Several years ago, I was surprised when one of my friends joined a dating app. A few months later, she was engaged to the love of her life, a man from a different ethnicity who treated her like a queen.
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While not all dating service stories have the same fairytale ending, there’s a great demand for helping like-minded individuals connect. One of the perks of dating services is that they can help customers find matches both interracially and within their own ethnic backgrounds. Studies have shown that relationships are the number one indicator for happiness in most people, and the dating industry accounts for $4.4 billion of the U.S. market size.
The best race dating affiliate programs connect people both race-to-race and interracially. Some do that with networks of niche-market websites, while others offer filters on broad dating websites.
If this sounds like something you’d like to promote on your websites, read through the following list of the top ten race dating affiliate programs. After the list, I’ll share some ideas I have for ways these programs could be used with affiliate websites.
Race Dating Affiliate Programs
- Cupid Media
- KoreanfriendsDate.com
- Global Dating
- World Singles
- Match.com
- InterracialMatch
- Elite Singles
- Christian Filipina
- eHarmony
- AsianLove
1. Cupid Media
- URL: Cupid Media Affiliate Program
- Commission: 75% of upgrades from a standard membership to Gold or Platinum memberships
- Cookie: Unknown
Cupid Media is an Australian-based dating service that serves singles all over the world. This company has a large member base, a strong brand, and a niche market targeting strategy that provides several types of dating websites to help people connect based on race, religion, and more.
Customers on the websites are able to send instant messages, video messages, search locally, and chat online with people they’re interested in. Cupid Media is a leader in many of its niche markets, so the conversion rate is high.
The affiliate program is run by Cupid Media rather than by an affiliate network. Banners and text links are provided. Affiliates are paid monthly through Skrill. All marketing materials are available in English, and marketing materials are also available in French, German, Italian, Japanese, Spanish, and Portuguese.
Why You Should Promote Cupid Media: Cupid Media offers several niche market dating websites and has a large global customer base. Affiliates can promote the program in many languages.
2. KoreanfriendsDate.com
- URL: KoreanfriendsDate.com Affiliate Program
- Commission: $1 per member
- Cookie: Unknown
KoreanfriendsDate.com is designed to bring together singles from South Korea. This website is part of the larger Friends Date network, which runs a unique referral-based dating service. Once someone joins one of the websites, such as KoreanfriendsDate.com, they agree to send emails to three other possible candidates.
The affiliate program is run through the Friends Date network, and affiliates can sign up using the form found on the affiliate webpage. Although the commission rate is low, the dating website is free for members to use.
Why You Should Promote KoreanfriendsDate.com: KoreanfriendsDate.com is part of the Friends Date network, and the dating website is free for customers to use.
3. Global Dating
- URL: Global Dating Affiliate Program
- Commission: Up to $10 per registration, the base pay of $200 for first-time orders, up to $125 per secondary order
- Cookie: Unknown
Global Dating Affiliate Program is a network of several niche-market dating websites. These include websites such as AfricanDate.com, AnastasiaDate.com, AsianDate.com, RussianBrides.com, AmoLatina.com, and ArabianDate.com. These websites are mainly meant for men hoping to date women from around the world.
This company hosts its own affiliate program and tracks referrals through HasOffers. The pay-per-lead program pays up to $10 per signup. With the pay-per-action option, affiliates can earn a base pay of $200 for the first order, with the possibility of earning up to $350. Commissions are lifetime, and secondary orders from a referral bring in commissions of $125.
Why You Should Promote Global Dating: Global Dating has both a pay-per-lead and a pay-per-action commission structure, the ability for affiliates to earn up to $350 on first-time orders.
4. World Singles
- URL: World Singles Affiliate Program
- Commission: 50% of first orders
- Cookie: Unknown
World Singles hosts several dating websites for singles from around the world. These websites cater to deep niche target markets with ethnic, racial, and geographical interests. Customers can use email, phone, and chat capabilities to connect with people they’re interested in, and the conversion rate is high.
Websites include EthiopianPersonals.com, EligibleGreeks.com, ArabLounge.com, AfricanLove.com, HaitiDating.com, RomaniaKiss.com, VietVibe.com, and several more. Monthly memberships cost $14.95-$49.99, and annual memberships cost $219.99.
This company runs its own affiliate program. Affiliates are paid by check or through PayPal, and they can contact the company for information on payment frequency.
Why You Should Promote World Singles: World Singles offers a large selection of racial, ethnic, and geographical niche dating websites.
5. Match.com
- URL: Match.com Affiliate Program
- Commission: 75%
- Cookie: Unknown
Match.com is a well-known dating service that has resulted in an enormous number of relationships and marriages. While not specifically set up for racial dating, this company does offer filters for religion, ethnicities, age, and gender preferences.
Match.com also owns several niche websites for targeted dating. These websites include BlackPeopleMeet.com, SeniorPeopleMeet.com, and others.
Affiliates can join through either the Commission Junction or LinkShare affiliate networks. Affiliates are provided with optimized landing pages, search boxes, free trial offers, promotional discounts, and other marketing materials. Besides the 75% commission rate, affiliates can earn up to $25% in bonuses.
