Men’s grooming habits have changed. The days when deodorants, shampoos, shaving creams, and the occasional aftershave ruled the medicine cabinet are gone. Now men’s personal care items include everything from beard grooming kits to specialty skincare products and makeup, and the best men’s grooming affiliate programs include them all.
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The global men’s grooming industry is projected to reach $81.2 billion in 2024. That’s a lot of money that affiliate marketers who know what they’re doing could get their share of. Affiliate marketers who are interested in tapping into this market might be interested in the following list of the top 10 men’s grooming affiliate programs.
Read through it, and as you do, try to think of ways you can apply some of these programs with your own affiliate marketing strategies. At the end of this article, I’ll share some of my own ideas to show you how easy it is to fold these programs into affiliate websites.
Men’s Grooming Affiliate Programs
- eShave
- The Vintage Gentlemen
- Rocky Mountain Barber Company
- Real Bearded Men
- TCM Lifestyle
- Beard Gains
- Grooming Lounge
- Modrn Man
- Detroit Barbers
- Boomer & Co.
1. eShave
- URL: eShave Affiliate Program
- Commission: 10%
- Cookie: 30 days
eShave took the traditional wet shaving concept and then update it into a transformational experience that men could enjoy every day. Their grooming products use minimal packaging and is one of the first vegan lines with vegetable-based formulas. The products are paraben-free, sulfate-free, SLES, and SLS-free line.
For over twenty years now, eShave has specialized in bringing high-quality grooming products with ultra-modern designs to men’s grooming routines. They offer a wide variety of award-winning products ranging from shaving products and accessories to skin and body care products.
eShave partnered with ShareASale to administer their affiliate program. Affiliates will receive a 10% commission on all sales. The cookie life is set at 30 days. Affiliates will also have access to exclusive offers and a professional and consistently updated selection of creative banners and text links.
Why You Should Promote eShave: The company still remains an independently owned and operated business by its founder, Danielle Malka, up to this day. This shows how passionate the owner is about the reputation of her brand as evident with the unmatched customer satisfaction.
2. The Vintage Gentlemen
- URL: The Vintage Gentlemen Affiliate Program
- Commission: 10%
- Cookie: 60 days
The Vintage Gentlemen is as much about building a culture as it is about selling grooming products. This store carries a nice selection of grooming tools ranging from straight razors and safety razors to beard oil and shaving brushes.
Other products include leather goods, pipes and cigars, coffee, drink, knives and gear, and accessories such as ties, socks, and men’s rings. These are high-quality products meant to help men slow down and enjoy a more leisurely pace of life. Customers get free shipping on all orders over $150.
The affiliate program is administered by Refersion.
Why You Should Promote The Vintage Gentlemen: The high-quality goods and culture of savoring life could both help to convert shoppers. The commission rate and cookie length are decent, too.
3. Rocky Mountain Barber Company
- URL: Rocky Mountain Barber Company Affiliate Program
- Commission: 10%
- Cookie: 30 days
Rocky Mountain Barber Company creates high-quality hair and beard grooming products from natural ingredients. The products are mixed in small batches to ensure quality products that can help men feel good about how they present themselves to the world.
This company has been featured on HuffPost, Men’s Journal, Ask Men, BuzzFeed, and Old Navy.
Rocky Mountain Barber Company provides free shipping on orders of $25 or more. Customers also get free razor blades or product samples with every order and a 100% satisfaction guarantee. This company also has a rewards program.
Why You Should Promote Rocky Mountain Barber Company: The products are made in small batches with natural ingredients for the best possible quality. The opportunity for free shipping, the free samples, the free razor blades, and the rewards program could help convert shoppers, too.
4. Real Bearded Men
- URL: Real Bearded Men Affiliate Program
- Commission: 15%
- Cookie: 30 days
Real Bearded Men offers a wide variety of grooming products for men with beards. Customers can shop for items such as beard balm, oils, combs, care kits, gift sets, and accessories.
This store also carries mustache wax and essential oils, as well as some company-branded apparel like sweatshirts, hoodies, and hats. Customers receive free shipping on all orders of $50 or more.
Affiliates can be paid through PayPal or gift cards. This company provides regular sales, coupons, and promotions that affiliates can use to market the products, and affiliates can also request exclusive coupons. Besides the base commission rate, affiliates can also make money from sub-affiliates who they refer to the program.
Why You Should Promote Real Bearded Men: The products are affordable, and there’s a nice selection to choose from. For affiliates who use the products, the opportunity to be paid in gift cards could be a fun change.
5. TCM Lifestyle
- URL: TCM Lifestyle Affiliate Program
- Commission: 20%
- Cookie: 30 days
TCM Lifestyle offers men’s grooming products for beard growth and styling, body and skincare, and hair care as well. They even offer all-in-one bundle solutions for grooming needs and gift cards with $25 to $100 denominations.
Products include beard conditioner, natural beard balm, beard oil, and foam beard wash. There is also pre-shave oil, shave cream, after-shave balm, and in-grown hair treatment. Their body and skincare line includes a cleansing charcoal bar soap, facial cleanser, and facial moisturizer.
