Around 4 million babies are born in the US every year. The baby care market is a $10.8 billion industry worldwide and is expected to grow to 13.3 by 2021. With every new stage and growth spurt, parents have to purchase new items for their growing babies.
This makes it a perfect industry to target as an affiliate marketer. Here are 10 great baby products affiliate programs to target, and don't forget to check out our post about parenting affiliate programs, and kids toys affiliate programs.
Baby Affiliate Programs
- Sleep Sense
- Finn & Emma
- Tea Collection
- buybuy BABY
- Mac & Mia
- Noodle & Boo
- Baby Tula
- URL: https://www.gymboree.com/affiliate-program.html
- Commission: 8%
- Cookie: 30 days
Gymboree has been making kids clothes since 1986. They focus on creating clothes that make kids feel great and provide parents with durable clothing that can hold up during play time. They offer clothing in sizes newborn to 12. Customers can earn rewards and save money with their rewards programs.
They have partnered with ShareASale to manage their affiliate program. Gymboree provides you with daily update data feeds, banner ads and text links, and a newsletter with updates on sales opportunities, promotions, and contests. Affiliates can also promote Crazy8 and Janie and Jack as their viewer's children grow into kid sizes.
Why Should You Promote Gymboree: Well known kids brand, 3 websites to promote, high retail commission rate
Affiliates can promote Gymboree as well as their other sites to maximize their commission potential.
- URL: https://account.shareasale.com/shareasale.cfm?merchantID=68214
- Commission: 12-15%
- Cookie: 45 days
Patpat is a shopping deal site and app for moms and families. They connect the manufacturers to consumers directly. This allows them to offer the lowest prices while still providing their customers with high quality products. Their target audience is people looking for baby shower gifts and baby clothes.
Affiliates have access to PatPat's data feed, industry sized banners, and lots of promotions through ShareASale. They offer few restrictions on their program and have a professional affiliate marketing management team to assist you with any questions.
Why Should You Promote PatPat: Deal site for moms and families, high commission rate, lots of marketing tools and help
Affiliates earn a base 12% commission with the potential to earn 15% for monthly sales over $3,000. It's important to note, coupon sites only earn 5%.
- URL: https://sleepsense.net/affiliate-program/
- Commission: 35%
- Cookie: 60 days
Dana Obleman has helped over 57,000 parents find a solution to their children's sleep problems. The Sleep Sense program includes step by step instructions, 14 day sleep coach video training, Sleep Sense hotline to have access to a conference call with Dana Obleman, and more. Each program is customized for your child to find a system that will work for their age and personality.
Affiliates can share their affiliate ID with their friends, family, and viewers on their blog, website, or social media pages. Sleep Sense uses InfusionSoft to manage their affiliate program and provide their affiliates with all the training resources you need to get started. They have higher than industry average conversion rates and very low return rates which means higher commissions for their affiliates.
Why Should You Promote Sleep Sense: Customized sleep solutions, very high commissions, high conversion rates
Affiliates can earn up to $45.15 per sales with Sleep Sense's high commission rate.
Finn & Emma
- URL: https://www.finnandemma.com/pages/affiliate-program
- Commission: 10%
- Cookie: 90 days
Finn & Emma makes modern and organic baby and toddler clothing, toys, and accessories so you don't have compromise between style and sustainability. They use only the finest 100% organic cotton, natural wood, and eco friendly dyes that are produced in fair trade settings.
Their average order value is $90+ with solid conversion rates from their excellent site usability and conversion optimization techniques. Finn & Emma use ShareASale to manage their affiliate program and provide their affiliates with access to their data feed, regularly updated creatives, promotions, and help from their affiliate team.
Why Should You Promote Finn & Emma: Organic kids clothing company, growing brand with industry recognition, high average order values
Affiliates benefit from Finn & Emma continued efforts to increase conversion rates and their generous commission rates.
- URL: https://www.teacollection.com/affiliates/affiliate-program.htm
- Commission: 8%
- Cookie: 30 days
Tea Collection creates globally inspired modern children's clothing ranging from ages 0 to 12. Their products are available on their websites and in specialty and department stores like Nordstrom along with more than 300 high end children's boutiques.
Their average order size is $100+ with average conversion rates of 8-10%. Tea Collection uses ShareASale to run their affiliate program. Affiliates have access to regularly updated marketing materials and promotions like special consumer offers, bounties, and contests.
Why Should You Promote Tea Collection: Strong brand recognition, high average order, affiliate referral program
Affiliates can earn a generous commission on a sales as well as $5 for each affiliate they refer to the program.
