When you think of traveling, where do you think about going? Many people head to Europe or Asia, but there’s also a lot to see in Africa. History, culture, and wildlife abound there, and some companies provide luxury tours to allow customers to experience this. Many of these companies have affiliate programs, as well as high average order values, so it can be a nice way to bump up affiliate income.
The best African travel affiliate programs include safaris and tours, but they also include air travel and accommodations. If you’re interested in learning more, read through this list of the top ten African travel affiliate programs. At the end of the article, I’ll share some ways that you can put these programs to work for you.
African Travel Affiliate Programs
- Turkish Airlines
- Kruger Safari Tours
- Pestana Hotel Group
- Africa Instant Booking
- URL: BookAllSafaris Affiliate Program
- Commission: 35-50%
- Cookie: 14 days
BookAllSafaris is a go-to resource for planning and booking safaris. Most safaris include multiple days and arrange for accommodations, transportation, national park fees, activities, and meals. The price per safari can range from $100 to $40,000.
Destinations focus mostly on African locations such as Kenya, Tanzania, Namibia, South Africa, and Botswana. However, some safaris can also be booked in places like Brazil, Ecuador, and Indonesia.
The affiliate program is run by Tripaneer, which also hosts affiliate programs for other travel-related websites. Affiliates can promote more than 400 local operators and more than 1,200 safaris. Payments are made monthly through PayPal. Affiliates have access to an image database, a link builder, and widgets. Commission can range from $10 to $2,000 per package.
Why You Should Promote BookAllSafaris: BookAllSafaris offers a great commission rate and lots of high-ticket safari options to promote.
- URL: TakeTours Affiliate Program
- Commission: 3%-5%
- Cookie: Unkown
TakeTours is the leading website for booking multi-day guided bus tours or one-day sightseeing trips. They offer a selection of more than 80,000 hand-picked tour packages from over 2,000 destinations worldwide including Africa. With its 54 countries, Africa is famous for its diverse landscape and vast array of wildlife.
TakeTours affiliate program is the only one that offers shuttle bus tickets. They have a huge selection of tour services with hundreds of exclusive options. Affiliates will have access to customizable web tools, and real-time reporting for all activity from your site.
Why You Should Promote TakeTours: Affiliates can earn 5% of the booking paid amount for vacation packages with a duration of 5 days or more, 4% for tours with 4 days or less, and 3% for bus services and hotels.
- URL: Safari.com Affiliate Program
- Commission: Unlisted
- Cookie: 45 days
Safari.com is a booking service for luxury and mid-range African safaris. The main focus is on Southern and Eastern Africa. However, this company also offers some destinations on islands in the Indian Ocean, so customers can combine beach holidays with safari experiences.
Many of these safaris are tailor-made. So far, Safari.com has served more than 200,000 people, and the TrustPilot score is 9.5 out of 10.
Safari.com runs its own affiliate program. Affiliates can sign up by filling out a form on the affiliate webpage. One nice thing about this company is that affiliates have the opportunity for performance incentives that allow them to experience some of these safaris for themselves.
Why You Should Promote Safari.com: Safari.com has a great TrustPilot score and can combine both safari and island experiences on customized luxury vacations. However, the commission rate isn’t listed, so it’s difficult to tell how much you could make with this company.
- URL: AfriChoice Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
AfriChoice sells safaris, corporate travel, individual travel, and other African travel packages. Services range from finding tours and safaris to recommending hotels and lodges.
Affiliates are able to download an affiliate brochure from the affiliate webpage. They are also provided with marketing materials.
One interesting thing about this company is that it only accepts one affiliate per location, and all leads for African travel coming from that area are given to the affiliate in that area. Interested affiliates must contact the company to apply. Affiliates are trained to sell safaris and are able to promote the services through trade shows as well as online.
Why You Should Promote AfriChoice: AfriChoice has a unique affiliate program that includes just one affiliate per region. Interested affiliates can download an affiliate brochure, and they apply by contacting the company.
- URL: SafariNow Affiliate Program
- Commission: Up to 15%
- Cookie: Unknown
SafariNow is a booking service for safaris in Southern and East Africa with experiences that range from camping to staying in luxury hotels. There are more than 152,000 places to stay. Destinations include Bela Bela, Cape Town, Durban, Margate, Ballito, and Johannesburg. Customers can browse through the offerings on the website or use the search bar to find experiences they would like to book.
This company accepts a wide range of affiliate marketers, ranging from bloggers to social media networkers. Affiliates can have their own white-label brand if they want to. They’re supported by a dedicated team based in South Africa.
Why You Should Promote SafariNow: SafariNow offers several accommodations, with a decent affiliate commission rate and the ability for affiliates to promote the products through a white-label service.