Why You Should Promote TCM Lifestyle: In addition to the high commission of 20%, the brand carries quite an interesting array of grooming products.
6. Beard Gains
- URL: Beard Gains Affiliate Program
- Commission: up to 25%
- Cookie: Unknown
Beard Gains offers quality beard products like beard balm, beard oil, growth vitamins, beard conditioner, beard mustache wax, beard combs, and beard kits. They aim to help men to better manage and maintain a groomed, dapper-looking, happy beard, and healthy face.
They carry 100% organic beard products – paraben-free, sulfate-free, and chemical-free. Products are hand-made and manufactured in the US. Beard Gains continually add beard care products to their line and always ensures that stellar customer service is in place.
They offer free shipping within the United States for orders over $50. In addition to the grooming products they also offer a selection of Beard Gains apparel.
Why You Should Promote Beard Gains: They don’t outsource their product manufacturing, products are all organic and made in the United States.
7. Grooming Lounge
- URL: Grooming Lounge Affiliate Program
- Commission: 0.5%
- Cookie: 10 days
Grooming Lounge is a one-stop shop for high-end men’s grooming products. Besides carrying items from a number of upscale brands, Grooming Lounge stocks its own products, which it developed in men’s spas and barbershops.
The website offers a full library of articles on men’s grooming. This company also has a rewards program, a military discount, and an auto-replenishment system. The auto-replenishment program is nice because it gives customers a 10% discount on some items and 3-day free shipping. Customers opt-in to the program by hitting ‘subscribe and save’ while shopping for eligible items.
The affiliate program is administered through Commission Junction.
Why You Should Promote Grooming Lounge: The products are high-quality, and the informational articles can be helpful. The commission rate is on the low side and the cookie length is short, though.
8. Modrn Man
- URL: Modrn Man Affiliate Program
- Commission: 20%
- Cookie: 30 days
Modrn Man sells a line of skincare products just for men. These products address issues like aging, sensitive skin, and acne with items such as face wash that doubles as shaving cream, moisturizers, and full skincare systems.
One nice thing about this company is that the products are tested on men (not animals) with varying skin conditions over several months. The products are certified vegan through PETA and Modrn Man uses natural ingredients wherever possible.
This company offers free shipping in the United States for all orders of more than $30, as well as a 30-day return policy. Customers who want to get replenishment shipments can subscribe to an auto-shipment program, which gives them free shipping and a 5% discount.
Why You Should Promote Modrn Man: The commission rate is great. The products are affordable, and the free shipping option or auto-ship options are perks for customers.
9. Detroit Barbers
- URL: Detroit Barbers Affiliate Program
- Commission: 50%
- Cookie: 30 days
Detroit Barbers has two locations for its brick-and-mortar barber shops, as well as a line of high-performance grooming products that are made in small batches.
The products include pomades and hair waxes, beard balms, mustache wax, deodorants, hand soaps, shaving creams, shampoos and conditioners, and more. Some of the products can be purchased in bundles, such as a shaving kit or a beard kit.
Customers can also browse through hairstyles on the website, order gift cards, and even make an appointment for a haircut at one of the barbershop locations.
Why You Should Promote Detroit Barbers: The 50% commission rate is excellent and the cookie length is decent. The products are of high quality, and there’s a great variety to choose from, as well.
10. Boomer & Co.
- URL: Boomer & Co. Affiliate Program
- Commission: 5%
- Cookie: 30 days
Boomer & Co. developed a line of men’s grooming products that are all-natural. The store’s name was inspired by a dog named Boomer, following a day when the company’s founder had no manly-scented products to use. The ingredients are organic and vegan-friendly, and the products are all made in the United States.
Customers can browse through several categories of products, including beard care, body care, shaving, grooming kits, apparel, and lifestyle, which includes items such as whiskey glasses. This company has an average conversion rate of 2.5-3.5%, which goes up to around 5% on holidays.
Why You Should Promote Boomer & Co.: The all-natural products and friendly atmosphere of the website could appeal to many shoppers. The conversion rate is nice, too.
Affiliate Website Ideas
This list of the top 10 men’s grooming affiliate programs is a great way to get to know what programs are available, but how will you use them with your affiliate websites? Surprisingly, most of these programs can be easily promoted on websites with a variety of different focuses.
For example, you might have a website dedicated to drinks. This type of website could promote several types of drink, but it could also include programs like The Vintage Gentlemen or Boomer & Co. from the list above. A website like this one might also feature wine-tasting tours, portable bars, and specialty homeware like crystal wine glasses or decanters.
Boomer & Co. could also be featured on a website discussing relationships between pets and their owners. This type of website could also promote smart dog toys, high-end collar and leash sets, pet beds, pet insurance, and online pet pharmacies.
One final idea is a website that focuses on trendy men’s fashions. Casual apparel, designer suits, footwear, and athletic gear could be promoted here. You could also pull in several of the skincare and beard care programs listed above.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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