In 2016, there were 109 million single people in the US. More and more people are turning to online dating after traditional dating methods haven’t worked. The annual revenue of the online dating industry alone is almost $2 Billion each year.
Within the affiliate marketing industry, health, wealth, and love are the top 3 money-makers, so this is a huge, daunting, yet unbelievably profitable niche to get into.
Here are 10 great dating affiliate programs to help you corner some of this gigantic market:
Dating Affiliate Programs
- People Media
- Christian Cafe
- East Meet East
- David Wygant
- Adult Friend Finder
- Cougar Life
- URL: https://www.eharmony.com/about/affiliate-program/
- Commission: Starting at 65%
- Cookie: 45 days
eHarmony is the #1 most trusted dating site. They built the world’s first patented compatibility based matching system based on 35 years of clinical experience and rigorous relationship research. People of all ages, ethnicities, political and religious beliefs have used eHarmony to find a compatible match and establish a mutually beneficial long lasting relationship.
They run frequent television ads that have had a positive impact on online advertising channels including their affiliate program. Affiliates can earn up to $188 for a single subscription with a 65% commission rate. The cookie life is 45 days. eHarmony uses Commission Junction to manage their affiliate program. They offer top-notch service to their affiliate partners and have ongoing creative development.
Why Should You Promote eHarmony: Very high commission rate, #1 most trusted dating site, lots of marketing creative and help
eHarmony is the #1 most trusted dating site which means your viewers are more likely to sign up. Plus because of their very high commission rate, for every sign up you could earn up to $188.
- URL: https://www.match.com/cp.aspx?cpp=cppp/affiliates/index.html?lid=4
- Commission: 75%
- Cookie: 120 days
Match.com launched in 1995 and pioneered the Internet dating industry. They are the most recognized dating service throughout the world, serve more than 24 countries, and have websites in 15 different languages. They are the industry leader with more dates, more relationships, and more marriages than all other dating sites. Their heavy advertising on TV, online display and search have created a brand awareness of over 90% which makes promoting their services more efficient for their affiliates. Match.com also has one of the most successful affiliate programs in the industry.
Affiliates earn 75% on all new subscriptions and up to 25% bonuses. Which means you can earn up to $134.91 per subscriber. The cookie life is a very long 120 days. Affiliates can join their program on Rakuten Marketing (Linkshare) or Commission Junction. CJ only offers affiliates 50% commissions though. Each program gives you access to high performance creative including optimized landing pages, interactive search boxes, and promotional discounts and free trial offers.
Why Should You Promote Match.com: Very high commissions plus bonuses, high performance creative, very long cookie life
Match.com customers get access to the largest database of online personals and affiliates receive 75% commissions on each paid subscription.
- URL: http://www.peoplemedia.com/Affiliates
- Commission: 50%
- Cookie: 120 days
People Media is the sister company of Match.com. They are the undisputed leader in niche dating. Almost 20,000 new members join their sites everyday. Their well known dating sites include OurTime.com, SeniorsMeet.com, BlackPeopleMeet.com, and SingleParentMeet.com which are all #1 in their dating categories. They spend 7 figures a month on television ads to increase brand awareness and generate high conversion rates.
Affiliates earn an incredible 100% on new sales. They pay their affiliates over $1 Million in commissions each month. The cookie life is 120 days. People Media uses Commission Junction to run their affiliate program. Affiliate have access to lots of marketing materials include banners, text links, and customized offers to maximize yield. You can even request custom landing pages for your website.
Why Should You Promote People Media: Extremely high commission rate, lots of marketing materials, almost 20,000 new users everyday
Affiliates earn an incredible 100% of new sales with a very long 120 day cookie life.
- URL: https://www.christiancafe.com/affiliates
- Commission: 40%
- Cookie: 120 days
Over 25,000 marriages have resulted from Christian Cafe since it started in 1999. The majority of members are in the US and Canada but they have English speaking members through the world. Unlike most online dating services, they let members try their service for free with no obligation for 10 days. This allows members to see the value of their site before buying a membership. Membership plans start at two weeks and go up to a one year plan. The cost per day is lower with longer time plans.
