Company Name: Zrii
What Is It?
Simply put, Zrii is yet another direct marketing company that specializes in health and nutrition products. In this case, they have an emphasis on energy and on fuel, although the products are fairly typical.
I will admit that the products from Zrii are a little less expensive than I would expect but even so, this is fairly generic health and nutrition MLM. Likewise, the products aren’t that different than what is already on the market and there is little evidence that they offer any significant health benefits. This alone makes the opportunity questionable, especially as the compensation plan is complex and strongly emphasizes recruitment.
At first glance, Zrii might look exciting and a little unique. The company maintains a strong focus on the idea of ‘fueling’ a healthy lifestyle, which seems to suggest a focus on both energy and on nutrition.
Yet, the products themselves aren’t that revolutionary. Instead, they are mostly variations of approaches that countless other health and nutrition MLMs take. For example, the item below could be considered the signature product from the brand.
Essentially, this is a fruit juice that also contains a proprietary blend of plant-based compounds, which are listed below.
These are all compounds that could potentially offer health and/or energy benefits but probably don’t. For the most part, the research on these compounds has been minimal and there is very little evidence that they offer much in terms of health at all. Beyond this, the product is simply water and juice (which is from concentrate).
There is nothing in the ingredients list to suggest that the product would truly offer energy or health benefits, despite the hype that’s on the product label:
Another product on offer is Rise, which is supposed to be high-performance coffee. I don’t know about you but personally, the idea of high-performance coffee makes me pretty skeptical.
The company doesn’t offer much information about what makes this coffee ‘high performance’, but the claim seems to be connected to the addition of green coffee bean extract and Amalaki fruit extract into the packets.
This is another area where there is lots of hype and little evidence. Companies like Zrii like to try and convince people that there are some ingredients, like these, that can have a huge impact on health. Yet, in practice, these additions fail to live up to the claims.
In fact, green coffee bean extract is a good example of this. At one point in time, there was a lot of hype surrounding green coffee bean extract and it was promoted as a powerful way to lose weight. Yet, interest has waned over the past few years as there was never good evidence to back up those claims.
Zrii does offer other products too but they tend to follow the same approaches of the coffee and the Amalaki drink. Essentially, there is a lot of hype along with added plant-based ingredients but there is little evidence that these added ingredients would actually do anything.
Instead, you end up with a set of products that sound much more exciting than they actually are.
I also want to point out that these patterns are the same across every health and nutrition MLM that I’ve looked at. In many cases, companies will pick a few plant-based ingredients to add to their products. Those ingredients end up making the products sound unique and unusual, which can often be enough to get people interested in the products and the company.
Yet, once you start looking at them, it’s easy to see that the products are fairly similar from one company to the next with only slight variations. Indeed, many of the products are similar to what you can find in health food stores or even grocery stores, although the products from companies like Zrii do tend to be considerably more expensive.
Take this product for example:
Essentially, this is simply a fish oil supplement and is fairly similar to others that are in the marketplace. While the strength may be better than most, you also end up paying for that difference, so it isn’t as good as it seems.
One thing I’m confused about is the price and serving size. For example, on Amazon, a 4-pack of their Amalaki bottles goes for around $100 (the distribution of reviews is surprisingly good🙂
Personally, I wouldn’t even consider paying $100 for what is essentially just fruit juice but the price is for four 750 ml bottles. But what is the serving size? If it’s 1 bottle per serving, then you are paying $25 for a bottle of fruit juice. If you just take a shot, then the story is different.
Likewise, the omega-3 supplements are around $40 for a bottle of 60. In both cases, the prices from distributors are probably a little bit cheaper.
Now, these products are still on the expensive side and many people wouldn’t consider paying that much – especially when there is little proof that they do anything at all. Nevertheless, the prices are more reasonable than most other MLMs in this field.
Zrii has no qualms about marketing its opportunity and promotes selling for the company as a way to ‘live without limits’. From the images, it looks like the company has the same almost cult-like mentality that you often see in MLMs.
This pattern is one that I find deeply disturbing and it means that distributors tend to be extremely one-sided about the company’s products and opportunities, refusing to see any potential issues or limitations. This can also make it difficult to learn more about the opportunity, as a lot of the reviews will have this same bias.
In terms of the opportunity itself, the company promotes a number of different ways to earn money. These are broken down into three categories: immediate, residual and lifestyle (two of which are shown below):
The number of different entries here may make the process sound great but really the overall approach can be broken down into two elements.
