Around 39% of households in America owned one or more firearms in 2016. That year the industry was a $51.3 billion market compared to $19.1 billion in 2008. Whether they purchase guns for protection, safety, or sport, most gun owners are passionate about their right to bear arms. This makes this a great group to target for guns, ammunition, parts, accessories, and more.
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Here are 10 great gun affiliate programs to monetize your website, no matter if it’s about custom building an AR-15, homesteading, hunting, or SHTF scenarios.
Gun Affiliate Programs
- Palmetto State Armory
- Stag Arms
- Crosman
- WMD Guns
- Faxon Firearms
- 1800GunsAndAmmo
- GunSafes
- Gorilla Ammunition
- 511 Tactical
- FFL123
Palmetto State Armory
- URL: Palmetto State Armory Affiliate Program
- Commission: 8%, 1% on ammo
- Cookie: 15 days
Palmetto State Armory is a firearms retailer and manufacturer based in Columbia, SC. They are the only gun manufacturer that builds and assembles 100% of their products in the US. They offer the best prices on modern sporting rifles, handguns, optics, accessories, and more. Their products are backed by a lifetime warranty.
Their average order is $250+ with a very high conversion rate. Palmetto State Armory uses Pepperjam to manage their affiliate program. To sign up search for them in the advertisers’ section on Pepperjam. Affiliates have access to marketing materials, their product data feed with over 10,000 SKUs, and reporting tools.
Why Should You Promote Palmetto State Armory: US-based gun manufacturer, lifetime warranty, over 10,000 SKUs
Affiliates earn 8% commissions on all sales except 1% on ammo and 0% on Non-Palmetto State Firearms or gift cards.
Stag Arms
- URL: Stag Arms Affiliate Program
- Commission: 7%
- Cookie: 30 days
Stag Arms is an industry leader in AR-15 rifles, parts, and accessories. They were the first to manufacturer a left-handed AR-15. All of their complete rifles come with a lifetime transferable warranty and an unlimited shot guarantee.
They have partnered with AvantLink to manage their affiliate program. Their average order value is a very high $369. Stag Arms provides their affiliates with all the marketing materials and reporting tools they will need to get started.
Why Should You Promote Stag Arms: Industry AR-15 rifle leader, lifetime transferable warranty, high commission rate
Affiliates earn a generous 7% commission rate on all retail orders with no restrictions on categories or products.
Crosman
- URL: Crosman Affiliate Program
- Commission: 8%
- Cookie: 45 days
Crosman is a leading manufacture, designer, and supplier of shooting sports products. They produce high-quality airsoft guns, pellet, BB air rifles, and pistols. They introduced PCP technology to the US to provide premium air rifles at affordable prices.
They use Pepperjam to manage their affiliate program. Crosman provides their affiliates with a great selection of marketing materials and tools. They allow trademark bidding, direct linking, email marketing campaigns, and incentivized partners to join their program.
Why Should You Promote Crosman: Worldwide leader of shooting sports products, high-quality affordable air rifles, commission incentives
Affiliates can earn increase commissions between 9-12% for monthly sales greater than $3,000-12,000.
WMD Guns
- URL: WMD Guns Affiliate Program
- Commission: 7%
- Cookie: 45 days
WMD Guns offers high-quality surface treatment solutions for firearms. Their products and coating are custom designed to improve reliability as well as guard against moisture, corrosion, and wear. They also simplify cleaning, maintenance, and extend the service life of your firearms.
Their average order size is over $100. WMD Guns uses AvantLink to run their affiliate program. Affiliates have access to creatives, data feeds, and reporting tools along with regular sales, promotions, and exclusive coupons.
Why Should You Promote WMD Guns: High-performance firearms coatings, exclusive coupons, open PPC, and Social Media policy
WMD Guns has an open PPC and Social Media policy so affiliates are free to promote however they like.
Faxon Firearms
- URL: Faxon Firearms Affiliate Program
- Commission: 7%
- Cookie: 45 days
Faxon Firearms innovative manufacturer of a premium pistol, rifle, and shotgun barrels. They have been manufacturing the hardest and most precise parts in the world for over 37 years. They have parts on Mars with Nasa, aircraft with Boeing and the Air Forces, and in the deepest depths of the sea.
Their average order value is $200+. Faxon Firearms uses AvantLink to power their affiliate program. Affiliates have access to weekly specials, exclusive deals, and help from their dedicated marketing team.
Why Should You Promote Faxon Firearms: Over 37 years of experience, industry-leading service, high average order value
Faxon Firearms is a rapidly growing company with new SKUs, increased production, and new technologies so there is always something new to promote.
1800GunsAndAmmo
- URL: 1800GunsAndAmmo Affiliate Program
- Commission: 10%
- Cookie: 30 days
1800GunsAndAmmo is an online destination for guns, gear, and ammunition. Their goal is to create the largest and most comprehensive collection of firearm brands on the web. They only carry the best brands at the best prices anywhere online.
Affiliates can sign up for the 1800GunsAndAmmo affiliate program with Refersion. They add new brands every week and all of their brands are available for affiliates to promote. Affiliates are giving all the creatives, tools, and resources they need to market and optimize their campaigns.
