Toddler & baby products and gear help your baby during the most important developmental stages of their lives. New parents will most likely have to do a lot of research to find the best products for their growing baby.
Luckily there are lots of tools and resources to help them make the right decisions for their family. Here are 10 great toddler & baby affiliate programs, and our kids toys affiliate list will also have some great ideas for you.
Table of Contents
Toddler & Baby Affiliate Programs
- The Tot
- Stroller Haus
- Little Me
- Sleeping Baby
- Project Nursery + Junior
- Happiest Baby
PS. There was a bit of a crossover, and I've got another baby product affiliate program list you can browse.
- URL: The Tot Affiliate Program
- Commission: 10%
- Cookie: 30 days
The Tot is an eCommerce site for moms to find products thoroughly tested for safety, health, style, and innovation. Their product categories include apparel, bath & home, nursery, gear, feeding, and for moms. They are also a trusted resource for parenting advice.
Their affiliate program is hosted on Impact. The Tot provides their affiliates with banner ads, text links, and comprehensive reporting tools. Affiliates can also share their unique promo code with their friends, family, and viewers.
Why Should You Promote The Tot: Curated non-toxic baby products, trusted advice, special affiliate offers
Affiliates receive VIP access to special promotions, exclusive collections, events, and new arrivals.
- URL: Stroller Haus Affiliate Program
- Commission: 6%
- Cookie: 90 days
Stroller Haus is the ultimate one-stop-shop for fashion-conscious parents. They carry everything from strollers to apparel, cribs, high chairs, toys, baby carriers, and much more. Their team works hard to find the best products for your little ones so you can spend more time watching them grow.
They use FlexOffers to run their affiliate program. Stroller Haus gives their affiliates access to optimized marketing materials and state of the art tracking tools. Their program is professionally managed by HPC Management Inc.
Why Should You Promote Stroller Haus: Modern strollers and baby gear, high-quality products, increased commissions available
They also offer commission rates of 10-12% for their super affiliates.
- URL: Little Me Affiliate Program
- Commission: 8%
- Cookie: 30 days
Little Me designs innovative, stylish child appropriate clothing for newborns all the way up to toddler size 4T. Their products keep babies comfortable in soft fabrics and never use any grown-up materials like leather or tweed. This allows little ones to safely explore their world and dress like babies for as long as possible.
Affiliates can sign up for the Little Me affiliate program with ShareASale. They supply their affiliates with banner ads, text links, coupons, and access to their product data feed. Their frequent newsletters keep affiliates up to date on the latest promotions, deals, and new product lines.
Why Should You Promote Little Me: Soft and comfortable children’s clothing, helps babies safely play and thrive, lots of affiliate tools
Affiliates can also promote their 30-day satisfaction guarantee and excellent customer service support team.
- URL: Sleeping Baby Affiliate Program
- Commission: 10%
- Cookie: 14 days
Sleeping Baby creates sleeping products that allow babies to move around while providing the same cozy sensation of the womb. Their best-seller, the Zipadee-Zip, was were featured on SHARK TANK. They also offer Flying Squirrel PJs and Snoozie Mats for toddlers to help children and their parents with growth and sleeping transitions.
Their affiliate program is powered by Pepperjam. Sleeping Baby program benefits include exclusive affiliate offers, special promotions, banners, text links, and comprehensive affiliate tools. Affiliates also have access to their daily updated product data feeds.
Why Should You Promote Sleeping Baby: Cozy sleeping products, help soothe babies to sleep, lots of marketing materials
Affiliates may also be eligible to receive increased commissions based on performance.
- URL: Primewe Affiliate Program
- Commission: 25%
- Cookie: 7 days
Primewe offers a curated selection of expertly picked children's products. They created their one stop kids shop to make your life simpler and more enjoyable. Their product categories include care & feeding, bed & bath, wear, play, and outdoor so you can shop their website with ease.
They use ShareASale to run their affiliate program. Primewe has an average sale of $30. Affiliates can utilize any of their premade marketing materials to help them promote their high-quality baby and material products.
Why Should You Promote Primewe: One-stop kids shop, thoroughly researched products, high commission rates
Affiliates can also promote their best price guarantee on their premium quality products.
- URL: BabyEarth Affiliate Program
- Commission: 6%
- Cookie: 45 days
BabyEarth helps simplify parents’ lives with safe, high-quality baby products. They offer the largest selection of eco-friendly baby products on the market. Their product inventory includes a great selection of trusted products and innovative breakthrough items for playtime, learning, bath, feeding, and more.
