Traffic Authority looks interesting at first glance. Unlike many other sites, it’s not promoted as this amazing way to earn money. There isn’t that much hype about income at all, at least not on the main page of the website. Instead, there is a strong focus on traffic and helping people to build an online business.
This makes it seem much more legitimate than other companies. In a way, it is. There is more information than normal, so users get a sense of what they’re getting involved with from the beginning. Despite this, there are some concerning features with Traffic Authority that you need to be aware of.
Claims Versus Reality
Traffic Authority mightn’t make the same insane claims that you see on other sites, but that doesn’t mean that they’re always accurate. For example, they use the idea that selling traffic is a great way to make money because people always want to buy.
Well… yes and no. Traffic is essential for any successful online business. That much is true, but it doesn’t necessarily follow that paid traffic is a highly sought-after resource.
There are many ways to get that traffic. Many site owners will rely on free traffic, including visitors from search engines and from social media. Free traffic takes longer, but it does have many advantages.
For example, free traffic often makes it easier to get the exact audience that you want. You have more control over the quality too. With paid traffic, you often don’t know precisely what you’re getting and whether it will be any good.
Traffic Authority also claims that Facebook and Google are powerful because they sell traffic to business owners. That’s an over-simplification. Google and Facebook do sell ads, which can increase traffic. Users can also get traffic from both locations without spending a dime.
The traffic that people get from Google and Facebook ads isn’t guaranteed either. It strongly depends on the decisions that are made and how the ads that are targeted. For example, boosting a poorly designed Facebook post isn’t likely to get much traffic, which a different post could get much more.
The underlying idea of the site is that users can make money by selling the traffic that Traffic Authority provides. In other words, you can earn by being their affiliate.
There’s nothing wrong with being an affiliate, as long as the underlying product is decent. If you try to earn by promoting a low-quality product or something that just doesn’t work, you’re not going to earn much money at all. In some cases, you’ll spend more than you earn.
Things get even more concerning if you click into their affiliate program. This makes claims about how you can earn, including typical over-the-top testimonials and hype about how amazingly powerful the system is.
This is starting to look more and more like a typical hyped up program with very little substance.
What The Program Actually Offers
Traffic Authority sells digital products/services in three distinct areas, their Traffic Store, Traffic Optimizer and Traffic Academy. The first focuses on traffic that can be purchased, the second one is tools like email capture pages and the third focuses on training.
The Traffic Store has various packages, which cost from $220 (for 170 to 190 clicks) to $8,397 (for 8,100 to 8,400 clicks). The prices are pretty high for traffic. You don’t know much about the traffic that you’re going to get or whether it will convert.
The next area is Traffic Optimizer. This includes various tools, which are fairly powerful in their own right. The package costs $27 per month. That’s reasonable for what you get, although monthly fees are always frustrating.
There is some training too, but this is mostly focused on people who are going to promote Traffic Authority itself. There mightn’t be enough information for anyone who purchased Traffic Optimizer with the hopes of using it to promote something else.
The last area is Traffic Academy. This one costs $97 per month and it focuses on training. The information provided is decent enough, but $97 is pretty steep. There are better training programs out there at a lower price, including ones that are much more honest about what they offer.
These programs can all be purchased individually. There’s a catch though – you have to be referred by someone first. If you’re not, you don’t even get to see the prices.
This pattern should look familiar. It’s a common one for multilevel marketing (MLM) systems. These systems focus on recruitment and teambuilding. The income potential increases as your team gets larger. Traffic Authority is following this exact style.
One key difference is the online focus. Many MLMs sell physical products, where the emphasis is on selling to friends, family and anyone else you come into contact with. By promoting a digital product, you can leverage the power of the internet and access a much wider audience. This should make it more effective. At least, that’s the theory.
There is one huge problem with Traffic Authority – the system is pay to play. This means that you need to buy into it to earn, and now this system looks more like a ponzi scheme. What’s more, your income potential is directly related to how much money you invest.
For example, if you purchase the $220 Basic Package for traffic, you can earn $100 in commission. That’s 45% and is a pretty impressive rate. If you purchase the next one up, the Bronze Package, you can get commissions from both of them.
You can only earn from tiers that you purchase yourself. This means you’d need to buy the $8,397 package to earn commissions from all of the traffic packages. You’d need to get the tools and training too so that you can earn from them, which are both monthly fees.
That’s a huge amount to pay. There’s an additional cost too. You have to pay a membership fee to promote all of the products. You must invest all this money, with no way to know whether or not you’ll actually make sales.
The Odds Of Success
The marketing for Traffic Authority makes the income potential sound extremely high. They’re even right, to a degree. The commission rates are much higher than most MLMs, almost 50% in some cases. The digital environment also gives you a much wider pool of customers.
If you could get enough people to join and some of them were successful too, then you could earn a decent amount. Would this happen in practice? Probably not.
One issue is the price. Most people aren’t going to be able to afford all of the products. Even if they can, it’s a lot to spend just for the chance to earn.
With such a high initial cost, you need to get a decent number of people to sign up, just so that you can break even. To earn a decent amount, anyone who joined under you would need to be purchasing products and recruiting others. It’s a tall order, especially when you consider just how many other internet marketing products there are out there.
There’s another more challenge too – the underlying products. The main thing that you’re meant to be promoting is the traffic packages. The other aspects are only relevant to people the program who want to make money. Those traffic packages aren’t exactly appealing. They’re expensive and there is no way for people to gauge their quality.
It’s hard to imagine that you’d ever make consistent sales. My guess is that Traffic Authority will go the same way as Traffic Monsoon. It'll shoot to the moon in popularity, then die out and just be another junk product forgotten by the end of the year.
Traffic Authority presents itself well initially, but in the end, the site is no different than the countless other over-marketed internet marketing products. The odds of actually making money are incredibly slim, while the initial investment is far too high.