Why Should You Promote 1800GunsAndAmmo: Great selection of top firearm brands, competitive prices, new brands added weekly
Affiliates can also join their AvantLink affiliate program, but they have recently reduced their commission rate to 6%.
GunSafes
- URL: GunSafes Affiliate Program
- Commission: 5%
- Cookie: 60 days
GunSafes is the preeminent online destination for gun safes, gun cabinets, home safes, office safes, vaults, sporting goods, and gun accessories. They offer safes from the top manufacturers including Browning Safe, Sentry Safes, Winchester Safes, and more. They have an A rating with the Better Business Bureau, and 5 stars live person rating.
Their average sale value is an incredibly high $1,155. GunSafes uses ShareASale to manage their affiliate program. Their dedicated affiliate managers are available to help answer any questions and provide you with all the tools necessary to take your sales to the next level.
Why Should You Promote GunSafes: Leading online gun safe retailer, extremely high average order value, great commission structure
Monthly sales commissions can increase to up to 7% for sales over $5000-10,000. This means very high commission potential for their affiliates.
Gorilla Ammunition
- URL: Gorilla Ammunition Affiliate Program
- Commission: 5%
- Cookie: 30 days
Gorilla Ammunition uses their state of the art manufacturing process to make top-notch rifle ammo. They sell ammunition for target shooting, hunting, training, and self-defense in popular calibers. Their website was designed to provide customers with a modern shopping experience and maximize conversions.
Their product prices range from $5-3000 with an average order value of $150. Gorilla Ammunition uses AvantLink to run their affiliate program. Affiliates have access to marketing materials from their on-staff graphic designer, up to date product information, and reporting tools.
Why Should You Promote Gorilla Ammunition: High-quality ammo and firearms, optimized website design, regular promotional sales
They run regular promotional sales to help their affiliates increase orders and commissions.
511 Tactical
- URL: 511 Tactical Affiliate Program
- Commission: 6%
- Cookie: 10 days
511 Tactical makes tactical apparel and gear built for the most demanding missions. Their products are designed specifically to enhance the speed, performance, accuracy, and safety of first responders and tactical enthusiasts. They offer a great selection of guns and ammo storage options including bags, cases, and pouches.
Affiliates can sign up by searching for 511 Tactical in the advertisers’ section of Pepperjam or FlexOffers. Affiliates have access to banner ads, text links, and tracking tools. They have a dedicated, full-time affiliate management team to assist you with any questions or needs.
Why Should You Promote 511 Tactical: High-performance tactical gear, great selection of gun storage solutions, full-time affiliate management team
It’s important to note, affiliates can only use the current promotions in their text links, banners, and coupons to provide accurate information to their customers.
FFL123
- URL: FFL123 Affiliate Program
- Commission: 50%
- Cookie: 45 days
FFL123 provides individuals with an easy, effective way to obtain their Federal Firearms License (FFL) and Class 3 license. Their guides assist through the licensing process of getting guns at wholesale prices and becoming at home firearms dealers. They have received praise from industry authorities and have A+ rating with the BBB.
They have high brand recognition with potential customers because of their national print campaigns. FFL123 uses AvantLink to manage their affiliate program and provide their affiliates with a great selection of tools and marketing materials.
Why Should You Promote FFL123: Market leader in FFL licensing, A+BBB rating, extremely high commission rate
Their average order value is $50+ which means affiliates can earn $25+ per sale.
Affiliate Website Ideas
Now that you’ve discovered 10 great gun affiliate programs, it’s time to pick a niche to target. You could focus on AR-15 rifles. Stag Arms is the industry leader in AR-15 rifles. Their affiliates earn 7% commissions on sales. There are thousands of custom configurations and parts for AR-15, so it’s absolutely possible to start a website about how to safely customize these tools.
Another niche idea is gun safes. GunSafes is the online destination for gun safes from top manufacturers. They offer their affiliates 5% commissions with a high average order value of $1155. I spent 7 grand on a gun safe last year, so that would be a $350 commission for the affiliate right there!
You could also target Airsoft guns. Crosman is a top designer and manufacturer of air rifles, BB, and pellet guns. Affiliates receive an 8% commission rate. These aren’t as fun as the real guns, but they are still a great niche market to get into.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
Nathaniell
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
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Zuan
where is brownells, cabelas…?
Alex Riesen
Hello One more cup,
I was woundering, could you give and advice on advertising an international product in the US?
I’m a manufacturer of a unique dry gun polymer lubricant made by the Russain chemical leading institutions for the army.
It is officially used by the Russian army (in everything that shoots, in optics etc.) and machine building brands like Kamaz. But it’s unknown in America.
I’m not too good at selling in the US, so I’m looking for partners. I can make payouts at least 30% from all sales or supply wholesale.
Our English website is under construction, so the first dealers or advertisers get top SEO positions in the US.
Nathaniell
How to actually sell products in the US is not my specialty – I just work from the affiliate side. Maybe you want to check out an ecommerce course like with Shopify.