Why You Should Promote Match.com: As one of the first online dating websites, Match.com helped pioneer the industry. The various filters help customers narrow their viewing choices, and affiliates are provided with several types of marketing materials. The commission rate is great, too.
6. InterracialMatch
- URL: InterracialMatch Affiliate Program
- Commission: Up to $2 per lead, up to $40 per order
- Cookie: Unknown
InterracialMatch is one of the worlds’ number one dating services for providing interracial dating. The affiliate program includes several similar niche market websites, including Interracial Match, Millionaire Match, Positive Singles, Senior Match, and more.
The affiliate program is run in-house. Affiliates aren’t allowed to market through email, but they can have websites written in languages other than English. One nice thing about this program is that affiliates can earn 10% commissions on referrals made by sub-partners.
Why You Should Promote InterracialMatch: InterracialMatch matches people of different ethnicities with each other, and it’s affiliated with other niche market dating websites. Although the overall commission rate is modest, this company allows commissions from sub-partner referrals.
7. Elite Singles
- URL: Elite Singles Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Elite Singles is a premier online dating service that connects high-quality men and women. This program has more than 381,000 new members each month, and more than 85% of them are highly educated. Over 90% of the American singles on this website are 30 years or older.
The company has websites to connect people in America and six other countries, with partners in 25 countries around the world. The network results in around 2,500 new relationships each month. Customers can filter searches by race, religion, and age.
The affiliate program is offered through Flex Offers.
Why You Should Promote Elite Singles: Elite Singles pairs highly educated people with each other. The commission rate and cookie length aren’t listed, and affiliates must sign up with Flex Offers to find out more about the affiliate program.
8. Christian Filipina
- URL: Christian Filipina Affiliate Program
- Commission: $120 per first-time registration
- Cookie: Unknown
Christian Filipina is dedicated to helping customers connect with Christian singles from the Philippines. The website has several award badges on it, including a seal of approval from the International Alliance For Honest Dating Sites. This company is also accredited with the Better Business Bureau.
Christian Filipina runs its own affiliate program and tracks referrals in a unique way that’s superior to cookies. Affiliates can sign up for the program right from the affiliate webpage. Besides the $120 commission, affiliates can earn another $500 if their referrals sign up for a tour within 60 days of registration.
Payments are made through PayPal, with a $100 minimum payment threshold. Affiliates can also earn 10% of the commissions earned by other affiliates they refer to the program.
Why You Should Promote Christian Filipina: Christian Filipina focuses on the Filipino ethnicity as well as the Christian religion. The commission is decent, and affiliates have the opportunity to earn more money if their referrals sign up for tours.
9. eHarmony
- URL: eHarmony Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
eHarmony is a reputable dating service providing several filters to help customers find the types of singles they want to get to know. Filters include Asian dating, black dating, senior dating, Hispanic dating, and more. This company has websites in the United States, Canada, Australia, and the UK, and people can click a link for international dating, too.
One interesting thing about this website is that the footer offers some interesting links for dating advice and tips, relationship advice, and date ideas. This company has 35 years of experience and relationship research. eHarmony also patented the first compatibility-based matchmaking system.
The affiliate program is run through CJ Affiliate.
Why You Should Promote eHarmony: eHarmony is one of the world’s most trusted dating services, offers search filters, and allows people to search for matches internationally. The commission rate isn’t listed, so it’s difficult to know how much you could make with this company.
10. AsianLove
- URL: AsianLove Affiliate Program
- Commission: Unlisted
- Cookie: Unlimited
AsianLove is a simplistic dating website with basic features like messages, winks, and compatibility quizzes. Users can create and manage photo albums on the website.
AsianLove runs its own affiliate program. Affiliates are given their tracking link and the URL to the affiliate program after their application has been accepted. Banners and text links are provided. Commissions are paid monthly after an eight-week waiting period.
The unlimited cookie is nice because affiliates can earn lifetime commissions on repeat purchases their referrals make.
Why You Should Promote AsianLove: AsianLove is a very basic dating service with an unlimited cookie length. The affiliate commission rate isn’t listed because it’s variable and changes with special promotions.
Affiliate Website Ideas
Now that you’ve read through this list of the top ten race dating affiliate programs, it’s time to look at ways to fold them into your affiliate marketing strategies. There are several ways to do this, and some of them are surprisingly easy.
For example, a program focusing on international travel could promote travel insurance, luggage, tours, cruises, and travel booking programs. It could also feature interracial dating programs from the list above because new online relationships could inspire travel for newly-matched couples to meet each other.
A second idea is a website for everything Korean. This type of website could feature KoreanfriendsDate.com from the list above. It could also promote K-pop tours and music, K-drama clubs, streaming services, and Korean beauty products.
One final idea is a website promoting education. Because of its highly-educated pool of romantic candidates, Elite Singles from the list above could be included here. Online learning platforms such as Udemy could also be featured, along with K-12 homeschool curriculum, full online bachelor’s programs, computers and software, and office supplies.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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