Company Name: Beachbody
Costs: $39.95 initially then $15.95/month
Do I Recommend Beachbody?
As MLMs go, Beachbody is fairly decent. It has a large selection of products and many of these are popular. While there is a monthly cost, the price isn’t as bad as similar companies.
With that in mind, you really can make money with Beachbody, especially if you're passionate about health and weight loss. Still, I wouldn’t recommend it, as you need to rely on team building and have to be a fairly decent salesman in person as well. Instead, affiliate marketing is a more powerful technique that has considerable long-term potential.
What Products Does Beachbody Sell?
Beachbody is a large and comprehensive brand – one that has become extremely popular. As a result, there are many different products and services offered. More than anything else, the company’s emphasis is on health, fitness and weight loss. The various offerings all revolve around this theme.
The company breaks down the products into key areas, which include fitness programs, supplements and gear. Many of these have become relatively famous in their own right.
One such option is 21 Day Fix, which is a combined eating and exercise program. A key aspect of 21 Day Fix is using containers as part of planning and meal prep, which helps with portion control. The approach itself has received mixed reviews, especially as many people don’t like the exercise program included. Still, it can potentially help with weight loss.
Another product range is Shakeology, which is a type of protein shake. The shakes come in various flavors, which includes both vegan and regular options. For the most part, these shakes are well-received, especially as they include various antioxidants and probiotics that may help to improve health. Nevertheless, they do also contain both stevia and sugar, which may be unattractive to some. My girlfriend used to drink them, and she really liked them, though she prefers herbalife.
There are countless other examples of products, including nutrition and exercise programs, gym equipment, videos and more. In fact, the company has so many different programs that they offer a comparison chart to help people work out which ones to choose.
As with any similar company, reviews for the products tend to be biased – especially as there are so many distributors out there. But, even taking this into account, most of the products and programs tend to be viewed in a positive light.
At the same time, Beachbody offers various types of weight loss support and has a community component. This aspect alone may appeal to many people. After all, losing weight and getting healthy is much harder than it seems. Having social support can make all the difference in the world.
So far, everything looks great. But, there are still some things to be aware of.
First of all, the products here are fairly expensive. Take Shakeology as an example. There are countless other protein powders on the market, many of which are considerably cheaper. Aside from the brand, there isn’t much that makes the Shakeology option stand out.
There is also a considerable amount of hype, such as the example below:
Exercise programs like this can work well and they’re a great choice for many people. Still, they won’t be effective for everybody and some people don’t respond well to this type of hype.
What does all this mean in balance?
Well, Beachbody is a comprehensive program and it’s easy to see how you could get passionate about it. The various products and programs seem hyped and overpriced but not excessively so. If nothing else, the brand does have a considerable amount to offer.
Most recently, they've developed an online community where you can connect with others, create diet plans, goals, and chat with other members. I'm all about community support, and this will be a big draw for people that want to lose weight with the help of others.
That being said, the website looks quite dated. There are many more attractive communities online, including social apps.
Is Beachbody A Good Business Opportunity?
Health and fitness is an “evergreen” industry, with many niche audiences to target. A 50 year old divorced overweight woman has a different idea of what a beach body is going to be versus a 20 year old skinny dude. That's a good thing, and there's always money to be made helping people get in shape, whether it be through coaching or promoting supplements & equipment.
If you were to get involved in Beachbody, you would join as a coach. In this role, you promote the various products and services, while trying to recruit people into the company. This is fairly standard for direct marketing.
Commission rates vary based on specifically what you’re selling, but they can add up. After all, many of Beachbody’s products and services are on the expensive side.
As with other similar companies, your income potential is also tied into building a team. Doing so lets you earn income off the success of your team members and can increase the amount of commissions you get yourself as well. Beachbody offers various extra to help this along, such as a Team Cycle Bonus.
There are also various ranks that you can progress through, each with their own requirements. Higher ranks have more potential for income but they are more difficult to achieve and maintain.
