Approximately 40% of adults in the US are interested in superheroes with popularity continuing to increase as more new movies, TV shows, and events like Comic Con draw in bigger crowds each year. DC Comics and Marvel make up 68% of comic store sales with the annual revenue of comics and graphics novels reaching more than 1 billion dollars annually in the US. Here are 10 great superhero affiliate programs to get you started, but don’t forget there’s also manga, anime, and TV/Movies to look through!
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Superhero Affiliate Programs
- SuperHeroStuff
- I Am Superhero
- Seven Times Six
- DC Entertainment
- Costume Kingdom
- TV Store Online
- Fun.com
- Eaglemoss
- Halloween Costumes
- Kidrobot
SuperHeroStuff
- URL: SuperHeroStuff Affiliate Program
- Commission: 10%, 5% for coupon sites
- Cookie: 30 days
SuperHeroStuff is the largest online superhero store with an unmatched selection of licensed superhero merchandise and apparel. They pride themselves on having the widest possible selection. They carry everything from the most popular heroes and villains to the most obscure to cater to all super fans.
They launched their affiliate program in 2008 and have constantly maintained high conversion and low return rates. SuperHeroStuff uses ShareASale to manage their affiliate program. Affiliates have access to a wide variety of links, creatives, coupons, newsletters, and a data feed of almost 3,000 of their best selling products.
Why Should You Promote SuperHeroStuff: Biggest online superhero store, high conversion rates, tiered commissions based on sales
Affiliates can earn up to 15% commissions based on their monthly sales revenue.
I Am Superhero
- URL: I Am Superhero Affiliate Program
- Commission: 20%
- Cookie: 60 days
I Am Superhero is a US-based company that makes premium quality superhero-themed compression clothing. Their compression shirts and accessories are perfect for working out or to simply look invincible. They have over 243,627 happy customers that love their unique products not found in stores. Customers receive free shipping on all products and a 100% satisfaction guarantee.
Their affiliate program is powered by Viglink. I Am Superhero offers a flexible partnership that allows affiliates to promote as little or as much as they want. Affiliates have 1000+ products they can promote along with professional, unique product images and promotional materials.
Why Should You Promote I Am Superhero: Superhero-themed workout gear, unique product images, very high commission rate
Affiliates earn an incredibly high flat 20% commission with no minimum or maximum payouts.
Seven Times Six
- URL: Seven Times Six Affiliate Program
- Commission: 20%
- Cookie: 60 days
Seven Times Six is a pop culture website that sells unique trend related products at amazing prices. They sell everything from clothing, accessories, jewelry, fan gear, costumes, toys, action figures, and more. Customers can shop by category or fandom including Marvel, Batman, Superman, DC Comics, and more.
Their affiliate program is managed by ShareASale. Seven Times Six provides their affiliates with a great selection of creatives and tracking tools. Affiliates can also create their own links or banner ads to fit their marketing needs.
Why Should You Promote Seven Times Six: Unique pop culture items, shop by fandom, affiliates can create their own marketing materials
They specialize in movies, TV, comic book, and cartoon apparel so affiliates can promote superhero gear along with other pop culture items.
DC Entertainment
- URL: DC Entertainment Affiliate Program
- Commission: 7%
- Cookie: 45 days
DC Entertainment is the officially licensed store for DC Comics which includes popular brands like Superman, Batman, and Wonder Woman. Their products include clothing, costumes, toys, collectibles, home decor, accessories, DVDs, and more. They are owned by WBshop who also have other exclusive sites like CartoonNetworkShop, HarryPotterShop.com, and HobbitShop.com (for Lord of the Ring fans).
DC Entertainment uses Commission Junction to run their affiliate program. Their affiliates receive access to a library of banners, text links, product data feeds, and real-time reporting. They also offer exclusive deals and offers to help their affiliates convert more leads.
Why Should You Promote DC Entertainment: 5 sites to promote, exclusive deals, high retail commission rate
Affiliates can promote one or all five of their sites to better target their viewer’s interests.
Costume Kingdom
- URL: Costume Kingdom Affiliate Program
- Commission: 13%
- Cookie: 45 days
Costume Kingdom is the world’s top online Halloween costume retailer. They have been providing top-notch Halloween costumes at unbeatable prices since 1997. Their largest inventory selection includes everything from costume designs recreating the latest movies, animated films, and pop culture trends.
Their affiliate program is managed by FlexOffers. Costume Kingdom gives their affiliates access to marketing materials, tracking tools, and their product data feed that is updated several times a week. They also provide generous coupon codes to help attract more customers.
