In 2017, the total alcohol beverage sales were 223 billion dollar industry in the US. With the rise of online shopping, alcohol delivery services are growing in popularity. Be sure to check the alcohol shipping laws in the states you want to market to though. Some states only allow wine and beer, only liquor, or no alcohol at all.
The cool thing about making a website about booze is that you get to drink it as part of your market research! Anyone who's worth their salt in affiliate marketing will tell you that the best sites are made by people passionate about the topic they write about. “Alcohol” doesn't' have to be about drinking in excess either. Homebrewing, tasting, and general activities you associate with alcoholic beverages are all potential starting points for building a website and monetizing it with affiliate links. Here are 10 great alcohol affiliate programs, but there are many more out there.
Update: I've since published a few specific booze-related posts including wine and beer affiliate program.
Alcohol Affiliate Programs
- The Bro Basket
- Plonk Wine Club
- Craft Beer Club
- Cellars Wine Club
- The California Wine Club
- URL: Drizly Affiliate Program
- Commission: 15% for new customers, 3% for existing customers
- Cookie: 10 days
Drizly brings the liquor store right to your smartphone. Their platform combines the competitive prices and widest selection of liquor online. They partner with local retailers to bring the beverages to you when and where you want them. Drizly currently serves people of legal drinking age in 70 markets across the US and Canada.
Affiliates receive 15% commissions for new customers and 3% for existing customers. You get paid the first time they make a purchase plus any additional tracked purchases in the next 10 days. The average order size is over $75. Drizly uses Pepperjam to manage their affiliate program and give 24-hour access to reporting and creative like ready to use ad banners and text links. They also have seasonal promotions and special coupons to help you increase your sales.
Why Should You Promote Drizly: High commission rate, large average order size, lots of marketing materials
Drizly offers their affiliates 15% commissions for new customers plus commissions for any purchases your customers make for the next 10 days.
- URL: Saucey Affiliate Program
- Cookie: 30 days
Saucey is the #1 alcohol delivery service in America. They offer an incredible selection of craft beer, wine, liquor, and mixers. Customers in 41 states can enjoy home delivery and there are no minimums so you can order exactly what you want. Free ground shipping is available on orders of more than $75. They also offer free 30 minute delivery with no order minimums in select cities like Los Angeles, Sacramento, San Diego, San Francisco, and Chicago.
Affiliates receive 10% commissions on sales with VIP commission rates available for top affiliates. They also offer a $2 two-tiered bonus. The average order size is $56 with an average conversion rate of 12%. The cookie life is 30 days. Saucey uses ShareASale to manage their affiliate program and offers monthly affiliate promotions.
Why Should You Promote Saucey: Large selection with no minimums, generous commission rate, month-long cookie life
Saucey offers their affiliate a generous 10% commission rate and VIP commission rates available for affiliates with higher sales volumes. Saucey has a lower commission rate than Drizzly but a longer cookie duration to give you more time to convert sales.
The Bro Basket
- URL: The Bro Basket Affiliate Program
- Commission: 12%
- Cookie: 30 days
The Bro Basket is a premier ‘Gifts for Guys’ website. The idea came from one of the founder’s fiance saying he didn’t want thank you flowers, he wanted a beer bucket. They offer low prices, a large selection of gifts for men, and same-day delivery. Available boxes include beer and alcohol packages, themed boxes, corporate gifts, and boozeless gifts. You can also shop by holiday, recipient, occasion, favorite hobbies or brand.
Affiliates receive 12% commissions on sale. The cookie life is 30 days. The Bro Basket uses Refersion to manage their affiliate program. You can choose from a large selection of banners, text links, and product images. All you have to do is copy and paste the HTML codes and add them to your website.
Why Should You Promote The Bro Basket: Great selection of gifts for guys, high commission rate, month-long cookie life
The Bro Basket is a great affiliate program to promote during holidays and as gift ideas for the important guys in your viewer’s lives. Affiliate receives a high 12% commission with a 30-day cookie life.
