While you mightn't have guessed from the name, Origami Owl is a jewelry network marketing company. Their main focus is on what they call a Living Locket.
Living Lockets are filled with charms, similar to what you would find on a charm bracelet. Customers can choose the individual charms that they include, along with the backplate, chain, the locket itself, and any accessories.
The end result is a highly individualized product that you won't find anywhere else. It's easy to see why the lockets would be popular. They give people the chance to create exactly what they want and there are plenty of different options to choose from.
The focus on jewelry is powerful as well. Jewelry is an evergreen field, as it is always being purchased, even in an economic downturn. While jewelry isn't consumable, customers typically don't stop at one item. Most want to expand their selections over time.
Origami Owl takes advantage of the field well, by offering an unusual product that is very customizable. This style should increase the odds of making sales regularly.
Two Ways To Make Money With Origami Owl
Like every MLM, Origami Owl allows you to earn money by selling the products and by building a team. The product angle often works best for some money on the side but does not typically provide a decent income.
One cool thing is that Origami Owl focuses more on product sales than many other companies. This emphasis is so strong that the direct marketing aspect isn't immediately obvious when you visit the Origami Owl site.
In this post, I'm examining each way that you can earn with Origami Owl, along with the overall income potential. It's always best to understand these areas before deciding whether to invest your time and money in any company.
Origami Owl is interesting, as they just have a single main type of product – their Living Lockets. This makes it sound like the selection is limited, but that's not really the case at all. Origami Owl gets around any limitation by providing a wide variety of different styles and charms. These seem to vary over time and sometimes follow specific themes (like Fall).
There are plenty of other ways to customize too, such as the necklaces that the lockets are attached to or the ability to use watch faces to make a Living Locket.
With so many different options, it's easy to imagine that some customers would want multiple lockets over time. Others might make a single locket but then add on accessories. Both patterns create the potential for extra sales.
As you can see from the image below, the finished pieces can look pretty stunning. They're also very unusual and would make fantastic talking points.
It's difficult to say whether the products are reasonably priced or not, as there aren't many similar items on the market. The final price of a piece would also vary depending on the individual components that the customer uses.
The main thing to mention here is that the price of a piece would add up quickly. This could be a limiting factor for any customers who don't have much money.
The unusual nature of the lockets and the ability to customize are both great for promoting sales. Even so, some people will like this type of jewelry, while others won't. Origami Owl doesn't have many other products, so your ability to target a wide audience is limited.
However, there are many complaints online on the BBB and other consumer review websites that comment on the low quality of the goods. The other most common complaint is customer service. Issues come from both individual distributors messing up orders as well as problems dealing with the main company.
Of course, this isn’t everyone’s experience, but it was clear to me that there was plenty of mismanagement in the main offices, shipping and returns are a big issue, and distributors are not being properly trained.
The quality problem is a serious issue when it comes to making money. You don't want to be selling a product that your customers are going to be disappointed with. There is a risk that customers would end up being annoyed at you. Upset customers could also damage your reputation and decrease your potential to make sales.
It's also worth mentioning that the product style isn't unusual. You can find similar charm lockets and related products on Amazon at a much lower price point.
The commission for sales varies depending on your rank in the company. This ranges from 20% to 40%. There is also a 10% bonus for members who can hit 250 Personal Volume each month. Achieving this goal brings the commission rate up to 30% to 50%.
The overall commission rate is decent enough for the industry, although 20% is a fairly low amount to start off at.
Origami Owl does have the typical party-based focus, but there is also the ability to sell from a website. This is probably a replicated site and Origami Owl isn't likely to provide enough training for you to take full advantage of it.
Still, the site allows you to reach a wider audience. Customers can also use it to build their own Living Lockets, which is a pretty cool feature. Getting access to the site means purchasing the O2 Bundle and costs $10/month.
This means you’ll be able to share your site on social media, including Facebook, Twitter, and Pinterest. Pinterest is going to be an awesome way to promote your site.
Unfortunately, we aren’t shown any examples of Own Origami web stores, and most people I saw promoting the company were using their own personal WordPress blogs. I wonder how many people use the stores and make regular sales with them.
Origami Owl follows a familiar pattern, where you need to progress through different levels in the company. Each new level has higher income potential, but you also need to meet more requirements.
You also get from 4% to 15% of sales from your team members depending on which level you’ve achieved in your team.
There is also an ongoing Personal Volume (PV) requirement that needs to be met. For most members, this means hitting 75 PV every month. This volume can come from your own purchases or from sales. Consider that buying stuff to maintain active status so you can get paid just cuts into your profit.
At the lower levels, you need to hit 75 PV at least once every three months to stay active. At the higher levels, this goal needs to be achieved every month. For that matter, anyone with a downline will only get benefits from their recruits if they hit 75 PV every month.
This is a pretty tough requirement, as it means that you need to be consistent with sales. I don't personally approve of monthly sales requirements. They don't take into account the complexity of life.
Oh, by the way, I'm simplifying the compensation plan in this discussion. There are plenty of other aspects, including roll-ups, generation bonuses, and the inheriting of Independent Designers. All of these aspects make optimizing your income much more complicated.