When autumn hits, it can feel like everything changes at once. The weather cools down. Leaves drop from the trees. Farmer’s markets are stacked with apples and pumpkins, and the aisles in many prominent stores are packed with costumes and candy for Halloween.
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The average consumer in the United States spends $86.27 on Halloween supplies. Total spending for the industry averages $8.8 billion. Around $3.2 billion of that is for costumes alone, and another $2.7 billion is spent on candy.
For affiliate marketers, Halloween can be a fun and profitable time. Halloween and other holidays fit well into niche marketing strategies, and promoting Halloween-related websites can help connect customers with the best costumes and party supplies. It’s a win-win-win situation for everyone involved.
If you’re curious about how to get started with the best Halloween affiliate programs, this list of the top 10 Halloween affiliate programs can help. Once you’ve read through the affiliate opportunities that I’ve listed for you, I’ll share some unique and fun ways to jump into the Halloween affiliate program game.
Halloween is very seasonal, so Halloween-focused website earnings will reflect that as well, but you can still promote these companies as part of a broader niche strategy like a mom blog or lifestyle blog that talks about kids, adult parties, recipes, travel, etc.
Halloween Affiliate Programs
- HalloweenCostumes.com
- Trendy Halloween
- Wholesale Halloween Costumes
- Halloween Express
- Facepaint.com
- Spirit Halloween
- The Halloween Spot
- Costume and Party SuperCenter
- Party City
- Costumes 4 Less
1. HalloweenCostumes.com
- URL: HalloweenCostumes.com
- Commission: 5-12%
- Cookie: Unknown
HalloweenCostumes.com is one of the largest online retailers of Halloween costumes. The company was established in 2002, and since then, it’s been offering a wide selection of costumes. Nearly 20% of the inventory is exclusive to HalloweenCostumes.com.
This company carries costumes for both children and adults, as well as couples costumes, group costumes, accessories, and decorations. Customers can shop by themes, too. Themed costumes range from superheroes and Disney outfits to historical costumes and decade fashions from the 1920s,1950s, and beyond.
This company has promotional materials for affiliate marketers to use. The average order value is $70, and HalloweenCostumes.com ships products to more than 200 different countries. They partner with ShareASale to manage their affiliate program.
Why You Should Promote HalloweenCostumes.com: Although Halloween is the primary focus, this store does branch out into other holidays, including Mardi Gras, Christmas, and Easter—so it could be easy to get repeat sales from satisfied customers. This company also accepts affiliates from outside of the United States.
2. Trendy Halloween
- URL: Trendy Halloween Affiliate Program
- Commission: 10%
- Cookie: 60 days
Trendy Halloween started as a small family business in southern California but has grown to include more than 15,000 Halloween products. The company carries costumes for babies and children, teens and tweens, adults, and groups or couple’s costumes. There are also props for haunted houses and decorations, such as broomsticks or glow-in-the-dark items.
This company has a special section for plus-size costumes for adults, and a section for events, where shoppers can look for decorations and costumes for holidays beyond Halloween.
This company administers its affiliate program through FlexOffers. The average order value is $75. Domestic orders that total $50 or more and weigh six pounds or less can get free shipping.
Why You Should Promote Trendy Halloween: The free shipping and huge selection of products could draw in customers. Specialty costumes and decorations for events like filmmaking or other holidays like St. Patrick’s Day could help with return customers, too, which could increase affiliate sales.
3. Wholesale Halloween Costumes
- URL: Wholesale Halloween Costumes Affiliate Program
- Commission: up to 20%
- Cookie: 90 days
The Wholesale Halloween Costumes company goes hand in hand with its sister company, Wholesale Party Supplies. The affiliate program covers both companies.
The intent of these companies is to offer customers both the best possible selection and the lowest possible prices. Wholesale Halloween Costumes carry more than 15,000 costumes and Wholesale Party Supplies stocks around 20,000 different party and personalized items.
This company ships orders overseas and has fast delivery to Canada, Australia, and the United Kingdom. In the United States, Wholesale Halloween Costumes offers free shipping for orders of $49 or more. Affiliates are given the promotional materials they need to help bring in customers.
Why You Should Promote Wholesale Halloween Costumes: The relatively low product prices could result in more items in the shopping cart or repeat customers. For affiliate marketers, the commission rate and cookie length are great, and the partnership with Wholesale Party Supplies adds another way to make money.
4. Halloween Express
- URL: Halloween Express Affiliate Program
- Commission: 7%
- Cookie: 120 days
Halloween Express takes pride in carrying more styles and more sizes of costumes than other Halloween stores. It also carries costumes and decorations for other holidays. Halloween Express offers specialty renaissance costumes, Dr. Seuss costumes, and even costumes for pets.
Halloween Express runs its affiliate program through Commission Junction. The conversion rate is 1-5%, depending on the time of the year and the particular item being promoted. There are special promotions for affiliate marketers, including custom coupons.
The company also ships orders internationally, so affiliates can make money from global customers.
Why You Should Promote Halloween Express: Halloween Express has one of the longest cookie lengths that I’ve seen in this industry.
5. Facepaint.com
- URL: Facepaint.com Affiliate Program
- Commission: 10%
- Cookie: Unknown
Facepaint.com carries over 3,500 items for face painting, including face and body paints, makeup, gems and glitter, stencils, and brushes or sponges for applying the paints. There are also special effects items, such as prosthetics, and balloons.
