The best kids affiliate programs range from baby products to toys and clothing for older, more active children.
Lives change when babies are born. In the beginning, life feels like it’s all about getting enough sleep, but eventually, kids start growing up. They laugh, they play, they make messes, and they accumulate a lot of stuff.
Making sure the things they acquire are good for their minds and bodies can be a constant challenge. Books, toys, and crafts that stimulate the mind are great to have on hand. Room décor and fashion for children can be a lot of fun, too.
The global market for toys is around $90 billion, and $25.5 billion of that belongs to the United States. That number doesn’t include clothes, furniture, or educational opportunities for kids, either. The truth is, items for children are a booming business, and affiliate marketers can get in the game with these top 10 kids affiliate programs.
Table of Contents
Kids Affiliate Programs
- Highlights
- Kids In The House
- Green Kid Crafts
- ActiveKids.com
- Put Me In The Story
- Peppercorn Kids
- Monti Kids
- Melijoe
- Fun And Function
- Baby Q’s Designs
1. Highlights
‘Highlights' produces and sells a series of magazines for children.
- URL: https://www.highlights.com/affiliate-program
- Commission: 5-15%
- Cookie: 30 days
‘Highlights' produces and sells a series of magazines for ages 0-2 years, 2-6 years, and 6-12 years. There’s a Spanish bilingual version of the magazine for children ages 2-6. The company also sells games, things that teachers can use in their classrooms, and club subscriptions based on children’s ages.
The affiliate commission rate on any of the magazines is 15%. For toys, puzzles, and other merchandise, the rate is 5%. Affiliates get a $10 commission on their referrals to the clubs.
Customers can shop by the age of the children or by subject. The affiliate program is administered through Commission Junction.
Why You Should Promote Highlights: ‘Highlights' is a well-known program with a lot of variety and targeted activities, so it could convert well.
2. Kids In The House
Kids In The House is a reference website for parents that includes more than 9,000 videos.
- URL: https://www.kidsinthehouse.com/affiliate-program
- Commission: 25%
- Cookie: Unknown
Kids In The House is a reference website for parents that includes more than 9,000 videos. The videos contain advice from pediatricians and other professionals. There’s also a subscription-based section that includes Kids In The House TV, which has interviews with experts and funny sketches to help provide insight into parenting.
The premium subscription costs around $50 per year. The other staple product, called Baby Care 101, covers topics that parents of newborn children need to know. This product costs around $30. This company also sells a package for parents with teens and ultimate parenting advice.
Kids In The House runs its affiliate program through ShareASale, Rakuten, Commission Junction, and ClickBank.
Why You Should Promote Kids In The House: The commission rate is decent, and the huge knowledge base could be a converting factor for some shoppers.
3. Green Kid Crafts
Green Kid Crafts is all about raising creative leaders in an earth-friendly environment.
- URL: https://www.greenkidcrafts.com/become-an-affiliate/
- Commission: $8-10 on subscription, 15% on shop orders
- Cookie: Unknown
Green Kid Crafts is all about raising creative leaders in an earth-friendly environment. The company was started by an environmental scientist and mother who wanted to help children think and discover the world around them.
The subscriptions for STEM (science, technology, engineering, and math) projects cost around $30 a month if you pay month-to-month, or $25 per month if you pay a year in advance. The company also sells individual packages of projects, such as a science pack for around $80 or an amphibian pack for around $30.
Why You Should Promote Green Kid Crafts: The focus on STEM skills could be a draw for some parents. The prices are decent, and the 15% commission on shop orders is a nice addition to the commission rate on the monthly subscriptions.
4. ActiveKids.com
ActiveKids.com is an activity website where parents and children can discover new activities to try in their own neighborhoods.
- URL: https://www.activekids.com/affiliate
- Commission: $0.50
- Cookie: Unknown
ActiveKids.com is an activity website where parents and children can discover new activities to try in their own neighborhoods. Listings show the type of project, how far away it is located, and the dates.
Customers who want to try ActiveKids can browse through sports and fitness, dance and cheer, learning and arts, and outdoors categories. Registering for an event counts as a transaction, and customers pay any fees associated with those events when they register. Affiliates get a $0.50 commission for every activity and campground API.
Why You Should Promote Active Kids: This could be a great niche marketing tool if you have a website that is locally based.
5. Put Me In The Story
Put Me In The Story is a business for personalized stories that include your child’s name.
- URL: https://www.putmeinthestory.com/affiliate-program.html
- Commission: 10%
- Cookie:45 days
Put Me In The Story is a business for personalized stories that include your child’s name. There’s a personalized dedication page where parents or grandparents can share a photo and a special message. The stories are fun and engaging and allow children to feel like heroes.
Books cost $25-35 each and can include famous characters such as Mickey Mouse. The book topics cover life events such as going back to school or holidays. There are books for boys, girls, and welcoming a new baby. Books can be personalized in Spanish as well as English. Pepperjam and ShareASale both help to run the affiliate program for this company.
Why You Should Promote Put Me In The Story: The company can create special offers and promotions for each affiliate so that they can draw more people to the website.
