African American businesses help address the specific needs and concerns of the African American community. Whether you are looking for the perfect gift idea, beauty products for your hair and skin type, or to support local black owned businesses, there are websites and directories to help you find exactly what you are looking for.
Here are 10 great African American affiliate programs, but there are many more out there. If you haven't built your website or chosen your niche yet, I you can use these affiliate programs as a springboard to find a great topic for your website!
Potential niche ideas could be helping black entrepreneurs start their first business, black hair care, or raising black children. Even traveling as a black person is a unique experience compared to other races!
Another idea is that your website doesn't have to be for black people only. You could do something like Asian women who want to date black guys, or white parents who are adopting a black child, where your audience is technically not black, but still relates to African American issues.
African American Affiliate Programs
- It’s A Black Thang.com
- Ultimate Black Girl Boss
- BLK + GRN
- Poetic Justice
- Black Opal
- Especially Yours
- Support Black Owned
- Eyes See Me
SCAM WARNING: Please scroll to the bottom for a quick scam warning related to websites claiming to support black-owned companies.
It’s A Black Thang.com
- URL: https://www.itsablackthang.com/pages/affiliate-program-details
- Commission: 10%
- Cookie: N/A
It’s A Black Thang.com is a Black owned, African American online retail shop. They started by selling Black History crossword puzzle books but soon realized the need to expand their product line. They have grown to offer over 25,000 items and are the #1 source for African American Art.
They use iDevAffiliate to run their affiliate program. It’s A Black Thang.com provides their affiliates with unique tracking links, banners, logs, text links, and page peels to share on their website, blog, or Facebook page. Affiliates can receive their commissions via Paypal or as an electronic gift card for It’s A Black Thang.com.
Why Should You Promote It’s A Black Thang.com: African American products and gift shop, lots of marketing tools, two tiered commissions
Affiliates also earn 3% commissions from any affiliate they get to sign up for their affiliate program.
Ultimate Black Girl Boss
- URL: https://www.sistasense.com/ultimate-black-girl-boss-bundle-designed-to-help-women-entrepreneurs-build-better-businesses-online/
- Commission: 20% on bundles sales, 10% on upsell offer sales
- Cookie: 7 days
The Ultimate Black Girl Boss bundle by SistaSense was created specifically for black women entrepreneurs. They provide step by step training to start or jump start your online business. Their bundle includes 100+ training videos, audio books, eBooks, templates, workbooks, tools, and resources.
Their affiliate program is hosted on ThriveCart. Ultimate Black Girl Boss provides their affiliates with eye catching graphics, swipe cope, a promotional video, and a customizable affiliate link. Affiliates can track their clicks, sales, and commissions on their easy to use affiliate dashboard.
Why Should You Promote Ultimate Black Girl Boss: Tools to help black women business owners, professionally designed promotional materials, commissions on upsells
Affiliates can also sign up to promote SistaSense’s other great products like the Monetize Now Program and Smart Start Biz Bundle.
BLK + GRN
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=76085
- Commission: 10%
- Cookie: 30 days
BLK + GRN is an online marketplace for black women looking to support black artisans / entrepreneurs by purchasing clean, natural products. Their products must fulfill at least one green category such as organic, non-toxic, natural, plant based, ethically source, and sustainable.
They’ve partnered with ShareASale to oversee their affiliate program. BLK + GRN has an average order size of around $70. Affiliates have access to their frequently updated promotions, sales, and optimized marketing material.
Why Should You Promote BLK + GRN: Green products created by black artisans, free shipping on orders of $50+, high average order size
They also offer aggressive bonus programs to reward their affiliates for their hard work.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=69747
- Commission: 9%
- Cookie: 60 days
Poetic Justice is an urban professional lifestyle brand for curvy black women. Their clothes are designed to flatter your curves, eliminate waistband gap, and they offer a variety of styles to suit your style. They offer everything from streetwear to high fashion in sizes 4-24 to fit every shape.
They use ShareASale to manage their affiliate program. Poetic Justice gives their affiliates access to regularly updated banners ads, text links, their full product data feed, and exclusive affiliate offers to share with your audience. Sample products may also be available upon request.
Why Should You Promote Poetic Justice: Affordable curvy fashion brand, designed to fit your shape, frequently updated creatives
Affiliates can also promote their 15% off discount for all new customers.
- URL: https://blackopalbeauty.com/pages/affiliates
- Commission: 6%
- Cookie: 30 days
Black Opal is an industry leading beauty company that celebrates the beauty of black skin. They develop cosmetics and skincare products to address the specific needs of black women.
Their award winning products have been featured as the best in their category in Essence, Allure, Teen Vogue, People, and Cosmopolitan.
They’ve teamed up with Rakuten Marketing to oversee their affiliate program. Black Opal provides their affiliates with banners, images, text links, email copy, product links, and state of the art tracking tools. Their dedicated affiliate management team is available to answer any questions and offer suggestions on how to get the most out of their program.
Why Should You Promote Black Opal: Award winning cosmetic line for black women, optimized marketing materials, exclusive affiliate offers
They also send out frequent newsletters with the latest promotions and exclusive affiliate only deals.
- URL: https://www.pepperjamnetwork.com/affiliate/registration.php?programId=4335
- Commission: 4%
- Cookie: 7 days
Especially Yours is the leading online retailer for stylish wigs, hair pieces, clothing, and accessories for African American women. They manufacture all of their high quality hair pieces and wigs themselves which allows them to pass the savings onto their customers. Their affordable product catalog offers everything from luxury suits to casual clothing for every occasion and taste.
Their affiliate program is powered by Pepperjam. Especially Yours has an average order size of $75+. Affiliates can use any of their professionally designed banners, coupons, text links, suggested keywords, and their product data feeds to help them promote.
