You’ve probably heard of the UFC, or Ultimate Fighting Championship. It’s not the only arena for mixed martial arts fighting, but it’s one of the best-known promoters of fights that allow mixed styles. It’s one of the fastest-growing sports in the world.
With so much attention on the UFC, businesses that provide gear and training have also become popular. By 2022, the industry for mixed martial arts gear alone is predicted to reach $565 million. That doesn’t take into account mixed martial arts schools or online training programs.
The boom in popularity of mixed martial arts also leaves room for affiliate marketers to make money. It’s interesting, fast-paced, and fun. If you’re interested, read on to find out about the top 10 MMA affiliate programs, and how you can put them to work in your own niche market websites.
MMA Affiliate Programs
- Mixed Martial Arts Conditioning Association
- Elite Sports
- MMA Warehouse
- MMA Overload
- MMA Tycoon
- The Fight Hub
- Diamond MMA
- CSW Association – Erik Paulson
1. Mixed Martial Arts Conditioning Association
- URL: https://mixedmartialartsconditioningassociation.com/affiliate/
- Commission: 30%
- Cookie: 90 days
Mixed Martial Arts Conditioning Association is dedicated to helping passionate martial artists become MMA conditioning coaches. The association offers an online certification program with more than 70 hours of study, a manual of more than 300 pages, and a final exam. The certification is good for two years. Students are accepted from all around the world.
The cost of the certification course is $379. There are also certification courses for Muay Thai, sports nutrition, battle ropes, sports psychology, personal trainer, kettlebells, and a specialist certification for speed and agility training.
Why You Should Promote Mixed Martial Arts Conditioning Association: The 30% commission applies both to sales of the certification programs and the monthly membership fees.
2. Elite Sports
- URL: https://www.elitesports.com/pages/affiliate-program
- Commission: 10%
- Cookie: 60 days
Elite Sports sells apparel and gear for mixed martial arts. This includes specialty gear and apparel for MMA, Brazilian Jiu-Jitsu, Muay Thai, boxing, wrestling, judo, karate, tae kwon do, and Crossfit training. Products range from gloves and sparring gear to tee shirts, spat pants, and even sleepwear.
Elite Sports has a conversion rate of 3.75%, and around 75% of those who buy gear here become repeat customers. Affiliates can get commissions from return customers. The average order value is $100.
Why You Should Promote Elite Sports: The store runs regular sales, which could help convert customers, and offers free shipping for orders of $39.99 or more.
3. MMA Warehouse
- URL: https://www.affiliatemanagementsolutions.com/portfolio/mmawarehouse-affiliate-program/
- Commission: 10%
- Cookie: 30 days
MMA Warehouse is an online retailer for the Hypnotik brand of clothing and gear. This store carries items for practitioners who train and compete in Brazilian jiu-jitsu and mixed martial arts. Products include rash guards and exercise apparel, tees, hats, uniforms, belts, gloves, punching bags, sparring gear, and more.
Some of the apparel products are bundled so they can be easily purchased together. There’s also a special section for products used by coaches.
This store offers free returns, free shipping on orders of $49 or more, and a free hat with orders of $99 or more if it’s already in the cart.
MMA Warehouse runs its affiliate program through ShareASale and is managed by Affiliate Management Solutions, LLC.
Why You Should Promote MMA Warehouse: This company has a program called Podium Payday, in which MMA and jiu-jitsu competitors have a chance to win money by competing while wearing Hypnotik gear.
4. MMA Overload
- URL: https://www.mmaoverload.com/pages/affiliate-program.html
- Commission: 7%
- Cookie: 30-60 Days
MMA Overload is a fight-wear company with products for Brazilian jiu-jitsu, wrestling, boxing, and MMA. The products include sparring gear, spat pants, hoodies and tees, pants, gloves, grappling dummies, speed bags, shoes, and even training videos.
This company carries around 24 big-name brands, such as Adidas, Reebok, Mike Tyson, Muhammad Ali, American Fighter, and more.
One interesting thing about MMA Overload is that there are two affiliate programs. Affiliates get 30-day cookies with the E-bay program and 60-day cookies with the ShareASale program.
Why You Should Promote MMA Overload: Having two affiliate outlets means you can choose the program that best fits your preferences.
5. MMA Tycoon
- URL: https://www.mmatycoon.com/mmaaffiliateprogram.php
- Commission: 80%
- Cookie: Unknown
MMA Tycoon is one of the most unique martial arts companies I’ve seen yet. Instead of offering training, certifications, fight gear or retail apparel, this company is an online video game.
If you’re registered, you can play for free. Players create their own fighters and train them in the game gyms. When they fight, the game compares the stats and acquired skills and provides movement-by-movement commentary to see who wins.
Affiliates make money when players who reach this website through an affiliate link sign up as a VIP member. Players pay a minimum of $10 a month to be able to start fight clubs or own gyms, nutrition shops, and bookmaking shops inside the game. There are rankings for these things beyond the fights, so it’s a full Sim game with some interesting expansions.
