In the United States, around 2 billion birthday cards are sent each year. Birthday celebrations often include get-togethers with family and friends, and everyone has one, whether they like it or not. One poll indicated that many parents spend around $400 on birthday parties for their children, and with the modern generation of millennial adults, birthday weeks can absolutely top that.
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There’s a lot that goes into birthday parties, from decorations, party favors, and special tableware to gifts and birthday activities. The costs can add up. Affiliate marketers can make money on these types of goods and services. At the same time, they can connect shoppers who are looking for unique birthday ideas with companies that can provide them with everything they’re looking for.
If you’re interested in tapping into this market, read the following list of the top 10 birthday affiliate programs. As you read, try to brainstorm some ways you can include these companies in your niche marketing efforts. I’ll share some of my own ideas at the end.
Birthday Affiliate Programs
- Birthday In A Box
- Sweets & Treats
- Evite
- For Your Party
- Paper Culture
- BuySeasons
- Party City
- CakeStackers
- Proflowers.com
- GiftTree
1. Birthday In A Box
- URL: Birthday In A Box Affiliate Program
- Commission: 20%
- Cookie: 90 days
Birthday in a box is a party supply company that ships everything customers want for their themed parties right to their doors. The company provides several party ideas, plus a one-stop shopping place for themes such as Mario Brothers or I Believe In Unicorns.
There are party kits for adult parties as well as for children’s parties. Most party kits come with tableware and decorations. Customers can also order extras, such as personalized invitations or treats that go along with the theme.
Birthday In A Box provides free ground shipping in the United States for orders of $99 or more.
Why You Should Promote Birthday In A Box: This company makes it quick and easy to plan a themed party, and free shipping is always nice.
2. Sweets & Treats
- URL: Sweets & Treats Affiliate Program
- Commission: 10%
- Cookie: Unknown
Sweets & Treats Boutique makes and sells decorative greaseless cupcake liners, straws, and other specialty items. This company has supplies for 15 different themes and 10 holidays. Besides paper products, this store also sells more than 200 types of sprinkles, as well as cake decorating supplies, reusable plastic ice cream spoons, and wooden rock candy sticks.
The store’s premier products are the cupcake liners, which still look nice even after the cupcakes are baked and decorated. There’s also a sales section where some items are listed at more than 60% off.
Affiliates are provided with all the marketing materials they need to promote the products.
Why You Should Promote Sweets & Treats: The sales section and beautiful designs could attract and convert shoppers. Because it’s a specialty boutique, it also fits well with some niche market topics.
3. Evite
- URL: Evite Affiliate Program
- Commission: 35%
- Cookie: 45 days
Evite is a digital invitation platform that provides electronic invitations, cards, and party ideas to help bring people together. There are more than 1,000 designs to choose from. Customers pick their design, edit and customize it, and send it.
Many of the invitations are free. Premium versions come without ads. The company also provides Evite Pro, which allows businesses and other event-planning people to send invitations for an unlimited number of events per year and up to 2,500 people per event. This program also comes with an event tracking dashboard so hosts can see the types of responses their invitations are getting. Evite Pro costs around $250 per year.
Evite’s affiliate program is being administered by FlexOffers.
Why You Should Promote Evite: The commission rate is great for affiliate marketers, and Evite could be a great program to promote in a B2B niche.
4. For Your Party
- URL: For Your Party Affiliate Program
- Commission: 10-15%
- Cookie: 90 days
“For Your Party” is a party supply business. Customers can shop for certain products, such as decorations or cutlery and paper products, or they can shop by theme. There are currently 19 different types of events to browse through, including weddings, birthdays, various holidays, and specific life events.
One nice thing about this company is that it can personalize items like napkins so that companies who are hosting an event get an extra social boost. This company also allows customers to upload their own designs in order to create fully customized products.
The average order value is $150.
Why You Should Promote For Your Party: This company offers great customizable options, as well as several themes and events to start with. The commission rate and cookie length are both great, too.
5. Paper Culture
- URL: Paper Culture Affiliate Program
- Commission: 10-12%
- Cookie: 120 days
Paper Culture creates and sells stationery and eco-friendly products, such as a specially-designed memory game and bamboo ornaments. There are separate sections for weddings and holidays, with subcategories such as rustic and vintage wedding invitations or local and global holiday cards.
This company plants a tree for every purchase. So far, Paper Culture has planted more than one million trees. Their affiliate program is being administered by ShareASale.
Why You Should Promote Paper Culture: Paper Culture’s dedication to planting trees and keeping the planet healthy could be a converting factor for some shoppers. The wide range of cards and designs could attract shoppers, too, and the long cookie length is nice.
6. BuySeasons
- URL: BuySeasons Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
BuySeasons is a costume company that carries ideas, party supplies, and outfits for themed parties as well as for holidays like Halloween.
This company operates three subsidiary businesses: Costume Express, Birthday Express, and Buy Costumes. Buy Costumes carries more than 15,000 customizable costumes. Costume Express offers free ground shipping in the United States for orders of $19 or more. Birthday Express branches out beyond costumes to include paper goods, decorations, and other party supplies.
