Company Name: Royaltie
Costs: $25/month + $30 activation fee
Do I Recommend Royaltie?
I think some people could make money with Royaltie but you’d need the right audience. While the products are interesting for local business marketing, they don’t have that much use for regular people and situations. Personally, I recommend affiliate marketing instead. This is simply a more powerful tool and you’re not stuck promoting just one product.
What Products Does Royaltie Sell?
Royaltie promotes a single product, called the Royaltie Gem. This is a very small wireless device that can send a signal to Android phones in your local area. The idea is to make local marketing automated and effortless. At least, that’s what Royaltie claims.
People pay for the devices on a monthly basis. The current prices were updated in June, 2017 and look like this:
- 1 Gem: $25/month
- 3 Gems: $10/month
- 8 Gems: $99/month
Customers who want more than this pay an extra $10 each month. There are also volume discounts for people who order 50 or more at a time. Beyond this, there is a one-time fee of $30 to activate an account with Royaltie, regardless of how many Gems are purchased.
The devices aren’t incredibly expensive, especially not for tools that are meant to help in business. Still, the monthly fee may frustrate some people. It basically means that the only option is to keep paying. You never get something that you can keep.
I assume that you need multiple devices if you wanted to send different messages at the same time or target different areas. But, Royaltie never actually explains this in any detail.
The messages that are sent look like this:
There is also the ability to link people through to a social media website and to design a specific Royaltie Card or landing page that people see. The same page can also be shared through email or text message.
The company does many things right. Their marketing is elegant and the interface appears easy to use. So, it should be fairly simple to set up the Royaltie device and broadcast messages.
I can also see the appeal for small business, especially ones with a physical component. For example, this would be a powerful way to promote sales. People involved in another direct marketing company and those selling homemade products might also use the tool.
Even if you did have a business, the Royaltie Gem has other limitations. For one thing, it only broadcasts to Androids and only those who have Bluetooth turned on. People often only use Bluetooth if they have a device they need to pair, like a Fitbit or some wireless headphones.
So, many people mightn’t even have Bluetooth turned on. You don’t reach any of those or anyone who uses an Apple phone. The tool is based on proximity too and only lets you target people in your local area.
The idea is also annoying. Most people aren’t going to be happy about getting random notifications. They probably won’t be receptive to them either. You may still get enough interest to make the process worth it. But, you’d need to consider your audience carefully.
But, this is really about it.
The tool doesn’t have much use for a general audience. After all, if you didn’t have a business already, what would you be promoting? This aspect makes sales much more difficult. Not only do you have to promote Royaltie but you also have to convince people that they need the service in the first place.
One final note. Royaltie may be unusual but it isn’t unique. The company Asirvia promotes a system called Asirvia GO, which works in exactly the same way. The underlying technology of the two devices may even be the same.
Royaltie does promote itself better out of the two of them and the Royaltie Gen is more elegant. But, neither really has a competitive advantage. The prices are even similar for each of them, as is the pay per month approach.
Making Money With Royaltie
In practice, most people seem to use Royaltie Gems to promote Royaltie. So, they’ll spam people in their local area with ads about Royaltie. That includes claims like “I reached you with this ad, see how you can too!”.
The idea sounds like it should work but it’s not very powerful in practice. Instead, it’s fairly similar to what envelope stuffing scams do. Relatively few people would actually sign up and you’re likely to annoy most of your audience. You might even convince some of them to turn off the Bluetooth.
To be honest, I don’t see the point. Royaltie has some potential for physical businesses. But, to get enough sales, you’d have to market it to a much wider audience, including people who are unlikely to see benefits from the technology.
Why do this? Why focus on a product that you have to convince people about first?
There are many more powerful options out there, ones where people are already interested in the products at hand. Take aromatherapy for example. This is a booming industry, especially as so many people are passionate about improving their health.
You could make money by using aromatherapy affiliate programs and promoting brands that are high-quality and competitive. The same is true for almost any other field that you can imagine.
If you’re promoting a topic or a product people already want, half of your work is already done for you. On the other hand, if you have to convince people first, the process is that much more difficult. It’s simply not worth going to that extra effort.
Is Royaltie A Good Business Opportunity?
When it comes to income, products are only half of the story. You can actually sell just about anything if you’re dedicated and convincing enough. A key factor is the compensation plan.
With Royaltie, there are two different type of compensation on offer:
- Cash Bonuses: Paid based on personal sales
- Recurring Monthly Earnings: Paid based on team performance
This pattern is typical. With any MLM, your team plays a large role in your overall success and income potential. The more effective your team is, the more money you can make.
Before we get into that, let’s consider the cash bonuses. The phrase is unusual but it’s just a reference to compensation from sales. In this case, you earn a lump sum of $250 for every ten customers you refer – regardless of what they buy.
Even if all ten of your recruits get the $25 per month pack, you get $250 outright. Of course, you wouldn’t get any more if they all got the $99 per month pack.
To earn the bonus, customers need to pay the $30 initial fee, along with their first and last month subscription fees up front.
The compensation sounds nice. But, do you spot the problem? You’re not earning anything at all for individual sales. You only earn for multiples of ten. If you recruited eight people, you’d get nothing at all.
This is a serious problem because honestly, getting ten Royaltie sales would be tough. You’re promoting a product that simply isn’t relevant to many people and comes with a monthly fee.
The process is a little different for your team. Here, you’re earning based on the monthly payments you and your team receive. It’s not clear whether you have to get to the ten-customer point first for these bonuses, Royaltie doesn’t give that information.
Regardless, your team income operates through a Gem Levels system. This is a rank-based system, named after types of gems. The idea is to progress up through the ranks. Your income then increases as you do so.
Unlike most other companies, the requirements just relate to the monthly subscription from your team. For example, the first five ranks look like this:
The column highlighted in red shows the sales you need each month. The green column shows how much you earn for the same period.
This is all there is to it. The plan is unusually simple for an MLM. This offers some serious advantages but raises some issues as well.
- The plan is easy to understand and simple to follow.
- You don’t need to worry about a specific team structure. There is also no requirement for your other team members to get promoted. Instead, the only thing that matters is the monthly subscription level.
- You can progress from one rank to the next naturally with minimal hassle.
- You only earn from two levels – your own sales and people you recruit. That’s it. So, you don’t earn anything if the person you recruited gets someone else to join. Most MLMs support much deeper teams. Limiting this to two levels forces you to recruit many more people and dramatically lowers your income potential.
- You don’t earn anything from your team at the first rank. Instead, you’re just getting some gems for free.
- There are no additional bonuses. This limits your income potential considerably.
- You need to get ten sales yourself to even earn one payment. This is an unusual system and an unfair one. I imagine most people wouldn’t get up to the ten sales mark even once.
- Having to hit ten sales is also bad for recruitment. Many people that join may not stick around, as it is that much more difficult to make money.
The end result is that the compensation plan is easier to follow than what other companies offer. But, the income potential is much lower as well. This means you’d have to make a decent number of sales to earn consistent income.
To do that, you’d need the perfect audience. Myself, I’m not convinced the Royaltie Gems could ever sell well. They don’t offer very much at all and simply wouldn’t help most people.
Royaltie just doesn’t seem like it will work. There won’t be enough people interested in the product and the compensation plan is weak, offering low income potential.
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