As long as there are children being born, there will be a need for baby clothes. Worldwide, $47,479 million has been spent on baby clothes in 2019. A large chunk of that ($8,405 million) comes solely from sales in the United States.
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The big difference between shopping for baby clothes now and in the past is where shopping occurs. In the past, baby clothes were most often purchased in brick-and-mortar stores. Now that trend is shifting to online sales.
In 2018, online sales of baby clothes reached $3 billion. This reflects a growth rate of 13.5 percent over the past five years.
That’s good news for affiliate marketers because there are several baby clothes merchants who offer affiliate programs. These top 10 baby clothes affiliate programs can give you a feel for what’s out there and how these programs can be used.
For more baby stuff, here are some general baby product affiliate programs, or here’s a baby & toddler list.
Baby Clothes Affiliate Programs
- Tea Collection
- PatPat
- Finn + Emma
- Robeez
- Itty Bitty
- Little Me
- art & eden
- PK Beans
- Paper Cape
- Kissy Kissy
1. Tea Collection
- URL: Tea Collection Affiliate Program
- Commission: 8%
- Cookie: 30 days
The Tea Collection is all about bringing the children of the world together through the things they wear. Designers visit different parts of the world and bring home new ideas to incorporate into baby clothes and children’s clothing.
Sizes range from newborn to 12. The clothing is sold in a few department stores, including Nordstrom, and children’s boutiques.
Conversion rates are 8-10 percent, and the average order size is more than $100. For affiliate marketers, the average earning-per-click is $70. The Tea Collection affiliate program is administered by ShareASale.
Why Should You Promote Tea Collection: The Tea Collection donates to the Global Fund for Children.
2. PatPat
- URL: PatPat Affiliate Program
- Commission: 12-15%
- Cookie: 45 days
PatPat hosts their affiliate program on Shareasale. This company focuses on babywear, but it’s got a lot more to offer, too. There are matching mom-and-kid outfits, clothing for older children, maternity clothes, clothes for women, and even a few home accessory items.
It’s a good place to get discounted items, and you can see the discount amount online when you’re looking at an item. Because the prices are reasonable, it’s also a good place for customers to stock up for events like baby showers.
Why Should You Promote PatPat: Affiliates can earn 5% commission even on coupon websites. The base commission for sales made directly from PatPat is 12%. If affiliates reach monthly sales of over $3,000, that rate could go up to 15%.
3. Finn + Emma
- URL: Finn + Emma
- Commission: 10%
- Cookie: 90 days
Materials used in the baby clothes at Finn and Emma are 100% organic. The dyes are eco-friendly, so it won’t harm baby skin. Besides baby and toddler clothing, the company sells baby gear, toys, and accessories such as play gyms, soft stroller toys, and wooden teethers.
The average sale is around $90. The affiliate program is managed by ShareASale. Affiliates have access to fresh promotional material to help them bring in shoppers. Customers also have the option to join a membership area called the birdhouse, which gives them discounts, free shipping, and early access for viewing new collections.
Why Should You Promote Finn & Emma: This is an eco-friendly company with high average order values. Affiliate marketers can feel good about promoting the products and still make a decent commission.
4. Robeez
- URL: Robeez Affiliate Program
- Commission: unlisted
- Cookies: 120 days
Robeez carries baby shoes, socks, and clothing.
All three categories are unique in some way. The socks are gripper style to keep toddlers from slipping and falling, and they have elastic gathers at the ankle to help them stay on. The clothes are ultra-soft separates that can easily be mixed and matched to create new outfits.
The big product category is baby shoes. Some of them look like animals (think shark shoes or alligator shoes on an infant). Others are more traditional. Customers can shop for baby shoes in ten different categories, by size, or by color.
Why You Should Promote Robeez: High-quality baby shoes are rare, especially if they’re the star of the show, but they’re necessary, too. Robeez is unique because it focuses on baby shoes and socks.
5. Itty Bitty
- URL: Itty Bitty Affiliate Program
- Commission: unlisted
- Cookies: 30 days
Itty Bitty is all about a little bit of fashion for the littlest people in life. This company carries dresses, dungarees, jackets, shoes, and other types of clothing. There are also fashion-statement strollers, baby bags, and high chairs.
Although the site has a section for celebrity moms, the prices actually seem reasonable for high-end items. While there are a few items for boys, most of the clothing seems geared toward baby girls.
Why You Should Promote Itty Bitty: The biggest reason is that the clothes are just so adorable. If your website attracts visitors who like to shop for babies, there’s a good chance they’ll click through and make a purchase.
6. Little Me
- URL: Little Me Affiliate Program
- Commission: 8%
- Cookies: 30 days
Little Me offers innovative apparel, accessories, and products that nurture discover hood. Their products let little ones be little — whether they’re napping, throwing cereal on the floor, or crawling through deliciously muddy grass. Their line doesn’t use tweed, leather, or any other “grown-up” material, but instead focuses on fabrics like soft cotton, terrycloth, and velour.
