Around 4 million babies are born in the US every year. The baby care market is a $10.8 billion industry worldwide and is expected to grow to 13.3 by 2021. With every new stage and growth spurt, parents have to purchase new items for their growing babies.
This makes it a perfect industry to target as an affiliate marketer. Here are 10 great baby products affiliate programs to target, and don't forget to check out our post about parenting affiliate programs, and kids toys affiliate programs.
Table of Contents
Baby Affiliate Programs
- Sleep Sense
- Finn & Emma
- Tea Collection
- buybuy BABY
- Noodle & Boo
- Baby Tula
Gymboree has been making kids' clothes since 1986. They focus on creating clothes that make kids feel great and provide parents with durable clothing that can hold up during playtime. They offer clothing in sizes newborn to 12. Customers can earn rewards and save money with their rewards programs.
They have partnered with ShareASale to manage their affiliate program. Gymboree provides you with daily update data feeds, banner ads and text links, and a newsletter with updates on sales opportunities, promotions, and contests. Affiliates can also promote Crazy8 and Janie and Jack as their viewer's children grow into kid sizes.
Why Should You Promote Gymboree: Well known kids brand, 3 websites to promote, high retail commission rate
Affiliates can promote Gymboree as well as their other sites to maximize their commission potential.
- URL: Patpat Affiliate Program
- Commission: 12-15%
- Cookie: 45 days
Patpat is a shopping deal site and app for moms and families. They connect the manufacturers to consumers directly. This allows them to offer the lowest prices while still providing their customers with high-quality products. Their target audience is people looking for baby shower gifts and baby clothes.
Affiliates have access to PatPat's data feed, industry sized banners, and lots of promotions through ShareASale. They offer few restrictions on their program and have a professional affiliate marketing management team to assist you with any questions.
Why Should You Promote PatPat: Deal site for moms and families, high commission rate, lots of marketing tools and help
Affiliates earn a base 12% commission with the potential to earn 15% for monthly sales over $3,000. It's important to note, coupon sites only earn 5%.
- URL: Sleep Sense Affiliate Program
- Commission: 35%
- Cookie: 60 days
Dana Obleman has helped over 57,000 parents find a solution to their children's sleep problems. The Sleep Sense program includes step by step instructions, 14-day sleep coach video training, Sleep Sense hotline to have access to a conference call with Dana Obleman, and more. Each program is customized for your child to find a system that will work for their age and personality.
Affiliates can share their affiliate ID with their friends, family, and viewers on their blog, website, or social media pages. Sleep Sense uses InfusionSoft to manage their affiliate program and provide their affiliates with all the training resources you need to get started. They have higher than industry average conversion rates and very low return rates which means higher commissions for their affiliates.
Why Should You Promote Sleep Sense: Customized sleep solutions, very high commissions, high conversion rates
Affiliates can earn up to $45.15 per sales with Sleep Sense's high commission rate.
Finn & Emma
- URL: Finn & Emma Affiliate Program
- Commission: 10%
- Cookie: 90 days
Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories so you don't have a compromise between style and sustainability. They use only the finest 100% organic cotton, natural wood, and eco-friendly dyes that are produced in fair trade settings.
Their average order value is $90+ with solid conversion rates from their excellent site usability and conversion optimization techniques. Finn & Emma use ShareASale to manage their affiliate program and provide their affiliates with access to their data feed, regularly updated creatives, promotions, and help from their affiliate team.
Why Should You Promote Finn & Emma: Organic kids clothing company, growing brand with industry recognition, high average order values
Affiliates benefit from Finn & Emma's continued efforts to increase conversion rates and their generous commission rates.
- URL: Tea Collection Affiliate Program
- Commission: 8%
- Cookie: 30 days
Tea Collection creates globally inspired modern children's clothing ranging from ages 0 to 12. Their products are available on their websites and in specialty and department stores like Nordstrom along with more than 300 high-end children's boutiques.
Their average order size is $100+ with average conversion rates of 8-10%. Tea Collection uses ShareASale to run their affiliate program. Affiliates have access to regularly updated marketing materials and promotions like special consumer offers, bounties, and contests.
Why Should You Promote Tea Collection: Strong brand recognition, high average order, affiliate referral program
Affiliates can earn a generous commission on sales as well as $5 for each affiliate they refer to the program.
- URL: 2Modern Affiliate Program
- Commission: Up to 5%
- Cookie: 14 days
2Modern is a leading furniture retailer for modern and upscale design. Their baby collection includes modern nursery furniture like elegant cribs, rockers, and gliders, changing tables, dressers, nightstands, and more. They are all designed for the special needs of infants to provide a safe, durable nursery room. 2Modern offers tax-free shopping and free shipping on most orders over $50.