Affiliates receive a very high commission of 40% on every sale. Higher commissions are available for total sales amounts greater than $2000 up to $50,000 with commissions scaling from 50-80%. The cookie life is a long 120 days. Christian Cafe uses Commission Junction to run their affiliate program and have a dedicated affiliate manager. They offer frequent incentives for their affiliates and frequent promotions for their consumers.
Why Should You Promote Christian Cafe: Great commission rate, High commissions available, Free 10 day trial
Affiliates receive 40% commissions on all membership plans ranging from 2 weeks to 1 year with bonuses for higher total sales.
East Meet East
- URL: https://www.eastmeeteast.com/
- Commission: Up to $60
- Cookie: 30 days
EastMeetEast is the #1 Asian online dating service with almost universal awareness in North America, the UK, and Australia. Their strong awareness and demand in the Asian community helps their ads gets high click and conversion rates that above the industry average. They are aggressively expanding and even doubled their marketing budget for even more exposure.
Affiliates earn up to $60 for purchases. Male subscriptions earn $30 commission for 1 month and up to $60 for 12 months. You also receive commissions for female registrations in Tier 1-3 cities. Their service is free for women. Tier 1 city registrations earn $8 commissions, tier 2 earn $5, and tier 3 earn $0.10. EastMeetEast uses Commission Junction to manage their affiliate program. Their design team created an large selection of appealing banners and other marketing assets that have proven successful on Google Adwords.
Why Should You Promote East Meet East: #1 Asian online dating service, high commission potentials, successful marketing assets
It’s important to note that the number of affiliate partners spot is limited so apply right away if you want to join.
- URL: https://www.davidwygant.com/affiliate-program/
- Commission: 50%
- Cookie: 30 days
David Wygant has been coaching for 20 years and is the world’s leading dating expert. He has been featured in The New York Times, The Denver Post, The Miami Herald, Entrepreneur, Self, Cosmopolitan, and many more. Over 1.7 million men and women come to him each month to find the secrets to success. Along with coaching, he also offers bootcamps, workshops, seminars, and training courses. Topics for online courses include How to Meet Men/Women, Love and Relationships, Sex and Intimacy, Online Dating, and more. All purchases come with a 100% money back guarantee.
Affiliates earn 50% commissions on all men’s and women’s products with high conversion rates. The cookie life is 30 days. It is one of the world’s fastest growing web based affiliate programs and provide affiliates with every resource they need to be successful. Affiliate can use a variety of text links, custom banners, and promotional items. There is also over 300 videos you can use along with support from their team and even access to David Wygant for interviews.
Why Should You Promote David Wygant: High commission rate, high conversion rates, one of the fastest growing affiliate programs
David Wygant and his team provide their affiliates with everything they need to succeed including custom banners, over 300 marketing videos, and access to David Wygant for interviews.
Adult Friend Finder
- URL: https://adultfriendfinder.com/p/partners/main.cgi
- Commission: Up to $130 per order, $5 per lead
- Cookie: Up to 100 years
Adult Friend Finder is one of the largest hookup, dating, chat, and adult friend sites in the world. They have been introducing people through adult dating for over 15 years and have over 40 million single, swinger, straight, gay, and transgender members. Adult Friend Finder has over 30 high converting sites that are more affordable and effective than trying to meet people in bars, clubs, or coffee shops.
Commissions are based on what program you choose to join. The Per Order program pays you a fixed amount regardless of order type or length with up to $130 per order. The Per Member program pays you $5 per lead that signs up for a free membership. The Percentage Program pays you up to 75% per initial premium membership fees plus a bonus for each free sign up. The Per Order + Rev-share Program is their hybrid program that allows you to earn up to $130 per order even for a one month Gold membership that costs $29.95 per month. The cookie life is up to 100 years depending on which site you are promoting and the affiliate terms. Their creative campaigns help you maximize conversions and increase your revenue.
Why Should You Promote Adult Friend Finder: Lots of commission programs, experienced affiliate managers, weekly payouts
Adult Friend Finder offers their affiliate lots of different ways to earn commissions and pays out every week so you get your money faster.