Their affiliate program is run by ShareASale. Little Me affiliates will receive an 8% commission with 30 days cookie life. They will also be given access to product data feeds, newsletters, promotions, and coupons or deals.
Why You Should Promote Little Me: Little Me is one of America’s premier newborn and infant clothing collections known for its quality, value, safety, and comfort.
7. art & eden
- URL: art & eden Affiliate Program
- Commission: 5%
- Cookies: Unknown
art & eden offers remarkable children’s clothing that is sustainably made using organic cotton and low impact dyes. Their products are all eco-friendly and ethical. Their products are sold through major retailers like Nordstrom.
art & eden’s affiliate program is managed by ShareASale. Their affiliates will receive a 5% commission on every sale. They have a very high repeat customer rate with an average order value of $90.
Why You Should Promote art & eden: art & eden is sustainable and unconventional. A portion of every purchase made goes towards their giveback initiative in Central America and New Jersey.
8. PK Beans
- URL: PK Beans Affiliate Program
- Commission: 8%
- Cookies: 30 days
PK Beans is founded by Traci Costa and her husband. It’s a lifestyle brand that designs clothing for children including infants to size 10, with their development in mind. They create clothing that allowed children to play freely while being comfortable, durable, and stylish at the same time.
PK Beans affiliate program is managed by CJ Affiliate. A baseline 8% Commission on all referred sales are given to affiliates. The cookie life is set at 30 days. They will also have access to marketing tools like banners, product links, and promo codes. A dedicated affiliate team will be provided as well as affiliate newsletters to keep them updated with all the new offers, tips and tricks, and PK Beans campaigns.
Why You Should Promote PK Beans: PK Beans also has premium offers exclusively for the affiliate channel, including bonuses or increased commission for top-performing partners.
9. Paper Cape
- URL: Paper Cape Affiliate Program
- Commission: 20%
- Cookies: 90 days
Paper Cape is founded by a mother of three in San Francisco, they provide modern baby and kids apparel. They believe that children’s clothing can be super soft and comfortable while still looking crisp and put-together. Their products are heirloom-quality clothing in classic styles that meet the needs of today’s parents.
Interested affiliates can sign up via ShareASale. They will receive a 20% commission on purchases made within a 90-day window.
Why You Should Promote Paper Cape: Paper Cape apparel is made from the finest quality cotton that will last hundreds of washes, truly an heirloom-quality without looking like hand-me-downs.
10. Kissy Kissy
- URL: Kissy Kissy Affiliate Program
- Commission: 8%
- Cookies: 30 days
Kissy Kissy is run by its owner Roxana Castillo, a proud grandmother who loves doting on her grandchildren. They use only premium Peruvian Pima cotton to create clothes that are soft, bright, and durable enough to handle every adventure. Their collection is sold in specialty boutiques and other major department stores throughout the United States, Great Britain, Europe, Russia, Australia, Japan, Hong Kong, South Korea, Mexico, the Middle East, and Central and South America.
To join the Kissy Kissy affiliate program signup is free at ShareASale. Affiliates will earn a commission of 8% for every sale of baby clothing made from a luxuriously comfortable fabric with the highest quality fibers. Their average order value is $120 and cookie life is set at 30 days. They will be given access to product data feeds.
Why You Should Promote Kissy Kissy: Kissy Kissy carries an award-winning collection of baby clothing. They have a wide array of new styles for every season. They have been earning rave reviews from customers and retailers over the years.
Affiliate Website Ideas
These top 10 baby clothes affiliate programs might have your head spinning with new ideas for niche websites. There are a lot of different ways you could zero in or expand out from baby clothes.
For example, you could create a niche website focusing on eco-friendly living for families. Besides promoting organic baby clothing, you might also highlight meal kit delivery services, eco-friendly family vacations, and green kitchenware.
What if you had a website focused on treating and preventing podiatry disorders? That would be an ideal place to promote baby shoes like those sold through Robeez or Itty Bitty. You could go further and promote shoes for adults, specialty insoles, pedicure kits, and natural skin products for the feet.
Another niche market website possibility could zero in gifts that grandparents can give. This could take the form of reviews or lists of inspiring gift ideas for special events. Baby clothes could claim a place here, but so could children’s books, electronic devices for kids, and even retro toys.
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Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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Henry
Hi Nathaniell, thanks for putting all this information together. Would you consider adding us too? What’s the process? Thanks! Henry
Nathaniell
Shoot me an email.
Rose
Hi, Ive started a baby clothing sales business, the major problem I am having is that I am not a US citizen, I am Jamaican so its hard to be affiliated with these companies/ suppliers to supply the stock. What do you suggest?
Nathaniell
I think we’re talking about two different things. Affiliate marketing is different from drop shipping and ecommerce. With affiliate marketing, you can be located anywhere. With ecommerce, you need to be able to order in bulk and ship. If you are building an affiliate website, there should be no restrictions on where you are located, with a few specific exceptions like Nigeria, because many financial institutions don’t operate there.