In 2017, the United States market for seafood restaurants brought in estimated expenditures of $69.6 billion, with expenditures for home consumption products coming in at $32.5 billion. Now, with the global pandemic in mind, it’s likely that people will find their seafood fixes at home rather than at restaurants. This opens up opportunities for affiliate marketers to connect seafood lovers with seafood companies that will ship them the foods they’re craving most.
The best seafood companies include both fresh fish and gourmet seafood products, as well as a variety of other items. If you’re interested, read through this list of the top ten seafood affiliate programs. At the end of this article, I’ll share some ways you can bring these programs into your affiliate websites.
Seafood Affiliate Programs
- Vital Choice
- Crab Place
- Giovanni’s Fish Market
- Global Seafoods
- Cameron’s Seafood
- Tar Bay Seafood
- Gourmet Food Store
- Omaha Steaks
- Alaska Gold Seafood
1. Vital Choice
- URL: Vital Choice Affiliate Program
- Commission: 1-4%
- Cookie: Unknown
Vital Choice is a well-known seafood company that sells wild seafood and organic foods. Products include 15 types of fresh fish, several types of shellfish, canned and pouched seafood, and premium non-seafood proteins such as grass-fed beef. This company also carries a wide variety of marine-based nutritional supplements and high-quality foods such as flash-frozen berries.
One nice thing about Vital Choice, products is that all of them are sustainably sourced or certified-sustainable. They also support some popular diets, including keto, paleo, and gluten-free eating plans.
This company offers free shipping on all orders totaling more than $99. Besides individual orders, Vital Choice offers customers the option to subscribe to monthly shipments of specially curated seafood products and other items.
The affiliate program is run through Pepperjam. This company pays a 4% commission rate for new customers and a 1% commission rate for repeat customers.
Why You Should Promote Vital Choice: This company carries a great selection of high-quality seafood, as well as other premium food products and nutritional supplements. Free shipping is available, as well as a subscription box for interested customers. Affiliates can earn commissions on repeat customer orders as well as new referrals.
2. Crab Place
- URL: Crab Place Affiliate Program
- Commission: 8%
- Cookie: 90 days
Crab Place sells award-winning Maryland seafood throughout the United States. Products include a variety of crabs, clams, crawfish, fresh fish, crab legs, lobster tails, oysters, scallops, and shrimp, as well as seasonings, sauces, cookbooks, and kitchen items. Gift cards and gift certificates are available, too.
Orders arrive within one to two days through UPS. This company offers a 100% satisfaction guarantee.
The affiliate program is run through ShareASale. The average order value is more than $100. Affiliates have access to text links, banner ads, recipe links, cookbook links, individual product linking options, seafood widgets, and several data feeds.
Why You Should Promote Crab Place: Crab Place specializes in crab products but still carries a nice selection of other seafood. Shipping is fast, and the company offers a satisfaction guarantee.
Rastelli’s is a family business that has been in the meat shop business for decades. They provide all kinds of meat including seafood that are blast frozen for total freshness. Because the freezing happens in a matter of minutes, all the microbes are inactivated, preserving it in a state of freshness.
Rastelli’s affiliate program is managed by Impact. One can simply signup for free via Impact and get a $25 commission per order. They also allow referrals from clicks within 14 days.
Why You Should Promote Rastelli’s: The company has been in the business since 1976. They have a great seafood selection as well as other meat products. Free shipping is also offered for orders over $200.
4. Giovanni’s Fish Market
- URL: Giovanni’s Fish Market Affiliate Program
- Commission: 10%
- Cookie: Unknown
Giovanni’s Fish Market and Galley is a fish market in California that ships high-quality seafood to destinations across the United States. Products include abalone, crab, fillet fish, lobster, oysters, shellfish, shrimp, smoked fish, and sushi. This company also carries some non-seafood items such as seasonings, sauces, gifts, and company apparel.
This company also runs a restaurant, and customers can place orders online. The website includes a tab for recipes, as well. All orders in the United States are shipped overnight. Customers receive free shipping on orders of more than $300.
Giovanni’s Fish Market runs its own affiliate program. Affiliates can apply by entering their name, email address, and phone number in a short application box on the affiliate webpage.
Why You Should Promote Giovanni’s Fish Market: The wide variety of seafood, free shipping options, and overnight shipping could appeal to some customers.
5. Global Seafoods
- URL: Global Seafoods Affiliate Program
- Commission: 10%
- Cookie: 90 days
Global Seafoods has a nice selection of seafood. Products include red and black caviar, shellfish, sablefish, Alaskan salmon, tuna, whitefish, flatfish, and rockfish. This company also carries smoked seafood, supplements such as marine collagen and omega-3 fats, kitchen supplies like knives and cutting boards, and even seafood for pets.
This company offers free shipping for all orders of more than $399. Orders are shipped through FedEx. The website features a blog page that includes videos, recipes, and news.
The affiliate program is run in house, and the affiliate webpage contains an application form. Affiliates earn a commission both from affiliate links and when referrals use the affiliate coupon code.
Why You Should Promote Global Seafoods: Global Seafoods has a great selection of seafood and seafood products, including supplements. The commission rate and cookie length are nice, too.