Why You Should Promote MMA Tycoon: The game is a unique way to make money through an MMA passion, and the 80% commission is nice, too.
6. The Fight Hub
- URL: https://www.thefighthub.com/the-fight-hub-affiliate-program/
- Commission: 10-40%
- Cookie: Unknown
The Fight Hub is an online martial-arts training and retail products store. There are several free video training sessions to watch, as well as a full training library with 29 DVDs and 27 downloads available.
Other products this store carries include uniforms, sparring gear, hand wraps, and gloves, as well as personal body care products, belts, throwing dummies and punching bags.
One of the nice things about this program is that martial arts studio owners can set up affiliate programs that their students can buy gear through. This way, the studio owners don’t have to stock uniforms or sparring gear, and they make a commission when their students make a qualified purchase. You don’t have to be a studio owner to be an affiliate, though.
Why You Should Promote The Fight Hub: This store combines retail with training capabilities, and it caters to coaches as well as to independent affiliates.
7. Diamond MMA
- URL: https://www.diamondmma.com/pages/affiliate
- Commission: 50%
- Cookie: Unknown
Diamond MMA creates and sells groin protection items that are specifically made for MMA fighters. The products are worn by professional UFC contenders and world champions, MMA champions, NFL professionals, law enforcement officers, and others.
Because these groin protectors were designed specifically for MMA fighters, they’re comfortable and durable. Products range from about $30-90. They’re used in North America, Australia, the UK, and many European nations.
Why You Should Promote Diamond MMA: The 50% commission is nice, and the products are getting worldwide attention, which could increase the chances of affiliate sales. The protection is being used for law enforcement officers, too, so promoting a product like this isn’t confined to a website for athletes and fighters.
8. CSW Association – Erik Paulson
- URL: https://erikpaulson.com/csw-affiliate-signup/
- Commission: Unlisted
- Cookie: Unknown
CSW Association is a professional coach association that was started by a mixed martial artist named Erik Paulson. This website focuses on online training programs for students and coaches, especially for studio owners who want to bring CSW techniques into their schools.
The store includes DVDs and downloadable videos, books, and clothing, while the online university membership gives members access to more than 4,000 videos. Membership plans are around $30 a month for students.
The affiliate membership program costs $200 a month, and it automatically enrolls members in the Coach Development Program. Potential coaches train for and learn how to teach combat submission wrestling and kickboxing. With this membership, members can attend three live training sessions a year for free.
Why You Should Promote CSW Association: This is unusual as an affiliate program, because you are given license to market yourself as a coach rather than selling the program or products itself. It could be used as a springboard for a niche marketing website with a strong authority presence, though.
- URL: https://www.everlast.com/affiliate-program
- Commission: 5%
- Cookie: 30 days
Everlast is an online retail store that carries a wide variety of MMA gear, including gloves, hand wraps, punching bags, protective clothing, and training equipment. The store also carries novelty items, fan gear, rings, accessories, yoga products, activity trackers, and fashion apparel.
Some items, such as the boxing kits, are sold in bundles. There’s also a spot where customers can shop for deals.
Everlast has a flat rate shipping fee of $6.95.
Why You Should Promote Everlast: Everlast supports the Breast Cancer Research Foundation through donations. Many Everlast fighters wear pink gloves or other fighting apparel during the month of October to show their support.
- URL: https://www.zoobgear.com/pages/affiliate-program
- Commission: 10-15%
- Cookie: 21 days
ZoobGear is another retail website for MMA and other fighting gear. Customers can buy body shields, shin guards, and other protective clothing, as well as punching bags, dummies, and kicking targets. There’s a spot for coaches to order belts and awards, too, and the store also carries fitness equipment and apparel.
One nice thing about this website is that customers can filter their shopping needs by the type of martial arts equipment they’re looking for, such as MMA, Brazilian jiu-jitsu, or Muay Thai. There’s also a tab where customers can search for deals.
The average order size is $168, and most normal U.S. orders ship for around $5.95.
Why You Should Promote ZoobGear: ZoobGear has a 60-day hassle-free return policy, which takes the risk out of purchases and could convert some shoppers.
Affiliate Website Ideas
There are some definite trends toward gear and training in these top 10 MMA affiliate programs, but that doesn’t mean your niche market websites have to be boring. There are a lot of unique things you can do to zero in on target markets in the sports industry and make money.
For example, a website that focuses mostly on self-development can utilize an MMA approach. MMA gear and training programs could be promoted alongside sports nutrition products, home gyms, and conditioning equipment. A website like this one could also promote coaching services, books, videos, and training courses like those provided by John Maxwell and Tony Robbins.
What about a website carrying fashion apparel for women UFC enthusiasts? Fighting gear and training equipment that has a definite feminine appeal could be promoted here. A store like this could also carry a wide range of hoodies, tees, workout clothing, and even MMA-inspired jewelry.
Another interesting approach would be a nutrition website that focuses on conditioning and fitness specifically for MMA fighters. Besides MMA training programs and fitness equipment, a website like this one could feature meal planning services, body-building supplements, and online education courses for sports nutrition.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!