The team building component means that you have to recruit people into the business, they have to recruit others and so for. Likewise, you all need to be effective at selling products throughout the process.
This is the aspect where people start to struggle.
Simply put, it’s tough to recruit people. While you may have the passion and dedication needed to make a business succeed, most of your family and friends probably won't. Many of them won't have even considered this approach to making money. As a result, they probably won't be willing to put in the effort needed.
At the same time, the team structure and requirements become more complex the further you get along in the company. This will mean you need to grow your team and hit certain levels of success in different parts of it. Doing so is often confusing and many people don’t manage it.
More than anything, this means you need to take a hard look at your social circle and contacts before getting involved. If you know enough people that get excited about fitness and weight loss – Beachbody could work. But, if you don’t, or if most people have found their own solutions, you could seriously struggle with Beachbody.
Costs And Returns
From the information above, it’s clear that Beachbody can be profitable. That’s especially true if you are selling the more expensive programs, rather than individual products. But, there are costs involved too. As a result, you could lose money if you’re not making sales.
To initially join Beachbody, you need to either buy a challenge pack or pay the signup fee. The fee is $39.95, while the challenge packs are typically upwards of $100. As part of this process, you do save 25% on products, which can be appealing. There is also a $15.95 fee each month.
Beyond this, you have to stay ‘active’. With Beachbody, this means either buying or selling the equivalent of 50 volume points of product every 35 days. Doing so would cost you somewhere around $55, although the exact amount would vary depending on what you buy.
In total then, you’re paying roughly $70 per month just to stay in the game. Thankfully, if you can make those 50 points in sales each month, that financial obligation is just $15.95 and that’s much more manageable. You could probably achieve that by just making one significant sale a month, such as the autoship from Shakeology, which is somewhere around 90 volume points each month.
Objectively, this is relatively good and better than some other MLMs. Beachbody isn’t a party-based company either, so you don’t have the time and expense involved with getting groups of people together and trying to sell to them.
But, it’s important to be aware of those costs. After all, if you have even a few months where you’re not making sales, you would be losing money, not gaining it.
And honestly, Beachbody has been around for a while – and there are tons of similar products and programs out there. So, the competition from other distributors and companies is going to be fierce.
To be successful with Beachbody, you have to be able to sell the products and recruit others. Is this achievable? Certainly – and some people manage it. But, team building takes time and energy.
At the same time, nutrition and weight loss can be a tough sell. Some people will already be healthy and many others will resent any implication that they should do something different. It is considered an evergreen market but that’s only useful if you’re promoting to the right audience.
As you can probably guess, there are also complaints about the company, especially about distributors being pushy. There have also been some issues with cancellations of orders not working and people not receiving shipments – although the company seems to be good at resolving those particular problems.
The end result is that you can make money but you’ll end up having to push and convince people into buying. Doing so isn’t especially fun and may not be sustainable in the long-term.
MLM VS Affiliate Marketing
Affiliate marketing is an alternative that often works better than the MLM approach that Beachbody offers. Unlike Beachbody, affiliate selling isn’t about selling in person and it doesn’t focus on team building either. Instead, you promote products online and earn a commission from sales.
The advantages of doing so are considerable.
For example, there is a much wider selection of products that you can talk about. You are also able to be more honest about products and you can choose ones that are actually decent. This means you can focus on companies with a good reputation and products you are passionate about.
You don’t even need to stick to one brand. Instead, you can choose multiple companies if you want to. You can even change what you promote over time and always focus on popular products, or on what you’re passionate about.
As a result, affiliate marketing has much more flexibility. It’s also easier to turn into long-term income. One reason is that you have a larger potential audience, rather than being restricted to people you actually know. Additionally, there are few costs involved with setting up affiliate marketing, making it cheaper and much more sustainable.
With relatively decent products (albeit overpriced) and a fairly low monthly cost, Beachbody is one of the better examples of an MLM. So, you can make money with Beachbody, if you put the time and energy into the process. Still, making sustainable income would be tough considering the stigma of the “recruiting” business model, and the need for fit-mined friends to join your team.
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