As long as there are children being born, there will be a need for baby clothes. Worldwide, $47,479 million has been spent on baby clothes in 2019. A large chunk of that ($8,405 million) comes solely from sales in the United States.
The big difference between shopping for baby clothes now and in the past is where shopping occurs. In the past, baby clothes were most often purchased in brick-and-mortar stores. Now that trend is shifting to online sales.
In 2018, online sales of baby clothes reached $3 billion. This reflects a growth rate of 13.5 percent over the past five years.
That’s good news for affiliate marketers, because there are several baby clothes merchants who offer affiliate programs. These top 10 baby clothes affiliate programs can give you a feel for what’s out there and how these programs can be used.
Baby Clothes Affiliate Programs
- The Bonnie Mob
- Tea Collection
- Atterdag Kids
- Finn + Emma
- Sweetbottoms Baby Boutique
- Itty Bitty
1. The Bonnie Mob
- URL: https://www.thebonniemob.com/pages/affiliates
- Commission: 15%
- Cookies: 45 days
This UK-based clothing company creates knitted babywear that’s cute and also sustainable. Whenever possible, organic cotton is used. It’s combined with cashmere to make sure that the knits are soft and comfortable for baby skin.
Customers can shop for Bonnie Mob clothing in sizes 0-24 months or 2-7 years. The clothes are fully fashioned, which means that the knits are made exactly to the size of the patterns. There isn’t any fabric waste from cutting out armholes.
Why You Should Promote The Bonnie Mob: The company boasts a high basket value, which means more commissions for affiliate marketers.
2. Tea Collection
- URL: https://www.teacollection.com/affiliates/affiliate-program.htm
- Commission: 8%
- Cookie: 30 days
The Tea Collection is all about bringing the children of the world together through the things they wear. Designers visit different parts of the world and bring home new ideas to incorporate into baby clothes and children’s clothing.
Sizes range from newborn to 12. The clothing is sold in a few department stores, including Nordstrom, and children’s boutiques.
Conversion rates are 8-10 percent, and the average order size is more than $100. For affiliate marketers, the average earning-per-click is $70. The Tea Collection affiliate program is administered by ShareASale.
Why Should You Promote Tea Collection: The Tea Collection donates to the Global Fund for Children.
- URL: https://account.shareasale.com/shareasale.cfm?merchantID=68214
- Commission: 12-15%
- Cookie: 45 days
This company focuses on babywear, but it’s got a lot more to offer, too. There are matching mom-and-kid outfits, clothing for older children, maternity clothes, clothes for women and even a few home accessory items.
It’s a good place to get discounted items, and you can see the discount amount online when you’re looking at an item. Because the prices are reasonable, it’s also a good place for customers to stock up for events like baby showers.
Why Should You Promote PatPat: Affiliates can earn 5% commission even on coupon websites. The base commission for sales made directly from PatPat is 12%. If affiliates reach monthly sales of over $3,000, that rate could go up to 15%.
4. Atterdag Kids
- URL: https://www.atterdagkids.com/t-affiliate.aspx
- Cookies: 90 days
This company sells designer baby clothes and accessories, and it caters to young mothers who want to shop at home and have a great selection. Because of this, the story carries a wide variety of designer-brand baby clothing.
Customers can shop by brands or by collections, and there’s a tab especially for sale-priced items. Besides baby clothes, Atterdag Kids carries children’s clothing up to size 10 and some accessories, such as high-end flipflops.
Why You Should Promote Atterdag Kids: This company has a strong feel for its target market. This could be helpful in developing a niche market website where you could promote the store products.
5. Finn + Emma
- URL: https://www.finnandemma.com/pages/affiliate-program
- Commission: 10%
- Cookie: 90 days
Materials used in the baby clothes at Finn and Emma are 100% organic. The dyes are eco-friendly, so it won’t harm baby skin. Besides baby and toddler clothing, the company sells baby gear, toys and accessories such as play gyms, soft stroller toys and wooden teethers.
The average sale is around $90. The affiliate program is managed by ShareASale. Affiliates have access to fresh promotional material to help them bring in shoppers. Customers also have the option to join a membership area called the birdhouse, which gives them discounts, free shipping, and early access for viewing new collections.
Why Should You Promote Finn & Emma: This is an eco-friendly company with high average orders values. Affiliate marketers can feel good about promoting the products and still make a decent commission.
