Meals Kits were created to help busy people make great tasting meals at home without the hassle of figuring out what to cook or shopping for groceries. Blue Apron started everything, but now there are about 20+ imitators out there and growing.
In fact, having tried some of these myself, many of the new guys have even tastier meals than the original Blue Apron!
The online meal delivery service industry is expected to be a 10 billion dollar industry by 2020 so there is still a lot of opportunities to profit from this growing market. Here are 10 great meal kit affiliate programs worth promoting.
Don't forget, you can try these kits yourself and take great photos with your smartphone to make your website unique. That sounds like a pretty fun business to run! I recommend using a star rating plugin so you can rate your favorite meal kits in a visually appealing way. A star rating system really helps convert visitors to buyers.
You can also look at promoting these food delivery app affiliate programs which are very popular now that everyone is stuck at home in quarantine.
Meal Kit Affiliate Programs
- Home Chef
- Takeout Kit
- Martha & Marley Spoon
- Sun Basket
- Blue Apron
- Daily Harvest
- URL: HelloFresh Affiliate Program
- Commission: $10 flat fee
- Cookie: 14 days
HelloFresh is on a mission to combine healthier eating with convenience and introduce a modern approach to meal planning and shopping. Their meal kits include amazing recipes, high-quality ingredients sourced straight from the farm, and gourmet meals that you can cook at in 30 minutes. They have classic, vegetarian, and family meal plans with weekly deliveries at no extra cost.
Affiliates receive a flat fee commission rate of $10. The cookie life is 14 days. HelloFresh uses Commission Junction to manage their affiliate program. A large selection of logos, banners ads, and marketing artwork is available. Affiliates also have access to attractive evergreen and promotional offers. The peak traffic time is the beginning of the year as people commit to a healthier lifestyle.
Why Should You Promote HelloFresh: Competitive commission fee, two-week cookie life, lots of marketing materials
HelloFresh sources their ingredients right from the farm and ships their kits straight to your door. Affiliates receive $10 per sign up with a 14-day cookie duration.
- URL: Home Chef Affiliate Program
- Commission: $10 flat fee
- Cookie: 30 days
Home Chef makes home cooking easy. Customers choose from 8+ new chef-inspired recipes each week then fresh ingredients are delivered right to their door. Each kit is perfectly measured too, you don’t have to go to the grocery store, worry about waste, and you can start cooking right away. Home Chef even created an algorithm to curate the best recipes that fit your meal preferences.
Affiliates receive a $10 flat fee on the first sale from every new customer you refer. They also reward top performers with bonuses. The cookie duration is 30 days. Home Chef uses Commission Junction to manage their affiliate program and provide logos, banner ads, marketing artwork, tracking sales, and issue affiliate payouts.
Why Should You Promote HomeChef: Top performer bonuses, month-long cookie life, lot of marketing materials
Home Chef meal kits include fresh ingredients and easy to follow recipes that appeal to home chefs of all levels of cookie experience. Affiliate earn $10 per sign up with a 30-day cookie life.
- URL: Takeout Kit Affiliate Program
- Commission: 10%
- Cookie: 14 days
Takeout Kit was created to address the issue of “meal kit anxiety” of not being able to cook your meal kits before they expire. Takeout kit set out to make meal kits with a 2-month shelf life to make your life easier. Their kits are globally inspired to transport you around the world as you try new flavors in the comfort of your own home.
Affiliates earn 10% commissions on a customer’s first purchase with no limit. Takeout Kit products range from $30-$348 with an average order size of $55. The cookie life is 14 days. Takeout Kit uses Refersion to manage their affiliate program. Affiliates can use their websites and social media accounts to promote. You can use their website and social media account for material to use in posts or create your own.
Why Should You Promote Takeout Kit: High commission rate, large product price ranges, two-week cookie life
Takeout Kit gives their affiliates 10% commissions on all sales of their shelf-stable international-inspired meal kits.
Martha & Marley Spoon
- URL: Martha & Marley Spoon Affiliate Program
- Commission: $10-25 flat fee
- Cookie: 30 days
Martha & Marley Spoon sends fresh pre-portioned ingredients right to your door. They draw inspiration from over 18,000 recipes for the Martha Stewart archives. Each menu is carefully tested and ranges from classic to creative. Customers choose from 10 recipes each week. You can pick your preferred delivery day or skip any week that doesn’t work with your schedule. They work directly with the finest purveyors to provide their customers with high-quality meal kits. Martha & Marley Spoon have shipped over 4 million meals so far to their happy customers. There is also a $30 voucher for new customers on first delivery to help increase conversion rates.
