In 2016, there were 109 million single people in the US. More and more people are turning to online dating after traditional dating methods haven’t worked. The annual revenue of the online dating industry alone is almost $2 Billion each year.
The dating niche can be an incredibly profitable and interesting area for affiliate marketers to focus on. With the rise of online dating and the increasing prevalence of dating apps, more and more people are turning to the internet to find love and connection. This presents a unique opportunity for affiliate marketers to promote products and services that cater to the dating industry.
One of the biggest advantages of the dating niche is that it is highly relatable. Almost everyone has experience with dating, whether they are single, in a relationship, or happily married. This means that affiliate marketers can easily connect with their audience and provide valuable information and resources that are relevant to their lives.
In addition to being relatable, the dating niche is also incredibly diverse. There are countless products and services that cater to different dating needs, such as relationship advice, matchmaking services, dating apps, and even personalized coaching. This allows affiliate marketers to choose the products and services that align with their own interests and expertise, and to create a unique and engaging brand.
For the business owner, the dating niche can be an exciting and rewarding area to focus on. Not only can it be financially lucrative, but it also allows for creativity and personal growth. As an affiliate marketer in the dating niche, you can help people to improve their love lives and find happiness and fulfillment. This can be incredibly satisfying, and can also provide opportunities to connect with like-minded individuals and build a supportive community.
As an affiliate marketer promoting dating products and services, you can help consumers in a number of ways. For example, you can provide valuable information and resources that can help them to navigate the often-confusing world of dating. This could include tips on how to create a successful online dating profile, how to make a good first impression on a date, and how to deal with common dating challenges.
Additionally, as an affiliate marketer, you can help consumers to find the right products and services for their specific needs. For instance, if you are promoting a dating app, you can provide information on how the app works, the features it offers, and the type of people who are likely to use it. This can help consumers to make an informed decision about whether or not the app is right for them.
Overall, the dating niche is a highly profitable and interesting area for affiliate marketers to focus on. Not only can it provide financial rewards, but it also offers the opportunity to help people improve their love lives and find happiness.
Within the affiliate marketing industry, health, wealth, and love are the top 3 money-makers, so this is a huge, daunting, yet unbelievably profitable niche to get into. Here are 10 great dating affiliate programs to help you corner some of this gigantic market in online dating.
Dating Affiliate Programs
- People Media
- Christian Cafe
- David Wygant
- Adult Friend Finder
- Cougar Life
- Cupid Media
- URL: eHarmony Affiliate Program
- Commission: Starting at 65%
- Cookie: 45 days
eHarmony is the #1 most trusted dating site. They built the world’s first patented compatibility-based matching system based on 35 years of clinical experience and rigorous relationship research. People of all ages, ethnicities, political, and religious beliefs have used eHarmony to find a compatible match and establish a mutually beneficial long-lasting relationship.
They run frequent television ads that have had a positive impact on online advertising channels including their affiliate program. Affiliates can earn up to $188 for a single subscription with a 65% commission rate. The cookie life is 45 days. eHarmony uses Commission Junction to manage its affiliate program. They offer top-notch service to their affiliate partners and have ongoing creative development.
Why Should You Promote eHarmony: Very high commission rate, #1 most trusted dating site, lots of marketing creative and help
eHarmony is the #1 most trusted dating site which means your viewers are more likely to sign up. Plus because of their very high commission rate, for every sign up you could earn up to $188.
- URL: Match.com Affiliate Program
- Commission: 75%
- Cookie: 120 days
Match.com launched in 1995 and pioneered the Internet dating industry. They are the most recognized dating service throughout the world, serve more than 24 countries, and have websites in 15 different languages. They are the industry leader with more dates, more relationships, and more marriages than all other dating sites. Their heavy advertising on TV, online display, and search have created a brand awareness of over 90% which makes promoting their services more efficient for their affiliates. Match.com also has one of the most successful affiliate programs in the industry.
