If you’ve ever owned a dog, you might understand the loyalty and unconditional love they can offer. Dogs have a way of settling down inside the hearts of their owners and really bond with them.
It’s no wonder that so many dog owners want to pamper their pets. There are a lot of products available for dogs, ranging from training programs to toys, treats, and even bedding. Affiliate marketers can benefit from this market by connecting dog owners to the dog-related products and services they’re searching for.
If you’re interested, this list of the top 10 dog affiliate programs can give you a place to start. Many of them fit well with niche sites, as well. Just don't tell your pooch that we also have a list of cat affiliate programs.
Dog Affiliate Programs
- The Dog Solution
- Dog Is Good
- Consider The Dog
- URL: FitBark Affiliate Program
- Commission: 12%
- Cookie: 60 days
FitBark sells devices that monitor the sleep and other activities of dogs. These devices look like small, stylish bones in a variety of colors that can be attached to a dog’s collar. One of the benefits is that pet owners can help their pets stay healthy and work on fitness goals with their dogs beside them.
This company provides some great perks for its customers, including a 30-day money-back guarantee. FitBark doesn’t collect sales tax in 49 states, and there’s free shipping on orders of $15 or more.
FitBark administers its affiliate program through ShareASale. The average order size is $100, which comes out to about $12 of commission per average order.
Why You Should Promote FitBark: The 12% commission rate is nice, and affiliates who bring in a high volume of referrals may be able to get even higher commissions.
- URL: Dog.com Affiliate Program
- Commission: Unlisted
- Cookie: Unknown
Dog.com is a pet supply website associated with TABcom, LLC, which is an internet retail business. The actual affiliate program goes through TABcom, LLC, so if you sign up as an affiliate, you also get access to other websites that you can promote. The affiliate program is administered by FlexOffers.
Dog.com carries several pet supply products, including toys, treats, food, collars, first aid, supplements, and crates. The average order value is $75.
Why You Should Promote Dog.com: The ability to access and promote other websites through one affiliate program is a plus. However, the affiliate page doesn’t list the commission rate, so it’s difficult to tell how much you could make as an affiliate partner.
3. The Dog Solution
- URL: The Dog Solution Affiliate Program
- Commission: 75%
- Cookie: Unknown
The Dog Solution is a program designed to help dog owners train their dogs, keep them healthy, and provide other tips and tricks to dog ownership. The aim of this company is to reach all dog owners by covering a wide variety of topics, rather than zeroing in on training or dog health alone.
The affiliate program works through the Dog Solution sales funnel, which starts with a front-end product called ‘The Dog Owner's Secret Handbook.’ The commission rate for a customer who completes the sales funnel could be around $50.
Why You Should Promote The Dog Solution: The 75% commission rate is hard to beat, and the sales funnel naturally pulls customers through the buying process.
- URL: Muttropolis Affiliate Program
- Commission: 12%
- Cookie: 120 days
Muttropolis is a specialty dog and cat boutique that sells everything from designer pet bedding to collars, dog toys, natural foods, and treats.
This company has some interesting products for pampering dogs, including sweaters, jackets, and even Halloween costumes. The company provides free shipping on orders of $49 or more. The affiliate program is administered through AvantLink.
Why You Should Promote Muttropolis: The wide variety of specialty items for pets could convert some shoppers, and the free shipping option could add to that. For affiliate marketers, both the commission rate and the cookie length are great.
5. Dog Is Good
- URL: Dog Is Good Affiliate Program
- Commission: 10%
- Cookie: 120 days
Dog Is Good is a novelty shopping website for dog lovers and for the dogs they love. Products include apparel featuring the lifestyle of dog lovers. The company sells other novelty items, such as drinkware, tote bags, greeting cards, books, and posters.
This company also sells some products for dogs themselves, including collars and waste bags.
The affiliate program is administered through Refersion. Affiliates are provided with the marketing materials they need to promote the products.
Why You Should Promote Dog Is Good: The products are unique and fun, so they could fit well with a niche marketing strategy. The cookie length is great, too.
- URL: Petco Affiliate Program
- Commission: 4%
- Cookie: Unknown
Petco is a pet supply store that carries a wide selection of items for dogs, cats, fish, birds, reptiles, and other pets. Many of the items are hard to find.
