Company Name: Wikaniko
Costs: £12.95 + £3.50/month
What Is It
Wikaniko is a UK based MLM company selling eco-friendly health/home/cleaning products.
With no complaints or scam reports, a wide range of appropialtely priced products, cheap entry fee, and a focus on selling products instead of recruiting, this is one of the few MLM companies I can give a positive rating.
“Eco Friendly” is trendy. Not only that, I don’t think it’s crazy to think most people, if given he choice between two products that are similarly priced, will choose the eco friendly version.
Even when paying a premium price, many will make the same decision.
When I first read that Wikaniko’s products are not 100% organic or completely “green”, I thought that it didn’t really make sense. I though that they should be green or not, and there was no middle ground. However, the more I thought about it, I figured that most so-called environmentally friendly companies are probably in the same boat, and just have less-honest marketing strategies.
Wikaniko plainly states on their website:
We recognise that we cannot be totally green with everything that we do. It is impossible to do, so we do not profess to do it. Instead, we are ‘greener’, which means we try our best at all times to ensure our products and services are as green as they can possibly be – or at least, if they are not, the product will still help you in some other more environmentally friendly way.
Becoming totally green is nigh on impossible. Becoming greener is a major step towards making the world a better place. As we learn together, we grow together.
We are ‘greener' which means we try our best at all times to ensure our products and services are as green as they can possibly be – or at least, if they are not, the product will still help you in some other more enviromentally friendly way
For me, this adds two positive points. One, they are just being honest in marketing, so I can’t blame them for that. It is a stretch to think that dishwashing liquid is going to 100% OK for the Earth.
It also makes the products marketable to folks that want to look and feel like they are going green, but are more concerned with products that just work. A lot of times these organic-type products just don’t work as well the stuff you’re used to buying.
One major thing I always knock MLM companies for is pricing. More frequently than not I’ll find that products sold in MLMs are 40%-100% more expensive. Not only that, they usually have a lot of negative reviews despite the premium price and relatively unknown brand.
This was not true with Wikaniko. I’m from the US, but did get on Amazon UK and spot check some of the pricing in comparable products.
- Socks: 2x price
- Pet shampoo = same price
- aloe vera face wash = cheaper price
- liquid laundry detergent = similarly priced
The one product I saw that was obviously overpriced was the socks, but that can be put down to brand and perhaps quality (I haven’t tried them). Honestly, in the US, a name brand pair of socks will cost you $12 USD, while I can buy 3-pair of off brand socks for $8.
Amount of Products
Approaching this company as a skeptic, I really was surprised at the wide range of products available on the site. A lot of network marketing companies will have one main product, and a few others that no one really pays attention to.
Actually, Wikaniko seemed just like any other ecommerce store, and if I didn’t know it was MLM beforehand, I might not have guessed it.
There was a wide range of cleaning supplies, supplements, toiletries, pet care, gardening supplies, and more.
Again, the cost of getting started was quite surprising. It’s only £12.95 to get set up as a distributor, plus £3.50 for website maintenance related stuff. I think this cost is manageable for most people.
There’s also no autoship requirement, which seems to be a feature of many MLMs. That means you are not forced to buy your own product. Although, if you are buying as at wholesale, you’re probably saving money on these products in comparison to other brands (I haven’t checked wholesale prices).
I did read one comment that said it was £48 to receive a start pack and a website, but haven’t seen that price listed anywhere else, so I’m not sure if that’s an old price or a hidden cost. UPDATE: They used to charge £48 but no longer do.
One thing I was confused about was the actual retail commissions you are receiving. I read on one website from a distributor that you receive between 33% and 45% retail commission when you buy wholesale.
However, on the Wikaniko website we’re told that we receive 100% commissions when buying wholesale. That doesn’t really make sense, since we are *paying* to purchase wholesale. The difference between what we retail it for and what we buy it for would be our percent profit.
That means although we receive 100% of the profit, it’s still only whatever percent of retail price.
Support, Realistic Goals, Direction
The thing that was most surprising from their starter information was the realistic goals and steps they set out for distributors.
However, the only place where success comes before work is in the dictionary! There is effort involved. There is work to do, and there are things to learn.
This is in stark contrast to most companies that incentivize people with BMWs and astronomical bonus that most will never see.
The guide that I read (from their website) even laid out some steps about how to overcome shyness of selling products, who some potential target audiences were, and how to market the products. Cleaning companies, small businesses, and eco-friendly shops were some that caught my eye.
I did notice on a few review websites that there was some typical comments from distributors defending their products. I don't know why this is so common in the network marketing industry, but I see it all the time. Someone knocks a product from Company X, then a bunch of sellers jump down their throat saying they don't know what they're talking about.
Don't be that person.
Also, this business opportunity is only available in the UK right now, which means most of the world won't be able to participate.
Wikaniko really focuses on their products and how to sell them, which makes this only 1 of 2 MLMs I’ve ever given a positive rating. The other one is Scentsy.
Building Your Business Bigger
Why stop with Wikaniko? Friends, family, and local businesses are a great place to start promoting these products, but there are 64 million people in the UK that you still haven’t reached yet.
True, you are given a website to sell stuff, but most websites don’t do much without an online marketing plan.
Online marketing is what I do for a living, and I teach people how to get traffic and buyers to their websites. There are training courses I recommend on how to reach those millions of UK internet users, and I’ll be able to personally help you through the training. If you do sign up, just be sure to send me a message saying you came through my Wikaniko review so I can help you develop a business plan specific to that.
Whatever type of product you decide to promote, it's important to own your own website to grow your business.
Parties only work if you have a network of friends with money in their pockets. Network marketing only works if your friends are interested in joining business opportunities.
With a website you can reach the entire world, and only promote great products to people interested in what you have to say. Plus, you open up doors to multiple streams of revenue like affiliate sales, ad click revenue, paid advertising, and even selling your own digital products.
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