- URL: https://ui.awin.com/merchant-profile/6692
- Commission: Up to 5%
- Cookie: 14 days
2Modern is a leading furniture retailer for modern and upscale design. Their baby collection includes modern nursery furniture like elegant cribs, rockers and gliders, changing tables, dressers, nightstands, and more. They are all designed for the special needs of infants to provide a safe, durable nursery room. 2Modern offers tax free shopping and free shipping on most orders over $50.
They have one of highest average order values in the industry at $700+. Affiliates can sign up for their affiliate program with AWIN. 2Modern updates their banner ads weekly and gives their affiliates all the tools and help they will need to start promoting their products.
Why Should You Promote 2Modern: Modern nursery furniture, extremely high AOV, tax free shopping
2Modern has a very high average order value because of their great selection of modern furniture along with tax free shopping and free shipping on most orders.
- URL: https://www.buybuybaby.com
- Commission: 3%, 1% on gift cards, $6 for baby registry creation
- Cookie: 1 day
buybuy BABY carries everything you need for newborns all the way up to toddlers. Some of over 50,000 products include car seat, strollers, furniture, clothing, learning and development products, and much more. They have over 100 locations across the country and their expert staff is available to help you prepare for everything from pregnancy to parenthood.
Affiliates can sign up by searching for buy buy BABY in the advertisers section of Commission Junction. They provide their affiliates with text links, banner ads, data feeds, tracking and reporting tools to manage and track your success.
Why Should You Promote buy buy BABY: Over 50,000 products to promote, baby shower registration program, lots of ways to earn commissions
While buy buy Baby offers the shortest cookie life of 1 day, their huge selection of products and multiple ways to earn commissions makes their affiliate program worth checking out.
Mac & Mia
- URL: https://www.macandmia.com/affiliate-program/
- Commission: 10%, $2 for new customers
- Cookie: 120 days
Mac & Mia was started to help families spend less time shopping and more time with their families. Their stylists create personalized looks for kids based on answers from their style quiz. They have sizes for newborn up to 10Y and they deliver 8-12 pieces right to your door. You are only charged for what you keep and if you keep more than two items, the $20 styling fee is applied to your purchase. If you keep the whole box, you get 15% off your total purchase.
Affiliates earn $2 per registered user that fills out their billing information. Mac & Mia uses ShareASale to manage their affiliate program. Affiliates have access to all the marketing materials, tracking and reporting tools they need to get started.
Why Should You Promote Mac & Mia: Personalized kids clothing shipped to your door for free, long cookie life, earn commissions on first three boxes
Affiliates earn 10% of the items a family keeps on their first three boxes with a long 120 day cookie life for more time to convert leads.
Noodle & Boo
- URL: https://noodleandboo.com/affiliate-program.aspx
- Commission: 10%
- Cookie: 30 days
Noodle & Boo creates safe and natural skin products for babies and their moms. It was started by Christine Burger who wanted to develop products for her children's' ultra sensitive skin. They only use the highest quality ingredients that are made in an FDA approved pharmaceutical environment in the USA. All their products are hypoallergenic and their children's products are pediatrician tested.
Their average orders are $75. Noodle & Boo is committed to providing their affiliates with all the tools they need to earn commissions including enticing banner ads and a dedicated support affiliate team. They use Rakuten Marketing to manage their affiliate program.
Why Should You Promote Noodle & Boo: Luxury skin care for sensitive skin, committed affiliate support team, free products for bloggers to test
Affiliate bloggers can contact Noodle & Boo for a chance to receive free products in return for writing a review on their blog.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=78796
- Commission: 9%
- Cookie: 30 days
Baby Tula was founded by two adventurous parents that were searching for ergonomic carriers that fit their lifestyle. They consulted with friends, family, pattern makers, babywearing experts, and even chiropractors. They created a carrier that is easy to use, stylish, and allows you to keep your baby close while doing what you love. Along with their baby carriers, they also have backpacks, blankets, handbags, and more.
Their average sales are around $125. Baby Tula has partnered with ShareASale to run their affiliate program. They provide affiliates with banner ads, text link, tracking tools, and issue monthly payouts.
Why Should You Promote Baby Tula: Stylish ergonomic baby carrier, products for the whole family, high AOV
Baby Tula has high average orders on their baby carrier and other products for the whole family which means great commissions for their affiliates.
Affiliate Website Ideas
Now that you read about 10 great baby products affiliate programs, it's time to pick a niche. You could focus on baby shower registry programs. Buybuy Baby gives affiliates $6 per baby registry creation and 3% on their great selection of baby products.
Nursery furniture is a high ticket niche to target. 2Modern creates modern nursery furniture and gives their affiliates up to 5% on all sales.
Baby sleep solutions is another idea to help babies and parent get a better and more restful night's sleep. Sense Sense helps find the perfect sleeping solution for your baby based on their personality. They offer a very high 35% commission rate on all sales. Mattresses as a whole are very profitable, even the adult kind.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!