In 2016, home and garden was a 265 billion dollar industry in the US. While the home and garden market is predominantly seasonal in nature, there are still a huge profit potential to be tapped even in the off seasons. Plus indoor gardening are increasing in popularity which means more people are now growing plants all year round. Here are our choices for 10 great home and garden affiliate programs.
Keep reading for niche website ideas at the bottom of this post, or you can find more information about the gardening niche.
Home and Garden Affiliate Programs
- Earth Easy
- Gardener’s Supply Company
- Hansen Wholesale
- Click & Grow
- 46 & Spruce
- Big Lots
- URL: https://www.seedsnow.com/pages/become-a-seedsnow-affiliate
- Commission: 25%
- Cookie: 90 days
SeedsNow is on a mission to prove growing your own organic and non-genetically modified foods can be one of the easiest and most rewarding things you can do. They are a family owned and operated company. Besides selling seeds and gardening supplies, they also have growing guides and blogs to help you get started. They even hosts weekly giveaways and prizes for people to test out their products.
Affiliates and social media influencers receive a very high 25% commission for every purchase they refer. SeedsNow will create a unique link for you to share on Instagram, Twitter, Facebook, Email, Craigslist, and more. It takes less than 30 seconds to sign up and affiliates get weekly payouts through Paypal.
Why Should You Promote Seeds Now: Very high commission, weekly payout, long cookie life
SeedsNow offers high commission rates, weekly payouts, and tons of helpful gardening tips and information to help promote their products.
- URL: https://eartheasy.com/affiliate-program
- Commission: 10%
- Cookie: 60 days
Earth Easy has been promoting sustainable living since 2000. They are one of the top “Green” sites and have over 3 million unique visitors each year. You can find hundreds of ‘green’ products for home, garden, pest control, energy efficiency, and more. Earth Easy offers a 100% satisfaction guarantee. If for any reason you aren’t completely satisfied with your purchase, they will exchange it, replace it, or refund your money within 30 days. To protect your purchase, some of their products have extended warranties of up to 50 years!
Affiliates get 10% commission with an average order value of $150 ($200 in spring). They have a variety of banners and links you can use to help market their company. Earth Easy is committed to help you succeed and will return calls or email within 24 hours. They offer a very long 60 day cookie as well.
Why Should You Promote Earth Easy: Long cookie life, great commission rate, high average order.
Earth Easy is one of the top “Green” sites with over 3 million unique visitors each year. They offer a great commission rate and long cookie life, plus some of their products come with an incredibly long product extended warranties of up to 50 years long!
Gardener’s Supply Company
- URL: https://www.gardeners.com/how-to/affiliate-network/7229.html
- Commission: 8%
- Cookie: 30 days
Gardener’s Supply Company was founded in 1983 by a group of Vermont gardeners. They are proud to be 100% employee-owned and are committed to providing high quality products, expert advice, and friendly service. They serve millions of gardens throughout the US and donate 8 percent of pre-tax profits to support organizations and programs to use gardening to improve people’s quality of life and a healthier environment. At their headquarters in Burlington, Vermont, you can also attend local seminars and special events throughout the year.
Affiliates get an 8% commission on all sales and a 30 day cookie life. They provide you with trackable links and marketing material to promote their website. Gardener’s Supply Company wants their affiliates to succeed and are happy to work with you and answer any questions you may have.
Why Should You Promote Gardener’s Supply Company: High quality products, long cookie life, high retail commission rate, lots of marketing materials
Gardener’s Supply Company is an employee owned that is committed to providing their customers with expert advice, high quality products, and giving back to their community. They are a great affiliate program to support plus they offer a very good commission rate and cookie life.
- URL: https://www.dealyard.com/affiliate-program/
- Commission: 8% , 4% for coupon sites
- Cookie: 30 days
DealYard specializes in brand name products at discount prices. They have an entire section for home and garden where they sell everything from kitchen faucets, lighting fixtures, tools and hardware to furniture, housewares, outdoor lighting, and more.
