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[Yoga] Affiliate Niche Research

February 16, 2015 by Nathaniell

yoga affiliate niche research

Table of Contents

Toggle
    • Affiliate Programs, Keyword Lists, and Niche Research for Yoga
  • Top 3 Affiliate Programs
    • My Thoughts
    • Stay At Home Yoga
    • Live Yoga Life
    • Manduka
    • Other Affiliate Programs
  • Yoga Keywords Breakdown
    • Top 10 Low Competition Keywords (Searches/QSR)
    • What’s QSR?
    • Top 10 High Traffic Keywords (Searches/QSR)
    • Other Great Keywords (high traffic, low competition)
  • Affiliate Marketing Action Plan For Yoga
  • Need Extra Help?

Affiliate Programs, Keyword Lists, and Niche Research for Yoga

Yoga has been around for centuries, but in the past two decades it’s really taken off. In fact, it seems to be a growing trend, and as it’s popularity grows, there are more and more subsets of yoga enthusiasts.

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Trend for Yoga searches

From what I found researching yoga affiliate programs and yoga keywords, I think almost any sub-niche of yoga could serve as its own niche website. Here are a few ways you can divide things up into sub-niches.

Age + Sex

  • Yoga for men over 50
  • Yoga for kids
  • Yoga women

Experience

  • Beginner yoga
  • Advanced Yoga

Style

  • Ayurveda
  • Anusara
  • Ashtanga
  • Bikram
  • Hot Yoga
  • Iyengar
  • Restorative
  • Vinyasa

Special Conditions

  • Yoga for pregnant women
  • Yoga for overweight people
  • Yoga for body builders
  • Yoga for people with disabilities

To Achieve a goal

  • Yoga to gain strength
  • Yoga to lose weight
  • Yoga to get flexible
  • Yoga for stress relief
  • Yoga for X pain relief

There are a ton of long tail keywords in every one of these sub niches as well. It’s easy to mix and match to make keywords apply to any niche like:

  • Iyengar yoga poses for women over 50
  • 3 Restorative yoga moves for body builders with shoulder injuries
  • Beginner hot yoga for overweight men

As far as affiliate opportunities go, there’s lots to think about here as well. You can promote yoga gear, yoga DVDs, virtual yoga courses, or even local yoga studios. In fact, helping local studios rank in search engines or creating a local site for yoga and selling ad space is another potential source of revenue.

Top 3 Affiliate Programs

My Thoughts

There are three main categories of yoga affiliate programs I found:

  • clothing/gear
  • DVDs/recorded classes
  • live classes/retreats/studio referrals

It’s possible to monetize your website with one or all of these types of products. Most programs pay about 10%, but range from 5%-30%. Clickbank products pay 75% a lot of the time, but be sure to check the quality before you start promoting, as I saw a lot of marketer rhetoric in some of their sales pages.

There are many more affiliate programs and business out there than I listed here, but here are my favorites. Even the “other” section below is cut down from an initial list about double the size it is now.

Update 2018: I found 10 more great Yoga affiliate programs worth looking into.

Stay At Home Yoga

  • Signup URL: tayathomeyoga.com/affiliate-program/
  • Focus: Virtual yoga classes + health/wellbeing, body-mind connection, yoga community
  • Commissions: 30% commissions, 6 month cookie

Comments

Signing up includes a 14 day free trial, and membership is $8/month, with an option to upgrade to $80/year. This is an awesome business model, and I’ve had a lot of success promote a similar affiliate program in a different niche. People can sign up with no risk to ‘try before they buy’. They can then do the monthly subscription. If they really like it, they’ll upgrade to yearly to save some money.

You get recurring subscription fees for 6 months, and if they upgrade to yearly within 6 months you get 30% commission on an $80 sale. Those recurring subs really add up for passive income.

I contacted the affiliate manager for this company and she responded with in the hour (on a Sunday). Having an active, supportive affiliate manager is definitely something that stands out among other affiliate programs in general, which can sometimes take 2+ weeks to answer emails.

Update: They also offer a mastermind program for $300 which pays $90/sale.

Live Yoga Life

  • Signup URL: liveyogalife.com/affiliate-program/
  • Focus:  Recorded yoga classes in mp3 format
  • Commissions: 18% commissions, two tier affiliate program

Comments

There’s a huge variety of recorded classes showcasing different styles of Yoga, taught by different teachers, for everyone in the spectrum of yoga-interest. I really like the setup that visitors can purchase a single class for about $10, or a whole set for about $50. Recorded classes are great to play at home on smartphones/tablets for people that cannot access or afford a studio. 18% commissions are also higher than average.

Manduka

  • Signup URL: manduka.com/become-an-affiliate
  • Focus: Yoga clothes/gear
  • Commissions: 10% commissions, no minimum payout

Comments

There are a lot of different brands out there that offer the basics of yoga gear, meaning mats, towels, clothes, and props. Manduka made my top 3 affiliate programs because I liked the design of their website and they have a good looking brand in my opinion. Yoga Outlet (below) was a close 4th since they have a wider variety of goods, but they have a $25 minimum payout and only 8% commissions if you want cash instead of store credit.

