Hunting began as a matter of survival but has developed into a sport and type of recreation in certain parts of the world. In 2016, more than 27 million Americans went hunting with retail spending totaling $63.1 billion in the fishing and hunting industries.
There are a lot of niches that you focus with many hunting affiliate programs, at the end of this article I will also give you some affiliate website ideas. You don't have to concentrate on hunters or hunting enthusiast solely, you can also target people who enjoy camping or enjoy the outdoors, as they may be interested in hunting as well.
Here are 10 great hunting affiliate programs:
Table of Contents
Hunting Affiliate Programs
- Wing Supply
- Airgun Depot
- Deadwood Knives
- Field Supply
- Natchez Shooters Supplies
- URL: 1800Gear.com
- Commission: 10%
- Cookie: 60 days
1800Gear.com has made it their mission to showcase the best hunting, optics, outdoor, and fitness brands in the industry all on one site. New brands and products are added to their site every week and customers receive all the information and choices they need to make the right gear selection. They are passionate about shooting sports and want to create an unforgettable experience for their customers from purchase to usage.
They are one of the fastest-growing sites on the web and publish their own product reviews, how-to guides, and other resources on their blog and social media. This not only helps them generate more traffic, but it also helps establish their credibility as an outdoor retailer. Affiliates can join their program with AvantLink. They provide all the affiliate tools and support you need to start marketing their products.
Why Should You Promote 1800Gear.com: One of the fastest-growing sites, lots of product reviews and resources, high average sales
Affiliates have access to an impressive amount of tools and resources. 1800Gear.com has a high average sales amount of $100+ with a low return rate. Which means more commission potential for their affiliates.
- URL: BlackOvis Affiliate Program
- Commission: 6-10%
- Cookie: 60 days
BlackOvis scours the earth for the best hunting gear at the best prices all in their store dedicated to hunters. They are a premier online shop for hunters with a full catalog of items with product reviews from customers and gear experts. They know and trust the products they sell. In fact, if they wouldn’t use it on their own hunts, you won’t find it in their store. They offer free shipping on all domestic orders with super fast shipping times.
They are looking to partner with great websites that can send them quality traffic. Their average order value is $180+ and they carry all the top hunting brands your viewers are looking for. BlackOvis uses AvantLink to manage their affiliate program. Affiliates have access to creatives, tracking tools, and their dedicated 24/7 affiliate manager.
Why Should You Promote BlackOvis: High average order values, only sell products they would use, free shipping
Affiliates can promote the top hunting brands in the industry, BlackOvis’ great customer service, and their fast and free domestic shipping.
- URL: Thecrossbowstore Affiliate Program
- Commission: 8%
- Cookie: 90 days
Thecrossbowstore sells a large assortment of crossbows, archery bows, accessories, hunting equipment, and more. They offer the most competitive prices and excellent customer service. They recently opened a new retail store in Southern California that carries just about everything they carry online.
Thecrossbowstore uses ShareASale to manage their affiliate program. They provide their affiliates with access to creatives, tracking tools, monthly newsletters, special offers, and incentives. Affiliate bonuses and prizes are also possible. Commissions go to the last affiliate that shared the cookie and overwrites any cookies from other affiliates that came before it.
Why Should You Promote Thecrossbowstore: Competitive prices on crossbows and accessories, special offers and incentives, increased commission rates available
Unlike a lot of other affiliate programs, both the commission rates and cookie life can be increased based on performance. This means top-performing affiliates can receive high commissions and have more time to convert leads.
- URL: Brownells Affiliate Program
- Commission: 5%
- Cookie: 14 days
Brownells is a family-owned company and a trusted name with over 75 years of experience in the firearm industry. They are the world’s leading source of gun parts, ammunition, gunsmithing tools, accessories as well as archery products and survival gear. They have more than 90,000 products from some of the top brands and offer an unconditional 100% forever satisfaction guarantee. They proudly serve gun owners, law enforcement, gunsmiths, and military organizations.
Affiliates can sign up for their affiliate program with AvantLink or Impact Radius. Both programs provide access to product video campaigns with embedded tracking tools, SEO friendly data feed, link builder, coupons, banners, and more. Their affiliate team will work with you to help you build traffic, increase conversion rates, and make more money.
Why Should You Promote Brownells: Lots of marketing tools, two affiliate programs, more than 90,000 products
It’s important to note the cookie life for deal sites is only 3 days. Affiliates have access to a great resource of marketing materials and over 90,000 products to promote.
- URL: Wing Supply Affiliate Program
- Commission: 6%
- Cookie: 45days
Wing Supply was founded in 1982 by the iconic founder of Uncle Lee’s Sporting Goods, Lee Fauntleroy. They have been delivering exceptional products at the lowest prices ever since. Their business has grown from a small shop to a 76,000 square foot paradise for hunters. WingSupply.com is one of the largest online retailers in the US for waterfowl and wing shooters. They offer daily deals with the best pricing online.
Their target demographic is hunters and outdoor enthusiasts. Wing Supply uses Commission Junction to manage their affiliate program. They provide affiliates with access to their product catalog, creatives, and reporting tools. Affiliates can advertise on social networks, blogs, websites, and coupon sites.
Why Should You Promote Wing Supply: Daily deals, hunter’s paradise, low prices
Wing Supply offers their customers daily deals with the best pricing online. Affiliates can promote their large selection of high-quality products and receive a generous commission rate on sales.