The website has a special section for Halloween, as well as a section where newbies can watch webinars about face painting. There’s even a tab where customers can vote on or join monthly challenges.
This company offers free shipping for orders of $99 or more and flat-rate shipping of $4.50 for other orders.
Why You Should Promote Facepaint.com: This is a specialty shop, so it could fit well with a niche market website. The contests could be a draw for some customers, and free shipping could be a converting factor, too.
6. Spirit Halloween
- URL: Spirit Halloween Affiliate Program
- Commission: 5.57%
- Cookie: Unknown
Spirit Halloween, which is now owned by Spencer’s Gifts, got its start in 1983. The company has around 1,300 seasonal stores in the United States and Canada.
Besides costumes and decorations, this company branches out into animatronics, movies, and games. Customers can shop for specialty items such as inflatable costumes, time-period costumes, fog machines, and anime.
Spirit Halloween partners with 141 hospitals across the United States to try to make hospitals less scary for children. This includes bringing in costumes and decorations, as well as monetary donations. The company has donated $55 million to Child Life to fund art, music, pet therapy, and water therapy for children in hospitals since 2007.
Why You Should Promote Spirit Halloween: It’s always nice to work with a company that gives back to the community. Spirit Halloween also extends its reach to the film and gaming communities, which could bring in year-round customers.
7. The Halloween Spot
- URL: The Halloween Spot Affiliate Program
- Commission: 10%
- Cookie: 30 days
The Halloween Spot carries costumes and decorations for St. Patrick’s Day, Easter, Thanksgiving, Christmas, the New Year, and other holidays as well as items for Halloween. This company also has a tab for wigs and a tab for costumes specifically for bachelors and bachelorette parties.
Besides full costumes, many items are sold individually for build-your-own costumes. The website contains a blog that offers Halloween ideas for families, sports fans, and more.
The Halloween Spot administers its affiliate program through ShareASale, and the average order value is $50. The company provides promotional materials to affiliate marketers, with the ability to create custom promotional materials, as well.
Why You Should Promote The Halloween Spot: The commission and cookie length are decent, and the ability to create custom promotional materials could help with niche website marketing.
8. Costume and Party SuperCenter
- URL: Costume and Party SuperCenter Affiliate Program
- Commission: 20%
- Cookie: 90 days
Costume and Party SuperCenter offers a wide selection of over 30,000 different products – from costumes to personalized party banners. They offer ideas and resources to help you with your concept and the execution of your ensemble. They are fast becoming the number one online source for costumes, party supplies, toys, and decorations.
Costume and Party SuperCenter has costumes both for adults and kids ranging from the classic, the popular, and the trendy ones to keep up with emerging new characters. They maintain a simple Halloween site to facilitate easy and hassle-free shopping and even have express shipping.
Why You Should Promote Costume and Party SuperCenter: Aside from the generous commission and long cookie life, they do offer a wide selection of costumes as well as other party supplies.
9. Party City
- URL: Party City Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Party City carries supplies for Halloween parties and for every other type of themed party that customers can think of. Besides Halloween costumes and decorations, the company sells items like tableware, balloons, party favors, candy, baking supplies, invitations, toys, and games.
Customers can shop for products by color or by the type of party they’re hosting. The website offers several ideas for unique parties, and there’s a Party City app to make shopping even easier. In the sales section, many items are discounted by 50% or more.
This company also has a sister company, called Kazaam, which provides party planning and hosting. Kazaam brings in activities, such as face painting, bounce houses, or dunk tanks, to make parties easy and fun.
Why You Should Promote Party City: This company has a wider variety of party supplies than many other Halloween stores, which can bump up shopping cart totals. However, without knowing the commission rate, it’s difficult to know how much you can make as an affiliate marketer with this company.
10. Costumes 4 Less
- URL: Costumes 4 Less Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Costumes 4 Less sells costumes, lingerie, decorations, party supplies, and shoes for Halloween and for a variety of other holidays and events. This store also carries wedding supplies.
The company runs its affiliate program through ShareASale. One thing that sets it apart from other affiliate programs is that it shares its promotional banners and text links right on the affiliate sign-up page. Affiliates can directly access links that advertise general costumes, party supplies, free shipping or discounted shipping, and specialty costumes such as pirate costumes, plus-size costumes, or costumes for other holidays and events.
Costumes 4 Less also carries mascot costumes and costumes for pets.
Why You Should Promote Costumes 4 Less: This company provides a lot of links for affiliate marketers to use, but again, without knowing the commission rate, it’s hard to know how much you can make with this company.
Affiliate Website Ideas:
Now that you’ve read about the top 10 Halloween affiliate programs, how will you integrate them into your niche mark websites?
Halloween is already pretty narrow, but there are ways to narrow it down. You could do a site just about sexy Halloween costumes, or how to Trick or Treat with young kids.
If you’re into history, you could start a website that promotes items like historical art, antique dinnerware, and even Civil War chess sets. Time period costumes from the companies listed above could also be featured here.
What about a superhero website? You could promote costumes, props, and games from these affiliate programs, but you could also feature movie soundtracks, subscription gaming websites, and DC or Marvel fan gear.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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