The estimate average sale is $125 with high conversion rates. Affiliates receive a high retail commission of 8% of sales. Affiliate with coupon sites receive 4% of sales. The cookie duration is 30 days for both. DealYard uses Commission Junction for web based tracking and reporting.
Why Should You Promote DealYard: High average order amounts, high conversion rates, high retail commission
DealYard’s high average order amounts and high conversion rates combined with their great commission rate and long cookie life makes it worth checking out.
- URL: https://www.shareasale.com/shareasale.cfm?merchantID=7864&SSAID=1508080
- Commission: Base 8%, Coupon 2%
- Cookie: 120 days
Hansen Wholesale has been doing business online for over 20 years. So you can trust that they know what it takes to keep their customers happy. They have grown to into on the largest online suppliers of lighting, ceiling fans, and fireplace decor. Some of their other products include grills and bbqs, furniture, home decoration, and more.
Their affiliates receive a base commission of 8% and 2% coupon commission. The cookie life is an unheard of 120 days. You can also sign up to become an affiliate by searching for them on CJ.com. As an added bonus, content sites receive a $25 bonus for your first order!
Why Should You Promote Hansen Wholesale: First sale bonus, super long cookie life, good commission rate
If you are looking for a site to promote indoor and outdoor furniture, fixtures, and decor, Hansen Wholesale offers a good commission and an extremely long cookie life.
Click & Grow
- URL: https://www.clickandgrow.com
- Commission: 10%
- Cookie: 45 days
Click & Grow is a smartpot for growing plants indoors. They have been featured on TechCrunch, New York Times, Wired, CNet, Discovery Channel and many other media sources. Plants grown in a Click & Grow smartpot don’t need to any water, fertilizer, or any other kind of care to grow. The whole growing process is done by the sensors and electronic software in the smartpot.
They use Commission Junction to run their affiliate program. Affiliates receive 10% of every sales with a 45 day cookie life. Click & Grow runs frequent marketing campaigns to increase conversions. They offer support from the affiliate and marketing and product development teams. Your feedback is more than welcome because they want to make their affiliates to be happy and help them succeed.
Why Should You Promote Click & Grow: High commission, long cookie life, great support team
Click & Grow has been featured on lots of TV channels and media sources so it has been tested and proved to work. They offer a great commission rate and a very long cookie life.
- URL: http://www.aerogarden.com/affiliate-program
- Commission: 7.5%
- Cookie: 30 days
The AeroGarden by Miracle-Gro is as no dirt, no mess plug & grow system for indoor gardens. It makes it fun, easy, and foolproof to grow fresh herbs or vegetables all year round indoors. It’s very popular with people who love to cook with fresh herbs, gardeners who want to grow in the winter, and people who want to grow fresh flowers indoors. They also make great gifts. AeroGarden has a very high customer satisfaction and offer a 100% customer guarantee.
The average order amount for first time buyers is $175 and the average for existing customers is $70. Affiliates receive 7.5% commissions of sales. AeroGarden offers discounts and promotions like free shipping through the year. New promotions and banners are also added frequently. They use Commission Junction for tracking, reporting, and monthly commission payouts.
Why Should You Promote AeroGarden: High average order, well known brand, very high customer satisfaction
While AeroGarden’s commission rate is a little lower than Click & Grow, it is owned by Miracle-Gro a well known and trusted brand. It's important to note that affiliates are allowed to use AeroGarden’s keyword in their search engine optimization. However, be sure to check their keyword link and program term for a list of protected keywords you can’t use.
46 & Spruce
- URL: https://www.46spruce.com/pages/46-spruce-affiliate-program
- Commission: Content Site 8%, Coupon site 2%
- Cookie: 30 days
46 & Spruce carefully curates collections of garden and home decor items. Some of their products include hanging planters, vases, terrariums, wedding centerpieces, indoor grow kits and gardening gifts. Their main goal is for you to be inspired on their site and find products with enhance your house and bring you joy
The average order value is $55. Affiliates with content sites get 8% commission and affiliates with coupon sites receive 2% commission. The cookie life is 30 days. 46 & Spruce uses Refersion for tracking, reporting, and affiliate payouts.
