In 2016, the hotel industry in the US reached $199.3 Billion. There are all different kinds of hotels based around budget and preferences. That means you can market to lots of different types of travelers or focus in on a specific niche like luxury resort hotels. Here are 10 great hotel affiliate programs to check out. If you're looking into hotels, you should check out travel niche breakdown for more ideas about how to monetize a travel website with affiliate programs.
Hotel Affiliate Programs
- Dusit International
- Sandos Hotels & Resorts
- Vik Hotels Group
- Choice Hotels
- Red Roof
- Oaks Hotels & Resorts
- URL: https://www.amoma.com/en/partner.php
- Commission: 7%
- Cookie: 15 days
Amoma.com is the third largest online hotel reservation platform. They are also a world leading hotel booking site that is available in 21 different languages. It was created to offer travelers the best value hotels from all around the globe at unbeatable deals up to 60% off. They have over 230,000 hotels in 47,000 destinations ranging from trendy hostels to luxurious resorts all at the cheapest rates on the market. Their user friendly interface allows you to book accommodations in just 3 easy steps.
Affiliates earn 7% commissions on sales. The cookie life is 15 days. Amoma.com uses Commission Junction for their US affiliate program and gives access to marketing materials, tracking tools, and issue affiliate payouts. To sign up, search for them the advertisers section. Affiliates receive coupon codes to offer to your viewers and increase click through rates. They also offer early booking deals and seasonal offers.
Why Should You Promote Amoma.com: High commission rate, lots of inventory, coupon codes and other offers
Amora.com offers their affiliates a very generous 7% commission rate on their large inventory of hotels at unbeatable deals.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=43719
- Commission: 4-6%
- Cookie: 30 days
Dusit International is a leading hotel management company that was founded in 1949. They manage a unique portfolio of 27 international hotels and resorts in the highly demanded destinations of Thailand, Egypt, Philippines, Maldives, and UAE. They has 4 hotel brands: Dusit Thani, Dusit Princess, dusitD2, and Dusit Devarana. They also have over 50 confirmed projects in the pipeline in key destinations like Australia, Bhutan, Turkey, China, Qatar, Indonesia, and more.
Affiliate receive 6% commissions on best available rates and 4% on offers and promotions. The average order value is $537. The cookie life is 30 days. They have a large selection of inventory which means lots of potential for increased commissions. Dusit International uses ShareASale to manage their affiliate program and give access to regularly updated products and offers.
Why Should You Promote Dusit International: High average order value, great commission rates, lots of inventory to promote
Dusit International is a great hotel affiliate program of promote because of their luxurious properties in exotic locations and their high commission rates.
Sandos Hotels & Resorts
- URL: https://ui.awin.com/merchant-profile/6176
- Commission: 7%
- Cookie: 30 days
Sandos Hotels & Resorts is a hotel chain with 8 locations in premier holiday destinations like Mexico, Lanzarote, Tenerife, and Benidorm. All of their resorts maintain high standards on their services and facilities and offer all inclusive packages. They are committed to sustainable development and care about the quality and environment of their locations.
Affiliates receive 7% commissions on sales. The cookie life is 30 days. The average basket size is $1845. You can join the Sandos Hotels & Resorts affiliate program on ShareASale or Awin. Both programs give their affiliates the necessary marketing materials, tracking tools, and issue payouts.
Why Should You Promote Sandos Hotels & Resorts: Very high commission rate, extremely large average basket size, two program options
Both affiliate programs offers affiliates a 7% commission rate and a 30 day cookie duration so you can join whichever program is easier for you.
Vik Hotels Group
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=23974
- Commission: 6%
- Cookie: 30 days
The Vik Hotels Group has 12 vacation establishments throughout the world. They have locations in popular tourist destinations near the beach in Dominican Republic, Chile, Uruguay, Canary Islands, Andalusia, and Spain. They are different hotel company with a unique style that aims to make customers feel at home in their exquisite locations and have an unforgettable stay.
They offer their affiliates 6% commissions on sales. The average basket is $813. The cookie life is 30 days. The Vik Hotels Group uses ShareASale to manage their affiliate program and give access to marketing materials, tracking tools, and issue payments.
Why Should You Promote Vik Hotels Group: Generous commissions, high average basket value, unforgettable locations
Their customers experience an unforgettable stay and their affiliates earn a generous 6% commission rate on sales.
- URL: https://www.hotels.com/hotel-deals/travel-affiliate-program/
- Commission: 4%
- Cookie: 7 days
Hotels.com is part of Expedia Inc, one of the biggest travel companies in the world. They are leading provider of lodging accommodations throughout the world. They have everything from international chains, all inclusive resorts local favorites, to bed & breakfasts and all the information you need to book the perfect stay. Users can search hotels and easily compare prices, ratings, quality, location, availability, and amenities. They offer their customers the best value available backed with a Price Guarantee that will match the price if you find it somewhere else cheaper.
Affiliates receive 4% commissions on sales with bonus opportunities. The cookie life is 7 days. Hotels.com uses Commission Junction to manage their affiliate program and give access to high converting affiliate tools including deals widgets, search banners, and datafeeds. They run frequent sales, interesting promotions, and exclusive affiliate voucher codes with competitive discounts.
Why Should You Promote Hotels.com: Competitive commission rate, bonus opportunities, interesting promotions
Hotels.com gives their affiliates lots of marketing materials including frequent sales and vouchers to help them increase conversion rates.
- URL: http://www.marriott.com/marriott/affiliateprogram.mi
- Commission: 3-6%
- Cookie: 7 days
Marriott is a leader in global hospitality with more than 3,900 hotels in 72 countries. Marriott International reported revenues of more than $22 billion in the 2017 fiscal year. They have 15 brands so they have something for every type of traveler and price point. Their brands include Marriott, Renaissance Hotels, Courtyard, Springhill Suites, Residence Inn, and more. Marriott also offers their customers a best rate guarantee.