Plonk Wine Club
- URL: Plonk Wine Club Affiliate Program
- Commission: up to 40%
- Cookie: 30 days
Plonk Wine Club has been featured on Forbes.com, Tasting Table, The Huffington Post, Food Republic, and many more publications. Members receive an eclectic selection of organic, limited production wines from the best boutique wineries in the world. Their clubs allow their members to receive high-quality wine at competitive prices. Members can choose packages of 2, 4, or 12 bottles every month. Wine selection options include Mixed Wine, Red Wine, or White Wine and make great gifts for wine enthusiasts.
Affiliates receive up to 40% commissions on their 4 bottle clubs and competitive payouts on all other sales. Increased commission rates are available based on performance. The average order size is $235 with an average commission of $32. The cookie duration is 30 days. Plonk Wine Club uses ShareASale to manage their affiliate program and works with their affiliates to offer their viewers freebies and special offers like a free bottle of wine with their first wine club shipment. They view their affiliates as key partners in their success and are very hands-on to help you in any way.
Why Should You Promote Plonk Wine Club: Incredibly high commission potentials, hands-on affiliate support team, exclusive affiliate special offers
Plonk Wine Club is very hands-on with their affiliates because they realize that when you succeed they succeed. Affiliates receive up to 40% commissions on sales with increases based on sales volume.
- URL: Zachys Affiliate Program
- Commission: $5-$150
- Cookie: 30 days
Zachys is a family-owned business that was founded in 1944 and continues to grow nationally and globally. They have a vision of introducing fine wine from around the world to a client base that has historically been spirits driven. They are also driven to provide excellent customer service with knowledge, humor, flexibility, and personality. This has made Zachys America’s trusted and preferred choice for buying, collecting, and consigning fine wines. They have over 5,000 wines from around the world and run daily promotions and sales.
Affiliates can earn anywhere from $5 to $150 per sale with an average order value is $440. The cookie life is 30 days. Zachys uses ShareASale to manage their affiliate program. They have a large selection of text links and banners and will even create custom banners for you. There are also affiliate dedicated sales and coupons and monthly bonus incentives.
Why Should You Promote Zachys: Trusted wine source, lots of specials and marketing materials, month-long cookie life
Even though Zachys doesn’t have a set commission rate, the average commission on their high average sales amount ends up being around 13%.
Craft Beer Club
- URL: Craft Beer Club Affiliate Program
- Commission: 10%
- Cookie: 60 days
Craft Beer Club is a monthly club that delivers the finest American craft beer right to your doorstep. It’s a great way to discover all the different styles of American craft beers including ales, lagers, porters, and stouts. They offer exceptional craft brews from all around the country produced by small independent brewers who only use traditional brewing ingredients and brewing methods. Members can choose from 12 or 24 bottles of four different beer styles and monthly, quarterly, or every other month delivery schedules. There are no signup or monthly fees and members can cancel anytime. Shipping is always free in the continental United States but they do not ship to Utah.
Affiliates receive 10% commissions. The average order size is $190 with a 7% conversion rate. The cookie life is 60 days. You can sign up and join their affiliate program with ShareASale or Pepperjam. Both will give you access to their creative, text links, exclusive affiliate promotions, and track your referrals. You can also reach out to their affiliate manager to get tips on how to optimize your campaigns..
Why Should You Promote Craft Beer Club: No signup or monthly membership fees, competitive commission rate, high conversion rate
Affiliates can join their program with ShareASale or Pepperjam. Be sure to check out both programs to see which one works best for you.
Cellars Wine Club
- URL: Cellars Wine Club Affiliate Program
- Commission: 15%
- Cookie: 90 days
Cellars Wine Club has been a leading purveyor of wine clubs since 1999. They cater to a range of budgets and palates and every club comes with 100% satisfaction guarantee. Customers can choose from 12 unique monthly and quarterly wine clubs with free shipping and no obligation. Cellars Wine Club has been featured in Food & Wine, Gourmet, Orpah, Bon Appétit, and more. They have been A+ rated with the Better Business Bureau since 2005 and all of their shipments are UPS Certified.
Affiliates receive 15% commission to start with. They have a high average order of $177. After a branding and website redesign in 2017, Cellars Wine has a conversion rate of 4.73% which is more than double the industry average. The cookie length is 90 days so you also have a long to convert those leads. Cellars Wine Club uses ShareASale to manage their affiliate program. Affiliates get access to their high-quality images, special promotions, and incentive programs.