The first of these is product sales. This aspect of an MLM is actually a little similar to affiliate marketing, where you earn commissions for selling products. The biggest difference here is that with Zrii (and other MLMs) you are selling a physical product in person, while affiliate marketing tends to rely more on websites and digital products.
It is possible to make a decent amount of money this way but only if you can make enough sales. In many ways, this is pretty difficult, because you are using direct selling, which involves establishing relationships and convincing customers to make purchases. At the same time, there are a lot of different health and nutrition products out there, so it would take a lot of effort to get people to actually purchase products from Zrii and from you specifically.
Now, the image I showed you above doesn’t actually talk about direct selling because this isn’t the main emphasis of the company. Instead, the focus is on the process of recruitment.
This means that you are also supposed to get other people to join the company and sell the products as well. The design is that you build a team under you by recruiting people and getting them to recruit others. Most of the entries in that earlier image are connected to this process because members get various bonuses based on the way that their team performs.
It’s true that Zrii does offer a lot of bonuses and there seem to be more than most other MLMs. Nevertheless, these bonuses tend to affect people who have a decent-sized team and good performance within the company, so they are unlikely to affect most people trying to earn money.
Based on this pattern, there is a potential to earn a lot of money but only if you can get a large and well-performing team.
That is the underlying issue with MLMs. Most members struggle considerably to get that far and may fail to make many sales at all. This makes sense because direct sales is a tough process at the best of times and it’s even harder when you’re promoting a product that people don’t really care about.
The reality is that most people struggle to make sales and end up annoying friends and family to get them to buy products.
The company makes the whole process sound better than it is by providing the following income disclosure for 2014. I’m only showing the first few ranks in their table, but the income gets higher as you go and the percent of distributors in each rank gets lower.
The first thing to note is that more than 85% of active distributors fall in the first rank. In that rank, the average monthly income is $184.21. That’s not a horrible amount of income, but it’s still less than $50 a week, so it’s not that great either. At the same time, that’s the average, so many people are earning less than that. In fact, the bottom 10% of this group earns around $7 a month, which is a horrible outcome.
There’s one other thing about this table – it’s misleading.
The information provided is only for active distributors. That term refers to distributors who have met certain conditions. Normally that means making a certain amount of sales per month and/or buying a certain amount of product. Because of the requirements, staying an active member in an MLM is often difficult.
As such, the statistics in the table just reflect the members who are at least partly successful. It’s likely that there are many more members who were unable to remain active and many of them may have lost money with the company.
The structure of an MLM tends to be fairly complex with a lot of requirements for progressing through the ranks and building your team. In practice, the model can be difficult to follow and most people simply don’t have the selling or recruiting skills needed to be successful.
Yet, you wouldn’t know this from looking at Zrii’s website or reading what distributors have to say. Instead, there is a lot of hype surrounding the opportunity and few people are honest about what’s involved. In many ways, that makes sense. After all, distributors are trying to recruit people and that does encourage them to make the company sound as good as possible.
If you’re even considering getting involved with Zrii (or any MLM for that matter), I’d suggest taking the time and seriously look at what’s involved and how achievable it is.
One final thing to consider is the structure of an MLM. Much like a pyramid scheme, MLMs rely on recruitment. This means that as a company expands, the processes of making sales and recruiting people get progressively more difficult. This happens because more members increase the amount of competition and decrease the number of people who would be interested in joining.
In many cases, this means that most people who are successful in an MLM are those who got involved early. In contrast, those who join in late are much less likely to ever be successful.
MLM VS Affiliate Marketing
One of the biggest issues with MLMs like Zrii is the model. Why follow a business model that is this complex? There are simpler ways to make money that don’t involve the same headaches that you find with an MLM.
I mentioned one such approach earlier, the concept of affiliate marketing. Of all the ways to earn money, affiliate marketing remains my favorite, partly because it is easy to get started with and also because it scales up so well. With this approach, you don’t have to worry about a complex model or about recruiting other people. Instead, the emphasis is just on selling products.
Now, it might seem like the income potential is lower with affiliate marketing because there are fewer bonuses. However, you don’t have to make direct sales with affiliate marketing. This makes it much easier to get large amounts of sales. In contrast, with an MLM, the amount of sales you can make personally is always going to be limited. After all, there are only so many people that you can interact within a given period of time.
With affiliate marketing, the simplicity isn’t just in the commission scheme. Instead, the process of getting started and earning money is fairly simple as well. This is also something that you can learn without a lot of hassle.