In 2017, Millennials made up 33% of home buyers followed by baby boomers at 30%. Around 56% of people 36 years old or younger and 50% of people between 37-51 found their house online.
This rise in tech-savvy home buyers means there is a huge marketing potential for people looking for real estate information online before buying their next home. Here are 10 great real estate affiliate programs to check out, and if real estate is your niche, then you might also dig my lists of investment affiliate programs or home decor affiliate programs.
There are many different types of real estate affiliate programs available. Some examples of real estate affiliate programs that website owners could promote include:
- Real estate listings: Many real estate websites offer affiliate programs that pay a commission for promoting their listings. This could include listings for homes, apartments, and commercial properties, as well as listings for land and other types of real estate.
- Mortgage services: Many mortgage companies and banks offer affiliate programs that pay a commission for promoting their services. This could include mortgage refinancing, home equity loans, and other types of mortgage products.
- Home improvement services: Many companies that offer home improvement services, such as landscaping, painting, and home repair, offer affiliate programs that pay a commission for promoting their services. This could include both residential and commercial services.
- Home warranty services: Many companies that offer home warranty services, which provide coverage for repairs and replacements of home systems and appliances, offer affiliate programs that pay a commission for promoting their services.
- Home security services: Many companies that offer home security services, such as alarm systems, surveillance cameras, and monitoring services, offer affiliate programs that pay a commission for promoting their services.
Here are a few good ones I found, but there many more you can choose from if you search more specific topics related to the niche of your real estate website.
Real Estate Affiliate Programs
- Real Estate Express
- All Things Real Estate
- Property M.O.B.
- Lex Levinrad
- House Plan Gallery
- Corporate Housing by Owner
Real Estate Express
- URL: Real Estate Express Affiliate Program
- Commission: 25%
- Cookie: 100 days
Real Estate Express is an industry leader in the real estate education industry. They help tens of thousands of people launch a successful real estate career each year. Along with pre-license real estate courses, they also offer post-license courses on their nationally accredited platform. They have been perfecting their courses for over 20 years and have trained 200,000+ professionals in over 30 states.
Affiliates earn money by sharing Real Estate Express with their network. Once approved, you will have access to logos and banners to add to your website and other marketing tools. Their secure partner portal allows you to track your sales and earnings in real-time 24/7. They maintain the courses and certificates and take care of all the technical problems. So all you have to do is promote their website.
Why Should You Promote Real Estate Express: Industry leader in online real estate education, nationally accredited platform, long cookie life
Affiliates receive a generous 25% commission with a very long 100-day cookie life to give more time to convert and increase commissions.
All Things Real Estate
- URL: All Things Real Estate Real Estate Affiliate Program
- Commission: 20%
- Cookie: 30 days
All Things Real Estate provides real estate agents with all the tools they need for marketing their business. They believe that real estate marketing materials don’t have to be generic and boring. Their online store carries everything from the open house and yard signs, homebuyers guides, listing and selling stickers, personalized gifts, and more all with fresh modern designs.
Affiliates have access to beautiful ad banners, text links, brand books, logos, and more. All Things Real Estate uses Refersion to manage their affiliate program. Their affiliate dashboard allows you to track sales and commission, download creatives, and view payment history.
Why Should You Promote All Things Real Estate: Modern twist on real estate marketing, beautiful banners, lots of products to promote
Affiliates have access to their wide selection of modern real estate marketing materials and promotional tools that they can marketing to real estate agents or brokers.
- URL: Property M.O.B. Affiliate Program
- Commission: 25%
- Cookie: 30 days
Property M.O.B. is a resourceful community for real estate investors. They offer everything from training courses, virtual coaching, trained virtual assistants, to advice from their community of real estate investors. They also offer the #1 best selling CRM platform for real estate investors.
Affiliates can earn money by referring to fellow real estate investors, colleagues, or viewers who you think would benefit from their tools. Property M.O.B. uses InfusionSoft to run their affiliate program and give access to pre-designed banner ads and text links. You can also track clicks and sales in your own affiliate portal.