Why Should You Promote Costume Kingdom: #1 Halloween Costume retailer, unbeatable price, lots of marketing tools
Their new simplified shopping cart and mini-cart helps increase conversion rates and helps get back abandoned cart customers.
TV Store Online
- URL: TV Store Online Affiliate Program
- Commission: 12-15%
- Cookie: 60 days
TV Store Online has been a trusted source for licensed TV apparel and accessories. They specialize in classic movie and TV t-shirts. They also carry a great selection of new TV shows, comics, movies, video games, and more including lots of exclusive products.
Affiliates can sign up with Commission Junction or ShareASale. TV Store Online provides their affiliates with creatives and enhanced tracking tools. Bloggers, coupon affiliates, and PPC marketers are all welcome to apply. It’s important to note PPC is only available on a case by case basis.
Why Should You Promote TV Store Online: Leading TV apparel retailer, unique products you can’t find elsewhere, high commission rates
Their commissions start at 12% with lots of potential for increased commissions based on total sales amounts.
Fun.com
- URL: Fun.com Affiliate Program
- Commission: 10%
- Cookie: 30 days
Fun.com is an online retail shop for all things fun. They offer thousands of fun and unique products for all ages including a wide selection of superhero-themed items like costumes, toys, and accessories. They are backed by the BBB and ship to over 200 countries with lightning-fast shipping.
Affiliates can sign up with Commission Junction, ShareASale, AvantLink, or LinkConnector. International affiliates are welcome to apply. Fun.com provides their affiliates with updated banner ads, their product data feed, and state of the art tracking tools.
Why Should You Promote Fun.com: Quirky gift items, ship to over 200 countries, 4 affiliate program
They provide affiliates with 4 affiliate program options so they can join the one that works best for them.
Eaglemoss
- URL: Eaglemoss Affiliate Program
- Commission: 7%
- Cookie: 10 days
Eaglemoss has over 40 years of experience in innovative collectible products. They specialize in die-cast models, build-ups, crafts, and figurines. They are the home of officially approved licensed products from DC Comics, Marvel, Disney, Star Trek, and more.
Their average order value is $65+ with a highly engaged customer base. They have a 60% repeat purchase rate. Eaglemoss uses Rakuten Marketing to manage their affiliate program. They provide all the marketing materials and tools you need to start promoting right away.
Why Should You Promote Eaglemoss: Global leader in collectible figurines, trusted to work with DC and Marvel, high repeat customer rate
They provide their affiliates with regular updates on special offers, online events, and new items to help them maximize sales.
Halloween Costumes
- URL: Halloween Costumes Affiliate Program
- Commission: 10%
- Cookie: 10 days
Halloween Costumes is one of the largest online Halloween costume retailers. Customers can search for costumes by age, group, or theme including superhero costumes. Around 20% of their inventory is completely unique and exclusive to their site. They offer products for every occasion, not just Halloween, so you always find the perfect costume or accessory.
Affiliates can join with ShareASale, Commission Junction, AvantLink, or LinkConnector. Halloween Costumes provides their affiliates with creatives, tracking tools, and their regularly updated product feed. Affiliates can also create their own custom creatives.
Why Should You Promote Halloween Costumes: Top Halloween costume retailer, unique and exclusive products, custom creatives
Affiliates can promote their products all year long especially for superhero-themed birthday parties and comic book conventions.
Kidrobot
- URL: Kidrobot Affiliate Program
- Commission: 5-10%
- Cookie: 10 days
Kidrobot is the premier creator of limited edition art toys, lifestyle accessories, and signature apparel. They create toys for brands like Marvel, DC Comics, Crayola, Nickelodeon, and more. Their toys retail anywhere from $5 all the way up to $25,000
Their average order value is around $70 with an average of 4 products added to each order. Kidrobot uses Rakuten Marketing to run their affiliate program. Affiliates have access to their banner ads, links, product feed, and reporting tools.
Why Should You Promote Kidrobot: Unique product selection, creates toys for well-known brands, great average order value
Affiliates can create banner, text, product, search box, and storefront links to help them promote their site.
Affiliate Website Ideas
Now that you’ve discovered 10 great superhero affiliate programs, it’s time to pick a niche to target. You could focus on Superhero costumes for Halloween and cosplay ideas. Costume Kingdom is the #1 online Halloween costume store. They offer 13% of commissions on sales.
Another niche idea is Superhero workout gear for those looking to unlock their superpowers at the gym. I Am Superhero makes superhero designed compression clothing. Affiliates earn a very high 20% commission rate. This could work well with the bodybuilding niche or even diet.
You could also target superhero collectibles. SuperHeroStuff offers the largest selection of licensed superhero products like apparel and collectibles. Their base commission is 10% and 5% for coupon sites.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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