- URL: https://www.melijoe.com/us/page/affiliation
- Commission: 10%
- Cookies: 30 days
Melijoe is a fashion-conscious clothing store for babies and young children. The store carries around 10,000 products from designer brands such as Ralph Lauren, Scotch and Soda, and Stella McCartney Kids.
Items usually ship within 24 hours. Melijoe is a global company with affiliate programs for the United States, France, Germany, the UK, and other areas of the world.
The items are high-ticket. For example, a baby sweater can run around $78. Matching footed leggings cost $68, and the hat to go with it is another $37.
Why You should Promote Melijoe: This company offers worldwide delivery, so depending on which of the affiliate programs that marketers sign up for, affiliates could be making money from across the globe. The high-ticket prices mean more commissions per item, too.
7. Sweetbottoms Baby Boutique
- URL: https://sweetbottomsbaby.com/pages/affiliate-program
- Commissions: 5-6%
- Cookies: unknown
Sweet Bottoms baby boutique specializes in natural products. It carries items like specialty cloth diapers and designer clothing from brands such as AppleCheeks, Earth Mama Organics, and Planet Wise. There are also jewelry options for moms and essential oils.
In the United States, shipping is free. There’s also a rewards program so that customers can earn points toward future purchases.
Why You Should Promote Sweetbottoms Baby Boutique: This company gives affiliates two options for their commissions: 5% cash through PayPal, or 6% as a store credit. If you’ve got a niche website for baby clothes and love to try out or review new things, this could become a difficult choice.
- URL: https://iplaybaby.com/iplay-greensprouts-baby-affiliate-program
- Commission: 18%
- Cookies: 30 days
iplay is another company focused on wholesome clothing and living for babies. Overall safety and health for these little ones is a primary concern for this company. Baby products include organic clothing, swimwear, outerwear, and sun wear. The website also has a resource section for parents.
One really great thing about this company is that when marketers join the affiliate program, they also automatically join the affiliate program for green sprouts. Green sprouts carries safe items such as bibs, sippy cups, toys, teethers, and reusable snack bags.
Why You Should Promote iplay: For the first 30 days, the commission rate is 30% rather than the base rate of 18%.
- URL: https://www.robeez.com/affiliate-program/
- Commission: unlisted
- Cookies: 120 days
Robeez carries baby shoes, socks, and clothing.
All three categories are unique in some way. The socks are gripper style to keep toddlers from slipping and falling, and they have elastic gathers at the ankle to help them stay on. The clothes are ultra-soft separates that can easily be mixed and matched to create new outfits.
The big product category is baby shoes. Some of them look like animals (think shark shoes or alligator shoes on an infant). Others are more traditional. Customers can shop for baby shoes in ten different categories, by size, or by color.
Why You Should Promote Robeez: High-quality baby shoes are rare, especially if they’re the star of the show, but they’re necessary, too. Robeez is unique because it focuses on baby shoes and socks.
10. Itty Bitty
- URL: https://www.ittybitty.co.uk/affiliate-programme/
- Commission: unlisted
- Cookies: 30 days
Itty Bitty is all about a little bit of fashion for the littlest people in life. This company carries dresses, dungarees, jackets, shoes and other types of clothing. There are also fashion-statement strollers, baby bags, and high chairs.
Although the site has a section for celebrity moms, the prices actually seem reasonable for high-end items. While there are a few items for boys, most of the clothing seems geared toward baby girls.
Why You Should Promote Itty Bitty: The biggest reason is that the clothes are just so adorable. If your website attracts visitors who like to shop for babies, there’s a good chance they’ll click through and make a purchase.
Affiliate Website Ideas
These top 10 baby clothes affiliate programs might have your head spinning with new ideas for niche websites. There are a lot of different ways you could zero in or expand out from baby clothes.
For example, you could create a niche website focusing on eco-friendly living for families. Besides promoting organic baby clothing, you might also highlight meal kit delivery services, eco-friendly family vacations, and green kitchenware.
What if you had a website focused on treating and preventing podiatry disorders? That would be an ideal place to promote baby shoes like those sold through Robeez or Itty Bitty. You could go further and promote shoes for adults, specialty insoles, pedicure kits, and natural skin products for the feet.
Another niche market website possibility could zero in gifts that grandparents can give. This could take the form of reviews or lists of inspiring gift ideas for special events. Baby clothes could claim a place here, but so could children’s books, electronic devices for kids, and even retro toys.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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