Why Should You Promote Property M.O.B.: Great tools and services for real estate investors, high commission rates, monthly recurring commissions available
Affiliates earn 25% commissions on sales and recurring monthly commissions for membership plans.
- URL: Lex Levinrad Affiliate Program
- Commission: 50%
- Cookie: 180 days
Lex Levinrad has been investing in real estate since 2003 and has purchased, flipped, and rented over 1,000 single-family homes. He is the founder and CEO of Distressed Real Estate Institute that helps investors learn how to buy, fix, flop, rent, and wholesale properties. Their programs have taught thousands of students from all over the world how to make money with real estate. They also have one of the lowest return rates in the real estate industry.
Owners of real estate websites, blogs, or real estate investment clubs are welcome to apply to their affiliate program. Their affiliate program provides you banners, email copy, affiliate support, and more. It also tracks all sales and commissions that can be paid via PayPal, check, or wire transfer. They work with their affiliate partners to help them promote their products and make more money.
Why Should You Promote Lex Levinrad: Incredibly high commission rate, high-quality products, and information, very low return rates
Affiliates receive a very high 50% commission rate on all products except coaching.
- URL: Buildium Affiliate Program
- Commission: 25%
- Cookie: 60 days
Buildium’s software helps property managers and real estate investors to be more efficient and scale their portfolio. Their property management software can do everything from track budgets, manage rental listings, pay vendors, run comprehensive tenant screenings, communicate with tenants, vendors, and owners, and much more.
Affiliates can join their program through Impact. This affiliate program gives you access to all the marketing and tracking tools you need to start earning commissions. Real estate-related websites and blogs are encouraged to apply.
Why Should You Promote Buildium: Real estate property management software, two affiliate programs, recurring commissions
Affiliates can earn recurring monthly commissions on their real estate property management software.
- URL: Foreclosure.com Affiliate Program
- Commission: 25%
- Cookie: 6 months
Foreclosure.com is the largest provider of distressed properties in the US. They deliver the most complete residential foreclosure property listing in an easy to use format. They are regarded as the national expert on reporting the status of defaulted real estate. Their website and plans generate one of the highest conversion rates in the industry.
They streamlined their entire affiliate process to make it as easy as possible to start earning commissions. All you have to do is share your affiliate link and receive credit when an order is placed with your cookie. They supply their affiliates with all the tools needed to start referring customers in as little as five minutes.
Why Should You Promote Foreclosure.com: High conversion rates, monthly recurring commissions, higher commissions for top affiliates
Affiliates receive a monthly recurring commission each month the user remains a paid subscriber. Affiliates with high sales volumes can earn even higher commissions.
House Plan Gallery
- URL: House Plan Gallery Affiliate Program
- Commission: 15%
- Cookie: 1 year
House Plan Gallery is one of the top home designers in the US. Their plans have been built over 13,000 times in the US and Canada. They’ve won national awards for their beautiful, highly functional floorplan layouts and cost-effective build-ability. They take great pride in designing floor plans and features that actually fit the way families live day to day.
Their affiliate program is great for real estate agents, investors, or real estate related blogs who can recommend their house plans to their clients and viewers. All affiliates have to do is place a link on their website or email promotions to start earning commissions.
If you are an agent or marketing to agents building websites, you should also consider these real estate plugins for WordPress to properly list houses and advertise related services.
Why Should You Promote House Plan Gallery: Award-winning floorplan design, extremely long cookie life, high average orders
Affiliates earn 15% on every purchase with average sales earning over $100 in commission.
- URL: LeadsBridge Affiliate Program
- Commission: 20%
- Cookie: 90 days
LeadsBridge is the leading lead generation suite that helps businesses collect more leads and close more sales. They are integrated with over 330 CRMs and email marketing software to help streamline your business and make it run more smoothly. They also have software and tools just for real estate like Real Estate Webmaster which offers a complete solution to realtors looking to improve their business and generate new leads.