Customers can shop by the type of pet they have, as well as their favorite brands and a sale section. There’s also a pharmacy tab where customers can shop for medicines to prevent heartworm in dogs, flea infestations, and other conditions.
Petco administers its affiliate program through Impact.
Why You Should Promote Petco: This is a well-known store with a good reputation, and that could boost customer confidence enough to complete a purchase. The commission rate is lower than with some other stores in the dog industry, but the wide range of products could boost the shopping cart total, so affiliates could still see a nice income boost working with this company.
- URL: Ruffwear Affiliate Program
- Commission: 8%
- Cookie: 30 days
Ruffwear sells performance dog clothing for outdoor adventures, including items such as collars, leashes, harnesses, life jackets, and even boots. Beyond clothing, Ruffwear also sells safety gear, bedding, and toys for dogs.
The average order value is $85. Occasionally, Ruffwear holds special sales for discontinued products, which affiliates can advertise on their websites. The company provides affiliate marketers with the tools they need to promote the products.
Ruffwear offers free shipping for orders of $74.95 or more.
Why You Should Promote Ruffwear: These products could fit well with a niche market strategy. The average order value is good, too.
8. Consider The Dog
- URL: Consider The Dog Affiliate Program
- Commission: 5%
- Cookie: Unknown
Consider The Dog is a website where people who love dogs come together to share tips and tricks for building a wonderful life with dogs, no matter what their temperament or personality. The content is carefully curated. Some of the videos are free, and others are available on a subscription basis.
Membership costs around $15 a month and comes with access to a private Facebook group. After a month of membership, members can also get a 20% discount on premium content.
One nice thing about this company is that affiliates get commissions on the first twelve purchases that a referred customer makes.
Why You Should Promote Consider The Dog: The recurring commissions are nice for affiliate marketers, and the 20% discount on premium content is nice for customers, too.
- URL: TrainPetDog.com Affiliate Program
- Commission: 80%
- Cookie: 10 years
TrainPetDog is a dog training program that offers free online seminars and a free training course, as well as other dog training products. The signature product is called the ‘Dog Lovers Training Course,’ which currently costs $37. Other products cover topics like how to adopt the best puppy for you, how to housetrain a dog and grooming tips.
There’s also a paid membership website and an Elite Dog Owner’s Club, which requires a monthly subscription.
The base commission rate is 80% on front-end products, including the paid membership website. Besides the first commission, affiliate marketers get 25% of monthly fees for paying referrals who stay with the website.
Why You Should Promote TrainPetDog: The commission rates and chance for recurring commissions make this a great choice for affiliates. Also, customers who purchase access to the paid membership website also get a free month of access to the Elite Dog Owner’s Club.
- URL: PupPod Affiliate Program
- Commission: $20
- Cookie: 30 days
PupPod is a way for dog owners to connect with their pets electronically and play a game with them even when they’re apart. The PupPod puzzle game technology is housed inside a tough Kong Wobbler toy. PupPod technology can be used across the internet to connect with pets.
With PupPod, dogs learn to react to different sounds and lights to earn rewards, such as treats dispensed from a Bluetooth dispenser.
A PupPod and Pet Tutor bundle costs around $500. On its own, the PupPod currently costs $179. Affiliates get $20 for every referral that makes a PupPod purchase, whether it’s a stand-alone buy or as part of the bundle.
Why You Should Promote PupPod: PupPod acts as a gaming console for dogs, which is a unique idea. It can also be a rewarding way to keep intelligent dogs busy and happy.
Affiliate Website Ideas
Now that you’ve read about the top 10 dog affiliate programs, how are you going to put them to work for you in your niche marketing plans?
You might consider creating a website about integrating several different types of pets into one household, especially one that has young children in it, as well. A website like this could feature any of the companies listed above, as well as kennels, aquariums, birdcages, and other pet equipment. Training videos would be a good fit for a website like this one, too. You could also include children’s items like furniture and pet-friendly fashions for kids.
What about a website dedicated to therapy dogs? You could include grooming tips, dog supplies, and training programs, but you could also branch out to include music therapy and unconventional or emerging therapy ideas.
One other idea is to create a niche website for people who love both the outdoors and dogs. This type of website could feature dog clothing, supplies, and natural foods, but you could also promote outdoor equipment like camping gear or kayaks with a spot where dogs can ride. If you're going adventuring with your dog, you may also want to consider pet insurance, another niche aspect of pet ownership.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!