One winter, our refrigerator broke. It took about three days before we could get a replacement refrigerator. Another time, our water heater went out. Our dryer stopped drying once, too.
At times like these, I realize how deeply modern appliances impact my world. Even making dinner would be difficult without appliances, because so much of our food is perishable or needs to be cooked.
In 2018, imports of appliances and kitchen goods reached a record high of $31 billion. Large appliances can be big-ticket items, which can be nice for affiliate marketers because they can make decent money even with a small commission rate.
If you’re interested in learning how to get into affiliate marketing for appliance companies, read through this list of the top 10 appliance affiliate programs. See if you can find ways to fit these programs into your niche market strategies. I’ll share some of my own ideas near the end to help get your creative juices flowing, too.
Appliance Affiliate Programs
- Appliances Connection
- Best Buy
- Appliance Parts Pros
- Abt Electronics
- American Home Shield
- The Home Depot
- Fridge Filters
- John’s Home Appliance Center
1. Appliances Connection
- URL: Appliances Connection Affiliate Program
- Commission: 4%
- Cookie: 30 days
Appliances Connection high-end appliances such as washers, dryers, refrigerators, stoves, ovens, and more. The products are exclusive to Appliances Connection, and many of the orders total $10,000 or more. Affiliates don’t need a website to work with this company, because a lot of the marketing is done through social media.
Appliances Connection runs its affiliate programs through Refersion. This company doesn’t ship products outside of the United States.
Why You Should Promote Appliances Connection: Affiliates who make more than $10,000 a month can apply for an exclusive partnership with this company. The relatively high prices for these products can bump up affiliate earnings per sale, too.
- URL: BestBuy Affiliate Program
- Commission: 1-7% on selected products
- Cookie: Unknown
BestBuy sells a wide range of electronic goods, ranging from computers and video games to appliances and cell phones. This store has both brick-and-mortar locations and an online store.
Customers can shop by products and brands, and they can also browse through deals and services. For appliances of $399 or more, shipping is free. The store offers 18-month and 24-month financing on appliances, too.
The commission structure can be a little bit tricky. Apple-branded watches, video game hardware, laptops, tablets, and similar products are excluded from commissions. Some fitness equipment and baby gear products have a 7% commission, but most other products have a commission rate of 1%.
BestBuy partnered with Impact to manage their affiliate program.
Why You Should Promote BestBuy: BestBuy is a household name, so customers who might not ordinarily click-through might feel more comfortable making a purchase.
- URL: Sears Affiliate Program
- Commission: 7%
- Cookie: 2 days
Sears is the leading integrated retailer in the United States. They are deemed the 3rd largest home appliance, retailer. They offer millions of products online and are also the leader in tools, lawn and garden, fitness equipment, and automotive repair and maintenance.
Sears partnered with Commission Junction to manage its affiliate program. Affiliates can earn commissions on thousands of products on Sears.com across all categories. They will receive weekly promotional newsletters with professional high-quality creative assets, affiliate-exclusive coupon codes, online-only deals, product hot buys, and more.
Why You Should Promote Sears: Aside from the generous commission rate, they also have a high average order value of $203. It helps of course that Sears is an iconic brand and a known retailer leader in home appliances and tools and fitness.
4. Appliance Parts Pros
- URL: Appliance Parts Pros Affiliate Program
- Commission: 7-9%
- Cookie: Unknown
Appliance Parts Pros sells parts for appliance products that need to be serviced or repaired. The company carries more than 2.1 million appliance parts, including items from big-name brands like Whirlpool and Maytag.
Customers can browse by the brand name or by the type of appliance to find the parts they need. They can also search by model numbers, which can quickly narrow down their search. Purchases are shipped quickly and usually reach their destination within 1-2 days.
The average order value with Appliance Parts Pro is $67, with a conversion rate of around 6%.
Why You Should Promote Appliance Parts Pro: Besides shopping for parts, customers can find information on how to repair appliances. This company also offers free tech support and a return policy that lasts for 365 days.
5. Abt Electronics
- URL: Abt Electronics Affiliate Program
- Commission: Up to 6%
- Cookie: Unknown
Abt Electronics carries over 22,000 appliances ranging from refrigerators and dishwashers to bread machines and coffee grinders. This company works with around 260 different brands. The average order value from internet sales is over $500.
It also carries items like vacuums, television sets, garage workbenches, baby strollers, and bike trailers, and even furniture and mattresses.
Abt Electronics partners with CJ to run its affiliate program. This company only ships products inside the United States, but affiliates don’t have to live in the United States to be part of the affiliate program.
Why You Should Promote Abt Electronics: The wide variety of products could bump up shopping cart totals. This company also has a low-price guarantee that could help convert shoppers.