Affiliates can see live stats of their clicks, commissions, and get access to pre-built banners, affiliate links, social posts, videos, and more in the member area. Payments are processed via Paypal, platform discounts, or wire transfers with a minimum of $100 in commissions is reached.
Why Should You Promote LeadsBridge: Leading lead generating suite, software just for real estate agents, lots of marketing material
LeadsBridge provides their affiliates with lots of marketing and promotional tools to help marketing their large selection of lead generation tools and software
Corporate Housing by Owner
- URL: Corporate Housing by Owner Affiliate Program
- Commission: 15%
- Cookie: 45 days
Corporate Housing by Owner is an advertising outlet for property managers and rental property owners to market their rental properties to traveling professionals and companies. They advertise worldwide to travelers looking for short term housing. CHBO guarantees that you will rent your property within 30 days from the time you purchase the listing or they will extend your annual listing an additional six months for free.
Their bronze listing package starts at $339 and the average sale is around $455. CHBO is in high demand for more inventory worldwide and is looking for affiliates to help attract more property owners and managers looking to advertise their rental for corporate housing. CHBO uses ShareASale to run their affiliate program and give access to a great selection of banner ads and text links, along with tracking and reporting tools.
Why Should You Promote Corporate Housing by Owner: Corporate housing rental listing site, high average orders, lots of marketing materials
CHBO would be a great service to promote for real estate agents to looking to rent out their properties or recommend to their clients coming in from out of town.
- URL: LendingTree Affiliate Program
- Commission: $1-70 per lead
- Cookie: 14 days
LendingTree was founded in 1996 and has grown into the leading online loan marketplace. They have the largest network of lenders in the nation. Users can receive multiple loans offers just by filling out a simple form from the comfort of their home. Their services are free to use and include credit score tracking and updates on savings opportunities.
Affiliates can sign up with Commission Junction or Impact Radius. Both programs give affiliates access to marketing materials and tracking tools. They designed their program for marketers who want to place ads on their websites. Affiliates are compensated every time a visitor from their site fills out a LendingTree form.
Why Should You Promote LendingTree: Online mortgage industry leader, high conversion rates, lots of ways to earn commissions
Affiliates get paid per lead which can range from $1 to $70 depending on what form their visitor fills out.
Affiliate Website Ideas
Now that you’ve read more about 10 great real estate affiliate programs, it’s time to pick a niche to market. You could target people looking to get their real estate license. Real Estate is an industry-leading real estate education provider. They offer their affiliates a very high 25% commissions on sales.
Another niche idea is real estate investors. Lex Levinrad has taught thousands of people how to make money with real estate investments. Affiliate earns an incredible 50% on all products except coaching.
You could also target real estate agents looking for real estate marketing materials like open house signs. All Things Real Estate offers a great selection of modern marketing materials for real estate agents. Affiliates earn 20% commissions on all sales.
Here are five more ideas:
Luxury real estate listings
This website would focus on promoting luxury real estate listings from high-end agencies and brokers. The website could offer listings for luxury homes, apartments, and commercial properties, as well as tips and guides for buying and selling luxury real estate.
This website would focus on promoting refinancing services from different lenders and banks. The website could offer a wide range of refinancing options, such as cash-out refinancing, rate and term refinancing, and HARP refinancing, as well as tips and advice for choosing the right refinancing option.
Kitchen remodeling services
This website would focus on promoting kitchen remodeling services from different contractors and companies. The website could offer a wide range of kitchen remodeling services, such as cabinet refacing, countertop installation, and appliance upgrades, as well as tips and guides for planning and executing a kitchen remodel.
Home insurance services
This website would focus on promoting home insurance services from different providers. The website could offer a wide range of home insurance policies, as well as tips and advice for choosing the right home insurance for your needs.
Smart home automation services
This website would focus on promoting smart home automation services from different providers. The website could offer a wide range of smart home automation products and services, such as smart thermostats, security cameras, and voice-controlled assistants, as well as tips and guides for creating a smart home.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!