In 2016, the hotel industry in the US reached $199.3 Billion. There are all different kinds of hotels based around budget and preferences. That means you can market to lots of different types of travelers or focus in on a specific niche like luxury resort hotels. Here are 10 great hotel affiliate programs to check out.
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If you’re looking into hotels, you should check out travel niche breakdown for more ideas about how to monetize a travel website with affiliate programs.
What counts as “travel accommodation” is changing rapidly these days, so don’t limit yourself to these 10 hotel affiliate programs on your travel blog. AirBnB, bead and breakfasts, couch surfing, shared spaces, or even camping are all options for where to stay when you travel.
Hotel Affiliate Programs
- Dusit International
- Hotels.com
- Marriott
- Choice Hotels
- TripAdvisor
- Red Roof
- Oaks Hotels & Resorts
- Sirenis Hotels & Resorts
- Derby Hotels Collection
- Blue Bay Hotels
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Dusit International
- URL: Dusit International Affiliate Program
- Commission: 4-6%
- Cookie: 30 days
Dusit International is a leading hotel management company that was founded in 1949. They manage a unique portfolio of 27 international hotels and resorts in the highly demanded destinations of Thailand, Egypt, Philippines, Maldives, and UAE. They have 4 hotel brands: Dusit Thani, Dusit Princess, dusitD2, and Dusit Devarana. They also have over 50 confirmed projects in the pipeline in key destinations like Australia, Bhutan, Turkey, China, Qatar, Indonesia, and more.
Affiliate receive 6% commissions on best available rates and 4% on offers and promotions. The average order value is $537. The cookie life is 30 days. They have a large selection of inventory which means lots of potential for increased commissions. Dusit International uses Awin to manage their affiliate program and give access to regularly updated products and offers.
Why Should You Promote Dusit International: High average order value, great commission rates, lots of inventory to promote
Dusit International is a great hotel affiliate program to promote because of their luxurious properties in exotic locations and their high commission rates.
Hotels.com
- URL: Hotels.com Affiliate Program
- Commission: 4%
- Cookie: 7 days
Hotels.com is part of Expedia Inc, one of the biggest travel companies in the world. They are leading providers of lodging accommodations throughout the world. They have everything from international chains, all-inclusive resorts local favorites, to bed & breakfasts, and all the information you need to book the perfect stay. Users can search for hotels and easily compare prices, ratings, quality, location, availability, and amenities. They offer their customers the best value available backed with a Price Guarantee that will match the price if you find it somewhere else cheaper.
Affiliates receive 4% commissions on sales with bonus opportunities. The cookie life is 7 days. Hotels.com uses Commission Junction among the many affiliate networks, to manage their affiliate program and give access to high converting affiliate tools including deals widgets, search banners, and data feeds. They run frequent sales, interesting promotions, and exclusive affiliate voucher codes with competitive discounts.
Why Should You Promote Hotels.com: Competitive commission rate, bonus opportunities, interesting promotions
Hotels.com gives their affiliates lots of marketing materials including frequent sales and vouchers to help them increase conversion rates.
Marriott
- URL: Marriott Affiliate Program
- Commission: 3-6%
- Cookie: 7 days
Marriott is a leader in global hospitality with more than 3,900 hotels in 72 countries. Marriott International reported revenues of more than $22 billion in the 2017 fiscal year. They have 15 brands so they have something for every type of traveler and price point. Their brands include Marriott, Renaissance Hotels, Courtyard, Springhill Suites, Residence Inn, and more. Marriott also offers their customers the best rate guarantee.
Affiliates earn 4-6 % commissions on completed hotel stays and 3% on vacation packages. The action referral period is 7 days. Commissions are based on net base sales amount excluding taxes, food and beverage, and service fees. Marriott partnered with Performance Horizon Group to manage their affiliate program. PHG provides affiliates with everything they need to track clicks, sales, and commissions. Affiliates also get access to product catalogs, compelling offers, search widgets, and an affiliate newsletter.
