Sports betting accounts for 30-40% of the global gambling market. Around 50% of people in the US who are 18 years old or older have placed at least one sports bet. Here are 10 great sports betting affiliate programs, and you can also check out our post on DraftKings, as well as our research into the fantasy sports niche.
Table of Contents
Sports Betting Affiliate Programs
- Yahoo Sports Daily Fantasy
- Web Partners
- Gridiron Gold
- The Action Network
- URL: Bet365 Affiliate Program
- Commission: 30%
- Cookie: 45 days
Bet365 is one of the largest online gambling groups in the world. They have over 22 million customers worldwide. They are one-wallet systems that allow players to have the same login and payment method for their sportsbooks, poker, casino, and games. Along with games and sports betting, they also offer video streams on sporting events.
Bet365 uses their proprietary affiliate management software to run their affiliate program. They provide their affiliates with industry-leading tools, reports, and creatives. Their dedicated affiliate team is available to assist you and offer suggestions on how to maximize your earnings.
Why Should You Promote Bet365: Top online gambling group, one login for all sites, commissions on all betting and gaming activities
All betting and gaming activity counts towards commissions no matter what site the user is on, which means more commissions for affiliates.
- URL: FanDuel Affiliate Program
- Commission: $25-35 CPA, 35% Revenue Share
- Cookie: 30 days
FanDuel is the leader in one-day fantasy sports with over 6 million registered users. Users can join tournaments, games, and even play against their friends. All you have to do is choose a contest, pick your players, then watch and win. Users can play for cash or fun.
They have partnered with Income Access to run their affiliate program. FanDuel has one of the best affiliate programs in the industry and provides their affiliates with banner ads, text links, videos, and more. Affiliates can track their registrations, impressions, clicks, and deposits from their affiliate dashboard.
Why Should You Promote FanDuel: Fantasy sports betting, top affiliate program, two commission plans
Affiliates can earn commissions through Cost Per Acquisition (CPA) or Revenue Share. With Revenue Share, affiliates earn revenue from their referrals for the first 730 days of play.
- URL: Intertops Affiliate Program
- Commission: 20-35%, Poker 15-30%
- Cookie: Lifetime
Intertops accepted the first online sports bet in the world and has some of the largest global sites for sports betting, casino, poker, and games. They have over 4,000 daily wagers from every type of sport and satisfied customers in over 180 countries. Intertops offers one of the lowest minimum stakes online.
They are one of the fastest paying affiliate programs. Intertops uses AFFIX a state of the art affiliate software to run their affiliate platform. Affiliates have access to various tracking links, banner ads, marketing kits, and reporting tools.
Why Should You Promote Intertops: First online sports bet, over 4,000 daily Wagers, state of the art affiliate software
Affiliates earn revenues from players across all products.
- URL: Betfair Affiliate Program
- Commission: 30%
- Cookie: 45 days
Betfair is the next generation of online sports betting. They are a trusted source for legal online horse racing betting. Along with sports betting, they also offer casino, poker, and other games. US-based users must be over 21 years old and a legal resident in New Jersey.
They use NetRefer to manage their affiliate program. Betfair offers full cross-product earnings and no negative carryover. Affiliates have access to marketing materials including enhanced signup offers for Sportsbook as well as tracking tools. They are committed to growing their brand and helping their affiliates succeed.
Why Should You Promote Betfair: Legal sports betting, signup offers, no negative carryover
Affiliates can create multiple tracking links to monitor their campaign performance and see what they can improve to increase conversion rates.
Yahoo Sports Daily Fantasy
- URL: Yahoo Sports Daily Fantasy Affiliate Program
- Commission: 25% of entry fees
- Cookie: 30 days
Yahoo Sports Daily Fantasy is an industry leader in fair play and the most trusted name in fantasy. They have entry and competition measures in place to make the experience enjoyable to new and experienced users. Users can enter contests based on factors like sport, league, guaranteed, multi-entry, the rookie only, veteran, and no veterans.
They use Commission Junction to run their affiliate program. Yahoo Sports Daily Fantasy provides tracking links, reporting tools, and a great selection of creatives. Their dedicated affiliate management team is available to help your campaigns succeed.
Why Should You Promote Yahoo Sports Daily Fantasy: Trusted name in fantasy sports, fair play measures, entry fee commissions
Their flat commission model allows you to earn big even if you don’t have a large audience.
