The toy market in the US is a $22 billion year industry. Toys are not only used as a source of entertainment, but they can also be used to aid in physical, social, and mental development. Here are 10 great kids toys affiliate programs, and you will also get a lot of options from our kids’ fashion affiliate programs.
Kids Toys Affiliate Programs
- Kids Toys Affiliate Programs
- Crayola
- LEGO
- Fun and Function
- TV’s Toy Box
- Seedling
- Melissa & Doug
- eBeanstalk
- EZPlay
- Rose & Rex
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InnovaToys
- URL: InnovaToys Affiliate Program
- Commission: 8%
- Cookie: 45 days
InnovaToys sells unique toys, gadgets, and gifts. They are the official online retailer of Metal Earth 3D model kits which can be assembled with no soldering, glue, or mess. Kits include Harry Potter, Star Wars, My Little Pony, Avengers, and more.
Their average order amount is around $108. InnovaToys has partnered with ShareASale to manage their affiliate program and give access to banner ads, text links, tracking tools, and more. Their helpful web development support assists affiliates and provides them with artwork.
Why Should You Promote InnovaToys: Unique toys and gifts, mess-free model kits, high average sales
Affiliates earn a high 8% commission rate on average sales of over $100.
Crayola
- URL: Crayola Affiliate Program
- Commission: 5%
- Cookie: 14 days
Crayola has been creating crayons since 1903 but they also make all types of toys, drawing tools, and activity kits. Some of their best-known products include crayons, markers, Silly Putter, Color Wonder, Creative Makers, and more. They even make custom Crayola 64 boxes.
Affiliates can sign up for their affiliate program with Commission Junction and receive access to their affiliate dashboard with marketing and reporting tools. Crayola provides their affiliates with frequent incentives and promotions to help them increase sales. Their program is managed by Affiliate Management Solutions and you can contact them any time if you have any questions.
Why Should You Promote Crayola: Well know toy brand, all types of toys and coloring tools, lots of promotions and affiliate incentives
Crayola provides their affiliates with lots of promotions and incentives to help them increase sales and commissions.
LEGO
- URL: LEGO Affiliate Program
- Commission: 3%
- Cookie: 7 days
Lego is ranked #5 out of all toy brands and is highly regarded by kids and their parents. They sell directly to their customers online and offer the largest selection of LEGO products anywhere including hard to find, collectible, and exclusive items.
They have average sales of around $123 and low return rates. Affiliates have no monthly minimum and access to over 600 products in their data feed. LEGO uses Rakuten Marketing for their affiliate management. They provide a great selection of dynamically updated images, banners, and text links that are optimized for conversion. Top affiliates also receive special promotions.
Why Should You Promote LEGO: Top toy brand, over 600 products to promote, low return rate
Top affiliates also receive special promotions and their low return rate means you get to keep more of your hard-earned commissions.
Fun and Function
- URL: Fun and Function Affiliate Program
- Commission: 10%
- Cookie: 90 days
Fun and Function was founded to create fun and affordable therapeutic toys and sensory tools. Their mission is “Empowering Different” and they work hard to ensure every kid gets the childhood they deserve. They only sell high-quality therapist designed kid-friendly products to help kids achieve their best.
The average sales are around $100. Affiliates can sign up for their affiliate program with ShareASale. Fun and Function provides their affiliates with all the marketing materials and tools they need to get started.
Why Should You Promote Fun and Function: Award-winning therapeutic toys, high average sales, generous commission rate
Fun and Function give their affiliates a very generous 10% commission rate with high average sales around $100.
TV’s Toy Box
- URL: TV’s Toy Box Affiliate Program
- Commission: 10%
- Cookie: 90 days
TV’s Toy Box sells hard to find character party supplies and toys and allow customers to personalize hundreds of products. This makes them the perfect choice for birthdays and special occasions to give a unique personalized gift.
Affiliates have access to their data feed with over 10,000 products to promote. TV’s Toy Box uses ShareASale to run their affiliate program and provide banner ads, text links, reporting tools, and issue commission payouts.