Affiliates earn 75% on all new subscriptions and up to 25% bonuses. This means you can earn up to $134.91 per subscriber. The cookie life is a very long 120 days. Affiliates can join their program on Rakuten Marketing (Linkshare) or Commission Junction. CJ only offers affiliates 50% commissions though. Each program gives you access to high-performance creative including optimized landing pages, interactive search boxes, and promotional discounts, and free trial offers.
Why Should You Promote Match.com: Very high commissions plus bonuses, high performance creative, very long cookie life
Match.com customers get access to the largest database of online personals and affiliates to receive 75% commissions on each paid subscription.
- URL: People Media Affiliate Program
- Commission: 50%
- Cookie: 120 days
People Media is the sister company of Match.com. They are the undisputed leader in niche dating. Almost 20,000 new members join their sites every day. Their well-known dating sites include OurTime.com, SeniorsMeet.com, BlackPeopleMeet.com, and SingleParentMeet.com which are all #1 in their dating categories. They spend 7 figures a month on television ads to increase brand awareness and generate high conversion rates.
Affiliates earn an incredible 100% on new sales. They pay their affiliates over $1 Million in commissions each month. The cookie life is 120 days. People Media uses Commission Junction to run its affiliate program. Affiliate has access to lots of marketing materials include banners, text links, and customized offers to maximize yield. You can even request custom landing pages for your website.
Why Should You Promote People Media: Extremely high commission rate, lots of marketing materials, almost 20,000 new users everyday
Affiliates earn an incredible 100% of new sales with a very long 120-day cookie life.
- URL: Christian Cafe Affiliate Program
- Commission: 40%
- Cookie: 120 days
Over 25,000 marriages have resulted from Christian Cafe since it started in 1999. The majority of members are in the US and Canada but they have English-speaking members throughout the world. Unlike most online dating services, they let members try their service for free with no obligation for 10 days. This allows members to see the value of their site before buying a membership. Membership plans start at two weeks and go up to a one-year plan. The cost per day is lower with longer time plans.
Affiliates receive a very high commission of 40% on every sale. Higher commissions are available for total sales amounts greater than $2000 up to $50,000 with commissions scaling from 50-80%. The cookie life is a long 120 days. Christian Cafe uses Commission Junction to run their affiliate program and have a dedicated affiliate manager. They offer frequent incentives for their affiliates and frequent promotions for their consumers.
Why Should You Promote Christian Cafe: Great commission rate, High commissions available, Free 10 day trial
Affiliates receive 40% commissions on all membership plans ranging from 2 weeks to 1 year with bonuses for higher total sales.
- URL: David Wygant Affiliate Program
- Commission: 50%
- Cookie: 30 days
David Wygant has been coaching for 20 years and is the world’s leading dating expert. He has been featured in The New York Times, The Denver Post, The Miami Herald, Entrepreneur, Self, Cosmopolitan, and many more. Over 1.7 million men and women come to him each month to find the secrets to success. Along with coaching, he also offers boot camps, workshops, seminars, and training courses. Topics for online courses include How to Meet Men/Women, Love and Relationships, Sex and Intimacy, Online Dating, and more. All purchases come with a 100% money-back guarantee.
Affiliates earn 50% commissions on all men’s and women’s products with high conversion rates. The cookie life is 30 days. It is one of the world’s fastest-growing web-based affiliate programs and provides affiliates with every resource they need to be successful. Affiliates can use a variety of text links, custom banners, and promotional items. There are also over 300 videos you can use along with support from their team and even access to David Wygant for interviews.
Why Should You Promote David Wygant: High commission rate, high conversion rates, one of the fastest-growing affiliate programs
David Wygant and his team provide their affiliates with everything they need to succeed including custom banners, over 300 marketing videos, and access to David Wygant for interviews.