The BuySeasons affiliate program gives affiliate marketers the opportunity to apply as an affiliate marketer for all three subsidiary companies. The affiliate programs are administered through ShareASale.
Why You Should Promote Buy Seasons: The ability to sign up for more than one niche-market-potential company through one program is a plus for affiliate marketers. However, the commission rate and cookie length aren’t listed, so it’s hard to say what affiliate marketers can make with this program.
7. Party City
- URL: Party City Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Party City is a large party supply store that is prepared to equip a variety of different themed parties. The company carries costumes, decorations, balloons, party favors, candy, tableware, gift bags, baking supplies, toys, games, and invitations.
The website is set up so that customers can shop by the type of party they would like to host. They can also shop by color scheme and browse through the unique party ideas that this company provides. Party City has an app so that customers can shop from their mobile devices on the go, and the sales section sometimes lists items at a 50% discount or more.
Party City’s sister company, Kazaam, provides and hosts the parties themselves for customers who want that option. Kazaam offers activities such as bounce houses, dunk tanks, and face painting.
Why You Should Promote Party City: Party City has a large selection of party supplies and some great party ideas, which could boost the shopping cart total. This company doesn’t disclose its commission rate or cookie length, though, so it’s difficult to tell how much you could make by partnering with Party City.
8. CakeStackers
- URL: CakeStackers Affiliate Program
- Commission: 10%
- Cookie: 120 days
Cake Stackers sells patented cake stands for birthday cakes, wedding cakes, and more. The stands are made out of food-grade anodized aluminum and stainless steel. They come in a variety of designs, including squares, traditional round cake stands, upside-down tiers (with the largest cake layer on the top), and cupcake stands.
One nice thing about these cake stands is that they’re sturdy enough to transport delicate cakes from one location to another. Some of the cake stand sets cost $200 or more.
Why You Should Promote Cake Stackers: This website could be attractive to shoppers who think birthdays are more about the cake than the decorations. The cookie length is great, and the relatively high cost of the cake stands could mean more affiliate earnings per sale.
9. ProFlowers.com
- URL: ProFlowers.com Affiliate Program
- Commission: 10%
- Cookie: 15 days
ProFlowers is a great way for customers to send birthday flowers to their friends and family, and it’s a nice way for affiliate marketers to make some extra cash, too. This company guarantees that the flower gifts will stay fresh for at least seven days.
There are a few different birthday options listed on the ProFlowers website. Customers can choose to send birthday flowers and gifts, birthday plants, or Mrs. Field’s cookies to the person whose birthday they’re celebrating. Birthday floral arrangements start at around $30, but some are priced as high as $150.
The website also lists special shopping sections for birthdays for mothers, friends, wives, and daughters. ProFlowers uses CJ to administer its affiliate program.
Why You Should Promote ProFlowers: The focus on birthdays and the nice selection of bouquets and gifts could attract shoppers and even bump up the shopping cart total. The company also offers same-day delivery, which could convert shoppers who want their gifts delivered quickly.
10. GiftTree
- URL: GiftTree Affiliate Program
- Commission: Unlisted
- Cookie: 45 days
GiftTree is an online gift store featuring gift baskets and other presents for a variety of different events and tastes. Customers can shop by occasion, including birthdays and holidays. There’s a tab for gifts of wine and champagne as well as a tab for gift collections, too.
Customers who are shopping for birthday gifts will see a selection of wine gifts, flowers, balloons, gift baskets, cookie pails, and gourmet food towers. There’s also a variety of gifts that can be personalized, such as leather journals, Lewis and Clark Compass sets, cookie jars, wind chimes, and pens.
One nice thing about this company is that customers can search by price, from around $30 to more than $100. Bargain hunters can find gifts for under $30, too.
Why You Should Promote GiftTree: The wide selection of gifts, the ability to shop by birthdays and other occasions, and the personalized options could all convert shoppers. The cookie length is decent, but the commission rate isn’t disclosed, so figuring out how much you could make as an affiliate marketer with this company could be challenging.
Affiliate Website Ideas
Now that you’ve read about the top 10 birthday affiliate programs, what are some ways that you can apply them in your niche marketing efforts? I have a few ideas to share that you can use as springboards for your own strategies.
First of all, a website that focuses on cake decorating could be a fun way to get going. A website like this one could feature programs like the ones listed above for CakeStackers or Sweets & Treats Boutique. This type of website could also promote specialty ingredients, baking equipment, cake decorating supplies, and even kitchen appliances such as stand mixers or ovens.
What about a website geared toward corporate events? This type of website could zero in on party decorations and gift ideas, but it could also feature items like portable bars, catering companies, and entertainment outlets.
One final idea is a website that focuses on preschool-aged children. This type of website could promote party supplies, gift ideas, and entertainment outlets like bounce houses or live reptile shows. It could also feature educational materials, children’s furniture, and even fashion for kids.
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These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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