Why Should You Promote TV’s Toy Box: Personalized toys and gifts, over 10,000 products, long cookie life
Affiliates have over 10,000 products they can promote and a very long cookie life of 90 days to give more time to convert leads.
Seedling
- URL: Seedling Affiliate Program
- Commission: 10%
- Cookie: 30 days
Seedling is the leader in creative play. Their activity kits let kids create their own toys, costumes, and more. They only use the highest quality elements so every creation can be played with again and again. They also create groundbreaking products with advanced technologies like virtual reality.
Affiliate can promote their kits which are sorted by category or age and receive a newsletter with updates, new products, and promotions to help them increase sales. Seedling uses ShareASale to manage their affiliate program and provide affiliates with text links, banner ads, and exclusive offers.
Why Should You Promote Seedling: High-quality toy kits, groundbreaking products, exclusive offers
Seedling helps their affiliates increase sales with exclusive offers and promotions on their high-quality toy kits.
Melissa & Doug
- URL: Melissa & Doug Affiliate Program
- Commission: 4%
- Cookie: 14 days
Melissa & Doug design toys to nurture creativity and imagination. They create everything from classic wooden toys to games and creative crafts. They have over 2,000 products in 16 categories and offer free shipping on all orders of $49 or more.
Affiliates can sign up for their affiliate program by searching for them on Rakuten Marketing. Melissa & Doug provide their affiliates with lots of banners, text links, and access to their product data feed to help them promote their site.
Why Should You Promote Melissa & Doug: Creative toys, over 2000 products, lots of marketing materials
Affiliates receive credit for being the last affiliate link the customer clicks on.
eBeanstalk
- URL: eBeanstalk Affiliate Program
- Commission: 8.15%
- Cookie: 90 days
eBeanstalk provides parents and their children with learning and educational toys for kids from 0-12 years old. They match toys, games, books, puzzles, and more based on age to complete a child’s developmental milestone. You can also pick toys by skills like social, dexterity, emotional, language, and more.
They are an exclusive ShareASale merchant and provide their affiliates with updated creatives, widgets, their full product data feed with over 3000 products, and ongoing coupons and promotions. Affiliates also receive a monthly newsletter and a chance to earn monthly cash prizes.
Why Should You Promote eBeanstalk: Toys that match the child’s stage of development, over 3000 products to promote, monthly contests
eBeanstalk keeps their affiliates up to date with all new products and promotions and monthly contests to help them earn money.
EZPlay
- URL: EZPlay Affiliate Program
- Commission: 7.5%
- Cookie: 30 days
EZPlay designs handmade indoor playgrounds that are easy to set up and store. Their high-quality materials and construction ensure they are built to last. They are ideal for kids’ rooms, living rooms, schools, daycare centers, or anywhere your children want to play. Along with jungle gyms, they also make mats to add an additional level of safety to playtime.
The average order price is between $450 to $550. Affiliates can turn their website into a virtual toy store that sells inventive play equipment. EZPlay uses AvantLink to manage their affiliate program and give access to marketing materials, tracking, and reporting.
Why Should You Promote EZPlay: High-quality jungle gym products, high average sales, virtual toy store on your website
Affiliates can earn great commissions on EZPlay’s high average sales and create their own virtual toy store.
Rose & Rex
- URL: Rose & Rex Affiliate Program
- Commission: 7.5%
- Cookie: 30 days
Rose & Rex offers toys that support child development through imaginative play. Their design-focused intentional toys – no plastic or battery-operated toys here. The company’s ‘play it forward’ by donating toys to children in need with every purchase via its charity partner, Second Chance Toys.
Rose & Rex affiliate program is run through the ShareASale Network and offers 12% commission for every visitor, referred by you, that makes a purchase. Their affiliate program provides for custom marketing materials to share with your community, early access to special events and promos, affiliate support from their team.
Why Should You Promote Rose & Rex: High commission, 30-day cookie life, affiliate support, exclusive offers and promos
Aside from the high commission, they also provide toys for the little ones to high performing affiliate and play resources for parents from their team of educators.