- URL: Bovada.lv Affiliate Program
- Commission: 10-35%, up to 45% casino
- Cookie: Lifetime
Bovada.lv was the first major gaming brand to offer Bitcoin which allows US players to bet on all major sports, top North American horse racing tracks, and more than 300 casino games. Their easy to use sportsbook interface offers the largest selection of prop bets in the US.
Best Partners manages their affiliate programs that are run on Income Access. Bovada.lv offers their affiliates unique initiatives and optimized marketing tools. Their experienced account managers know the industry and how to help you succeed.
Why Should You Promote Bovada.lv: First Bitcoin gaming brand, easy to use interface, competitive bonuses
Users receive competitive welcome bonuses that include a $250 sports match, a $3000 casino match, and a $5000 Bitcoin bonus.
- URL: Web Partners Affiliate Program
- Commission: 25-35% tiered, $100 CPA for USRacing.com
- Cookie: 15 days last click
Web Partners is a performance-based affiliate marketing program that allows affiliates to earn commissions from their racebook, casino, and sportsbook brands. Their brands are some of the most recognized names in the online gaming industry including MyBookie Racebook, Bet US Racing, MyBookie Sportsbooks, MyBookie Casino, and more.
They are dedicated to their affiliates’ success and provide them with innovative marketing materials, statistical reporting, great customer service, and monthly commission payouts. They offer a great selection of betting lines on major sports and minor sports which makes it easy to convert leads into real money players.
Why Should You Promote Web Partners: Top online game brands, innovative marketing materials, great commission rates
Their most popular commission type is their tiered revenue share plan. They also offer a 50% commission rate for the first month.
- URL: Gridiron Gold Affiliate Program
- Commission: 33%
- Cookie: Lifetime
Gridiron Gold started in 1989 and has grown into the #1 sports handicapping service in the US. Bettors can buy expert pick packages including guaranteed college football picks, private gold nfl picks, and guaranteed MLB picks. Their president is an award-winning expert handicapper. They are experts in NFL / college football, NBA / college basketball, and Saratoga thoroughbred racing.
They have partnered with an affiliate network to run their affiliate program, Gridiron Gold provides their affiliates with banners, text links, and newsletters. Affiliates have access to tracking reports, affiliate supports, and upfront payments. All customers can enter to win free vacations and prizes.
Why Should You Promote Gridiron Gold: Sports handicapping services, award-winning handicapper, customer contests
While Gridiron Gold is not a betting site, it is a handicapping service affiliate can promote on their sports betting websites.
- URL: Accuscore Affiliate Program
- Commission: 10%
- Cookie: 60 days
Accuscore is the top sports forecasting company in the world with more than 10 years of success in selling picks. They provide projections for the NBA, MLB, NFL, NHL, college football, college basketball, and multiple soccer leagues. They play each game over 10,000 times and use more than 110 different variables to produce the most accurate sports predictions.
Affiliates can sign up with ShareASale or LinkConnector. AccuScore provides a great selection of marketing materials, tracking tools, and a monthly newsletter with updates and promotions. They also offer regular coupons and deals to help convert leads.
Why Should You Promote AccuScore: Premier sports forecasting company, accurate sports predictions, regular coupons and promotions
AccuScore’s accurate sports predictions can help your viewers pick better bets.
The Action Network
- URL: The Action Network Affiliate Program
- Commission: $9
- Cookie: 30 days
The Action Network is a sports analysis leader and a trusted source for sports fans looking to enhance their betting experience. They offer premium insights, in-depth analytics, proprietary betting tools, data, odds, and news. Their mobile app is the easy way to track all your bets, get live odds, and free expert plays right from your phone.
They have partnered with ShareASale to manage their affiliate program. The Action Network provides all the creatives and tracking tools you need to get started. Their dedicated affiliate management team is available to help assist you with any questions and help optimize your campaigns.
Why Should You Promote The Action Network: Premium sports insights, easy to use mobile app, proprietary betting tools
The Action Network provides sports and fantasy sports fans with real-time scores, odds, betting trends, and more to help them get better at betting.
Affiliate Website Ideas
Now that you’ve read about 10 great sports betting affiliate programs, it’s time to decide on a niche to target. You could focus on Bitcoin sports betting for US-based users. Bovada.lv was one of the first major brands to accept Bitcoin sports bets. Affiliates earn 10-35% commissions for the lifetime of their referrals.
Sports handicapping is a useful resource for sports bettors looking to improve their betting odds. Gridiron Gold is the #1 US sports handicapping service. They offer a 33% commission rate with lifetime cookies.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!