Weddings are one of the most important days in a bride’s life. Finding the perfect dress for her perfect day means some brides are willing to spend time and money to find it – from the kind of fabrics, styles, finishing touches, beadings, lace appliques, to whimsical trains. Having said that, there are also tons of high-quality wedding dress options even for the brides on a budget.
This is where the opportunity comes in to earn affiliate earnings by connecting soon-to-be brides with the resources they need to find that perfect wedding dress to complete their dream wedding. Here are 10 great wedding dress affiliate programs that may fit seamlessly to your affiliate website whether it’s a wedding supply website, wedding destination website, or other related ones – I’ll give you more affiliate ideas later.
Wedding Dress Affiliate Programs
- For Her & Him
- House of Brides
- Sydney’s Closet
- Kennedy Blue
- URL: CocoMelody Affiliate Program
- Commission: 10%
- Cookie: 90 days
Over the past 15 years, CocoMelody has been serving brides and their wedding parties. They have grown into a leading bridal retailer with stores in the US, Germany, Austria, Japan, South Africa, and the Philippines and are expanding to more cities and countries. They sell wedding dresses, bridesmaid dresses, men’s wear, and more.
Affiliates earn 10% commissions on sales. The cookie duration is 90 days. CocoMelody uses ShareASale to run their affiliate program. Affiliates have access to their product data feed, a monthly affiliate newsletter, an affiliate only coupon code and promotions. Their creative professional banners and text links are consistent to provide you with new content to market.
Why Should You Promote CocoMelody: Leading bridal retailer, great commission rate, long cookie life
Affiliates receive a generous 10% commission rate on all sales with a 90-day cookie duration.
- URL: Azazie Affiliate Program
- Commission: 10%
- Cookie: 90 days
Azazie is on a mission to reinvent the way you shop for special occasion dresses. They believe everyone should own affordable, high-quality custom made pieces that are tailored for a perfect fit. Their one of a kind platform matches your needs to the skilled craftsmanship of artisan tailors than ships your unique dress right to your door.
Affiliates earn 10% commissions on sales. Each tracking link has a 90-day referral cookie. Azazie uses ShareASale to run their affiliate program. Affiliates have access to their product data feed, an affiliate only coupon codes and promotions, and consistently updated creative banners and text links.
Why Should You Promote: Affordable high-quality dresses, great commission rate, long cookie life
Azazie offers an affordable option for high-quality custom made dresses. Affiliate earn 10% commissions with a 90-day cookie life.
- URL: Blushfashion Affiliate Program
- Cookie: 90 days
Blushfashion is owned by designer Sheryll Raz Gold. She designs glamorous and comfortable evening clothing for formal occasions, parties, weddings, or just going out to dinner or cocktails. The wedding dresses are designed for the modern bride to make her feel special, sexy, and comfortable. All their designs are handcrafted with incredible detail and only using high-tech fabrics with elastic fibers.
Affiliates receive a very generous 12% commission rate on all sales. The average sale of around $190 with an average commission rate of around $27. The cookie life is 90 days. Blushfashion uses ShareASale to manage its affiliate program. They offer their affiliates campaign rewards and bonuses, a dedicated in house program managers, and monthly newsletters.
Why Should You Promote Blushfashion: Generous commission rate, affiliate bonuses, average sales around $190
Blushfashion offers its affiliates 12% commissions on sales with an average sales value of around $190.
- URL: Dorriswedding Affiliate Program
- Cookie: 90 days
Dorriswedding has been in the wedding industry for more than 10 years and strives to inspire our brides to create their perfect dream wedding. They offer the latest in women’s wedding fashion all at affordable prices. They carry wedding dresses and accessories along with bridesmaids dress, mother of the bride/mother of the groom dresses, wedding guest dresses, flower girl dresses, and dresses for all occasions.
Affiliates earn 12% commissions on sales with extra bonus available based on your monthly sales. The average sale is around $190. The combination of quality items at reasonable prices leads to high conversion rates. The cookie life is 90 days. Dorriswedding uses ShareASale to run their affiliate program. You get access to their charming creatives, tracking tools, and a helpful marketing newsletter.
Why Should You Promote Dorriswedding: Generous commission, affiliate bonuses, high conversion rates
Dorriswedding’s reasonable prices on quality items lead to high conversion rates. Which means more sales for you.
For Her & Him
- URL: For Her & Him Affiliate Program
- Cookie: 30 days
For Her & Him is an online store based in the US that carries an incredible selection of bridesmaid dresses along with wedding dresses, flower girl dresses, and matching men’s accessories. All their dresses are available in sizes ranging for plus to child and you can choose from up to 100 beautiful colors. Matching flower girl dresses, ties, and pocket squares are also available. They have in-house stylists, designers, and customer service representatives to provide their customers from all over the world with everything they’d want from a formal dress company.
Affiliates receive a generous 15% commission rate on sales. The cookie duration is 30 days. For Her & Him uses ShareASale to manage their affiliate program. It’s important to note that they don’t allow any PPC bidding on their brand name, domain name, or trademark. Coupon websites are also not allowed to join the program.
Why Should You Promote For Her & Him: Very high commission rate, incredible selection, in-house stylists
For Her & Him offers their customers an incredible selection of dress with in-house stylists to make sure everything is just right for your big day. Affiliates earn a very high 15% commission rate on all sales.
House of Brides
- URL: House of Brides Affiliate Program
- Commission: Starting at 4%
- Cookie: 120 days
House of Brides has been in business since 1929. They are the largest and busiest online retailer of authentic designer wedding apparel at incredible discounts of up to 80% of retail prices. Their website has over 50,000 products and has been in operation since 2001. They have a full staff of customer service and live chat representatives that are available to assist you 7 days a week.