- URL: SmallAppliance.com Affiliate Program
- Commission: 10%
- Cookie: 30 days
SmallAppliance.com was established in 1995 and has been offering a big selection of genuine replacement parts and accessories for kitchen small appliances, brand name shavers, and personal care products. They now have expanded to include the finest products at competitive prices.
SmallAppliance.com currently represents some 25 appliance manufacturers and is also the chosen authorized service facility for All-Clad, Braun, DeLonghi, Krups, Mr. Coffee, Panasonic, PowerWheels, Rowenta, Sunbeam-Oster, Tefal, Waring, and Zojirushi.
Why You Should Promote SmallAppliance.com: They are intimately familiar with the products that they sell. SmallAppliance.com also carries the majority of the parts and accessories needed to support the products purchased from them.
7. American Home Shield
- URL: American Home Shield Affiliate Program
- Commission: $15-17 for qualified leads, 15% on sales
- Cookie: 45 days
American Home Shield is a home warranty service that works with a network of around 10,000 contractors to provide service and repairs on large appliances and home systems. This company has around 1.3 million customers and provides around 3 million repairs and services each year.
American Home Shield offers three types of plans: one for appliances, one for home systems like heating and air, and a build-your-own plan for hybrid services. Customers can view quotes for the services and compare them side by side from the website.
Why You Should Promote American Home Shield: Besides paying for both leads and sales, this company offers performance incentives for its affiliate marketers.
8. Home Depot
- URL: Home Depot Affiliate Program
- Commission: 2-8%
- Cookie: 1 day
Home Depot is a home-and-garden retail store mostly for people who like to work on their houses themselves. The brick-and-mortar stores sell lumber, drywall, paint, carpet, windows, doors, cabinets, and many other products for the home. There are more than 500,000 items listed on the online store, and these can be shipped for free to local stores or directly to customer’s homes.
Affiliates don’t earn commissions on gift cards, installation services, custom products, special orders, or in-store purchases. Some home décor items come with an 8% commission rate. Most other items have a 3% commission rate, but affiliates earn a 2% commission rate on appliances.
Why You Should Promote Home Depot: Besides individual appliances, Home Depot offers appliance bundles that can help save customers money. Home Depot also provides financing, free shipping on orders of $396 or more, and a protection plan.
9. Fridge Filters
- URL: Fridge Filters Affiliate Program
- Commission: 4%
- Cookie: 30 days
Fridge Filters sells filters for refrigerators, water filters, and air filters. Customers can search by brands or enter a keyword in the search bar. Fridge Filters also carries items like water test kits, faucet mounts, and filtered water pitchers.
This company offers free shipping on orders of more than $75.
Fridge Filters runs its affiliate program through Impact Radius. Affiliate marketers need to have a relevant, active, and well-designed website that focuses on areas like health, water quality, or home management.
Why You Should Promote Fridge Filters: The free shipping could help convert some shoppers. This is a niche company, too, so it could fit well with some affiliate marketing strategies.
10. John’s Home Appliance Center
- URL: John’s Home Appliance Center Affiliate Program
- Commission: 5%
- Cookie: Unknown
John’s Home Appliance Center has been in business since 1940. It sells appliances such as washers, dryers, refrigerators, freezers, ovens, ranges, microwaves, and more.
Customers can also find rebates on the website, and they can shop by popular brands as well as by the type of appliance they’re looking for. John’s Home Appliance Center stocks items from Maytag, GE, Kitchen Aid, Amana, Frigidaire, and several other name brands.
Why You Should Promote John’s Home Appliance Center: This company has been in business for more than 75 years, so it’s got a solid reputation. It also carries a large selection of both products and brands, which could also help convert shoppers.
Affiliate Website Ideas
Now that you’ve read about the top 10 appliance affiliate programs, do you know how you’d like to use them in your niche marketing efforts? I have a few ideas to share with you that might help you find ways to use programs like these to your advantage.
One niche website idea could focus on green living. A website like this might feature gardening supplies, aquaponics, and clotheslines, but it could also feature energy-efficient appliances and even alternative-fuel cars.
What about a website for people living in apartments or small houses? A website like this could feature space-saving storage options, as well as appliances like stackable washers and dryers or compact ovens rather than full size-ones. A website like this one could also feature space-saving and time-saving services such as clothing rentals or meal-kit delivery services.
One other idea is a website that features home living for large families. Appliances like washers, dryers, ovens, ranges, and microwaves could be featured here. This type of website could also promote karaoke machines, stereos, televisions, video game consoles, and other at-home entertainment options that could be enjoyed by a full family.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!