Why Should You Promote 46 & Spruce: Curated home & garden products, different commission rates based on your site, good cookie life
46 & Spruce has a very high average order value for a site that focuses on home decor like planters and vases. If you are going to market high end home & garden products, this affiliate program is worth checking out.
- URL: http://www.acehardware.com/shop/index.jsp?categoryId=34453636
- Commission: 5%
- Cookie: 14 days
Ace is mainly known as a hardware store but they also sell home & gardening supplies. They were founded in 1924 by a group of Chicago hardware store owners, which allowed individual stores to purchase merchandise in bulk and buy at the lowest possible prices. So even small stores can compete effectively at retail. There are now over 5000 Ace stores around the world and almost all of them are locally owned and operated. They say a visit to Ace is like a visit to your neighbor so you can trust you are promoting a great company
Their affiliates receive 5% of sales. Ace offers their customers weekly featured items, special offers, clearance, and rebates. They also offer free shipping for in store pick up on most items. Ace uses PepperJam for tracking, reporting, and affiliate payouts.
Why Should You Promote ACE: Long retail cookie life, trusted brand, lots of special offers and featured items
Your target audience will most likely already know and trust Ace for their home and gardening needs. Plus you can promote in store pick up and still get credit if they order online.
- URL: http://www.biglots.com
- Commission: 4%
- Cookie: 14 days
Big Lots is well known as a favorite destination for bargain hunters. Their low prices and always changing selection of brand name products keep their customers coming back for more. They carry home goods all year round and offer garden products seasonally.
Affilates receive 4% commission on sales, which is about average for major retail affiliate programs. The cookie life is a little longer than more though at 14 days. Big Lots uses Commission Junction to manage their affiliate program. To sign up, search for them in the Advertisers section.
Why Should You Promote Big Lots: Well known bargain retailer, long retail cookie life, ever changing product selection
While the commission rate and cookie life are lower than more of the affiliates of this list, Big Lots is a trust retail brand that always has new products for you to promote.
Affiliate Website Ideas
Now that you’ve learned about some great home and garden affiliate programs, it’s time to find a niche to target!
Since the home and garden industry is a 265+ billion dollar industry, it would be hard to compete if you used very broad terms. That's why is better to pick a more targeted niche like indoor herb garden grow kits. Click & Grow and AeroGarden would be great affiliates to use for this. Click & Grow has a better commission rate but AeroGarden is owned by Miracle-Gro which makes it easier to promote since it’s run by a well known brand.
Some other good niches could be non-GMO seeds, heirloom seeds, or even a bit broader with organic gardening,. People who are looking to grow with natural or organic foods, as well as folks interested in living “off the grid” would be potential audiences for this type of content. SeedsNow has a very high 25% commission rate and a very long 90 day cookie life to help you convert more leads.
You could also focus on promoting raised garden beds. They have become a very popular way to grow outside because they are less prone to weeds and serve as a barrier to pests like slugs and snails. Two great affiliate programs to promote would be Earth Easy and Gardener’s Supply Company. You could use Earth Easy to promote “green” gardening products and receive 10% commissions for up to 60 days per cookie. Gardener’s Supply Company has almost as good of a commission rate at 8% with a 30 day cookie. You could use their site to promote any products Earth Easy doesn’t carry.
For even more details on gardening specifically, check out my post about hydroponics affiliate programs.
Talking about the home, we could pick specific types of design, like “modern” or “retro” design. However, it's always best to keep a target audience in mind. Potential audiences could be college students, newlyweds, country-living folks, or tiny home owners.
For a more product focused website, you could do something about outdoor grilling and smoking!
Can you think of more affiliate programs in this category that you'd recommend? Leave a comment and let us know! I'll start!
Boost Your Affiliate Earnings
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