6. Turkish Airlines
- URL: Turkish Airlines Affiliate Program
- Commission: €0,50-€5,00
- Cookie: 30 days
Turkish Airlines provides both business and economy class flights for passengers, with a wide range of amenities. These include onboard dining and inflight entertainment. There’s also tour service to allow Turkish Airlines passengers to tour Istanbul for free while they wait during layovers. This service has been temporarily suspended due to COVID-19.
The website includes a tab for planning and booking flights, as well as a corporate club and a Miles & Smiles club.
The affiliate program is run through both Tradedoubler and Digitouch. Banners, widgets, and text links are provided.
Why You Should Promote Turkish Airlines: Turkish Airlines flies to several global destinations and, when the pandemic isn’t an issue, it provides free tours of Istanbul to its passengers.
7. Kruger Safari Tours
- URL: Kruger Safari Tours Affiliate Program
- Commission: 1-5%
- Cookie: 90 days
Kruger Safari Tours specializes in custom private tours in the Cape Town and Garden Route areas of South Africa. There are options for 3-day safaris through 8-day safaris, as well as a full 18-day tour of South Africa. Some of the top sites include the Cradle of Life Rhino and Lion Park, a Pilanesburg safari, Kruger safaris, and a Sabi Sabi safari.
Museum tours and in-town tours are options, too, and gift certificates are available. This company has a 100% safety record and uses accredited nature, adventure, and culture tour guides. It’s also got a certificate of excellence through TripAdvisor.
Affiliates can use the display ads, copy, and XML feed provided by the company to promote the tours. The company doesn’t disclose which affiliate network it uses to administer its program, but affiliates can sign up by filling out a form on the affiliate webpage.
Why You Should Promote Kruger Safari Tours: Kruger Safari Tours has a structured set of tours ranging from 3 days to 18 days, has great ratings, and uses accredited tour guides.
- URL: Anantara Affiliate Program
- Commission: 5%
- Cookie: 30 days
Anantara offers luxury resorts spread throughout the world in cosmopolitan cities, lush islands, heritage destinations, desert sands, uncharted beaches, and contemporary resort destinations. Their luxury hotels and resorts were designed to provide windows into the genuine modern character of each destination.
The Anantara experience was born in 2001 and has expanded throughout the world that covering Asia, the Indian Ocean, the Middle East, Africa, and Europe. All of their properties offer world-class services and have been designed to offer extraordinary experiences for the guests.
Why You Should Promote Antara: They offer the best quality promotional materials like banners, voucher codes, offers, and text links. They also have an interesting basket average of $953.
9. Pestana Hotel Group
- URL: Pestana Hotel Group Affiliate Program
- Commission: 6%
- Cookie: Unknown
Pestana Hotel Group offers more than 96 hotels located in 15 different countries. They have more than 10,000 rooms spread across Africa, Europe, and America. They also offer a wide range of facilities and a large selection of activities such as safari, SPA, golf, diving, buggy rides, fishing, water sports, horse riding, nightlife, and more.
They have a portfolio of 50 sophisticated 4 and 5-star hotels located across four continents. This chain is subdivided into four brands, Pestana Hotels & Resorts, Pestana Pousadas de Portugal, Pestana Collection Hotels, and Pestana CR7 Lifestyle Hotels.
Pestana Hotel Group’s affiliate program is being administered by ShareASale. Affiliates will receive a 6% commission as well as access to a great portfolio of more than 96 properties across 15 countries. The average order value is $744.
Why You Should Promote Pestana Hotel Group: There is basically no seasonal variation because hotels are spread worldwide.
10. Africa Instant Booking
- URL: Africa Instant Booking Affiliate Program
- Commission: 25%
- Cookie: 30 days
Africa Instant Booking is an accommodations-booking service that allows customers to reserve hotels, hostels, and bed-and-breakfast rooms. The website offers destinations all across Africa, including Cape Verde, Djibouti, Morocco, Mozambique, Kenya, Ghana, and Saint Helena.
Africa Instant Booking runs its own affiliate programs. It offers three programs: one for individual website-based marketers, one for hotel websites, and one that includes a quick search bar.
Why You Should Promote Africa Instant Booking: This company books accommodations all across Africa, and it offers three types of affiliate partner programs. The commission rate is great, too.
Affiliate Website Ideas
Now that you’ve read through this list of the top ten African travel affiliate programs, it’s time to decide how you’d like to put these ideas to work for you. There are a lot of ways you can do this, and they’re easier than you might think.
For example, a website for animal lovers could include zoo passes, pet toys and supplies, specialty pet foods, and pet insurance. You could also promote taxidermy shops, African wildlife photography tours using programs from the list above, and animal rescue centers.
A second idea is a website for corporate management. Besides the African airline programs listed above, you could include high-end office furniture, designer suits and shoes, top-of-the-line mobile devices, and portable bars for office parties.
What about a website for sustainable living? Dancom Tours And Travel from the list above could be included here because of its sustainable tours. You could also feature organic foods, free-trade items, gardening supplies, and solar-powered products.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!