6. Cameron’s Seafood
- URL: Cameron’s Seafood Affiliate Program
- Commission: Up to $20 per new customer
- Cookie: Unknown
Cameron’s Seafood is a Maryland-based seafood company that has been in business for more than 32 years has more than 1 million customers. With 32 local stores and a strong online presence, this company is Maryland’s largest seller of Maryland blue crabs and crab cakes.
Besides crab, Cameron’s Seafood sells shrimp, lobster, shellfish, fresh fish, and seafood soups. The seafood is caught daily. Customers can receive their orders within one or two days through FedEx. Products are sold individually and also bundled in samplers. Customers who purchase samplers get free shipping, and free shipping is also available on orders of more than $199.
Cameron’s Seafood runs its own affiliate program, and affiliates can sign up right from the affiliate webpage.
Why You Should Promote Cameron’s Seafood: This company has a strong customer base, offers free shipping on samplers, and ships fresh seafood quickly. Cameron’s Seafood also has a 100% satisfaction guarantee, and e-gift cards are available, too.
7. Tar Bay Seafood
- URL: Tar Bay Seafood Affiliate Program
- Commission: 7%
- Cookie: Unknown
Tar Bay Seafood sells a variety of crabs, oysters, and scallops, as well as seafood seasonings, soup mixes, and accessories. Customers can also purchase gift certificates for friends, which can be printed and sent through the postal service or emailed to the recipient.
The website includes a deal of the day category, as well as a wish list for shoppers who might want to come back for more later.
Tar Bay Seafood runs its own affiliate program. New affiliates can sign up by creating a customer account and then logging in with their customer account email and password.
Why You Should Promote Tar Bay Seafood: Tar Bay Seafood focuses on crabs, scallops, and oysters. The wish list and deal of the day categories are nice for shoppers.
8. Gourmet Food Store
- URL: Gourmet Food Store Affiliate Program
- Commission: 10%
- Cookie: 60 days
Gourmet Food Store sells a wide variety of gourmet foods, including some seafood like caviar and smoked salmon. Foie Gras, truffles, and cheeses are other specialties this store carries.
The affiliate program is run in-house. Besides making money on sales from the Gourmet Food Store, affiliates also earn commissions on referred sales to GourmetFoodWorld.com, SteaksandGame.com, and GourmetWholesaler.com.
Affiliates have access to text links, individual product links, images, banner ads, and other necessary marketing materials. Payouts have a $25 threshold and are paid monthly by PayPal or check.
Why You Should Promote Gourmet Food Store: Besides a selection of gourmet seafood and other gourmet foods, the affiliate program includes three sister companies. The commission rate and cookie length are nice, too.
9. Omaha Steaks
- URL: Omaha Steaks Affiliate Program
- Commission: Unlisted
- Cookie: No cookies used
Omaha Steaks specializes in beef, but it also carries poultry and a wide variety of seafood, including several types of fish, shellfish, seafood entrees, and packages. Besides protein sources, this company sells desserts, soups, starters, sides, wine, and gifts. Several of the packages can be shipped for free.
Why You Should Promote Omaha Steaks: Omaha Steaks offers a wide variety of seafood and other foods, which could bump up the shopping cart total. However, the commission rate isn’t listed, so it’s difficult to tell how much you can make with this company.
10. Alaska Gold Seafood
- URL: Alaska Gold Seafood Affiliate Program
- Commission: $20 coupon
- Cookie: Unknown
Alaska Gold Seafood sells portions of sea fish such as black cod, halibut, king salmon, and coho salmon. These premium products range in price from $95 to $635 per shipment. This company also sells canned tuna, smoked salmon, and variety packs. Gift cards are available, and Alaska Gold Seafood has a loyalty program that allows customers to sign up for repeating shipments at discounted prices. The website includes recipes and information about the health benefits of eating fish as part of a variety of different diets.
Alaska Gold Brand’s affiliate program is run by ShareASale. Their affiliates will get an 8% commission for new customers and a 5% commission for returning ones. The cookie life is set at 45 days. Affiliates will also have access to regularly updated text links and banners.
Why You Should Promote Alaska Gold Seafood: The recipes, loyalty program, and nice selection could attract some shoppers. It’s a great online destination for hook-and-line-caught wild Alaska seafood.
Affiliate Website Ideas
Now that you’ve read through this list of the top ten seafood affiliate programs, it’s time to discuss how to put them to use for you. There are several ways you can do this.
For example, websites about certain states, such as Maryland or Alaska, might include seafood as part of the state’s economic contributors. Seafood could be promoted here, as well as fishing tours, historical tours, and even cruises.
A website focusing on entertaining at home could be another good option. Besides promoting seafood, a website like this one could feature wine clubs, portable bars, patio furniture, home décor, and party supplies.
A final idea is a website for people trying to follow a specific diet plan, such as the Mediterranean diet, Keto, or Paleo. Any of the seafood programs listed above would be a good fit. You could also promote meal planning services such as PlateJoy, meal kit delivery services, nutritional supplements, and even virtual weight loss coaches.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
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