Why Should You Promote Especially Yours: Best selection of wigs and apparel for African American women, affordable prices, lots of deals and specials
They also run sales, discounts, and free shipping offers on orders of $89+ to help increase conversion rates.
Support Black Owned
- URL: https://www.supportblackowned.com/affiliate-information
- Commission: $1
- Cookie: N/A
Support Black Owned connects the black community with black business owners in their area to help them grow. Their easy to use search engines help consumers find black owned businesses in a variety of categories to suit their needs. Business owners can take advantage of their free and paid listing packages to help them increase their exposure and attract new customers.
Their affiliate program is hosted on their website. Support Black Owned provides their affiliates with unique affiliate links, banners, content, and tutorials to help get started. Affiliates can promote their links on their website, blog, social media pages, and emails.
Personally, I think this is not a very high quality website, and whether or not businesses actually benefit from this service will need to be part of your research. This product could be a good fit if you are targeting black entrepreneurs, or a community-focused website that wants to focus on promoting black-owned products.
Why Should You Promote Support Black Owned: Black business directory and social network, easy to use search engine, commissions on all new black business listings
Affiliates earn $1 per every new approved black business listing they refer.
- URL: https://www.omgqueen.com/affiliate-programs/
- Commission: 4%
- Cookie: 1 Year
Any unique group of people looking for stuff can be an excellent and profitable niche website. In this case, you would be targeting black women who want high quality wigs. Wearing a wig, hair extensions, or “weave” is pretty common among black women, although there is a growing trend for natural hair styles (also a great niche idea!).
If you have experience with this type of product, even better! You can use your own photos to create unique content for your website, and you'll have personal experiences to write about, to establish authority on the topic. This type of niche would be great for Pinterest, YouTube, and Instagram promotions too!
Why Should You Promote OMG Queen: Long cookie length and in-demand products means you'll never run out of people who want to buy. Buyers will typically purchase multiple products throughout the year, so an email list with regular promotions of products and website content can really help you grow your affiliate business.
- URL: https://signup.cj.com/member/signup/publisher/?cid=3711405#/branded?_k=5cn86z
- Commission: 50%
- Cookie: 120 Days
From the same folks that own sites like LSDPlanet.com (Mormons) and SeniorPeopleMeet.com is the popular website BlackPeopleMeet.com. Dating affiliate programs are a huge money maker since “romance” is one of the top evergreen industries online (the others are health, wealth, and happiness).
Every community has unique needs and expectations in the dating world, so whether you're targeting farmers, Asians, or black people with your dating site, there's plenty of unique content you can produce for that audience. Plus, helping someone find the perfect person for themselves is a great way to make money while also creating a positive force in others lives. Starting a dating blog isn't just about getting paid – it's about helping people!
There are plenty of angles you could take to promote this affiliate program. You don't have to be a dating advice blog! Sites about coping with divorce or death, entrepreneurship, travel, or lifestyle blogs could be a great platform to promote a dating website like this. Even a social media account like Instagram would be great for promoting your affiliate links!
Why Should You Promote BlackPeopleMeet.com: PeopleMedia.com is a longstanding, trustworthy company with a history of high payouts. Plus, it's a great opportunity to enter one of the most competitive, and most lucrative industries!
Eyes See Me
- URL: https://www.eyeseeme.com/pages/eyeseeme-affiliate-program
- Commission: 5% – 15% (depending on volume)
- Cookie: 30 Days
This is a really cool website idea, and you have the opportunity to help them promote their products. The concept of Eyes See Me is to sell children's books for African American kids. Not only is it very important for children to have positive role models and story characters that look like them, but it's also important for children of other races to see black people in positive contexts too!
Plus, fun stories promote literacy in children, which makes this another choice for sending out positive vibes with your affiliate website. Your website doesn't have to be about black kids, or about African Americans at all. Any niche website about reading, children, kids books, or literacy would benefit from promoting this company.
Why You Should Promote Eyes See Me: It's a unique product with a very specific audience. You get rewarded for selling more, and 15% on physical products is a pretty decent payout rate.
SCAM WARNING: letsbuyblack.com
While doing research for this post, I came across quite a few websites with the theme of supporting black-owned businesses and products. One such website, however, triggered my “Spidey Sense”. I write about online scams on my website from time to time, and the website https://letsbuyblack.com seemed to fit the bill.
There are many aspects which make this a potential (and likely) scam. For one, they claim to promote black-owned products and businesses, but don't really provide a lot of proof of who owns which businesses.
Secondly, they have a lot of pages that seem incomplete on their website. They have a few promotional videos on YouTube about a TV and radio show, but they were from last year, and no other media seems to have been launched since.
Finally, to make money you you need to recruit people to the community. For what? What do community members get? Not much it looks like.
You may have been able to figure out that this was not a quality site to promote on your own, but I just wanted to give a PSA that just because a company claims to be doing something positive, it doesn't automatically mean they are actually doing so.
When picking products to promote for your website, do your due diligence! I saw at least 3-4 companies doing this similar thing as this company, and I remain a bit skeptical about Support Black Owned (listed above), but that website was the best of the bunch, and I think it's a cool idea worth researching.
Affiliate Website Ideas
Now that you’ve discovered 10 great African American affiliate programs, it’s time to decide what niche you want to focus on. You could target African American gifts. It’s A Black Thang is the top source for African American products, gifts, and artwork. Affiliates earn a 10% commission rate.
Makeup for African American women is another great niche idea. Black Opal makes cosmetics and skincare products for women of color. They offer their affiliates 6% commissions on all sales.
You could also promote African American business directory apps for people looking to support black owned businesses in their community. Support Black Owned helps you find trusted African American businesses in your area ranked by peer to peer referrals. Any website related to businesses can also promote b2b or business loan products!
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!