6. Peppercorn Kids
Peppercorn Kids is a fashion outlet for children that’s based in Los Angeles, California.
- URL: https://www.peppercornkids.com/affiliate-program.html
- Commission: 10%
- Cookie: 90 days
Peppercorn Kids is a fashion outlet for children that’s based in Los Angeles, California. There are items for both girls and boys, including unique crocheted items for girls and bowties for boys. The navigation bar includes a seasonal sales tab.
Products are reasonably priced. Domestic orders of $50 or more get free shipping, and a flat rate shipping fee applies to orders of less than $50.
Why You Should Promote Peppercorn Kids: The free shipping is always a plus, and the nice variety of reasonably priced items could bump up the shopping cart totals.
7. Monti Kids
Monti Kids is a website dedicated to Montessori learning products for babies and toddlers up to about three years of age.
- URL: https://montikids.com/affiliate/
- Commission: $30 for first-time orders
- Cookie: Unknown
Monti Kids is a website dedicated to Montessori learning products for babies and toddlers up to about three years of age. This is a subscription-based service that sends a package of toys to your home every three months. The packages include short videos and guides to help parents understand how to use the toys to further the development of their children.
The subscription boxes are set up in levels, and when customers shop, they’re asked about the age of their children before they can get a price for the level of subscription they’re looking for.
Why You Should Promote Monti Kids: The flat $30 rate commission on first-time orders helps affiliates know exactly how many referrals they need to make to meet their goals. The idea of Montessori teaching at home could convert shoppers who can’t afford to put their children in a Montessori preschool, too.
8. Melijoe
Melijoe is a Paris-based fashion store for children with more than 10,000 items to shop from.
- URL:
- Commission: 10%
- Cookie: 30 days
Melijoe is a Paris-based fashion store for children with more than 10,000 items to shop from. There are affiliate programs for people in the United States, UK, Germany, France, and other countries.
The products definitely run on the high end. One pair of girl’s jeans cost $148, while the DSquared2 brand of jeans for boys can run as high as $375 a pair.
Melijoes runs free shipping promotions occasionally, but not all the time. Affiliates have access to banners and other promotional items they can use.
Why You Should Promote Melijoe: The high-end pricing could mean higher affiliate commissions.
9. Fun And Function
Fun And Function is dedicated to providing kid-friendly sensory tools to help children develop their brains and bodies.
- URL: https://funandfunction.com/affiliate_program
- Commission: 10%
- Cookie: 90 days
Fun And Function is dedicated to providing kid-friendly sensory tools to help children develop their brains and bodies, especially if they’re dealing with special needs.
The goals of the company include helping children to expand their attention spans, processing what they hear, developing coordination, calming down in moments of anxiety, and overcoming habits such as biting. The company developed a special line of products such as blankets, cushions, chewies, weighted vests, clothing, tunnels, and tents to help children meet those goals.
The products vary in price. A weighted blanket can cost around $100, while a set of sensory sleeves costs around $17.
Why You Should Promote Fun And Function: The specialty items can help children develop in several areas. Families with special needs could be especially drawn to this store. The cookie length is nice, too.
10. Baby Q’s Designs
Baby Q’s Designs is an Etsy shop geared toward the younger side of children.
- URL: https://www.etsy.com/affiliates and https://www.etsy.com/shop/BabyQsDesign
- Commission: 4-8%
- Cookie: 30 days
Baby Q’s Designs is an Etsy shop geared toward the younger side of children. The main products are high-quality handmade felt ball garlands for decorating nurseries and children’s rooms. The store also carries fur pom poms, beanie hats for babies, and organic baby clothing.
Baby Q’s Designs is currently transitioning to more products for older children, including expanded child bedroom décor like handmade felt flowers. This includes an upcoming name change to Room Nectar.
The affiliate program, including the commission rate and cookie length, is set by Etsy. Affiliate marketers who like Baby Q’s designs can link to the store site, to the felt balls, or to any of the other products the store carries. This makes it easy for affiliate marketers to use Baby Q’s designs in niche marketing efforts.
Why You Should Promote Baby Q’s Designs: The products are all hand-made and high quality and the felt ball garlands relatively inexpensive compared to other handmade felt ball garlands on the market.
Affiliate Website Ideas
Now that you’ve read about these top 10 kids affiliate programs, do you know how you’ll apply them in your niche marketing efforts? There are a lot of different things you could try.
For example, you could create a website focusing specifically on teaching children to read. Sensory toys and personalized books could be promoted here, but so could phonics kits, Montessori school systems, and online preschool courses.
A children’s room décor website could include items like felt ball garlands and shelves for toys and books. Rocking chairs, bedroom blinds or curtains, murals, and beds that transition as kids grow up could also be featured on a website like this one.
A website for children’s fashion could include websites like Peppercorn or Melijoe, but it could be expanded to include shoes, costumes, hats, and even technological accessories like kid’s watches with GIS and phone capabilities. Really, any specific type of fashion could work for a niche site!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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