Company Name: Ruby Ribbon
Do I Recommend Ruby Ribbon?
I have no doubt that you could make money with Ruby Ribbon. It may even be a good fit if you love the clothes and just want to make a little money selling products. But, I don’t recommend the company as a long-term source of income. The compensation plan relies far too heavily on recruitment and on getting consistent members. Doing so just doesn’t seem viable, especially not in the clothing field. I suggest trying affiliate marketing instead.
What Products Does Ruby Ribbon Sell?
Ruby Ribbon is basically an MLM clothing company. So, their product range is simply fashion. It is hardly the first company to do so and it won’t be the last either. For example, Peach, Agnes & Dora, W by Worth and the now infamous LuLaRoe all focus on the same concept.
So, what makes Ruby Ribbon different?
At first glance, it doesn’t seem like much. Their fashion pieces are interesting and appealing but they’re not especially unique. After all, there are countless clothing companies out there, including physical stores and other MLM ones. Even though the clothes here are interesting, they wouldn’t be competitive enough on their own.
For the fashion items, Ruby Ribbon isn’t cheap but it’s not extremely expensive either. Basically, the prices are high enough that people would consider the clothes an investment. But, they’re still low enough that you’d make sales. If nothing else, you’d find similar prices at some higher-end physical stores.
If this was all Ruby Ribbon has to offer, I’d say the company is run of the mill and simply not competitive. But, that’s not the case. Instead, they have other products that are more unusual.
One other thing to mention is the sizing. The regular fashion pieces tend to go from XS to XXXL and cost the same amount regardless of the size. That’s pretty cool. Many clothing companies only offer some items in larger sizes, or none at all.
There are also two other types of clothing from Ruby Ribbon – and this is where the company starts to get more interesting. One set of these is shapewear, designed to be worn under clothing.
Many of the pieces here are in larger sizes as well, although the range varies depending on the piece. The sizing is actually more relevant here, as shapewear often caters for a small audience only.
Their range includes typical examples of shapewear and also some unusual options. In particular, they have a set of full support camis. These are designed to be worn instead of bras and offer all the support needed.
I can’t say whether these are any good but the reviews are positive. That’s true even for larger cup sizes. For example, one review found them effective instead of a bra and she was a 40 DD. Other reviews suggest that they can work for larger sizes too.
From what I’ve seen online, the outcome is impressive. It’s unusual to find any company that offers products like these for such a variety of sizes. I’m sure Ruby Ribbon isn’t the only option. But, at least the items are unusual. That’s important for making sales.
Another set of items are called Essentials with Intomi. This seems to be a range of clothes that you’d wear with many different outfits. The styles aren’t incredibly unusual but they’re unique enough and do have the large sizing range again. There is also inbuilt slimwear here too, which makes the products stand out a little.
The final product range is swimwear, which is also designed to be shaping. I don’t know that much about average sizes or prices for women’s swimwear, so I can’t really say if these are unusual or not. But, they’re likely to have similar advantages to the rest of the clothing.
There are also some accessories available, but most aren’t especially exciting. They seem to there to help fill out the range and provide more options.
I’m surprised to find that, overall, I like the clothing Ruby Ribbon has to offer. They manage to be different and appealing, without having to resort to marketing tricks or excessive branding. The size range still isn’t large enough to work for everyone but it is better than many other brands.
Is Ruby Ribbon A Good Business Opportunity?
Ruby Ribbon is fairly transparent with their compensation plan, which is a shock actually. Most clothing MLMs seem to hide this information. It’s nice to find one that’s honest and upfront.
As always, the first step is that you earn from sales. With Ruby Ribbon, commission ranges from 20% to 40%, depending on your sales and your rank.
One thing I like is that this starts off simply. You can get to the 25% commission level simply from sales alone. You don’t need to recruit anyone else. If you do recruit, you can earn 3% from the sales of those people right from the beginning. A decent number of companies allow this but many more don’t.
And honestly, the starting rate of 20% commission on sales isn’t too bad. It’s not the highest rate in the MLM field but it’s still above many other companies. You’re not just selling $20 products either, which helps with the amount you earn from each sale.
At the initial two ranks, you just need to sell $300 of product every three months. That’s a fairly low requirement and should be easy enough to achieve. Honestly, if you can’t sell that much in three months, you shouldn’t be in direct marketing.
If you’re only interested in a little income, you could just stay in these early ranks. This still gives you the chance to make money, without many requirements or complexities.
But, a word of warning, the Stylist Sponsor Bonus is different. To earn this, you need to be making at least $300 in sales each month. That’s a more difficult goal and requires consistent sales.