The commission structure is sales based on commissions starting at 4% for each sale. The average orders of $500 and couture dress up to $3000. The cookie life is an extremely long 120 days. House of Brides uses ShareASale to manage their affiliate program and provide banners, links, tracking tools, issue affiliate payouts.
Why Should You Promote House of Brides: High average orders, competitive commission structure, incredibly long 120 days
While the commission rate is only 4%, House of Brides sells couture dresses up $3000 and the average order is $500. Plus the cookie life is 120 days so you have lots of time to convert leads.
- URL: Dessy Affiliate Program
- Commission: 5%
- Cookie: 365 days
The Dessy Group is a leading manufacturer of destination wedding gowns, bridesmaids dresses, social occasion, and flower girl dresses. They have everything you need for your bridal party’s outfits including jewelry, shoes, and accessories. Dessy offers the ultimate in weddings at unbeatable prices.
Affiliates earn 5% commissions on all sales. The cookie life is an incredibly long 365 days. The average sale is around $171 with an average commission of around $11. The Dessy Group uses Shareasale to manage their affiliate program and give access to a large selection of dynamic banners and text links. They also run affiliate promotions, have pop shops, and send out a monthly affiliate newsletter.
Why Should You Promote Dessy: Year-long cookie life, unbeatable prices, lots of marketing materials
It’s important to note that they only allow affiliates to use coupon codes that are provided directly from them or from the ShareASale interface. Be sure to read through their terms and conditions before you start marketing.
- URL: BHLDN Affiliate Program
- Commission: 3%
- Cookie: 14 days
BHLDN pronounced beholden, is a one-stop-shop all things bridal and event. They have styles for designers like Donna Morgan, Jenny Yoo, Needle & Thread, Badgley Mischka, Whispers & Echoes, and more. Their web stylists are also available to answer any styling questions you might have. They want to inspire their brides to create her perfect dream wedding through their gowns, accessories, and decor.
Affiliates receive 3% commissions on sales. The cookie life 14 days. BHLDN uses Commission Junction to manage its affiliate program. They provide you with charming creative like banners and content to add to your website or blog. Affiliates also receive newsletters with best sellers, tips and tricks, and upcoming promotions.
Why Should You Promote BHLDN: Large selection of designer wedding dresses, charming creative, lots of marketing tips and tricks
Their charming creative and helpful marketing tips and tricks will help you increase your conversion rates.
- URL: Sydney’s Closet Affiliate Program
- Commission: 5%
- Cookie: 45 days
Sydney’s Closet has stylish plus sizes dresses to celebrate life’s special occasions. They have the dress of your dreams for the whole Bridal Party, Cocktail Parties, Prom, and Formal Dances. Their wedding dresses and bridal gowns come in gorgeous designs created to fit and flatter curvy bodies. They carry sizes 14-40 in stock and have all types of styles from formal, informal, and modern for destinations, casual or beach weddings.
Affiliate benefits include 5% commissions on sales with a 45-day cookie life. Sydney’s Closet is an exclusive ShareASale merchant. They provide attractive banners, text links, widgets, and regular coupons and deals. Their professional affiliate management team will promptly answer any affiliate questions.
Why Should You Promote Sydney’s Closet: Competitive commission rate, great selection of plus size dresses, attractive marketing materials
Sydney’s Closet has a great selection of plus size sizes for all occasions and offers its affiliates 5% commissions on sales.
- URL: Kennedy Blue Affiliate Program
- Commission: 5%
- Cookie: 90 days
Kennedy Blue offers an affordable collection of mix and match bridal party attire. They have 90+ styles and 30+ colors so brides and bridesmaids can shop high-quality gowns that are ‘maid-approved.’ Their At Home Try-On allows bridesmaids to try on sample dresses in the comfort of their own home to make shopping fun and easy. They also carry a great selection of wedding dresses, veils, and accessories.
Affiliates receive 5% commissions with an average order value of around $200. You also get $1 per At Home Try-On referral. Incentives are available for affiliates with the highest number of sales/referrals. The cookie life is 90 days. Kennedy Blue uses ShareASale for their affiliate program. Affiliates get access to your data feed, updated banners ads, and promotions.
Why Should You Promote Kennedy Blue: High average order, generous commission rate, incentives and bonuses available
Kennedy Blue offers its affiliates 5% commissions on sales plus $1 per At Home Try-On referral.
Affiliate Website Ideas
Now that you’ve read about 10 great wedding dress affiliate programs you can promote, it’s time to find your niche. One great niche a bride might search for is modern wedding dresses. It’s easy to get bored of the typical dress you see in photos, and finding that unique, modern, but not “weird” look will take some work. Your website can showcase these dresses and help people find their “look” and help secure the perfect wedding dress for them. Blushfashion makes glamorous and comfortable dresses for the modern bride. Affiliate earns 12% commissions on sales with a 90-day cookie life which is a great deal for any affiliate program.
Plus size wedding dress is another niche for brides looking for the perfect dress in their size. Sydney’s Closet has stylish plus sizes wedding dresses in sizes ranging from 14-40. They offer their affiliate 5% commissions with a 45-day cookie duration.
Affordable wedding dress would be a good niche for brides on a budget. Dorriswedding offers the latest in women’s wedding fashion at affordable prices. They offer their affiliate 12% on sales with a 90-day cookie life. Azazie is another affordable wedding dress program that offers its affiliates 10% commissions.
Aside from just “styles” of dress, you could also do a site about destination weddings, themed weddings, or other wedding needs such as flower arrangements. Lots of people have fun with their special day, and instead of celebrating inside a church, they go out of the country. Some may even go the extra mile and do a Star Wars or time-period theme!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!