In some areas of the country, stores like Costco and Sam’s Club thrive. Customers who own brick-and-mortar restaurants often shop there, along with consumer members who like to shop in bulk and get good deals.
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The same philosophy exists for stocking an online store. Store owners have to buy their products wholesale in order to get good enough deals to make a product. Once they have their products, they can store them in a warehouse and ship them when an order comes in, or pay someone else to store the products and drop-ship them.
Early in 2019, a report showed that online stores have finally overtaken general merchandise stores. Affiliate marketers can latch onto this trend by connecting store owners with the wholesalers that can help them stock their online storefronts.
Interested? Read this list of the top 10 wholesale affiliate programs to see if you can fit them into your niche marketing strategies. Other areas your site could benefit from could be retail affiliate programs, or blockchain affiliate programs (as they apply to tracking & organization, not necessarily cryptocurrencies).
Wholesale Affiliate Programs
- Worldwide Brands
- Wholesale Chess
- Fredericksburg Farms
- Wholesale2B
- Walk Your Dog With Love Wholesale
- Chinavision
- Wholesale Party Supplies
- Global Industrial
- BJs Wholesale Club
- Regena Life
1. Worldwide Brands
- URL: Worldwide Brands Affiliate Program
- Commission: up to 25%
- Cookie: 90 days
Worldwide Brands provides a directory for wholesalers and drop-shippers that people can use to stock their own stores. The directory covers categories like pet supplies, home and garden items, jewelry and watches, baby products, electronics, fashion, entertainment, and more.
The directory costs $299. Customers get lifetime access, and there’s a payment plan available for customers who can’t pay the entire fee upfront. The directory only includes certified wholesalers.
Worldwide Brands has a tiered affiliate program. Affiliates earn 25% commission for sales made by their direct referrals, but they can also make 10% off any sale made through new affiliates they’ve referred, too.
Why You Should Promote Worldwide Brands: This company has been featured on Entrepreneur and National Geographic Channel, so it has a strong reputation that could help convert customers.
2. Wholesale Chess
- URL: Wholesale Chess Affiliate Program
- Commission: 10%
- Cookie: Unknown
Wholesale Chess sells Chess boards, sets, pieces, bags, clocks, books, software, DVDs, and other chess-related items.
Chess club supplies, including trophies and demo sets, are available, too. Wholesale Chess accepts purchase orders from schools and other organizations.
In the lower 48 states, shipping is $9.99 for orders of less than $100 and free for orders of $100 or more. This company also matches prices, and there’s a 30-day period for returns or cancellations. Payments are posted to affiliate accounts once that period ends.
Why You Should Promote Wholesale Chess: This wholesale company is already niche-oriented, so it could be easy to incorporate into niche marketing efforts.
3. Fredericksburg Farms
- URL: Fredericksburg Farms Affiliate Program
- Commission: 5%
- Cookie: Unknown
Fredericksburg Farms offers product lines straight from their farm. They are a family-owned business that brings country goodness with gourmet taste with a wide range of amazing foods – delicious jellies, tangy salsas, bread mixes, barbecue sauces, grilling glazes, dip mixes, and chili mixes plus different special meat rubs.
They also offer their own line of hand-poured candles and wax melts, bath and body lines featuring goat milk soaps and lotions, as well as antiseptic hand rub.
Fredericksburg Farms’ affiliate program is being administered by ShareASale.
Why You Should Promote Fredericksburg Farms: They make almost all the products they sell right on their farm which appeals to consumers who are into all things natural. Their current order value is $57.17.
4. Wholesale2B
- URL: Wholesale2B Affiliate Program
- Commission: 30%
- Cookie: Unknown
Wholesale2B provides products and services for drop-shippers, including apparel, electronics, pet supplies, baby products, computers, mobile devices, bath and bed items, collectibles, and more.
The company carries more than 1.5 million products, and many of the categories include thousands of products for drop-shippers to choose from. The pet supplies category alone has more than 45,000 different products.
Customers purchase the services, which include the directory as well as the ability to push items to their Amazon or eBay stores. Store owners get support, and affiliates get a monthly commission for as long as the store owners are working with Wholesale 2B.
Why You Should Promote Wholesale 2B: The commission rate is great, and the ability to receive monthly payments is another plus. The extra services provided by Wholesale 2B could help convert some shoppers, too.
5. Walk Your Dog With Love Wholesale
- URL: Walk Your Dog With Love Wholesale Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Walk Your Dog With Love Wholesale sells dog harnesses, leashes, collars, safety walking belts, and organic tick and flea items.