Why Should You Promote Cellars Wine Club: Great commission rate, high average order daily payout
Unlike most affiliate programs who pay out once a month, Cellars Wine Clubs pays out commissions daily. Which means you don’t have to wait to be rewarded for the sales you helped convert.
The California Wine Club
- URL: The California Wine Club Affiliate Program
- Commission: 15%
- Cookie: 90 days
The California Wine Club has been helping small artisan wineries share their handcrafted, award-winning wine with wine lovers since 1990. They have five club levels to choose from so there is something for every taste and budget. Every wine they carry comes with their Love it Guarantee. If you don’t love it, they will replace it or issue you a refund.
Affiliates receive 15% commission on all sales with huge bonuses and VIP commissions available. The cookie life is a very long 90 days. The average order is $161 with an average commission of $24. The California Wine Club is one of the highest paying wine club revenue sharing programs and works with their affiliate to increase profitability and sales. They use ShareASale to manage their affiliate program. Affiliates can choose from a wide variety of creative including text links, product images, and banners. They also run monthly affiliate promotions and update their datafeed daily.
Why Should You Promote The California Wine Club: High commission rates, very long cookie life, dedicated affiliate help
The California Wine Club works with their affiliates to help them increase profits and sales. Affiliate receive a generous 15% commission rate with a long 90-day cookie life.
- URL: WineExpress.com Affiliate Program
- Commission: 6%
- Cookie: 30 days
WineExpress.com showcases a wide variety of wine including exclusive ones that are only available from them. They are the wine shop partner of The Wine Enthusiast catalog and website. WineExpress.com also handles the payment transaction, customer service, and wine club memberships – committed to building great relationship with its affiliate marketing partners.
Marketing tools are readily provided – includes banners, text links, and product links. They also offer an up to date progress reports so you can monitor your performance.
Why Should You Promote WineExpress.com: Trusted wine source, lots of marketing materials, 30-day long cookie life
WineExpress.com offers a pretty decent commission, the program is free to join, offers a 30-day cookie life, and marketing tools that support its affiliates.
- URL: Flaviar Affiliate Program
- Commission: $20-$25 per sale
- Cookie: 30 days
Flaviar is one of the largest online clubs of fine spirits enthusiasts popular for its members-only events that are aimed at educating and entertaining members with its booze-themed content. Membership allows you to enjoy Premium bootle and Tasting Box quarterly, as well as access to rare, exclusive, and private bottlings.
Flaviar affiliate program gives you a base payout of $25 per sale payout on membership purchase and $20 sale payout on gift purchases. They also offer an attractive incentive payout of up to $35. Their affiliate program is listed on both ShareASale and Impact Radius.
Why Should You Promote Flaviar: Great for spirits enthusiast, competitive commission per sale, month-long cookie life
Flaviar membership offers a lot of exclusivity, perks, and benefits to members. Their commission per sale is quite decent and plus factor for the incentive payout.
Affiliate Website Ideas
Now that you've learned more about 10 great alcohol affiliate programs, it's time to decide what you want niche you want to focus on. You could market wine subscription boxes. Plonk Wine Club offers their affiliates up to 40% commissions on their wine club packages with a 30-day cookie life. There may even be some crossover with cheese clubs, or maybe meal kit delivery services, so you can have wine and food pairings.
Alcohol delivery service is another niche you could use. Saucey offers their affiliates 10% commissions with a 30-day cookie life for their alcohol delivery service. Drizzly is also a good affiliate program to promote with 15% commissions for new customers and 3% commissions for existing customers with a 10-day cookie life. Who wants to risk getting a DUI when you can just order online through an app and pay a small fee to get booze delivered.
You could also market alcohol gift baskets. The Bro Basket is a great alternative to boring thank you gifts. They offer their affiliates 12% commission with a 30-day cookie life. Any “gift” related website would be perfect to monetize with this.
Boost Your Affiliate Earnings
These 10 affiliate programs are just the beginning of what's possible. There are hundreds of ways to earn affiliate commissions with your website, including product reviews, top 10 lists, how-to guides, and more
But what about traffic and conversions? How do you make sure your affiliate links get clicked?
I used the affiliate training here to turn my brand new website into a six-figure income generator in less than two years. Build a business, not just a pocket-money side project!
What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!
you may want to change the commision from 10% to 4% for saucey