Other Affiliate Programs

Yoga Outlet (good alternative to Manduka)

  • yogaoutlet.com/affiliate-program
  • free online store
  • 8% commision 10% store credit, $25 minimum payout
  • note: nice looking website, quality goods

The Ultimate Yogi

  • theultimateyogi.com/store/affiliate
  • Yogi DVDs + Training
  • $100+ products,
  • 15% commissions
  • Not sure if get credit for teacher training ($12/month membership, $1000+ teacher training)
  • 3 month hold, $50 payout

Yoga Direct

  • shareasale.com/YogiDirect
  • wholesale yoga supplies
  • 10% commission, 30 day cookie

Shapeshifter Yoga

  • yogafitnessflow.com
  • Popular Clickbank product

GaiamTV

  • gaiamtv.com/affiliates
  • $1 for free trial, $9 for conversion (no recurring commissions)
  • variety of yoga DVD topics, unique product offer!, only $10/month

Barefoot Yoga

  • barefootyoga.com/affiliate-program/
  • 10% commissions
  • Variety of products and brands, 10 years in operation

Brilliant Yoga

  • brilliantyoga.com/affiliates
  • 70% commission, $30/sale, potential to make ~ $60/referral
  • Clickbank products should be tried beforehand due to high rate of low-quality products

Atmananda

  • atmananda.com
  • 10% commissions
  • high ticket items $100+-$3000+

Health & Yoga

  • healthandyoga.com/affiliates
  • product specific referral fee (must sign up to see $ amount)
  • 14 years operation, promotes a variety of things related to health/wellness
  • unclear if get commissions for yoga retreats, training, certification ($1000+)

Zeening Cyprus

  • zeningcyprus.com
  • 10% commission, 60 day cookie
  • Yoga retreat to Cyprus. Also has golfing/yoga holidays, and weight loss retreats
  • $1000-$3000 per retreat

NEW: Book Retreats

  • http://a.bookretreats.com/
  • I haven’t checked this one out yet, but got an email from the manager. Seems to be worth looking at if you’re doing the yoga niche.

Yoga Keywords Breakdown

Top 10 Low Competition Keywords (Searches/QSR)

  • bikram you during pregnancy (40/0)
  • best you dvd beginners over 50 (24/0)
  • yoga ball chair for kids (64/1)
  • dangers yoga during pregnancy (56/1)
  • yoga for men at home (16/5)
  • yoga ayurevda 12 step recovery (80/11)
  • yoga breast cancer recovery (48/14)
  • yoga modification shoulder injury (8/0)
  • yoga rotator cuff injury (136/10)
  • beginners yoga stress relief (48/5)

What’s QSR?

Top 10 High Traffic Keywords (Searches/QSR)

  • yoga poses for beginners (8359/238)
  • yoga pants for men (2979/163)
  • yoga poses for weight loss (1035/171)
  • yoga poses kids (892/193)
  • yoga pregnant women (651/163)
  • yoga dvd for beginners (613/173)
  • yoga jewelry for men (608/15)
  • power yoga for weight loss (440/208)
  • yoga meditation retreat (327/249)
  • baby yoga classes (235/286)

Why Is This Different From Google’s Number?

Though Google’s Keyword Tool has improved in recent years, it still gives inflated (inaccurate) traffic numbers. The keyword tool I use takes data from a variety of search engines, not just Google. Remember that Bing + Yahoo own 30% of the search market.

Other Great Keywords (high traffic, low competition)

  • yoga for eyesight improvement
  • yoga brain injury
  • yoga back injuries
  • yoga shoulder pain relief
  • yoga hip injuries
  • best yoga pants women over 50
  • sun power yoga
  • yoga exercises women over 50
  • yoga dvds beginners over 50
  • bikram yoga during pregnancy
  • best yoga dvd beginners over 50
  • yoga ball chair for kids with
  • dangers yoga during pregnancy
  • it safe do yoga during pregnancy
  • yoga for men at home
  • safe yoga during pregnancy
  • yoga ayurveda 12 step recovery
  • yoga socks men
  • yoga breast cancer recovery
  • yoga for men over 50
  • yoga gear men
  • yoga workout recovery
  • yoga poses avoid during pregnancy
  • yoga during pregnancy first trimester
  • yoga routines for men
  • yoga muscle recovery
  • yoga videos kids
  • power yoga fulham
  • yoga classes pregnant women
  • yoga cancer recovery
  • yoga dvd men
  • yoga games kids
  • hot power yoga clapham
  • yoga for beginners men
  • yoga for eyesight improvement
  • iyengar yoga dvd
  • yoga dvd for kids
  • yoga poses children
  • yoga mats for kids
  • power yoga dvds
  • yoga clothes for men
  • yoga classes pregnancy
  • satya yoga
  • baptiste power yoga
  • bryan kest power yoga
  • power vinyasa yoga

Affiliate Marketing Action Plan For Yoga

If I was starting to do a yoga related niche, I would probably pick something really narrow, with plans on expanding to broader topics later. For example, I think Yoga for body builders could be a cool way to start, and as I grew the site I could cover all of the 8 main types of Yoga and how they could benefit a body builder.