Affiliates earn 4-6 % commissions on completed hotel stays and 3% on vacation packages. The action referral period is 7 days. Commissions are based on net base sales amount excluding taxes, food and beverage, and service fees. Marriott partnered with Performance Horizon Group to manage their affiliate program. PHG provides affiliates with everything they need to track clicks, sales, and commissions. Affiliates also get access to product catalogs, compelling offers, search widgets, and an affiliate newsletter.
Why Should You Promote Marriott: Competitive commission rate, globally known brand, lots of marketing materials
Marriott offers their affiliates 4-6% commissions on completed hotel stays and 3% commission on vacation packages.
- URL: https://www.choicehotels.com/affiliate
- Commission: 5%
- Cookie: 7 days
Choice Hotels has over 6,300 hotels worldwide in 35 countries and territories. They are comprised of 11 midscale and economy brands. Some of their brands include Quality, Comfort Inn, Sleep Inn, Econo Lodge, and Clarion. They also have one of the hotel industry’s fastest growing loyalty programs.
Affiliates earn 5% commissions on completed hotel stays. If the stay is cancelled, commissions are reversed and you receive 0%. The action referral window is 7 days with unlimited occurrences. Choice Hotels uses Commission Junction to manage their affiliate program.
Why Should You Promote Choice Hotels: Competitive commission rate, fastest growing loyalty program, lots of hotels and brands to promote
Affiliates earn 5% commissions on completed hotel stays with a 7 day unlimited occurrence cookie life.
- URL: https://www.tripadvisor.com/affiliates
- Commission: at least 50%
- Cookie: Session-based
TripAdvisor is the world’s largest travel site with over 600 million reviews and opinions covering a largest selection of travel listings worldwide. They also compare prices from more than 200 hotel booking sites so travelers can find the lowest price on the right hotel for them. The TripAdvisor community has 455 million average visitors on average each month.
Affiliates receive a tiered commission structure starting at a least 50%. They have above average conversion rate of 40%+. If the sales amount is equal to or greater $1,000, the commission increases to 65% per action. The commission continues to increase all the way up until the sales amount is equal to greater $20,000 which earn 80% per action. The cookie life is session-based. TripAdvisor uses Commission Junction to manage their affiliate program and give access to text links, banner, tracking tools, and issue payouts.
Why Should You Promote TripAdvisor: Extremely high commission rate, increased rates for higher sales, world’s largest travel site
While the commission rates are incredibly high, the cookie is session-based. So you must convert every lead in the first session to receive credit.
- URL: https://www.redroof.com/affiliate/
- Commission: 3%
- Cookie: 30 days
Red Roof is a industry leader in the economy hotel market that serves millions of guests each year. They have over 500 properties coast to coast. Their Smart-by-Design amenities include free local calls, complimentary gourmet coffee, USA Today in the lobby, and an enhanced in room entertainment package with HBO.
Affiliates earn 3% commission on completed stays. The cookie duration period is 30 days. Red Roof partnered with Commission Junction to run their affiliate program. They offer coupons and discount just for your viewers and exclusive promotions for top performers. There is also a monthly newsletter with special promotions.
Why Should You Promote Red Roof: Economy hotel industry leader, lots of coupons and promotions, month long cookie life
While Red Roof’s commission rate is lower than most of the other programs, they have a long 30 day cookie life to give you lots of time to convert leads. Plus being a budget hotel means you have more people to market to unlike a more high end hotel chain.
Oaks Hotels & Resorts
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=37225
- Commission: 5%
- Cookie: 30 days
Oaks Hotels & Resorts has over 52 quality hotels and resorts throughout Australia, New Zealand, the United Arab Emirates, and Thailand. They will soon be adding India to their portfolio. Their establishments are located in the main business and tourist areas. They combine business facilities with spacious family suites that are ideal for relaxing breaks always at affordable rates.
Affiliates get 5% commissions with high demand in the Australian market. The cookie life is 30 days. The average order value is $417. Oaks Hotels & Resorts uses ShareASale to manage their US affiliate program. They offer great quality promotional materials including banners, voucher codes, text links, offers, and more.
Why Should You Promote Oaks Hotels & Resorts: Large average order, business and family friendly facilities, generous commission rate
Oaks Hotels & Resorts’ family friendly and business focused hotels and resorts give you two types of customers you can target.
Affiliate Website Ideas
After reading about these 10 great affiliate programs, its time to decide what hotel niche you want to target. You could write about resort hotels like those kind you see on Instagram with hot dog legs LOL. Sandos Hotels & Resorts has hotels and resorts in premier holiday destinations. They offer their affiliates 7% commissions with a average basket size of $1845.
On the other end of the spectrum you could focus on economy hotels which gives you a larger potential viewer base to promote to than luxury resorts. Choice Hotels offers their affiliates 5% commissions on completed hotel stays with a 7 day cookie life. Look for backpacker lifestyle social media accounts to reach out to that audience, and you'll probably want to start your own Instagram or Pinterest account to get more traffic to your website.
Another niche you could target is family friendly hotels. Oaks Hotels & Resorts has locations in Australia, New Zealand, the United Arab Emirates, and Thailand. They are both family and business friendly so you can promote them as a family getaway, a kid friendly business retreat, or both. Affiliates receive 5% commissions with an average order size of $417. Traveling with a large family is a pain in the butt, and if you can help families find affordable, kid-friendly accommodations you'll be their lifesaver, and get paid well to do it!
For more hotel affiliate programs ideas, I've broken down a bunch of them with individual insider reviews. Some are “booking websites”, so not targeted at specific hotels but still related to finding them.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!