Affiliate Website Ideas
Now that you’ve read about 10 great kids toys affiliate programs, it’s time to pick a toy niche to target. You could focus on educational toys, eBeanstalk sells toys based on age and developmental stage. They offer a generous 8.15% commission rate with a long 90-day cookie life.
Another niche you could target is activity kits where kids can make their own toys. Seedling is the leader in creative play and offers their affiliates a 10% commission rate.
Customized toys are a great way for friends and family to personalize their gifts. TV’s Toy Box allows their customers to customize hundreds of products. Affiliates receive 10% commissions on sales.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
Top 10 Movie Affiliate Programs For Streaming Cash Into Your Wallet
FuntasticToy
This is great, alas now we can easily part ways from Amazon at their atrocious 3%.
We were looking for all the affiliate programs out there, that can offer better commissons for our toy store funtastictoy.com and finally landed here.
Thank you Nathan.
David Hersh
Great resources, thanks. BUT, 5-10% commission doesn’t seem worth my time. If you think about it, I would have to get my website visitors to buy $100,000 in order to get about $8000 in commissions. After taxes, that’s closer to a net profit of $5000.
I don’t think it would be easy to sell $100,000 worth of educational toys.
I think there are better ways to make money than this one, or most affiliate programs that pay so low.
Nathaniell
I think you are underestimating how many parents there are who want their kids to be smart. “Toys” are a multi-billion dollar industry. Selling $100,000 worth of toys online is very do-able.
In fact, I wrote a blog post exactly about this, about how I make $90k/year with tiny commissions.
David Hersh
Thanks for the reply Nathaniell. On the same line of thinking…let’s assume that if i were to sell $100,000 of products at an average of 7% (which is still a bit high for toys), I would earn $7000. Again, after taxes, I would pocket about $4000.
Now, let’s assume I sold $1,000,000 worth of children’s toys/products. That should get me about $70,000 in commissions and $40,000 or so after taxes.
Are you telling me that selling $1,000,000 is also do-able? That seems like a ton of products to sell. Even if the average toy/child’s product is $10, I would have to sell 100,000 products to sell $1,000,000 worth.
I’m not seeing it.
If I’m off on my calculations, or if I’m not seeing the big picture, please tell me. I would like to get into this niche, but the math doesn’t add up.
Nathaniell
I think you are overestimating how much you pay in taxes for a $70k income. With write-offs and rebates, etc, you take home much closer to what you make.
But you are correct that the numbers can be staggering. It’s very doable though. If you sell $1mil in product and earn 10%, you take home $100k pre-tax. At 5%, to earn $100k, you’d have to sell $2mil in product. Sounds crazy saying it that way, but it’s true, and possible.
Of course, that doesn’t mean you have to lock yourself into selling cheap products. Most niches have ways to expand into more profitable products. Especially if you’re talking about educational toys, you could easily include things like iPads and other electronics in what you promote. A kid that wants to learn about coding may want to code his own drone flight path, so you could promote $1,000 drones. You’re not locked into selling $20 “smart baby” books.
Skillit
Thank you Nathaniell,
Your website keeps popping up on so many of my search queries. And you always have valuable information that I was looking for. You really got your s*** together.
Nathaniell
Thanks Skillit! I try my best 🙂
Lisa Stone
Thanks, Nathaniell (and friend/partner) !
You look like a sincerely nice person. I have been interested in this type of business “forever,” but need the simplified version. I’m fairly business savvy, but not a computer whiz, to put it mildly. Have you helped folks like me create profitable web sites ? Do you offer phone consultation, if things become confusing ? Hope to hear from you soon. Many Thanks ! 😊
Nathaniell
I don’t offer phone consultation – I just wouldn’t have enough time in the day to talk to everyone. All personal support is handled through this place. I do answer comments on my blog as well as emails, but responses are slower and less detailed (just when I have time).
I also have free tutorials on my site, aimed at newbies. Pick your website topic, and take action from there 🙂