Lives change when babies are born. In the beginning, life feels like it’s all about getting enough sleep, but eventually, kids start growing up. They laugh, they play, they make messes, and they accumulate a lot of stuff.
Making sure the things they acquire are good for their minds and bodies can be a constant challenge. Books, toys, and crafts that stimulate the mind are great to have on hand. Room décor and fashion for children can be a lot of fun, too.
The global market for toys is around $90 billion, and $25.5 billion of that belongs to the United States. That number doesn’t include clothes, furniture, or educational opportunities for kids, either. The truth is, items for children are a booming business, and affiliate marketers by promoting kids-related products.
People often think of kids affiliate programs must be promoted on a website related to kids, but that’s not necessarily true. Being a parent and having a happy, healthy, successful family is a lot of work. It’s a lifestyle. That’s why I think there’s a lot of opportunity to promote kids stuff on lifestyle blogs, assuming part of your lifestyle is having kids do stuff with you.
Very often we associate “lifestyle blogs” as being focused on wealth and leisure lifestyles, but if you break down the phrase “life” and “style”, it’s simply a style of living.
As usual, these 10 affiliate programs are just a jumping off point to spark your interest, and there are many more out there worth exploring.
Kids Affiliate Programs
- Green Kid Crafts
- Monti Kids
- Fun And Function
- Baby Q’s Designs
- URL: Highlights Affiliate Program
- Commission: 5-15%
- Cookie: 30 days
‘Highlights’ produces and sells a series of magazines for ages 0-2 years, 2-6 years, and 6-12 years. There’s a Spanish bilingual version of the magazine for children ages 2-6. The company also sells games, things that teachers can use in their classrooms, and club subscriptions based on children’s ages.
The affiliate commission rate on any of the magazines is 15%. For toys, puzzles, and other merchandise, the rate is 5%. Affiliates get a $10 commission on their referrals to the clubs.
Customers can shop by the age of the children or by subject. The affiliate program is administered through Commission Junction.
Why You Should Promote Highlights: ‘Highlights’ is a well-known program with a lot of variety and targeted activities, so it could convert well.
- URL: KidArtLit Affiliate Program
- Commission: $7-$14
- Cookie: 60 days
KidArtLit offers two different boxes of books and projects that are curated to meet the developmental needs of children between the ages of 3-8. These art kits are designed to let families connect and explore art mediums without the expectation of any set outcomes or end products.
Their projects allow children to explore different concepts and materials. It allows children to develop their own idea and help both parents and children to have a genuine connection while avoiding power struggles and meltdowns.
There are two options regarding the delivery sizes the Spark boxes and the Deluxe boxes. Each box arrives in its custom package and includes a new hardback picture book and process-based art projects with all the supplies for up to two kids.
Why You Should Promote KidArtLit: Opportunity to receive review boxes, as well as special coupons and seasonal promotional opportunities.
3. Green Kid Crafts
- URL: Green Kid Crafts Affiliate Program
- Commission: $8-10 on subscription, 15% on shop orders
- Cookie: Unknown
Green Kid Crafts is all about raising creative leaders in an earth-friendly environment. The company was started by an environmental scientist and mother who wanted to help children think and discover the world around them.
The subscriptions for STEM (science, technology, engineering, and math) projects cost around $30 a month if you pay month-to-month, or $25 per month if you pay a year in advance. The company also sells individual packages of projects, such as a science pack for around $80 or an amphibian pack for around $30.
Why You Should Promote Green Kid Crafts: The focus on STEM skills could be a draw for some parents. The prices are decent, and the 15% commission on shop orders is a nice addition to the commission rate on the monthly subscriptions.
- URL: ActiveKids.com Affiliate Program
- Commission: $0.50
- Cookie: Unknown
ActiveKids.com is an activity website where parents and children can discover new activities to try in their own neighborhoods. Listings show the type of project, how far away it is located, and the dates.
Customers who want to try ActiveKids can browse through sports and fitness, dance and cheer, learning and arts, and outdoors categories. Registering for an event counts as a transaction, and customers pay any fees associated with those events when they register. Affiliates get a $0.50 commission for every activity and campground API.
Why You Should Promote Active Kids: This could be a great niche marketing tool if you have a website that is locally based.
- URL: Wonderbly Affiliate Program
- Commission: 5%-10%
- Cookie: 30 days
Wonderbly creates meaningful and magical personalized stories for kids. Kids can see themselves doing extraordinary things, learning about their own identity, and discover the world around them. The books help kids develop empathy, curiosity, and confidence.
Wonderbly books’ stories help prepare children for every chapter of their life: chapter 1 is the Early years, chapter 2 is Starting school, and chapter 3 is the Growing readers. They have a total of 16 titles in their collection, all of which you can personalize for your child.
The Wonderbly affiliate program is managed by ShareASale. Affiliates will receive a standard commission of 10% on sales made without using an offer code and 5% on sales with an offer code. Cookie windows are set to 30 days.