Why Should You Promote Marriott: Competitive commission rate, globally known brand, lots of marketing materials
Marriott offers their affiliates 4-6% commissions on completed hotel stays and a 3% commission on vacation packages.
Choice Hotels
- URL: Choice Hotels Affiliate Program
- Commission: 5%
- Cookie: 7 days
Choice Hotels has over 6,300 hotels worldwide in 35 countries and territories. They are comprised of 11 midscale and economy brands. Some of their brands include Quality, Comfort Inn, Sleep Inn, Econo Lodge, and Clarion. They also have one of the hotel industry’s fastest-growing loyalty programs.
Affiliates earn 5% commissions on completed hotel stays. If the stay is canceled, commissions are reversed and you receive 0%. The action referral window is 7 days with unlimited occurrences. Choice Hotels uses Commission Junction to manage their affiliate program.
Why Should You Promote Choice Hotels: Competitive commission rate, fastest-growing loyalty program, lots of hotels and brands to promote
Affiliates earn 5% commissions on completed hotel stays with a 7-day unlimited occurrence cookie life.
TripAdvisor
- URL: TripAdvisor Affiliate Program
- Commission: at least 50%
- Cookie: Session-based
TripAdvisor is the world’s largest travel site with over 600 million reviews and opinions covering the largest selection of travel listings worldwide. They also compare prices from more than 200 hotel booking sites so travelers can find the lowest price on the right hotel for them. The TripAdvisor community has 455 million average visitors on average each month.
Affiliates receive a tiered commission structure starting at least 50%. They have an above-average conversion rate of 40%+. If the sales amount is equal to or greater than $1,000, the commission increases to 65% per action. The commission continues to increase all the way up until the sales amount is equal to a greater $20,000 which earns 80% per action. The cookie life is session-based. TripAdvisor uses Commission Junction to manage their affiliate program and give access to text links, banner, tracking tools, and issue payouts.
Why Should You Promote TripAdvisor: Extremely high commission rate, increased rates for higher sales, world’s largest travel site
While the commission rates are incredibly high, the cookie is session-based. So you must convert every lead in the first session to receive credit.
Red Roof
- URL: Red Roof Affiliate Program
- Commission: 3%
- Cookie: 30 days
Red Roof is an industry leader in the economy hotel market that serves millions of guests each year. They have over 500 properties coast to coast. Their Smart-by-Design amenities include free local calls, complimentary gourmet coffee, USA Today in the lobby, and an enhanced in-room entertainment package with HBO.
Affiliates earn a 3% commission on completed stays. The cookie duration period is 30 days. Red Roof partnered with Commission Junction to run their affiliate program. They offer coupons and discounts just for your viewers and exclusive promotions for top performers. There is also a monthly newsletter with special promotions.
Why Should You Promote Red Roof: Economy hotel industry leader, lots of coupons and promotions, month-long cookie life
While Red Roof’s commission rate is lower than most of the other programs, they have a long 30-day cookie life to give you lots of time to convert leads. Plus being a budget hotel means you have more people to market to, unlike a more high-end hotel chain.
Oaks Hotels & Resorts
- URL: Oaks Hotels & Resorts Affiliate Program
- Commission: 5%
- Cookie: 30 days
Oaks Hotels & Resorts has over 52 quality hotels and resorts throughout Australia, New Zealand, the United Arab Emirates, and Thailand. They will soon be adding India to their portfolio. Their establishments are located in the main business and tourist areas. They combine business facilities with spacious family suites that are ideal for relaxing breaks always at affordable rates.
Affiliates get 5% commissions with high demand in the Australian market. The cookie life is 30 days. The average order value is $417. Oaks Hotels & Resorts uses ShareASale to manage their US affiliate program. They offer great quality promotional materials including banners, voucher codes, text links, offers, and more.
Why Should You Promote Oaks Hotels & Resorts: Large average order, business, and family-friendly facilities, generous commission rate
Oaks Hotels & Resorts’ family-friendly and business-focused hotels and resorts give you two types of customers you can target.