That’s thousands of posts right there, covering the styles, opposes, benefits, risks, etc. After that, I would get into more tangentially related topics like eating habits, meditation, mindset, and things that while they aren’t directly related, can still be shown to have an affect on body building.

The same idea could apply to all “subsets” of people interested in yoga. I could imagine doing the same thing with Yoga for pregnant women, the over 50 crowd, or kids.

I have always experienced my greatest successes with recurring subscription services, so those would be my main targets for making money. A paid yoga forum, or frequently updated yoga instructional group.

Yoga DVDs, PDFs, and other digital media also gives you a chance to do reviews. Buy the products, give your opinion, then recommend a Top 3.

It would be best if you actually like yoga. Posting video tutorials, high quality pictures, and other original photos will make it easy to show your visitors what you’re talking about.

If you don’t have the means of doing this, YouTube videos are good since you can embed anyone’s video on your site. It may be difficult to find creative common photos that fit the exact pose or style of Yoga you want to demonstrate so hopefully you have an iPhone to snap a pic of yourself.

Addition: Some private yoga studios have affiliate programs like these. Locations vary widely, so if this is interesting to you, you’ll have to follow up with some research on it.

Need Extra Help?

I think Yoga is a great place to start affiliate marketing. It’s a growing industry, with lots of content potential, and plenty of opportunity to build your own brand in this space.

In fact, to date, this is the the most excited about a niche I’ve been. The other two so far were camping and tax software.

Affiliate Marketing Not Working CTA

Are there any sub-niches of Yoga You can think of?

What do you think about the potential for a Yoga affiliate website?

photo credit: GoToVan


Nathaniell Bio Image
Nathaniell

What's up ladies and dudes! Great to finally meet you, and I hope you enjoyed this post. My name is Nathaniell and I'm the owner of One More Cup of Coffee. I started my first online business in 2010 promoting computer software and now I help newbies start their own businesses. Sign up for my #1 recommended training course and learn how to start your business for FREE!


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Category: Affiliate Marketing ToolsTag: Affiliate Programs, Keyword Lists, Niche Research Affiliate Marketing

About Nathaniell

I’ve been building profitable affiliate blogs for more than a decade, and built six-figure blogs in a wide variety of niches, including computer software, self help, and home & garden topics. I do things a bit differently, and I hope you like my perspective and my style of teaching.

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Reader Interactions

Comments

  1. Rebecca Schlosser

    January 22, 2018 at 10:01 pm

    I’m just getting started with a holistic, travel and yoga blog, and this was extremely helpful, as I’m carving a plan to monetize and would like to be an advocate for experiences – retreats, YTT etc. thank you so much.

    Reply
    • Nathaniell

      January 23, 2018 at 6:59 am

      Holistic travel is an awesome niche idea. Great way to combine travel and natural healing into a specific group of people!

  2. Gaurav Heera

    May 21, 2017 at 3:22 am

    Thank you
    I am new in this era and facing some problem like traffic, links, time management etc but after reading this information I get a lot of confidence, really you help me a lot. Keep doing this within work and updating me.

    Reply
    • Nathaniell

      May 22, 2017 at 7:56 am

      Glad you are finding the info useful Gaurav!

  3. Carthik

    January 15, 2017 at 9:24 pm

    Hi Nathaniell,

    This (yoga for life) is my niche and I have been doing research on affiliate marketing for the same since couple of days and that’s when I bumped on your site. It’s amazing the kind of research you’ve put in for different niches and helping people like me build our business. Glad to find my affiliate marketing mentor through organic search assisting the internet public in the best possible way. Keep up the good work and please let me know if I could be of help in anyway.

    Reply
  4. Krista

    December 14, 2016 at 7:38 pm

    This is such a great website! A friend from Wealthy Affiliates told me about your site as I have been having troubles breaking down my niche for the website. I love yoga and I also have struggled with anxiety for a long time so I was thinking of How yoga can help anxiety. And then go from there, I can later add yoga videos ,products, and retreat subscriptions. Does this sound like a good plan..

    Thanks !!

    Krista

    Reply
    • Nathaniell

      December 15, 2016 at 9:26 am

      Yoga for anxiety is a great niche I think!

  5. Tonya Parsons

    September 17, 2016 at 4:59 am

    I’m proud to have you as an affiliate marketing mentor. And it’s easy to understand that there’s a lot to Yoga AND niche research than meets the eye. Both are important activities that should be done with great care.

    Reply
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Ten years later, I’m helping other people plug into the same methods I use to make money online with affiliate websites. There’s a vast world of opportunities online, and I want to show you how to access it! …[read more]

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February 16, 2015

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