They have one of the highest average order values in the industry at $700+. Affiliates can sign up for their affiliate program with AWIN. 2Modern updates their banner ads weekly and gives their affiliates all the tools and help they will need to start promoting their products.
Why Should You Promote 2Modern: Modern nursery furniture, extremely high AOV, tax-free shopping
2Modern has a very high average order value because of their great selection of modern furniture along with tax-free shopping and free shipping on most orders.
- URL: buybuy BABY Affiliate Program
- Commission: 0.8% on gift cards, 2.4% sales, $4.80 for baby registry creation
- Cookie: 1 day
buybuy BABY carries everything you need for newborns all the way up to toddlers. Some of over 50,000 products include car seat, strollers, furniture, clothing, learning and development products, and much more. They have over 100 locations across the country and their expert staff is available to help you prepare for everything from pregnancy to parenthood.
Affiliates can sign up by searching for buybuy BABY in the advertiser's section of Commission Junction. They provide their affiliates with text links, banner ads, data feeds, tracking, and reporting tools to manage and track your success.
Why Should You Promote buybuy BABY: Over 50,000 products to promote, baby shower registration program, lots of ways to earn commissions
While buybuy Baby offers the shortest cookie life of 1 day, their huge selection of products and multiple ways to earn commissions makes their affiliate program worth checking out.
Noodle & Boo
- URL: Noodle & Boo Affiliate Program
- Commission: 10%
- Cookie: 30 days
Noodle & Boo creates safe and natural skin products for babies and their moms. It was started by Christine Burger who wanted to develop products for her children's' ultra-sensitive skin. They only use the highest quality ingredients that are made in an FDA approved pharmaceutical environment in the USA. All their products are hypoallergenic and their children's products are pediatrician tested.
Their average orders are $75. Noodle & Boo is committed to providing their affiliates with all the tools they need to earn commissions including enticing banner ads and a dedicated support affiliate team. They use Rakuten Marketing to manage their affiliate program.
Why Should You Promote Noodle & Boo: Luxury skincare for sensitive skin, committed affiliate support team, free products for bloggers to test
Affiliate bloggers can contact Noodle & Boo for a chance to receive free products in return for writing a review on their blog.
- URL: Baby Tula Affiliate Program
- Commission: 9%
- Cookie: 30 days
Baby Tula was founded by two adventurous parents that we're searching for ergonomic carriers that fit their lifestyle. They consulted with friends, family, pattern makers, babywearing experts, and even chiropractors. They created a carrier that is easy to use, stylish, and allows you to keep your baby close while doing what you love. Along with their baby carriers, they also have backpacks, blankets, handbags, and more.
Their average sales are around $125. Baby Tula has partnered with Refersion to run their affiliate program. They provide affiliates with banner ads, text links, tracking tools, and issue monthly payouts.
Why Should You Promote Baby Tula: Stylish ergonomic baby carrier, products for the whole family, high AOV
Baby Tula has high average orders on their baby carrier and other products for the whole family which means great commissions for their affiliates.
- URL: Ergobaby Affiliate Program
- Commission: 4%
- Cookie: 30 days
Ergobaby started in 2002, they are one of the leading companies that provide premium and innovative baby products. Ergobaby Carriers are all ergonomically designed to cradle babies in a natural sitting position and to evenly distribute the baby's weight between the hips and shoulders. They revolutionized how we carry babies with their soft structured carrier (SSC) design. They also have a hybrid wrap and swaddle for newborns.
Ergobaby affiliates receive 4% Commission and have a 30-day cookie duration. The average order value is $117 with a very low return rate. Site-wide conversion stands at 1.2%.
Why Should You Promote Ergobaby: Revolutionized ergonomic baby carrier, well-known brand, high average order value,
Affiliates benefit from Ergobaby's high average order value, and international distribution to over 50 countries.
Affiliate Website Ideas
Now that you read about 10 great baby products affiliate programs, it's time to pick a niche. You could focus on baby shower registry programs. Buybuy Baby gives affiliates $6 per baby registry creation and 3% on their great selection of baby products.
Nursery furniture is a high ticket niche to target. 2Modern creates modern nursery furniture and gives their affiliates up to 5% on all sales.
Baby sleep solutions is another idea to help babies and parent get a better and more restful night's sleep. Sense helps find the perfect sleeping solution for your baby based on their personality. They offer a very high 35% commission rate on all sales. Mattresses as a whole are very profitable, even the adult kind.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!