- URL: https://cougarlife.com/affiliates/new
- Commission: Up to 80% per sign up
- Cookie: 30 days
Cougar Life started in 2008 and have grown to become on the largest online dating sites that caters exclusively to cougar singles and younger men looking to date them. They currently have over 5,717,000 members. Their services are available worldwide with the largest user bases in the US, Canada, Australia, and the UK.
Affiliates earn up to 80% per sign up. The cookie durations period is 30 days. You can sign up for their affiliate program on their website. Affiliates are allowed to market using banner displays, search PPC, social PPC, PPV/CPV, and contextual. Their affiliate program is mobile enabled and they created exciting affiliate marketing materials. Cougar Life offers 24/7 affiliate support from their dedicated account team.
Why Should You Promote Cougar Life: Very high commission potentials, exciting affiliate creative, 24/7 affiliate support
Cougar Life is a great niche dating site that offers their affiliates high commission rates and 24/7 support to help you succeed.
- URL: https://sugardaddie.com/affiliate
- Commission: 50%
- Cookie: 45 days
Sugardaddie.com has been delivering a higher grade of dating service to their members since 2002. They are the most recognized and leading brand for Millionaire and Sugar daddy dating. Their member base includes models, millionaires, professional businessmen and women who enjoy their quality approach to online dating. They have been featured on the Dr. Phil Show, WB 11 WPIX news, and the Richard & Judy Show in the UK.
They deliver excellent conversion rates and a reliable income stream for their affiliates. Affiliates receive 50% of subscription fees. Which means you could earn between $12.49 and $77.94 per subscription. The cookie life is 45 days. Sugardaddie.com uses Commission Junction to manage their affiliate program. To help you succeed, they provide you with frequently updated creative including text links and banners and will even help to optimize your conversion rates.
Why Should You Promote Sugardaddie.com: Very high commission rate, great conversion rates, helpful affiliate team
Affiliates receive half of every subscription so you can earn up to $77.94 per sale. Their helpful affiliate team is there to help you optimize your conversion rate for even more commission potential.
- URL: https://www.elitesingles.com/
- Commission: $7
- Cookie: 45 days
EliteSingles is an innovative matchmaking service for sophisticated professionals of all ages across the US. Their users have high standards for both their professional and private lives. Because of this EliteSingles aims to provide busy working professionals with long term satisfying and serious relationships. Their scientifically based personality test helps them match users based on compatibility.
Affiliates profit from their recognizable brand name because of their TV ads and printed media campaigns. Their standard commission rate is $7 for a completed personality test. Coupon websites receive 30% of sales value and cashback websites get a fixed commission of $20. The cookie life is 45 days. EliteSingles use Commission Junction to manage their affiliate program. To sign up, search for them in the Advertisers section. Affiliates have access to tracking tools and marketing materials with high conversion rates.
Why Should You Promote EliteSingles: Innovate matchmaking service, different commission rates depending on website type, lots of high converting marketing materials
EliteSingles offers their users innovate matchmaking services and their affiliates $7 per completed personality test. Since your viewers can take the test for free, they are more likely to try it out. Which means more commissions for you.
Affiliate Website Ideas
Now that you’ve read about 10 great dating affiliate programs, it’s time to pick a dating niche to target. Cougar dating is one idea that younger men seeking older women would search for or vice versa. Cougar Life offers their affiliates up to 80% per signup with a 30 day cookie referral time.
Another targeting niche is Asian dating sites. East Meet East is the #1 online Asian dating service. They offer their affiliates up to $60 per subscription with a 30 day cookie life.
Christian dating site is another one you could focus on for Christian looking for site just for them. Christian Cafe helps Christians connect with fellow Christian in their own town or throughout the world. Affiliates earn 40% on sales with a very long 120 day cookie duration.
Basically, an easy angle is to focus on a “type” of people, whether that be be by race, religion, or other lifestyle. You might also talk about other products, services and topics that relate to your audience. For example, women interested in dating may also be focused on weight loss and makeup. Men might be interested in clothing that makes them look their best.
Your site doesn't have to be about dating to include these affiliate programs though! For example, you could run a travel blog and include some overseas dating sites, or you could run a finance blog, and include some dating options for people budgeting for early retirement or other financial goals.
On a completely different note, you can also earn money writing dating profiles. That angle is a more short-term approach than your own site, but it may still be appealing.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!