Affiliates earn $25 commission on new customers. Voucher, cashback, and performance partners are also accepted: $10 commission per sale. They also offer attractive premium and bonus payments for successful partners. The cookie life is 30 days. Martha & Marley Spoon uses Awin to manage their affiliate program. Martha Stewart is used as a testimonial on the creative to add credibility to their meal kit service.
Why Should You Promote Martha & Marley Spoon: High commissions, performance bonuses, monthly long cookie duration
Unlike most of the other affiliates that offer a flat fee for new sign up, Martha & Marley Spoon offers commissions on other types of sales.
- URL: Sun Basket Affiliate Program
- Commission: Up to $20
- Cookie: 30 days
Sun Basket is a healthy meal kit service that uses organic and sustainable ingredients to create easy delicious recipes you can make at home. Sun Basket wants to change the way people cook and help their customers save time, money, eat healthier, and make cooking fun and exciting. Their recipes are created by Chef Justine Kelly, an award-winning Bay area chef. They offer Paleo, Lean & Clean, Gluten-Free, Vegetarian, and Family meal plans. Their packaging is also eco friendly and 100% recyclable and compostable.
Content affiliates earn up to $20 per sale. Coupon sites earn up to $10 per sale. The cookie life is 30 days. You can promote all current discounts from Sun Basket, for example, 50% off their Family Menu and $35 off their Classic Menu. Sun Basket uses ShareASale to manage their affiliate program.
Why Should You Promote Sun Basket: Competitive commission amounts, long cookie life, lots of marketing material.
Sun Basket offers healthy meal kits to help their customers save time, eat healthier, and make cooking fun. Affiliates receive $10-$20 commission fees depending on what type of site they have.
- URL: Gobble Affiliate Program
- Commission: $18 flat fee
- Cookie: 15 days
Gobble has a mission to create love through food. Their 1 pan, 3 step recipes only take 15 minutes so you can spend less to figuring out what is for dinner and more time enjoying dinner time. There a two subscription plans: dinner kits for two people and dinner kits for four people. You can log in anytime to change, add, or skip meals any week. There are no hidden fees with their meals and no tax, shipping, or gratuity added.
They use Impact Radius to manage their affiliate program. Affiliates receive an $18 flat fee for each new referral. So one referral of a day would produce a monthly income of $540. The cookie life is 15 days. Gobble offers daily cash payouts and opportunities for giveaways, cross-promotions, and other partnerships. You also get content tool kits and best practice guides to help you grow your following.
Why Should You Promote Gobble: Generous commission fee, daily payouts, lots of marketing, and promotional materials.
Gobble offers their affiliates a generous commission flat fee and lots of content tools and guides to help increase sales.
- URL: Blue Apron Affiliate Program
- Commission: $15 per new subscription
- Cookie: 30 days
Blue Apron only supplies the best ingredients. They believe in setting a high standard for their ingredients so they work directly with family-run farms and artisanal purveyors. Their ingredients are free from antibiotics or hormones, sustainably sourced, and Non-GMO. Their mission is to make incredible home cooking accessible to everyone. You can choose from 2 person or family meal kits.
Affiliates earn $15 for each new subscription sale. The cookie life is 30 days. Blue Apron uses Impact Radius to manage their affiliate program. They provide you with all the necessary tools and links to help you successfully promote their meal kits. You can also request a Blue Apron sample box in exchange for a commitment to post your Blue Apron experience which they review on a case by case basis.
Why Should You Promote Blue Apron: Lots of marketing tools and links, good commission fee, long cookie life
Blue Apron offers their affiliate $15 on new signups with a 30-day cookie life. Affiliates can also request a sample box to help promote their meal kits and test our their services.
- URL: Daily Harvest Affiliate Program
- Commission: $10 flat fee
- Cookie: 60 days
With Daily Harvest, the freezer is about to become your best friend. They are a subscription service that delivers pre-portioned cups of do-it-yourself frozen smoothies, breakfast bowls, soups, and more right to your door. They work with farms to freeze produce on-site within hours to retain their nutritional value, texture, and flavor. This results in convenience without compromise. Their delicious nutrient-rich foods are ready to eat in as little as 30 seconds.