Adult Friend Finder
- URL: Adult Friend Finder Affiliate Program
- Commission: Up to $130 per order, $5 per lead
- Cookie: Up to 100 years
Adult Friend Finder is one of the largest hookups, dating, chat, and adult friend sites in the world. They have been introducing people through adult dating for over 15 years and have over 40 million single, swinger, straight, gay, and transgender members. Adult Friend Finder has over 30 high converting sites that are more affordable and effective than trying to meet people in bars, clubs, or coffee shops.
Commissions are based on what program you choose to join. The Per Order Program pays you a fixed amount regardless of order type or length with up to $130 per order. The Per Member Program pays you $5 per lead that signs up for a free membership. The Percentage Program pays you up to 75% per initial premium membership fees plus a bonus for each free sign-up. The Per Order + Rev-share Program is their hybrid program that allows you to earn up to $130 per order even for a one-month Gold membership that costs $29.95 per month. The cookie life is up to 100 years depending on which site you are promoting and the affiliate terms. Their creative campaigns help you maximize conversions and increase your revenue.
Why Should You Promote Adult Friend Finder: Lots of commission programs, experienced affiliate managers, weekly payouts
Adult Friend Finder offers its affiliate lots of different ways to earn commissions and pays out every week so you get your money faster.
- URL: Cougar Life Affiliate Program
- Commission: Up to 80% per sign up
- Cookie: 30 days
Cougar Life started in 2008 and has grown to become of the largest online dating sites that cater exclusively to cougar singles and younger men looking to date them. They currently have over 5,717,000 members. Their services are available worldwide with the largest user bases in the US, Canada, Australia, and the UK.
Affiliates earn up to 80% per sign-up. The cookie duration period is 30 days. You can sign up for their affiliate program on their website. Affiliates are allowed to market using banner displays, search PPC, social PPC, PPV/CPV, and contextual. Their affiliate program is mobile-enabled and they created exciting affiliate marketing materials. Cougar Life offers 24/7 affiliate support from their dedicated account team.
Why Should You Promote Cougar Life: Very high commission potentials, exciting affiliate creatives, 24/7 affiliate support
Cougar Life is a great niche dating site that offers its affiliates high commission rates and 24/7 support to help you succeed.
- URL: Sugardaddie.com Affiliate Program
- Commission: 50%
- Cookie: 45 days
Sugardaddie.com has been delivering a higher grade of dating services to its members since 2002. They are the most recognized and leading brand for Millionaire and Sugar daddy dating. Their member base includes models, millionaires, professional businessmen, and women who enjoy their quality approach to online dating. They have been featured on the Dr. Phil Show, WB 11 WPIX news, and the Richard & Judy Show in the UK.
They deliver excellent conversion rates and a reliable income stream for their affiliates. Affiliates receive 50% of subscription fees. This means you could earn between $12.49 and $77.94 per subscription. The cookie life is 45 days. Sugardaddie.com uses Commission Junction to manage its affiliate program. To help you succeed, they provide you with frequently updated creative including text links and banners, and will even help to optimize your conversion rates.
Why Should You Promote Sugardaddie.com: Very high commission rate, great conversion rates, the helpful affiliate team
Affiliates receive half of every subscription so you can earn up to $77.94 per sale. Their helpful affiliate team is there to help you optimize your conversion rate for even more commission potential.
- URL: CatholicMatch Affiliate Program
- Commission: 75%
- Cookie: 45 days
One of the largest Catholic dating sites and endorsed by numerous Catholic Leaders, they have the most members when it comes to Catholics. CatholicMatch’s mission is to give single Catholics the opportunity to meet singles for the purpose of sacramental marriages. They also serve as a
community of support. They provide education on living out more fully the single state, as well as dating more purposefully, in order to fulfill one’s vocation.
CatholicMatch is not only one of the top-paying niche dating websites, 75% commission, they also have a high conversion rate. Affiliates have access to marketing tools and a dedicated affiliate manager to deal with advertising needs.