The products are designed to protect dogs from choking or hurting their necks during walks, and they automatically put dogs in the heel position to help with training and obedience. All of the items are high-quality and built for durability.
This company provides a 100% satisfaction guarantee.
Why You Should Promote Walk Your Dog With Love Wholesale: The items this company offers could easily fit into a niche marketing effort. However, without knowing the commission rate, there’s no way to estimate how much you could make as an affiliate marketer with this company.
6. Chinavision
- URL: Chinavision Affiliate Program
- Commission: 6%
- Cookie: 45 days
Chinavision sells wholesale consumer electronics, but it also has categories for apparel, sports equipment, outdoor items, car accessories, health items, and beauty products. The company ships products all across the world.
The front page has a ‘hot items’ section that customers can reach by scrolling down. Hot items include sales that are sometimes as much as 90% off on items such as car chargers, tablets, and iPhones.
Chinavision runs its affiliate program through ShareASale. The company provides banners, text links, and even videos to affiliate marketers to help them in their promotion efforts.
Why You Should Promote Chinavision: The wide selection could appeal to some store owners, and the hot items section could help to increase shopping cart totals.
7. Wholesale Party Supplies
- URL: Wholesale Party Supplies Affiliate Program
- Commission: 20%
- Cookie: 90 days
Wholesale Party Supplies sells decorations, tableware, balloons, pinatas, and other party supplies. Besides birthdays and holidays, customers can shop by color and by theme. There are categories for invitations and party favors, too, and there’s a clearance section.
This company provides free ground shipping for orders totaling $100 or more. Affiliates are provided with banners and text links they can use to promote this company.
Why You Should Promote Wholesale Party Supplies: The commission rate and cookie length are decent. The free ground shipping and targeted market could help convert shoppers who have solid ideas about what they’re looking for. The free shipping is another plus.
8. Global Industrial
- URL: Global Industrial Affiliate Program
- Commission: 10%
- Cookie: Unknown
Global Industrial, which has been in business for more than 60 years, stocks over 100,000 industrial and business products. These range from medical equipment and office furniture to janitorial equipment, restaurant items, and metalworking products. Global Industrial’s target market seems to be small businesses.
The company has a clearance section where customers can browse through items such as bulletin boards, restaurant tables, office chairs, and more. The average order value is $300.
Why You Should Promote Global Industrial: The wide range of products and product categories allows affiliate marketers the flexibility to have a broad marketing strategy or a narrow, niche-based strategy.
9. BJs Wholesale Club
- URL: BJs Wholesale Club Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
The BJs Wholesale Club is an online marketplace that carries a wide selection of some of the most popular brand-name home goods and electronics on the market. BJs members can enjoy additional spectacular savings on the already competitive prices of their products which adds even more value to the virtual shopping experience.
Aside from groceries, household and pet needs, electronics, and furniture, and sporting goods they also have a seasonal selection that includes boating supplies, heaters, awnings, and swing sets.
The BJs Wholesale Club affiliate program is being administered by FlexOffers.
Why You Should Promote BJs Wholesale Club: It is best marketed to families and individuals searching for great deals on everyday essential items and other big-ticket product purchases.
10. Regena Life
- URL: Regena Life Affiliate Program
- Commission: 57%
- Cookie: Unknown
RegenaLife offers certified organic and market-tested products – organic whole foods and supplements for optimal health and healthy aging. These products are manufactured only with top-notch ingredients and are free from fillers and excipients such as magnesium stearates and silicas.
Regena Life products include raw super greens, gluten-free foods, vegetarian supplements, organic foods, non-GMO products, and plant-based minerals. They are constantly adding new and exciting products. They also offer a customer loyalty rewards program and other discounts on wholesale purchases.
Why You Should Promote RegenaLife: Aside from the opportunity to earn commissions, affiliates can also save up to 25% and product training.
Affiliate Website Ideas
Now that you’ve read about the top 10 wholesale affiliate programs, do you have any ideas about how to put them to use for you?
What about a website focusing on health products for the elderly? A website like this one could utilize affiliate programs like Regena Life, but it could also feature walk-in tubs and other home health care equipment, travel agencies, and supplemental insurance programs.
A website that zeroes in on online stores for aging women could promote wholesale programs for stocking essential oils and natural products that fight wrinkles as well as cosmetics. This type of website could also feature home exercise equipment and flattering fashions.
Affiliate marketers could also try a website meant for online gaming stores. Affiliate programs like Wholesale Chess could be featured here, as well as role-playing board games, online gaming membership websites, and fan swag like tee shirts, pens, and mugs.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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