Weddings take a lot of planning, a lot of work, and a lot of time. Depending on the circumstances, they can cost quite a bit of money, too. In 2019, the average cost of getting married was around $38,700. The money is spent on everything from a wedding venue to decorations, flowers, wedding dresses, and clothing for the bridal party.
Affiliate marketers can break into the wedding scene by connecting customers with companies that can help them meet their needs, within their budgets—and they can make money doing so. If you’re interested, read through the following list of the top 10 bridal affiliate programs.
At the end of the article, I’ll share some ways that you can apply these programs to your niche market strategies to boost your affiliate income. You can also check out these other wedding affiliate programs for more potential revenue streams.
Table of Contents
Bridal Affiliate Programs
- House Of Brides
- My Wedding Favors
- Blush Fashion Boutique
- The Dessy Group
- Hair Comes The Bride
- Brides Against Breast Cancer
- For Your Party
1. House Of Brides
- URL: https://www.houseofbrides.com/topic/affiliate
- Commission: Up to 4%
- Cookie: 120 days
House Of Brides carries more than 50,000 products for weddings at around 80% off retail prices. The items include wedding dresses, mother-of-the-bride dresses, flower girl dresses, bridesmaid dresses, and other special occasion clothing. The website also sells bridal headpieces, shoes, jewelry, and accessories.
This company got its start in 1929 and is one of the most well-known bridal companies in the world. It offers free shipping on all orders of $299 or more in the United States, and free shipping on orders of $599 or more in Europe, Canada, and Australia.
Why You Should Promote House Of Brides: This company’s reputation could help secure some shoppers. The opportunity for free shipping is another plus. The merchandise is also on the pricey side, but that could mean higher shopping cart totals and more affiliate earnings.
- URL: https://www.bhldn.com/pages/affiliate
- Commission: Unlisted
- Cookie: Unknown
BHLDN sells sophisticated wedding gowns and accessories such as shoes and earrings. The company carries more than 500 items in the bridal section alone, as well as several pages of products for the bridal party, mother of the bride, dresses for other formal occasions, and décor and gifts.
The prices for these dresses are relatively expensive, although some formal dresses can be found for less than $100 under the sale tab. Wedding dresses range from around $400 to more than $2,000 each. The online shopping page has a guide to help brides to consider the silhouette, neckline, style, and season of the dresses they’re most interested in so they can choose their perfect wedding gown online.
Why You Should Promote BHLDN: The large selection and guided shopping could help convert some shoppers. However, without knowing the commission rate, it’s difficult to say how much you could make with this company.
3. My Wedding Favors
- URL: https://www.myweddingfavors.com/pages/affiliate.html
- Commission: 7-12%
- Cookie: 90 days
My Wedding Favors sells decorations, favors, and accessories for bridal showers, baby showers, weddings, and other special events. Products range from cake toppers and napkins to candles and jewelry.
Customers can shop by the type of event they’re interested in, and they can browse through a set of more than 30 bridal shower and wedding themes. They can also shop by color and by season. The website includes a clearance tab, as well, where customers can find great deals on sale items.
The average order value is $120, with some orders coming in around $250-500. The affiliate program is run through AvantLink, Commission Junction, and ShareASale.
Why You Should Promote My Wedding Favors: The commission rate is decent, and it’s nice to have three affiliate programs to choose from. The large selection could help convert some shoppers, too.
4. Blush Fashion Boutique
- URL: https://blushfashion.boutique/pages/affiliate-program
- Commission: 18%
- Cookie: Never-Ending
Blush Fashion Boutique sells wedding gowns and other formal attire for weddings and special events. This website has a special section for curvy and plus-size figures, as well as sections for flower girls and for the bridal party.
There’s also a sales tab where customers can get items for up to 70% off. Most of the wedding dresses at Blush Fashion Boutique sell for less than $600 each. The website includes a shopping guide, and customers can also buy wholesale.
Why You Should Promote Blush Fashion Boutique: The 18% commission rate is great, and the budget-priced wedding dresses could attract some shoppers.
- URL: https://www.azazie.com/affiliate_program
- Commission: 10%
- Cookie: 90 days
Azazie sells wedding dresses, as well as mother-of-the-bride dresses, bridesmaid dresses, and flower girl dresses. Customers can search for plus-size and curvy options, as well as modest bridesmaid dresses and maternity bridesmaid dresses.
One nice thing about this company is that customers can order swatches and samples, including sample dresses, to make sure they’re getting exactly what they want. Customers can try three sample dresses at a time, for a fee of $15 per wedding dress or $10 for a bridesmaid dress. Samples must be returned within one week.
The Azazie website has several wedding guides, including information on what to wear for every wedding event, wedding themes, and how to find a dream dress. Many of the wedding dresses are priced at less than $500 each.