Why You Should Promote CatholicMatch: One of the highest commission rates offered, marketing tools and support, great conversion rate
CatholicMatch is recognized by Catholics of various religious devotion, their users are more brand loyal than general sites. Affiliates can earn up to 56.21 per referral.
- URL: Cupid Media Affiliate Program
- Commission: 75%
- Cookie: 30 days
Cupid Media is an Australian-based dating website launched in 2000. It operates one of the largest international niche dating networks in the world. With over 35 different dating sites and more than 35 million customers from around the world. Through their network of personalized dating services, they aim to connect singles worldwide with their true love, in a safe and fun environment.
Their successful affiliates operate websites that cover topics like dating reviews, relationship advice, travel guides, and other areas that complement their niche dating sites. 75% of the initial sales price is earned when an affiliate’s referral upgrades from a standard membership to a paid Gold or Platinum membership. Affiliates are paid every 12th of each month for any commissions earned in the previous month. Banners and text links are available in the Cupid Media Affiliate area. Support is provided to affiliates via email.
Why You Should Promote Cupid Media: One of the highest commission rates offered, wide membership base coverage, world-class technology
One of the largest international niche dating networks. Offers specialized dating services to a diverse group of individuals across the world.
Affiliate Website Ideas
Now that you’ve read about 10 great dating affiliate programs, it’s time to pick a dating niche to target. Basically, an easy angle is to focus on a “type” of people, whether that be by race, religion, or another lifestyle. You might also talk about other products, services, and topics that relate to your audience. For example, women interested in dating may also be focused on weight loss and makeup. Men might be interested in clothing that makes them look their best.
Dating for Introverts
This website could be geared towards introverted individuals who may have difficulty navigating the often-intimidating world of dating. The website could feature a range of products and services specifically designed for introverts, such as dating apps that prioritize compatibility over swiping, relationship advice books written by introverts for introverts, and even personalized coaching for introverted daters. The website could also include educational content on topics such as how to build confidence in dating, how to communicate effectively with potential partners, and how to handle social anxiety in romantic situations.
Dating for Over 50s
This website could be focused on helping older adults to navigate the world of dating after 50. It could feature a range of products and services specifically designed for older daters, such as matchmaking services for seniors, dating apps for those over 50, and even travel packages for singles over 50 looking to meet new people while exploring the world. The website could also include educational content on topics such as how to get back into the dating game after a long relationship, how to deal with the challenges of dating at an older age, and how to find love and companionship in the golden years.
Dating for Single Parents
This website could be aimed at helping single parents to balance the demands of parenting with the challenges of dating. It could feature a range of products and services specifically designed for single parents, such as dating apps that prioritize compatibility with children, relationship advice books written by single parents for single parents, and even parenting and dating workshops. The website could also include educational content on topics such as how to manage the challenges of co-parenting, how to find time for dating as a single parent, and how to introduce a new partner to your children.
Dating for the LGBTQ+ Community
This website could be focused on providing resources and support for members of the LGBTQ+ community who are looking for love and connection. It could feature a range of products and services specifically designed for LGBTQ+ individuals, such as dating apps that prioritize inclusivity and diversity, relationship advice books written by LGBTQ+ authors, and even LGBTQ+-friendly events and meet-ups. The website could also include educational content on topics such as how to navigate the challenges of dating as a member of the LGBTQ+ community, how to find supportive and accepting partners, and how to build and maintain healthy relationships.
Dating for the Modern Woman
This website could be geared towards empowering women to take control of their dating lives and find the love and connection they desire. It could feature a range of products and services specifically designed for women, such as dating apps that prioritize women’s safety and security, relationship advice books written by successful and empowered women, and even personalized coaching for women looking to improve their dating skills. The website could also include educational content on topics such as how to build confidence and self-esteem in dating, how to set boundaries and communicate effectively, and how to handle rejection and move on from unsuccessful relationships.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!