The marketing for Lifestyle Now looks like countless other online pitches. It’s filled with hype, manipulation and absurd claims that cannot possibly be true. Despite this, Lifestyle Now is a little interesting. The company is promoting something different than most similar sites. As their marketing states, the approach doesn’t rely on binary trading, Clickbank, MOBE or any similar system.
On its own, that approach doesn’t make Lifestyle Now a good way to earn. The marketing is still incredibly manipulative and even tells some outright lies. As for the system itself, well, it’s not unique nor is it powerful.
The Underlying System
If you wade through all of the promotion, Lifestyle Now links through to an opportunity called Now Lifestyle.
The company itself is an MLM, which stands for multilevel marketing. In this case, they’re operating in the health and weight loss industry.
Demand is always high in this field, as people want to lose weight and look good. Of course, the competition is just as significant. There are many other weight loss MLMs, not to mention all of those that specialize in health and also sell some weight loss products.
To make matters worse, Now Lifestyle isn’t particularly competitive. They offer two types of protein powder, one energy booster supplement and one fiber supplement. Most companies in this field will sell similar products, along with a range of other items. You can even buy products like this at your local grocery store.
Beyond this, there is a monthly membership. It costs $24.97 per month and offers various features, including customized workouts, video courses and the like.
This aspect is more unusual, but it’s hardly amazing. Customers aren’t getting all that much for almost $25 per month, especially as there are many free videos and calorie counters online. The site offers no indication about the quality of the videos or exactly what they contain. There is simply nothing that makes the Now Lifestyle products stand out as being desirable.
To make matters worse, the text on the product labels is for nowbody.com, which isn’t the company’s site. If you visit the Now Body page, you’ll just get redirected to the lifestyle one. That isn’t a large issue, but it could seriously impact sales potential. The products don’t even look that appealing anyway.
Overall, the products would be difficult to sell but not impossible. The demand does exist and the products probably work as advertised. The MLM income approach is much more concerning. MLMs include companies like Avon and Amway. Some of them are well-known with decent products and many distributors. Many others are obscure and may have less appealing items to offer.
Regardless of the company, the underlying idea is the same. Distributors are meant to sell the products and they earn a commission from any sales that they make. There is some income to be made that way, but the main focus is on getting other people to join.
If a distributor can do this, then they earn commissions for the sales that person makes too. The pattern continues for multiple generations, with various bonuses down the line. Most MLMs rely on in-person sales as the main mechanism. There is often some potential for online sales too. Now Lifestyle focuses more heavily on the online angle, but it’s still an MLM.
Does It Work?
Most of the people who join an MLM never earn money. Many spend more than they make instead, due to various fees and buying products for themselves. There are exceptions and MLMs will often have a few members who have done well. In most cases, such people got involved right at the beginning and your odds of being one of them are slim.
Now Lifestyle does have one advantage. They’re one of the few MLMs that focuses on online marketing. This includes offering an autoresponder, a lead capture system and a page builder.
The tools are meant to automate the process and make things easier. You would still need to do all of the work to set up the pages and get them looking nice. The approach isn’t really automated anyway, as you need to get traffic to those pages. The traffic is the hard part and Now Lifestyle doesn’t offer much direction or training about getting it.
The end result is that Now Lifestyle is much less powerful than the marketing suggests. You might be able to make money but it would involve considerable effort. There is likely to be hidden costs too, like purchasing products and paying for autoresponder access.
In fact, the legal pages for the company highlight some concerning patterns. Members can purchase paid signups and paid leads, both of which are entirely non-refundable. Such leads and signups would be an additional cost and there’s no way to know whether they’d convert into profit for you. Add that to your bill!
Most MLMs don’t try to get you to pay for potential members. This is another indication that the company isn’t as powerful as it claims to be.
The Sales Pitch
The MLM model is frustrating, but it is a legitimate way to earn. The way that Lifestyle Now promotes it is an entirely different story. The sales video uses all of the common tricks, like highlighting the idea of wealth and lifestyle over and over again, while providing very few specifics.
The narrator regularly comes back to the idea that access is limited, so you had better get in quick. He also says that anyone watching the video has been personally invited. None of that is true. The approach is simply a way to try and get you to hurry. After all, the video is publicly available and you can find it by just searching Google.
Another concerning feature is this idea of completely changing your life. Real income opportunities have one thing in common, they require work. You typically need to invest your time into getting something off the ground and creating a reliable income stream.
There is also the typical pattern of testimonials, which is used on so many different sites. The testimonials are designed to create authority and make the whole opportunity seem more legitimate – but they just use paid actors from Fiverr and similar locations.
Throughout the sales video, there is a pattern of hype. The narrator keeps talking about his wonderful system and how it can help earn money, while providing as little information as possible. The system is also meant to be easy. For example, the video promotes this method of promotion:
Yeah right. If you tried to share links like that with your social media contacts, you’d end up losing friends fast. Very few would click on the link and fewer still would follow it through. Getting traffic and sales is much more difficult than the sales video claims.
It always worries me when companies promote their system as being easy or automatic. Most of the time this means that they’re not going to provide much support at all. You won’t be learning the lessons that you need to succeed. That’s a horrible way to try and make money.
One final area to consider is payment. The policies page for the company states that commissions are paid out once a week with a three week lag time. You also need to reach at least $20 to get paid and there’s a 5% payment fee. This pattern means that it would take a while before you were even able to cash out once.
Lifestyle Now is promoting a viable way to earn money, i.e. selling supplements online, but I wouldn’t recommend it. I'm just not a fan of the recruiting aspect of MLM, and I'd rather just sell supplements as an affiliate, and build my brand around selling “the best” product(s), rather than just pushing one product.