Why You Should Promote Azazie: The ability to try sample wedding dresses and bridesmaid dresses could be a converting factor, and the reasonable prices could attract shoppers, too. For affiliate marketers, the 10% commission rate is nice.
6. The Dessy Group
- URL: https://dessy.com/affiliate-program/
- Commission: 5%
- Cookie: 365 days
The Dessy Group focuses on bridesmaid dresses and men’s formal attire rather than on wedding gowns. Customers can shop for bridesmaid dresses by color, collection, and type, and the website includes a new section for dresses priced at $150 or less.
This company also sells wedding party accessories such as shoes, handbags, stoles, wraps, and jewelry. Customers who want to see what the fabrics are like or match colors can order fabric in half-yard pieces or rent sample swatches.
The website also includes a series of wedding planning guides and a sales section where bridal clothing can be purchased for up to 40% off.
Why You Should Promote The Dessy Group: The ability to order fabric and sample swatches are great, and the prices for most products are reasonable. The sales section could help convert some shoppers, too. For affiliate marketers, the cookie length is great.
- URL: https://www.cocomelody.com/affiliate-program
- Commission: 10%
- Cookie: 90 days
Cocomelody focuses on wedding dresses and bridesmaid dresses. Customers can shop by the style of dresses they’re interested in, by color, by collection, and by trends.
The company offers a try-at-home service for customers who want to try on wedding dresses at home. The dresses ship for $25 each, along with a fitting shell so that brides get the perfect fit. Customers can order up to three sample wedding dresses to try at one time.
Wedding dresses on this website range from around $230 to around $1000 each. The website includes a style-finder quiz to help brides get started with their online shopping.
Why You Should Promote Cocomelody: The reasonable prices, try-at-home service, and fitting shell could all convert shoppers.
8. Hair Comes The Bride
- URL: http://www.haircomesthebride.com/stylist-affiliate-program/
- Commission: 20%
- Cookie: Unknown
Hair Comes The Bride carries bridal hair accessories such as combs, pins, clips, flowers, and vines. The pieces range in price from around $32 to around $235 each. Customers in the United States get free shipping on all their orders.
This company also has a Try-Then-Buy program, where customers can order a paid sample of three hairpieces to try for a fee of around $40. If they decide to keep one of the pieces, the company credits $20 of the sample fee toward the purchase.
Why You Should Promote Hair Comes The Bride: The 20% commission rate is great, and the sample program could help convert some shoppers, too.
9. Brides Against Breast Cancer
- URL: https://www.bridesagainstbreastcancer.org/become-a-brides-against-breast-cancer-affiliate/
- Commission: 10%
- Cookie: 30 days
Brides Against Breast Cancer is a nonprofit organization whose proceeds help to support early detection programs and otherwise fight against breast cancer. The organization accepts used wedding dresses and raises money by reselling them to new brides, with an average order value of around $650.
The company also accepts donations of tiaras, veils, and other accessories, as well as money, and the website contains a link for people who want to become a volunteer with this organization.
Why You Should Promote Brides Against Breast Cancer: The commission rate is decent, the dresses are affordable, and the ability to participate in fighting breast cancer could be a win-win situation for everyone involved. This program could also fit well with some niche market strategies.
10. For Your Party
- URL: https://www.foryourparty.com/affiliate-program
- Commission: 10-15%
- Cookie: 90 days
‘For Your Party' sells personalized party accessories such as wedding favors and decorations, napkins, tableware, matches, and more. All of the items sold here are exclusive to this company. Customers can shop for the type of products they want or by events. There’s a special section for invitations, and there’s a tab where customers can upload their own artwork to use on their orders.
The average order value is $150. Customers who purchase more than $99 get free UPS ground shipping. This company accepts affiliate marketers who live outside of the United States, although the company only ships where UPS delivers.
Why You Should Promote For Your Party: The nice selection of products and the ability to personalize items could attract some shoppers. The commission rate and cookie length are both nice, too.
Affiliate Website Ideas
Now that you’ve read through this list of the top 10 bridal affiliate programs, how do you plan to apply them in your own niche market efforts? I have some ideas to share to help get you started.
For example, you could start a website that focuses on building strong romantic relationships. Any of the bridal affiliate programs listed above could be promoted here, but you could also feature dating websites, online couple’s therapy programs, and even anger management classes or self-improvement courses.
Another idea is a website that focuses on DIY formalwear. Besides promoting websites with bridesmaid and wedding dresses, you could feature make-it-yourself fashions fancy shoes, jewelry, and even how-to-sew courses and sewing machines.
A final idea is a website that targets empty nesters whose own children may be ready to marry and start families. Besides bridal websites for mothers of the bride, this type of website could feature family-friendly travel opportunities, retirement options, insurance programs, and at-home health care products.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!