- URL: Airgun Depot Affiliate Program
- Commission: 6%
- Cookie: 90 days
Airgun Depot was founded by Scott Thomas and Todd Holmberg in 2002. Their goal was to provide airgunners a wider selection of quality bb and pellet guns than what was available in brick and mortar sportsman stores. They have grown into one of the highest volume dealers for airguns, paintball, airsoft, crossbows, blank guns, and accessories in the US.
The average order value is $150+. They offer free shipping on orders over $179 which helps increase order sizes. Airgun Depot partnered with AvantLink to manage their affiliate program. Affiliates can use their data feed that includes all their product data and image in their marketing material.
Why Should You Promote Airgun Depot: Largest dealer of airguns in the US, low prices, free shipping on orders over $179
Airgun Depot offers their customers great deals on airguns and accessories. Affiliates can promote the top brands in the industry and earn impressive commissions from their high average order values.
- URL: Deadwood Knives Affiliate Website
- Commission: 11%
- Cookie: 180 days
Deadwood Knives became one of the top collectible cutlery sellers online in their first year. They spoil their customers with high-quality knives at competitive prices. Their signature customer service helps convince their customers to return for future purchases and encourages them to tell their friends and family about Deadwood. Every knife comes with a Lifetime Warranty and hassle-free shipping. Their simple, informative, and easy to navigate web design makes shopping for knives simple.
Their customers mainly consist of knife and firearm collectors and outdoorsmen. Their knives range from $50-$500. It’s a great time to sign up for their affiliate program because they are growing very quickly. Deadwood Knives uses ShareASale to run their affiliate program. Along with their great selection of marketing materials, customized links and banners are available.
Why Should You Promote Deadwood Knives: High-quality knives, lifetime warranty, high commission rate
Affiliates earn a very high commission rate of 11% with the possibility of higher commissions for top affiliates.
- URL: Field Supply Affiliate Program
- Commission: 5%
- Cookie: 30 days
Field Supply is run by regular dudes just like you that like to go hunting, fishing, and enjoy the great outdoors. They offer the best pricing online from top brands like Avery, Drake, Browning, Plano, and many more. They also have daily deals and flash sales with savings of up to 80% off.
Affiliates can sign up for their affiliate program through PepperJam. Field Supply provides their affiliates with access to an account interface where they can generate codes for banner ads, set up links, track sales, and run reports. Affiliates can advertise on their own websites, blogs, social media pages, emails, and coupon sites.
Why Should You Promote Field Supply: Best pricing online, lots of ways to promote, low minimum balance payouts
Field Supply has a very low minimum balance payout amount of $5.00 which is deposited via Paypal. This means affiliates can get paid more often without having to wait until they reach a high minimum balance amount.
- URL: EuroOptic Affiliate Program
- Commission: 3-5%
- Cookie: 14 days
EuroOptic was started in the late 1990s and quickly became a top contender in the precision hunting, shooting, and safari communities. Their product lines include Nightforce, Leica, Swarovski Optik, Accuracy International, Vortex, and more. They also stock hard to find items and review new manufacturers daily. Visitors can find incredible deals on their demo, used, and sale items.
They have optimized their site for high conversion rates, which means high commissions for their affiliates. The commission rate is dependent on the nature of the site’s content. EuroOptic uses AvantLink for their affiliate management. Affiliates receive access to their product data feed of over 25,000 SKUs, creatives, and tracking tools. They can also promote free shipping on orders over $250 (excludes ammunition and firearms).
Why Should You Promote EuroOptic: High conversion rates, large product selection, high-quality hunting, and shooting gear
Affiliates benefit from EuroOptic’s high conversion rates and very large data feed of products to promote.
Natchez Shooters Supplies
- URL: Natchez Shooters Supplies Affiliate Program
- Commission: 4%
- Cookie: 14 days
The Natchez Trace is a historical 440-mile long path where hunters, explorers, and settlers could obtain all the necessary goods they needed for their journey. Natchez Shooters Supplies has been family owned and operated since 1979. They quickly grew into a one-stop-shop for all your outdoor needs. They treat every customer like they are their only customer and pride themselves in their integrity, hard work, and exceptional products.
They are interested in partnering with website owners, brand advocates, and online influencers who have content and communities that align with their brand. Natchez Shooters Supplies uses AvantLink to run their affiliate network. Affiliates get access to promotional assets, reporting tools, and their product feed. They’ve had rapid affiliate program growth and their committed affiliate management team is available to help affiliates increase their conversion rates.
Why Should You Promote Natchez Shooters Supplies: Family owned and operated for over 30 years, high average orders, one-stop outdoors shop
Their average order size is $195 with a conversion rate of over 2%. Affiliates can reach out to their affiliate team to learn how to best promote their products and increase commissions.
Affiliate Website Ideas
Now that you’ve learned more about 10 great hunting affiliate programs, it’s time to decide what hunting niche you want to focus on. You could target duck hunting. Wing Supply offers their affiliates a 6% commission with a 45-day cookie life on their large selection of products for waterfowl hunters.
Another niche idea is hunting gear wich you can easily incorporate if you already have the outdoor gear on your affiliate website. 1800Gear.com has a high average sales value of $100+ and offers their affiliates 10% on commission.
You could also promote bowhunting. Thecrossbowstore offers competitive prices on crossbows and accessories. Increased commissions and a longer cookie life are available to their top-performing affiliates.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more.
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!