Do people often compliment you on your beauty, makeup, or style? “Your eyeliner is on point today!” Or maybe you are the go-to gal or guy for finding the best beauty products at a bargain? No matter if you have a unique makeup look or want to share practical tips for healthy skincare, learning how to start a beauty blog will get you one step closer to your beauty blogger dreams.
To some, beauty blogging might sound superficial on the surface. No doubt, there'll be plenty of people you'll cross paths with that'll question whether beauty blogging is a serious and professional business. But you know better! If that happens, simply reply with the true fact that beauty influencers are earning quite a pretty penny from their beauty blogs, social media posts, and YouTube videos. Because they are!
Blogging is a lucrative career that's only going to continue to grow in popularity and opportunity. Already, millions of people are searching for bloggers and influencers they trust to provide a fun, inspirational, and entertaining guides and tutorials about the latest makeup trends, the sweetest sugar scrub, or the most eco-friendly vegan lipstick. So yes, no matter what your focus or talent is in the beauty industry, it is completely realistic to earn five to six figures every month from a successful beauty blog.
But just like any good makeup, the foundation of your blog needs to be solid and high-quality! In this article, you'll learn everything there is to know about how to start a beauty blog and turn it into a money makeup empire. Read closely so you don't miss a step! If not, you'll be blushing about it later.
Table of Contents
How To Start A Profitable Beauty Blog Business
Pick A Brand & Domain Name For Your Blog
One of the essential things to do on any aspiring beauty blogger's to-do list when starting a beauty blog is to think about and map out blog goals. What do you hope to accomplish with your beauty website?
After a brainstorming session, the first actionable step to take is to pick a brand and domain name. Picking out a brand name is just as important as your moisturizer. It's step number one. So how do you settle on a brand and domain name? You'll want to pick something that's recognizable and attractive – just like you! Make sure it fits your style. While there are many beauty blog name ideas to get inspired by, many beauty influencers tend to just use their name.
Take for example Liana Desu – she is one of the top beauty bloggers in the industry and you can easily recognize her by her branding (which is her identity). When you're in the beauty blogging industry, it's not a bad idea to use your identity as your brand. After all, you're marketing yourself as the beauty icon with all the smart tips! Naming your blog and brand after yourself also gives you an edge and makes your audience connect more strongly with you.
If you don't feel comfortable going that route, don't worry. There are definitely other possibilities for giving your brand and domain a name that isn't personal and is still highly relevant to the beauty industry. Jen Mathews, the lifestyle and beauty blogger behind My Beauty Bunny is a perfect example. Her blog is all about cruelty-free beauty products, which matches nicely with the bunny branding and name because the white bunny is a label that identifies beauty products that don't test on animals.
You might be thinking, “cruelty-free beauty products?” That sounds specific.” Well, it should be! When picking a name and planning out your content for your beauty blog, make sure to pick a niche – be as specific as possible about what your beauty blog will encompass. Having a clearly-defined niche will greatly help in growing an audience as you build your blog.
Build The Blog
Now, how do you actually start a beauty blog? Luckily for you, the available tools out there today do most of the work. There are three main components to building a blog, namely:
- CMS (website builder)
You just read about how to accomplish step one. The domain is simply your URL (mybeautyblog.com). Make sure to check whether this name and URL is not taken, or closely related to, another blog or influencer. If it is, go back to the drawing board. It's better to let it go early than to face copyright charges later on.
When you have your domain name and brand sorted, it's time to research your hosting options. Everyone needs to have their beauty website hosted somewhere. One of the best hosting providers is none other than Bluehost. Bluehost has exceptionally low monthly prices for hosting plans ($2-9), but ironically it comes at a price. The price of your blog speed. Most people opt for shared hosting, which is good if you're just starting out as a newbie. But as you grow, you'll want to consider a hosting provider such as Kinsta, which features managed hosting. Meaning, personalized service just for your website with faster speeds, better security, and top-market features.
A fun way to think about it is if hosting providers were makeup bags, Bluehost would be the large bag where, not only you store your makeup, but other people store theirs too. Then there's Kinsta – the smaller makeup bag dedicated just for your makeup kit. Of course, that makeup bag will come at a higher monthly cost than the shared one (entry-level plans start at $30/month).
Lastly, the third step to building a blog is choosing a platform. Which will you choose – Wix, Weebly, Blogger, Medium, Squarespace? How about none of the above. WordPress.org (not .com) is the best website builder for starting affiliate blogs, including beauty blogs. If you want to know more, I explain why in the below video:
How To Grow Your Beauty Blog
Have you ever spent countless hours on your makeup or a neat tutorial? If so, then maybe some of that patience rubbed off on you (and hopefully not your makeup!) I say this because this next step – growing your beauty blog – takes time, lots of effort, and some sweat. So whip out your mattifying primer because you might need it, in addition to this pocket-sized SEO checklist.