Affiliates receive a flat $10 fee. The cookie life is a very long 60 days. Daily Harvest uses ShareASale to manage their affiliate program and track sales, create links, access creative, and issue payouts.
Why Should You Promote Daily Harvest: Breakfast and snack meal kit, competitive commission fee, long cookie life
Unlike the other meal kit services mentioned who focus on dinner meal kits, Daily Harvest offers pre-portioned cups for breakfast and snacks. This makes them a great supplemental affiliate to promote along with dinner meal kit affiliate programs.
- URL: MagicKitchen.com Affiliate Program
- Commission: 8%
- Cookie: 30 days
MagicKitchen.com provides top quality, nutritious meal options at fair prices. The company ensures that they provide consistent, quality food, and exceptional levels of customer service. They stress the importance of having quality family time by making meal preparation and clean up as easy and time-efficient as possible. They offer a wide variety of menu selection that caters to your every dietary need, from dairy-free to dialysis-friendly meals. They really up their game by providing meal choices that are not just delicious but healthy as well.
MagicKitchen.com's affiliate program lets you earn 8% commissions,30 return days, an average order value of $130, and 2% conversion rates. The affiliate program is being managed by Rakuten.
Why Should You Promote MagicKitchen.com: Competitive commission rate, long cookie life, high AOV
With MagicKitchen.com meal kits can appeal to families who are planning to eat more healthily or customers with specific dietary requirements.
- URL: Dinnerly Affiliate Program
- Commission: $10 flat rate
- Cookie: 30 days
Dinnerly offers an adult-sized serving that starts from $4.29, which is less than most recipe kits. The reasoning behind this is their simplified approach to conducting business – digital recipe cards which is more cost-efficient, simple packaging, and no fancy marketing campaigns. The company aims to provide quick, easy, and quality meals to every home at a reasonable price.
Their affiliate program offers a flat rate of $10 commission per new customer, cookie lifetime of 30 days post-click, personal contact for all publishers, and an attractive premium and bonus payments for successful partners.
Why Should You Promote Dinnerly: Competitive commission fee, 30-day cookie life, top performer bonuses
Dinnerly recipes take 30 minutes or less to prepare which is quite appealing. Its price per serving is quite attractive as well. Dinnerly affiliates earn a $10 flat rate per new customer which is competitive enough for most meal kit affiliate programs out there.
Affiliate Website Ideas
Now that you've read about 10 great meal kit affiliate programs, it's time to figure out what niche you want to market. You could focus on organic meal kits for people looking to maintain a healthy lifestyle. Sun Basket's affiliate program offers $20 commission for content sites and a 30-day cookie life on their organic meal kits.
Another good idea would be Paleo meal kits for people on a special diet. Terra's Kitchen offers lots of different diet options including Paleo and each meal only takes 15-30 minutes to make. Affiliates receive $20 per sign up and month-long cookie life.
People who are on Gluten-Free diets especially for health reasons would need to make sure their meal kit provider can accommodate them. You could focus on only reviewing Gluten-Free meal kit options. Along with Terra's Kitchen, Green Chef has a great selection of specialty meals. Affiliates can earn up to $15 per sale with a 7-day cookie life.
There are many other types of diets as well, like keto, vegan, or dairy-free.
Aside from focusing on types of diets, meal kits would also be great for busy moms or business people, kids learning to cook, or families on a budget that don't have money to go out to eat, but still want to treat themselves. Remember to think about WHO you are writing your website to get an idea of what type of content to write. Doing “meal kit reviews” is an obvious but a competitive angle to look at for promoting meal kit services.
One last, awesome example to think about: senior services. It's an group of people who need help, and meal kits can help their children take care of them more easily, or help the seniors themselves by saving time and effort from grocery shopping.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
I have one more affiliate program for you. I am biased of course, but I think we are a good one 🙂
Vegan.io is a vegan meal planning web app. We create custom meal plans and shopping lists for your exact calorie requirements, based on age, gender, activity level, weight goal, allergies and other variables.
Cookie: 90 days
Commission: 30% – 80% on all revenues from the 1st year of membership for each referral, depending on the number of referrals per month. Paid monthly. So somewhere between $33 – $88 per referral if they stay with us for a full year.