Company Name: LIFE Leadership
Do I Recommend LIFE Leadership?
While you can make money with LIFE Leadership, I don’t recommend trying it. The products don’t have much appeal on their own and they’re not especially competitive in the market. Self-help and personal growth are booming industries but you’d see more success promoting high-quality products through affiliate marketing. At least that way you can be certain the products are worth what people pay.
What Products Does LIFE Leadership Sell?
The concept of LIFE Leadership is personal development and learning. Specifically, the company offers products in the areas of personal, professional and financial development. The marketing suggests that these products are all life-changing, helping to put people on the right track.
There is a variety of different products in each category but they mostly consist of eBooks, audiobooks and programs. Some are in English, others are in Spanish.
The site does go into more details about what the items offer. Some even have sample audio files that give you some sense of what you’re buying.
Still, self-help books and courses are often hit and miss. You’ll typically find that some people enjoy a given book or series, while others get no benefit from it. The Financial Matrix book is a good example of this. I found the book on Amazon (for roughly the same price as from LIFE Leadership) and reviews are generally positive.
Because the company is MLM, some of those positive reviews will be biased. However, other reviews (like the one below) suggest that the concepts are good, even if the product does promote the LIFE Leadership opportunity rather heavily.
However, reviews aren’t all positive. Some people think that the book largely offers beginner level information. I also saw a few references to conspiracy theories and how some of the concepts are a bit out there.
Similar patterns are true for the other products I could find as well. To me, this suggests that the products might be useful but they’re not revolutionary in any way. One example of this is the book “Launching a Leadership Revolution”.
Some of the products cost roughly what you’d expect for the field. For example, the audiobooks are often $20 to $30, while you might be paying $10 to $15 for an eBook and a little more for a physical book. These prices are low enough that people might give some of the products a try.
But, others are more expensive. For example, some of the courses are close to $400 and even the cheaper ones are $120 or more.
For distributors, the courses would be the best chance for income. But, of course, they would be more difficult to sell.
Now, I’m sure the products have some merit of their own. Many customers do probably learn some lessons from the various courses and books. But, the items don’t seem like they would be powerful.
One final thing to note is transparency – there is very little. The site does offer blurbs and excerpts but you still don’t know exactly what you’re paying for in most cases.
Take the Financial Matrix book as an example. The sales page offers a two-paragraph description and that’s pretty much it. There is no information about how long the book is or the specific topics covered. The description isn’t all that helpful either, as it’s mostly just a sales pitch for the book and starts off like this:
This type of marketing is never a good sign. Most customers will want to know more about what they’re buying before they spend any money.
The Products And The Opportunity
The most powerful MLMs are the ones that offer high-quality products which stand on their own. By this, I mean that people should want to buy the products, regardless of the opportunity.
There are many companies that do this well. For example, options like Jamberry and Wildtree have their share of devoted customers. Some will get involved in the opportunity but many others will just buy the products.
With companies like those, you have access to a wide audience. You don’t just need to target people who are trying to make money. Instead, you can focus on those who just want the products. Some may even join the company at a later date, especially if they get passionate about the brand.
This isn’t really the case with LIFE Leadership. Instead, the products and the income opportunity are tied into one another. For example, many of the financial fitness products seem to heavily promote the opportunity as a way to do better financially. The company’s marketing also focuses on this concept.
This creates a concerning pattern. For one thing, it is manipulative. You’d probably be promoting the products as informational and options for personal growth. Yet, they tend to act as a sales pitch for the company.
The style creates a vicious cycle where you’re basically selling the chance to make money while hiding the fact that you are doing so. That’s never appealing and is rarely sustainable.
Now, there is merit to promoting an opportunity or the ability to make money. Some affiliate programs do this. Others promote products or services related to earning income. For example, you could teach people to make money through websites and promote hosting as part of the process.
Even then, you want people to be getting something worthwhile for their money. Plus, you want to be honest about exactly what you are (and are not) promoting.
If you were going to exclusively focus on making money, there are two things to consider. First, you want the company to be reliable. I’m not convinced that’s true for LIFE Leadership. It’s hard to imagine that they would stick around, simply because the concepts seem to be mostly hype with little substance.
The second thing is that this niche is much better online. With companies like LIFE Leadership, you’re selling personal improvement and financial freedom to people you know in person. If they’re successful, that’s fantastic. But, if they’re not – you could easily ruin friendships.
When you’re selling online, you can target an audience that’s already interested in the topic at hand. This means you’re promoting to people with the focus and drive to be successful. That aspect alone increases your chances of making sales.
