses. This store carries a lot of other products, which could attract shoppers who want to get everything they need in one place.
10. Perry Null Trading Company
- URL: Perry Null Trading Company Affiliate Program
- Commission: 20%
- Cookie: Unknown
Perry Null Trading Company carries art and other goods made by Native Americans. This store includes jewelry items such as bracelets, necklaces, and bolo ties, as well as specialized art such as baskets, pottery, and handbags. The art tab on the website includes rugs and weavings.
The rugs and other woven products are high-ticket, handwoven items. Some of the small rugs sell for around $95 each, but many of the larger rugs are priced to sell for over $1,000. There are 11 pages of woven products listed on the website. All of the rugs are one of a kind.
The affiliate program is run in-house, and affiliates are encouraged to use banner ads or text links to promote products on websites and blogs.
Why You Should Promote Perry Null Trading Company: This company supports independent Native American artists, offers unique high-ticket rugs, and provides a great affiliate commission rate.
Affiliate Website Ideas:
Now that you’ve read through this list of the top ten rug and carpet affiliate programs, do you know how you’d like to put them to work for you? I have a few ideas to share that might spark your creativity.
For example, you might want to incorporate a program like Natural Area Rugs from the list above into a website that zeroes in on natural, organic living. This type of website could also promote essential oils, organic snacks, natural fiber clothing, and even natural cleaning supplies.
A second idea is a website for interior decorators. Most of the rug programs listed in this article could be featured here, but you could also promote furniture, home décor, wall paints, other types of flooring, and even kitchen appliances here.
A final idea is a website designed around living on a budget. Programs from budget-friendly stores like Walmart (listed above) could be included here. You could also feature home budgeting software, online fashion consignment shops, and do-it-yourself stores like The Home Depot (also listed above).
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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