The first three ranks are mostly focused on sales. You might be doing a little recruiting and earn from your first generation of recruits, but the bulk of your income would come from sales. To build a long-term business with Ruby Ribbon, you’d want to go further, into the leadership ranks.
There are five of these and they all offer 40% commission on sales. The available bonuses increase across these ranks, as you can see below.
The basic idea is typical for an MLM. You’re earning extra income from the sales success of the people and teams under you. The further you go, the higher your potential.
In this case, it’s not clear what all the terms are. The plan talks about Generation Team Bonuses and a Central Team Member. Those terms aren’t used in other MLMs and Ruby Ribbon doesn’t define them. So, the process may not be as simple as it seems. But regardless, you’re still earning from the people in your team.
This type of system can work well, if you can get a large enough team. After all, if you had dozens (or more) people under you, any percentage of their earnings would be significant. That’s especially true if they were making regular sales.
But, things aren’t as simple as they seem. One aspect is the ranks. Progressing through those ranks dramatically increases your chance for income. But, there are extra requirements as you go along too.
Basically, you need to hit $4,500 in sales across your entire team and you need to make $1,500 in sales personally, regardless of rank. You also need to recruit and maintain three active stylists. To progress through the ranks yourself, you have to ensure that the people you recruit hit at least the Leader rank.
This may not seem so bad at first. The requirements are even simpler than many other MLMs. But, there are still some challenges.
One issue is sales. The personal and team sales goals are both monthly. So, you have to hit those sales targets every single month to stay at that rank and earn the bonuses. That’s incredibly difficult in practice. Most of us find that life is unpredictable. It may be easy enough to make sales some months and difficult to do that at other times.
And honestly, $1,500 in clothing sales is a lofty goal anyway. Even with the prices of the products, it’s hard to see how you could achieve this consistently.
The other issue is recruitment. You need to have at least three recruits at all times. At the later ranks, you also need people in leadership positions.
This is a problem because people don’t stick around. Most of those who join an MLM (any MLM) quit within a year. They often find that the workload is too much, the costs are too high or that they’re not earning as much as they expected.
That’s frustrating if you’re trying to build a team. You may have to regularly find new recruits. In practice, you’re likely to run out of potential candidates fast. Plus, if you recruited someone who then quits, their experience may make others wary.
Simply recruiting isn’t enough either, you need some people to get promoted. Those individuals need to be earning at least $1,500 in personal sales themselves and have three active recruits. It’s easy to see how that could be challenging.
All of these goals are achievable, of course. Some people will also find them easier than others. But, it’s clear that the process isn’t nearly as simple as Ruby Ribbon implies.
If you’re considering Ruby Ribbon (or a similar company), I always recommend considering your audience. You need a wide range of people to sell and to recruit to. After all, anyone who joins through you has to make sales and recruit as well. You don’t want them to be directly competing with you.
Making Money With Clothing
I always think that clothing is odd for direct marketing. Most people are used to visiting multiple stores and trying on clothing, before they figure out exactly what they want. Ordering online or in someone’s home is a very different experience. Some people enjoy it, others find it frustrating.
There is, of course, considerable demand for clothing. We all need it. And people are often looking for items that make them look and feel amazing.
But, many of the items from Ruby Ribbon are wardrobe staples. They’re things that people would buy once and then use repeatedly. There are some more fashion-focused items on sale too but those are less unique. This aspect could make consistent sales more difficult.
There are also costs involved. You use Trunk Shows to make sales. These can be done online too but the main focus is on in-person shows. You bring the clothes with you and then people get to try them on. From a sales perspective, the idea is powerful.
But, your potential to make sales is directly related to how many products you have to showcase. With so many Ruby Ribbon items and countless sizes, there’s no way you’ll have something for everyone. And, people often want to try items on before they buy them.
Oh – and it’s not clear how you actually make sales. From the phrasing on Ruby Ribbon, it seems likely that customers order from a replicated website or a catalog. So, you probably don’t have to buy and resell products. I hope that’s the case because reselling is risky and expensive. Still, even if you don’t have to resell, expect to spend a lot of money buying the products for people to try on.
Is it worth it? The clothes are decent, sure. But, you end up with a complex scheme and considerable costs. Why not skip all of that and just focus on fashion affiliate programs? These still let you promote clothing but the company in question has to deal with all of the complexities.
Ruby Ribbon is better than most of the clothing MLMs that I’ve seen. Still, clothing is an odd choice for direct marketing and the idea rarely works very well.
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