Is LIFE Leadership A Good Business Opportunity?
The nature of LIFE Leadership’s products makes me very hesitant about the company. Even so, it’s clear that they have some passionate followers. With the right audience, the hype and marketing could even work in your favor.
This brings me to the main topic, actually making money. For LIFE Leadership to be a good opportunity, the compensation plan has to work well.
At face value, the compensation plan looks promising. The company claims that it has 19 (and a half) different ways to make money. They also claim that you don’t have to make ongoing purchases yourself to earn with the company.
Not having to make purchases is particularly appealing. Companies often require you to do so, which creates ongoing costs. Those costs can mean people spend more than they ever earn.
As always, the first aspect is that you earn money from sales. In this case, you’re getting 15% of any sale. That’s on the low end for an MLM and most pay between 20% and 30%. Even so, you can make money at a 15% commission rate, especially if you make regular sales.
There is also the chance to earn bonuses from sales, this goes up to 30%, which is higher than most other companies. The bonuses break down as such:
The PV here is a measure of volume. For books, $1 of sales equals ½ PV. For other products, the ratio is $1.20 equals 1 PV. This difference makes it challenging to calculate the sales you need to reach to get various bonuses.
But, if we assume that the ratio for books is the lowest possible (although, it may not be), then you need to hit roughly $300 in sales (within a month) to get the first bonus. If you sell courses or other items, the sales total may be less. The goal isn’t unrealistic, especially if you have a decent audience. On the other hand, most distributors would struggle to reach the higher tiers of bonuses.
Most of the other ‘methods’ of making money are simply variations on the team building concept. The basic idea here is the same as other companies. This includes needing to recruit other people in as distributors. Those individuals then need to make sales and get others involved.
The overall goal is to make your downline as large and successful as possible. The more you can do this, the greater your income potential.
A key component of this is the concept of ranks. Each rank gives you access to more bonuses and more income potential. For LIFE Leadership, there are 9 total ranks. Each rank has its own requirements and access to new bonuses.
To make a decent income, you have to get into the higher ranks.
Yet, the income disclosure from the company shows that less than 1% of all members even get to the second rank (Leader). The rest are at various levels of the first rank. The company also estimates that around 40% of members get just one check per month, with an average of $13.43 per check.
That’s an incredibly low amount. Some people do earn more, of course. But, they’re clearly a small fraction of the members from LIFE Leadership.
LIFE Leadership does offer more bonuses than most other MLMs that I’ve seen. But, the requirements are also more complex. More bonuses aren't necessarily a good thing anyway. Each bonus is one more thing to track and to try and optimize. This makes it much more difficult to make the most income that you can from the company.
Extra Complexities And Requirements
MLMs tend to start out simple and get more complex as you go. This is true for LIFE Leadership, as I’ve already shown. But, the company also ends up being more confusing than most.
One aspect is volume. This is used to determine bonuses and whether you meet requirements, but it varies considerably depending on the product that you’re selling. This makes it more difficult to optimize your income. It can also make some sales more valuable than others.
Some products are also treated differently. For example, the monthly sales requirement is $100. But, for Financial Fitness Bullion Reserve products, you need $400 of sales. If you mix the two types, every $4 in the bullion reserve items is equal to $1 regularly.
It’s not entirely clear why this is. For that matter, the company offers little information about the product at hand. Regardless, this is one more layer of complexity and it makes calculating your success more difficult.
There are other complexities at play too. For example, the monthly requirements change somewhat based on when you enrolled. As your time in the company increases, just hitting the minimum each month isn’t enough. Instead, the minimum has to come from specific types of sales.
Advantages And Disadvantages
There are many things I don’t like about LIFE Leadership. The overall style places far too much emphasis on the opportunity and the products themselves aren’t that competitive. Sales are still possible, of course. But, you’d have to spend considerable time and energy convincing people that they want the products.
At the same time, the compensation plan is far from impressive. You just start out with 15% commission rate and there are still ranks and qualification requirements to progress through.
Despite all this, the company isn’t entirely bad. One advantage is the way you’re selling. You promote through a website from the company. With this style, there is no need to buy and then resell physical products. You also don’t need to host time-consuming and expensive parties.
The limited ongoing costs is a nice touch too. This means there is less risk in trying out the company and you lose less if you are unsuccessful.
LIFE Leadership is a manipulative company, one that places far too much emphasis on the opportunity. There is still the potential for income but you’re dealing with a low commission rate, more complexities than normal and unappealing products. Why bother?
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