Get Free Traffic From Google
Rare would it be if there was a single successful beauty blogger out there who didn't first learn affiliate marketing from head to toe. It is a necessity more than anything if you're serious about growing your beauty blog to where it can provide long-term, sustainable income.
One of the ways beauty bloggers are able to grow an audience is because they write articles optimized for SEO that rank in Google. Google, and other search engines, show the results from queries people make into the little Google search bar every single day and every millisecond. Those queries and questions – keywords – are what you as a beauty blogger are trying to answer via your guides and tutorials while providing the most value to the user.
If you do this, there's no doubt your blog will begin to rank in Google, allowing your site to become visible to thousands of people every month!
Networking & Social
SEO and Google are just one of the many shades of lipstick to choose from (i.e. ways to get traffic to your site).
The other way that beauty bloggers captivate an audience is through all visual platforms and social media – YouTube, Instagram, TikTok, etc. After all, a beauty blogger needs to show their face! Plus, people absolutely love spending hours and hours watching those snazzy makeup tutorials and trendy transformations you see spread around social media.
If you have a talent for doing makeup or hair, or just are a natural at creating entertaining and educational content, then you must take advantage of all the networking and social opportunities to grow your beauty blog. The beauty blogging community is ever growing, so don't be afraid to try out something new and make some friends while you're at it!
How To Make Money From Your Beauty Blog
The top beauty bloggers pocket well over $100,000 per month. Yes, you can really make money with a beauty blog (even if you gain a small following). There are three main ways to earn money with a beauty blog.
Affiliate marketing is one of the top income streams for beauty blogs (and for many affiliate blogs). Why? For one, affiliate marketing is a long-term, reliable strategy. Place links from beauty affiliate programs in your articles and review posts and earn from the commissions when a user clicks through and makes a purchase.
It sounds simple, and in many ways it is. But know that it usually takes several thousand people on your blog every month for earnings to start trickling in. That's perfectly normal! It's also feasible to scale those earnings fairly quickly once your site picks up more traffic. Within just 2-3 years (or less!) you could easily be earning $5,000 a month and beyond from your beauty blog.
The money you make from display ads is like your favorite mascara – you never want it to run out! When you get enough traffic to your beauty blog each month, you can start applying to reputable ad management companies like Mediavine.
As you can see in my monthly Mediavine income report, display ads are what bring me passive income every single month. Sure, ads don't necessarily help beautify your website, but studies show that they don't hinder earnings or traffic, either. So if you could profit a few extra g's every month while you shop for more makeup and make awesome beauty tutorials, wouldn't you say yes?
Beauty blogs can feature all sorts of content – from skincare listicles and haircare guides to Halloween makeup tutorials and beyond. Each beauty blog is unique with its mixture of content. But what all beauty blogs have in common are product reviews. After all, part of a beauty blog's purpose is to recommend the best products that you (as the beauty pro) use, right?
There is a lot of earning potential from sponsored content with a beauty blog, seeing as the beauty industry is a whopping $532 billion industry and growing. For a long time, influencers were given advice to charge $100 per 10,000 followers. But as this HuffPost article reveals, that's no longer the case. Beauty bloggers with less than 15-30k followers on Instagram shared having charged brands between $1,000 and $3,500 to post on social media, along with other content deliverables.
Many times, sponsored partnerships are a less reliable way to make money from month to month. But the beauty and fashion industries are definitely changing that.
Why Beauty Blogging Is An Evergreen Business Opportunity
As if you couldn't already guess, the beauty blogging industry isn't going anywhere. If anything, it will continue to skyrocket its growth and popularity.
New products, services, and platforms to consume media are popping up all the time – just look at how small businesses and profiles who create in the beauty, fashion, and art niches have blown up on TikTok.
With this new digital economy comes a slew of the next best makeup, skincare, or beauty products and businesses that want to reach highly-targeted audiences by teaming up with beauty bloggers. That said, there's no better time than right now to start a beauty blog and get ahead of the next new trend!
It's Time To Take Action!
You've read this far. What's holding you back?
Earning consistent income from a blog is not some kind of crazy, pie in the sky dream anymore. Millions of people start and run their entire business from a laptop.
The secret is out. The trail has been blazed. Just follow the steps and make it happen.
Do you want it bad enough to make it a reality? Stop reading and start doing. Here's how to build a blog and make money, even if you have no previous experience.