Sirenis Hotels & Resorts
- URL: Sirenis Hotels & Resorts Affiliate Program
- Commission: 6%
- Cookie: 30 days
Sirenis Hotels & Resorts’ 45 years experience in the hospitality industry is evident in their hotel offers that cater to all kinds of customers especially on families – from entertainment and activity programs to exquisite cuisine and their first-class services. Sirenis Hotels & Resorts is an international family-run company. Currently, Sirenis Hotels & Resorts runs 8 chain hotels with new projects for international expansion in leading tourist destinations.
They offer a 6% commission to their affiliates and boasts about their high booking average of 1.400 euros.
Why Should You Promote Sirenis Hotels & Resorts: Great commission, high booking average, international appeal
Aside from the great commission of 6%, their booking average is also appealing. Sirenis Hotels & Resorts’ multi-language website is pretty impressive – includes Spanish, English, French, German, and Italian. Their strong appeal to European and American markets is a great plus.
Derby Hotels Collection
- URL: Derby Hotels Collection Affiliate Program
- Commission: 6%
- Cookie: 30 days
The Derby Hotels Group has 21 properties with 1,200 rooms to offer. Their hotels are located in the main European capitals – Barcelona, Madrid, Paris and London. These cities are perfect for enjoying historic buildings. Their hotels are mostly symbolic buildings that have been restored and recovered as cultural heritage and turned into luxury hotels – this clearly refects the companies dedication to recover, restore, and promote cultural heritage.
You can be an affiliate at no cost. Affiliates get a 6% commission and a dedicated account manager for support and assistance. Their average order value is $887 with 30-day cookie life.
Why Should You Promote Derby Hotels: High commission and average order value, marketing support, month-long cookie life
The commission rate of 6% with an average order value of $887 is quite impressive. The dedicated account manager given to affiliates is a great factor as well.
Blue Bay Hotels
- URL: Blue Bay Hotels Affiliate Program
- Commission: 6%
- Cookie: 30 days
Blue Bay Hotels has 13 properties in 7 different destinations. They successfully created four well-differentiated brands to cater to different targets. They have properties that are dedicated to health, beauty, and wellness, specialized gourmet restaurants, and specialized services to meet the demand of a specialized market. They are aiming for the brand in expansion in Riviera Maya, Mogadiscio, or Sharm El Sheikh.
As Blue Bay Hotels affiliates, you’ll get a 6% commission over an average booking of $1,120. Promotional codes and offers are also available. You will also be given a dedicated account manager for support. They accept incentivized traffic only from loyalty and or reward affiliates. Cookie life is 30 days.
Why Should You Promote Blue Bay Hotels: Great commission, high average booking, affiliate support
Commission of 6% with an average booking of $1,120 and a dedicated account manager at your disposal is a clincher. A 30-day cookie life means you have lots of time to convert leads.
Affiliate Website Ideas
After reading about these 10 great affiliate programs, its time to decide what hotel niche you want to target. You could write about resort hotels like those kinds you see on Instagram with hot dog legs LOL.
Sandals Hotels & Resorts has hotels and resorts in premier holiday destinations. They offer their affiliates 7% commissions with an average basket size of $1845.
On the other end of the spectrum, you could focus on economy hotels which gives you a larger potential viewer base to promote to than luxury resorts. Choice Hotels offers their affiliates 5% commissions on completed hotel stays with a 7-day cookie life. Look for backpacker lifestyle social media accounts to reach out to that audience, and you’ll probably want to start your own Instagram or Pinterest account to get more traffic to your website.
Another niche you could target is family-friendly hotels. Oaks Hotels & Resorts has locations in Australia, New Zealand, the United Arab Emirates, and Thailand. They are both family and business-friendly so you can promote them as a family getaway, a kid-friendly business retreat, or both. Affiliates receive 5% commissions with an average order size of $417.
Traveling with a large family is a pain in the butt, and if you can help families find affordable, kid-friendly accommodations you’ll be their lifesaver, and get paid well to do it!
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Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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