Why You Should Promote Wonderbly: They got worldwide sales and success with over 6 million books in over 200 countries and in 12 different languages.
- URL: Sprout Affiliate Program
- Commission: 10%
- Cookie: 60 days
Sprout offers furniture for children that facilitate inclusion and independence by making their pieces adjustable and designed with the child’s size and needs in mind. They have a collection that will suit homes or schools and includes furniture from chairs to shelves, and beds to water stations.
Their furniture design gives children an exciting place to play, and parents a simple way to store and organize the tools of creativity. All materials used are easy to clean. They use smart design to provide a quality product with minimal impact.
Their affiliate program grants affiliate a 10% commission. Affiliates will also have access to their lifestyle photography and may qualify to have a custom discount code. Cookie windows are set to 60 days.
Why You Should Promote Sprout: They will determine how to best help you, after your application got approved, get a Sprout product you love and want to promote to others.
7. Monti Kids
- URL: Monti Kids Affiliate Program
- Commission: $30 for first-time orders
- Cookie: Unknown
Monti Kids is a website dedicated to Montessori learning products for babies and toddlers up to about three years of age. This is a subscription-based service that sends a package of toys to your home every three months. The packages include short videos and guides to help parents understand how to use the toys to further the development of their children.
The subscription boxes are set up in levels, and when customers shop, they’re asked about the age of their children before they can get a price for the level of subscription they’re looking for.
Monti Kid’s affiliate program is administered via ShareASale.
Why You Should Promote Monti Kids: The flat $30 rate commission on first-time orders helps affiliates know exactly how many referrals they need to make to meet their goals. The idea of Montessori teaching at home could convert shoppers who can’t afford to put their children in a Montessori preschool, too.
- URL: Kidizen Affiliate Program
- Commission: 20%
- Cookie: Unknown
Kidizen is a platform for shopping, selling, and sharing kids’ styles. It connects moms with other moms via a shared experience and sense of style. This platform provides a safe venue for moms to express themselves and experience the joy and challenges of motherhood.
Kidizen is a marketplace to buy and sell pre-loved kids’ clothes and accessories. They also have a category where new items, with tags still attached, are collected. They also introduce the REWEAR™ Collective in collaboration with other innovative, eco-conscious brands that are committed to the creation of quality products.
Why You Should Promote Kidizen: Aside from the generous commission rate, the company is a highly-engaged community of moms who care about kids’ fashion and sustainability.
9. Fun And Function
- URL: Fun And Function Affiliate Program
- Commission: 10%
- Cookie: 90 days
Fun And Function is dedicated to providing kid-friendly sensory tools to help children develop their brains and bodies, especially if they’re dealing with special needs.
The goals of the company include helping children to expand their attention spans, processing what they hear, developing coordination, calming down in moments of anxiety, and overcoming habits such as biting. The company developed a special line of products such as blankets, cushions, chewies, weighted vests, clothing, tunnels, and tents to help children meet those goals.
The products vary in price. A weighted blanket can cost around $100, while a set of sensory sleeves costs around $17. Their affiliate program is being managed by ShareASale.
Why You Should Promote Fun And Function: The specialty items can help children develop in several areas. Families with special needs could be especially drawn to this store. The cookie length is nice, too.
10. Baby Q’s Designs
- URL: Baby Q’s Designs Affiliate Program
- Commission: 4-8%
- Cookie: 30 days
Baby Q’s Designs is an Etsy shop geared toward the younger side of children. The main products are high-quality handmade felt ball garlands for decorating nurseries and children’s rooms. The store also carries fur pom poms, beanie hats for babies, and organic baby clothing.
Baby Q’s Designs is currently transitioning to more products for older children, including expanded child bedroom décor like handmade felt flowers. This includes an upcoming name change to Room Nectar.
The affiliate program, including the commission rate and cookie length, is set by Etsy. Affiliate marketers who like Baby Q’s designs can link to the store site, to the felt balls, or to any of the other products the store carries. This makes it easy for affiliate marketers to use Baby Q’s designs in niche marketing efforts.
Why You Should Promote Baby Q’s Designs: The products are all hand-made and high quality and the felt ball garlands relatively inexpensive compared to other handmade felt ball garlands on the market.
Affiliate Website Ideas
Now that you’ve read about these top 10 kids affiliate programs, do you know how you’ll apply them in your niche website? Here are some ideas for niches, or sub niches that could be used to promote these products and brands.
For example, you could create a website focusing specifically on teaching children to read. Sensory toys and personalized books could be promoted here, but so could phonics kits, Montessori school systems, and online preschool courses.
A children’s room décor website could include items like felt ball garlands and shelves for toys and books. Rocking chairs, bedroom blinds or curtains, murals, and beds that transition as kids grow up could also be featured on a website like this one.
A website for children’s fashion could include websites like Peppercorn or Melijoe, but it could be expanded to include shoes, costumes, hats, and even technological accessories like kid’s watches with GIS and phone capabilities. Really, any specific type of fashion could work for a niche site!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!