Affiliates can join the BabyEarth affiliate program through Commission Junction. Their program benefits include optimized banner ads, text links, exclusive affiliate deals, and access to their full data feed. They also send out monthly newsletters to keep their affiliates informed about new products and deals.
Why Should You Promote BabyEarth: Eco-friendly baby products, lots of deals and promotions, two sites to promote
Affiliates can also promote BabyWise.life their parenting informational website in the same program.
Project Nursery + Junior
- URL: Project Nursery + Junior Affiliate Program
- Commission: 5%
- Cookie: 30 days
Project Nursery + Junior is the largest online children’s design resource. They help parents get inspired for all their baby nursery and kid-friendly design projects. Along with their online community, they also offer a curated catalog of the hottest trends in nursery and kid’s decor.
They have an average order value of $135. Project Nursery + Junior uses ShareASale to manage their affiliate program. They offer affiliate incentives, bonuses, vanity promotional codes, and exclusive affiliate deals.
Why Should You Promote Project Nursery + Junior: Largest baby and kids design community, very high conversion rates, exclusive affiliate offers
Their website has over 500,000 unique monthly visits and conversion rates of up to 20%.
- URL: Honest Affiliate Program
- Commission: 5%, 10% on bundles, 0.25% on trials
- Cookie: 14 days
The Honest Company is one of the top healthy lifestyle brands. They help families keep their homes safe and healthy with non-toxic, eco-friendly products. Their line of baby products include diapers, baby wipes, shampoo, body wash, lotions, and other safe, hypoallergenic items to keep your baby healthy and safe.
They've teamed up withFlexOffers and Rakuten Marketing to oversee their affiliate program. The Honest Company offers their affiliates exclusive access to new products, content, educational articles, and images. They created a wide variety of banner ads, text links, and other creatives to help affiliates promote.
Why Should You Promote The Honest Company: Leading a healthy lifestyle brand, safe for the whole family, lots of affiliate promotional content
Affiliates can also request Honest product giveaways for their viewers to increase their conversion rates.
- URL: GroVia Affiliate Program
- Commission: 10%
- Cookie: 180 days
GroVia, launched by The Natural Baby Company, is a modern and eco-friendly diapering system that gives parents the opportunity to bring up their babies into healthy and mindful children. You can choose from AIO, Hybrid, Trainer, O.N.E., or their eco-friendly accessories. The Natural Baby Company was founded by entrepreneur and mom Kim Ormsby in 2003 and is now a one-stop-shop for premium, environmentally-friendly baby products.
GroVia affiliate program is managed by ShareASale. Affiliates will receive a 10% commission on each sale within a 180 day tracking period. They will be able to upload a choice of banner ads for their website or blog.
Why Should You Promote GroVia: Long cookie life, high quality, and environmentally-friendly products, stylish designs
GroVia covers all manufacturing defects on GroVia products for one full year from the date of purchase.
- URL: Happiest Baby Affiliate Program
- Commission: 4%-6%, $50 for every SNOO rental shipped
- Cookie: Unknown
SNOO is the company's latest innovation, it automatically rocks babies to sleep with the help of soothing white noise to boost sleep. This baby bed lets parents get more sleep in just 3 steps – swaddle the baby in the SNOO sack, attach the safety clips, and just push the button.
Happiest Baby affiliates can earn $50 for every SNOO rental shipped, or a 4%-6% commission rate. They have a high average order size and trackable promotional assets. Deep linking and a dedicated affiliate manager is also available for the affiliates.
Why Should You Promote Happiest Baby: Generous affiliate commissions with periodic product discounts, used by celebrities, continuous press coverage
SNOO is the product of more than 20 years of research by America’s #1 pediatrician, Dr. Harvey Karp, the author of Happiest Baby on the Block and creator of the 5S’s.
Affiliate Website Ideas
Now that you've learned about 10 great toddler & baby affiliate programs, you should start thinking about what niche you want to focus on. You could target baby strollers for high ticket niche items. Stroller Haus offers an incredible selection of strollers and other gear for modern parents. Affiliates earn a base 6% commission rate with the potential to earn up to 12% commissions.
Toddler toys are another great niche to target. The Tot is the ultimate resource and eCommerce shop for thoroughly tested baby and toddler products. They offer their affiliates a very high 15% commission rate.
You could also focus on eco-friendly baby products. BabyEarth has the largest selection online of eco-friendly baby gear. Affiliates receive 6% commissions on all sales.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!